Strategy for UNIQLO in India | Class: Global Strategy - Optimizing your Global Footprint | Professor: Mark Roeske | Students: Hidenobu Hayakawa Nagasaka Sohta Nguyen Thanh Thi Phuong | | Waseda Summer Intensive , August 2012 | Final Report | |

CONTENTS Executive Summary
PART I/ UNIQLO and Apparel Industry * Overview of UNIQLO business * Apparel Industry: Value Chain & Key Success Factors
PART II/ Environmental Analysis * PEST analysis for India * 5 Forces analysis for Apparel industry in India * SWOT analysis for UNIQLO’s entering into India
PART III/ Strategy Formation * Entry Strategy: Entry Mode * Expansion Strategy: 3 Phases * Implementation Plan: 4P, AAA
Conclusion
Reference
Appendix

EXECUTIVE SUMMARY

Japan is famous for innovation and high-tech manufacturing industries but not for fashion. However, this fact should be reconsidered since the brand UNIQLO, a true Japanese fashion brand, now can be found in the biggest cities of the world from world-class shopping malls like Ginza (Tokyo), Fifth Avenue (New York) to the streets of Shanghai and Malaysia. UNIQLO is the main brand of Fast Retailing Co., Ltd (see Appendix 1 for Corporate Profile), the largest producer in apparel retailing industry in Japan and ranks the fourth in the world (after ZARA, H&M and GAP). Mr. Tadashi Yanai, the founder and current CEO of Fast Retailing (FR) used to be the richest man in Japan. In this report, we develop the strategy to bring UNIQLO to the world second largest population, India.

The reasons why we choose this plan can be explained briefly as following. Fast Retailing aims at becoming the number one apparel retailer in the world by 2020. In order to achieve this