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Unit 1 Assignment Brief

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BTEC LEVEL 3
Unit 1
THE BUSINESS ENVIRONMENT
ASSIGNMENT ONE
Within this unit you will consider the different types of businesses and sectors, their strategic plans and consider their main stakeholders. In the second half, you will be considering the impact of external influences (political, legal and social) on businesses.
Scenario:
You are a junior journalist working for the Business Review. You have been asked to write an article for prospective businessmen and women thinking of setting up a new business. Most businessmen and women you have spoken to are not sure about the legal ownerships and activities of businesses generally. They also feel they require more information regarding how some local, national, international and global businesses operate. You should research two organisations; one should be a not-for-profit organisation and the other a for-profit organisation. (For-profit organisation should be McDonalds; you must now select a not-for-profit organisation of your choice).
P1: describe the type of business purpose and ownership of two contrasting businesses. Here you will need to include all the information outlined below:

1. TYPE OF BUSINESS BY SECTOR

The type of business in terms of:

* Geographical scope (local, national, international or global) * Sector (primary, secondary, tertiary) * Type of goods/services offered

2. TYPE OF OWNERSHIP

* Describe the different types of ownerships (Public/private sector; sole trader, partnerships, private and public limited companies, cooperatives, charitable trusts) * You should also explain the advantages and disadvantages of each type of ownership – and comment on the extent of liability

3. THE PURPOSE OF MCDONALDS AND YOUR NOT-FOR-PROFIT ORGANSATION

* Complete a table outlining the name, size, profit levels, reputation and advertising for each

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