...Company G 1-Year Marketing Plan - MediMinder Student Name: Christin S Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies and Implementation 8 Product Strategies 8 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Marketing Implementation 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 11 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G is proud to present its new MediMinder! It is a new electronic medication dispenser that is easily programmable and delivers both an auditory alarm and visual blinking alert when pills are needed to be taken. This new appliance will usher Company G into the world of medical products by providing groundbreaking technology while providing the quality and convenience that our customers have come to expect. It is a revolutionary and exciting innovation in the world of healthcare. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing...
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...ITU-T Technology Watch surveys the ICT landscape to capture new topics for standardization activities. Technology Watch Reports assess new technologies with regard to existing standards inside and outside ITU-T and their likely impact on future standardization. Previous reports in the series include: Intelligent Transport Systems and CALM Telepresence: High-Performance Video-Conferencing ICTs and Climate Change Ubiquitous Sensor Networks Remote Collaboration Tools Technical Aspects of Lawful Interception NGNs and Energy Efficiency Standardization Activities for Intelligent Transport Systems Distributed Computing: Utilities, Grids & Clouds The Future Internet ICTs and Food Security Biometrics and Standards Decreasing Driver Distraction ICT as an Enabler for Smart Water Management Using Submarine Communications Networks to Monitor the Climate Standards and eHealth The Optical World Trends in Video Games and Gaming ITU-T Technology Watch Report September 2011 Video gaming is a global phenomenon, a fast-moving multibillion dollar business, cutting across all age groups and gender. This ITU-T Technology Watch Report surveys some of the latest developments in the world of video games, describes the most common gaming platforms and terminals and highlights new technologies enabling a better gaming experience and associated standardization activities. http://www.itu.int/ITU-T/techwatch Printed in Switzerland Geneva, 2011 The rapid change of...
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...Revised 4.07.10 IGETC 2010-2011 INTERSEGMENTAL GENERAL EDUCATION TRANSFER CURRICULUM The Intersegmental General Education Transfer Curriculum (IGETC) is a general education program that community colleges transfer students may use to fulfill lower-division general education requirements in either the UC or the CSU system without the need, after transfer, to take additional lowerdivision general education courses. The IGETC pattern is most useful for students who want to keep their options open before making a final decision about transferring to a particular UC or CSU campus. Completion of IGETC does NOT guaranteed admission, nor is it required for admission. Some students may be better served by taking courses, that fulfill the CSU General Education-Breadth requirements or the requirements of the UC campus or other college to which they plan to transfer. Students pursuing majors that require extensive lower-division major preparation may not find the IGETC option to be advantageous. Engineering, Architecture, and Liberal Studies are examples of those majors. Roosevelt and Revelle Colleges at UC San Diego, the Haas School of Business at UC Berkeley, and the College of Environmental Design (Architecture & Landscape Architecture majors) at UC Berkeley will not accept the IGETC. Schools of Engineering do not generally recommend the IGETC. Before selecting any courses, please see a counselor for assistance in planning your program. Courses completed at a California Community College...
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...Executive Summary This report explores the relationship between the art industry and the internet, as well as examining the way in which the internet has changed the way the art industry operates. A critical analysis and comparison of the e-marketing mix strategies of Etsy and DeviantART was also made. The research draws attention to the shift from an industry with a high barrier to entry which used traditional forms of discovering, exhibiting and selling artworks, for example, art galleries, to an industry with a lower barrier to entry, changed by online platforms that allowed a greater number of artists and artworks to enter the market and created new ways in which both artists could sell their works and buyers could buy those works. The analysis of the e-marketing mix strategies of Etsy and DeviantArt found that Etsy and DeviantART catered to their consumers’ needs by the development of a marketplace and social networking platform, respectively. The analysis of their pricing strategies found that Etsy and DeviantART both utilized elements of fixed pricing and personalized pricing, but only Etsy using dynamic segmented pricing. The distribution strategies of Etsy and DeviantART did not include the use of intermediaries and products were sold directly to the consumers through websites and mobile technology. The communication strategies of Etsy and DeviantART were strong with a focus on the building of communities through owned, paid and earned media. ...
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...Finances 1. Funding - Cradle U-CIP Catalyst a) The U-CIP Catalyst offers conditional grants of up to RM150,000 (via two tranches of RM100,000 and RM50,000) to groups of innovative individuals with technology-based ideas in the ICT, non-ICT and high growth technology industries. The team is given a 12-month period to complete the development of their prototypes or proofs-of-concept. b) Allowable Funding: * Prototype development * Proof-of-concept development * Business plans development * Purchase of market feasibility research * Search and registration of Intellectual Property (IP) * Surveys on concrete statistical data * Product sampling expenses * Industry Focus ICT * Mobile/wireless tech * Creative multimedia & content development * Shared services outsourcing * Hardware design * Software development (Bio-informatics, consumer productivity applications, data mining & business intelligence, electronic design automation, enterprise & business services, gaming & interactive entertainment, Internet & e-Commerce, networking, communications & connectivity, open source, operating systems, security) * Internet-based businesses Non-ICT * Biotechnology (Bio-informatics, Bio-chemicals, Bio-diagnostics tools, agriculture and food tech) * Advanced materials * Advanced manufacturing-related tech * Renewable energy / waste management / recycling tech ...
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...Chapter 2—Strategic Planning for Competitive Advantage TRUE/FALSE 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. PTS: 1 REF: 35 OBJ: 02-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria:...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5.06 - 15 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction Company G is a well-established firm that is highly regarded in the electronics market. The engineers and designers at Company are always coming up with new and innovative products to keep Company G in front of its competitors. Working hard to maintain a low debt to equity ratio and a high credit rating the business managers have positioned Company G well in the market. Company G’s has worked to maintain an excellent working relationship with all of its suppliers by paying a fair price for their materials. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions...
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...2015 TOURISM AND HOSPITALITY MANAGEMENT UNIVERSITY OF DHAKA 5/11/2015 2015 TOURISM AND HOSPITALITY MANAGEMENT UNIVERSITY OF DHAKA 5/11/2015 SMARTPHONE BASED SERVICES SMARTPHONE BASED SERVICES LETTER OF TRANSMITTAL | May 09, 2015 Jameni Jabed Suchana Lecturer Dept. of Tourism and Hospitality Management University of Dhaka Subject: Submission of Report. Dear Madam, While making the report we come across many hurdles and pleasant experiences. But the valuable experiences we have gained during the period will undoubtedly benefit us in the years ahead. This report has given us an opportunity to apply our theoretical expertise, sharpen our views, ideas, and communication skills, and bridge them with the real world of practical experience, which will be a good start for our future professional career. We realize that certain information enclosed in this report is not imaginary but real and should attach academic interest. We hope you would find the report in appropriate manner. We appreciate your cooperation and we hope you will call upon us with any queries occasioned by this report. We have tried sincerely to comprehend and translate our knowledge in writing this report. We enjoyed this project work and gladly attend any of your calls to clarify points, if necessary. Sincerely Yours Group : GLADIATORS Section: B (7th batch) Dept. of Tourism and Hospitality Management ACKNOWLEDGEMENT | Completion of this task has made us grateful...
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...Strategic Management Case Analysis: Samsung Electronics Memory chips were further classified into DRAM (Dynamic Random Access Memory), SRAM (Static RAM), and Flash memory. Flash memory, which was the hot-growth area, was used heavily in digital cameras and mobile phones. While DRAMs lost data when power was turned off, Flash memory could continue to store data in the absence of a power source. Considering the fact above, the flash memory market in the future will be very attractive. Along with the technology development there will be so many electronic devices using flash memory. Samsung started to create the advantage in Flash memory that it enjoyed in DRAM. Started in 1999, Samsung was seeking to move some of its production capacity from DRAMs to flash memory. Nowadays, people are always looking handy electronics device with multifunction ability and able to store huge data. Therefore, if Samsung makes investment in Flash memory technology, then it would be their advantage in the future. Foundry companies, whose sole business is manufacturing, have recently come to the fore, providing attractive outsourcing options. In addition to foundries, the ranks of increasingly specialized designers and chip testers are starting to swell. Chip companies are emerging leaner and more efficient. Four main product categories: Memory: Memory chips serve as temporary storehouses of data and pass information to and from computer devices' brains. Companies: Toshiba, Samsung and NEC ...
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...bottom line 10 11 12 13 What Were the top-Selling game genres in 2013? What Were the top-Selling games of 2013? Sales information: 2003–2013 total consumer Spend on Video game industry in 2013 Who We are 14 14 about eSa eSa members other reSoUrceS 16 eSa partners the 2014 Essential Facts About the Computer and Video Game Industry was released by the entertainment Software association (eSa) in april 2014. the annual research was conducted by ipsos mediact for eSa. the study is the most in-depth and targeted survey of its kind, gathering data from more than 2,200 nationally representative households. heads of households, and the most frequent gamers within each household, were surveyed about their game play habits and attitudes. [1] Who iS playing gamer DemographicS of americans play video games 59% there are an average of in each game-playing U.S. household the average U.S....
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...What is Cloud? The term Cloud refers to a Network or Internet. In other words, we can say that Cloud is something which is present at remote location. Cloud can provide services over network i.e. on public networks or on private networks i.e. WAN, LAN or VPN. Applications such as e-mail, web conferencing, customer relationship management (CRM), all run in cloud. What is Cloud Computing? Cloud Computing refers to manipulating, configuring, and accessing the applications online. It offers online data storage, infrastructure and application. We need not to install a piece of software on our local PC and this is how, the cloud computing overcomes platform dependency issues. Hence, the Cloud Computing is making our business application mobile and collaborative. Cloud Computing Technologies There are certain technologies that are working behind the cloud computing platforms making cloud computing flexible, reliable, usable. These technologies are listed below: * Virtualization * Service-Oriented Architecture (SOA) * Grid Computing * Utility Computing Virtualization Virtualization is a technique which allows to share single physical instance of an application or resource among multiple organizations or tenants(customers). It does so by assigning a logical name to a physical resource and providing a pointer to that physical resource when demanded. The Multitenant architecture offers virtual isolation among the multiple tenants and therefore, the organizations...
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...context of organized action. The change strategy for communicating the necessary changes made by Apple during the integration of iPod and iTunes business unit and the subsequent vision that kept the company flexible to remain competitive, is inherent in its ability to handle communication at all levels. The CEO’s vision provides clear direction for all the business units working together to meet shareholder expectations and at the same time provide value to their customers and employees. The organization works for the mission. Apple understands the importance of being continuously innovative with a vast and loyal army of Apple fanatics behind it to regularly come up with new products like iPad. (A) The communication plan grid is a separate document (B) ONE of the communication pieces: Debut a brand new product with a summary of the company's milestones “Apple followed its usual script for the new iPhone's coming-out party. Apple CEO Tim Cook, kicked off the festivities before an audience of reporters, bloggers, applications developers …” (MICHAEL LIEDTKE and PETER SVENSSON) The following script was created from a series of Apple’s communication strategy: We desire to continue to provide you with the latest technology; we are innovating at an incredible and phenomenal pace. We are building a tremendous ecosystem with apps and content. We are providing great services such as iCloud, which has already eclipsed over 100 million users within just a few months of its launch, and...
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...Company Profile History Key Dates: 1976: With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc. 1980: Apple converts to public ownership. 1982: Apple becomes the first personal computer company to reach $1 billion in annual sales. 1985: John Sculley assumes the helm after a management shakeup that causes the departure of Jobs and several other Apple executives. 1991: PowerBook line of notebook computers is released. 1994: Power Macintosh line is released. 1996: Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor. 1997: Steve Jobs is named interim chief executive officer. 1998: The all-in-one iMac is released. 2000: Jobs, now firmly in command as CEO, oversees a leaner, more tightly focused Apple. Apple Computer, Inc. is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. Though battered by bad decision-making during the 1990s, Apple continues to exude the same enviable characteristics in the 21st century that catapulted the company toward fame during the 1980s. The company designs, manufactures, and markets personal computers, software, and peripherals, concentrating on lower-cost, uniquely designed...
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...Term Project Part A: Understanding Financial Statements Locate and use an annual report STEP 1: The Company Assigned to you Find the most recent annual report online for the Canadian public company assigned to the last 2 digits of your student number as per the table provided below. The annual report obtained from SEDAR must contain audited financial statements and the MDA (management's discussion and analysis). Last 2 Company Assigned digits of your student number 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 Acadian Timber Corp. Acorn Energy, Inc. Adobe Systems Incorporated Advanced Micro Devices, Inc. AEterna Zentaris Inc. Ag Growth International Inc. Agrium Inc. Air Canada AlarmForce Industries Inc. ANI Pharmaceuticals, Inc. Bank of America Corporation Bank of Montreal Bank of Nova Scotia, The Barclays Bank PLC Barrick Gold Corporation BCE Inc. Brookfield Asset Management Inc Caledonia Mining Corporation Canadian Imperial Bank of Commerce Canadian National Railway Co. Canadian Oil Sands Limited Canadian Pacific Railway Limited Canadian Tire Corporation, Ltd Last 2 Company Assigned digits of your student number 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 Gildan Activewear Inc. Glencore Canada Corporation Helix BioPharma Corp. High Liner Foods Incorporated Hydro One Inc. IMAX Corporation Imperial Oil Limited Inovio Pharmaceuticals, Inc. Leon's...
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...How Long Have Gamers Been Playing? Parents and Games Do Parents Control What Their Kids Play? Top Reasons Parents Play With Their Kids THE BOTTOM LINE 8 9 10 11 What Were the Top-Selling Game Genres in 2012? What Were the Top-Selling Games of 2012? Sales Information: 2002–2012 Total Consumer Spend on Games Industry 2012 WHO WE ARE 12 12 About ESA ESA Members OTHER RESOURCES 13 ESA Partners The 2013 Essential Facts About the Computer and Video Game Industry was released by the Entertainment Software Association (ESA) at E3 2013. The annual research was conducted by Ipsos MediaCT for ESA. The study is the most in-depth and targeted survey of its kind, gathering data from more than 2,000 nationally representative households. [1] WHO IS PLAYING GAMER DEMOGRAPHICS of Americans play video games There are an average of in each game-playing U.S. household 58% TWO GAMERS The average U.S. Household dedicated game console, PC or...
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