...BTEC BUSINESS LEVEL 3 | UNIT 10 | D1 (D1) Evaluate the effectiveness of the use of techniques in marketing products in one organisation In this assignment I will evaluate how effective the techniques are when used for the new McDonalds products. Marketing techniques is a useful tool to market McDonald’s products; however their usefulness can be criticized. I will also discuss the validity and reliability of the data used to evaluate the effectiveness of the marketing techniques. Market Penetration McDonalds uses market penetration technique to market its products to existing target markets. The whole point is to sell more of the existing products to current market segments. McDonalds is a fast food outlet and provides goods at a very cheap price therefore its main target market is students and young professionals, McDonalds has used market penetration to encourage its market segment to buy more and has therefore introduced offers such as a free hamburger, cheeseburger or McFlurry with the purchase of an extra value meal. McDonalds also offers saver menu meals which come at a cheaper price and are offered to all customers. The advantage of this technique is that customers will buy McDonalds products more regularly and in bigger quantities, which will increase sales and therefore profit. The offers mentioned above will generate demand for the products and increase market share, however there are drawbacks to this type of marketing strategy. The disadvantage of such a technique...
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...Task 5 D1 Evaluating how useful the research methods would have been to the business Internal Secondary Sources This will be useful for the business as they will be able to get data from the business itself. This method will give the business information but there are weaknesses. The weaknesses of this research method would be that the business would have to spend a lot of time researching as the business would be holding a lot of information so it may be hard for them to decide which information to use. The business could be finding information whether or not to stop selling a certain product to the customers as it may not be selling or profiting the business. But the information which they have will be valid as it’s from the business itself. All of the sale figures of the products would be on the businesses system which the business would be able to access....
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...Unit 10 Pass Criteria (D1) The first method that I used was a questionnaire I chose this method it allows me to analyse the user needs, expectations, perspectives, priorities and preferences. Because I needed to collect the data from such a large sample size it is a fast way to collect results, it also has high validity as the questions are very specific to the canteen and healthy food. By using a questionnaire it allows the staff and pupils to think about their answers; as I didn't require their reply immediately. The down side to carrying out this method was that I had such a large sample size it took a long time to collate all the data appropriately, if I was to do it again I would maybe choose my sample size using quota or stratified sampling. I also found that the lowers years also were confused on some of the questions or had left it out which meant that I then had to chase them up to complete it correctly which took a little more time. Maybe I next time instead of putting it in the teacher’s pigeon holes and getting them to administer it, I should go round to each form and explain it myself. Furthermore, I need someone to help share the conducting of research so that I can speed up the time process. I also found that timing is important I carried questionnaire during a regular school day as found out through secondary research that I would be less likely to get a good amount of respondents if I was to administer the questionnaire around holiday time or examination days...
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...Canbek Economic Consultants Inc. Montreal, Québec 2012 © Canbek Publications Problem 2.4 a) Do b) D1 P S P Do S D1 P1 P0 PO P1 S D1 Do O Qo Q1 S Q O Market Price & Quantity Increase c) P D1 D0 d) P0 D0 S D1 Q0 S D1 P1 D0 Q1 Q D0 P P0 O Q1 Qo Market Price & Quantity Decrease S P1 D1 Q O Market Price & Quantity Decrease e) D1 Q1 Q0 Q Market Price & Quantity Decrease f) P D0 D1 S P P1 D1 S P1 P0 D0 P0 S O D1 D0 Q0 Q1 Q Market Price & Quantity Increase D1 S O D0 Q0 Q1 Q Market Price & Quantity Increase Problem 2.4 (cont’d) g) h) P D S0 S1 P0 P P1 P0 P1 S0 O S1 D Q0 D Q1 D Q1 Q0 j) D P S0 S1 P0 Q Price Increases & Quantity Decreases i) P S0 S0 0 Price Decreases & Quantity Increases S1 S1 D S0 P1 P0 P1 S0 O D Q0 Q1 Price Decreases & Quantity Increases D Q O Q1 Q0 Q Price Increases & Quantity Decreases Problem 2.5 P D0 D1 S0 S1 P0 D1 S0 S1 0 a) D0 Q0 Q1 Q Quantity exchanged increases, the effect on price is indeterminate, given that we have no additional information at our disposal P D0 D1 S1 S0 P1 P0 D1 S1 0 b) S0 D0 Q Q The equilibrium market price increases, the effect on the...
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...kepercayaan pembeli. Dia mungkin juga harus membayar penalti karena tidak dapat memenuhi kontrak. Pimpinan produksi harus membuat urutan keputusan untuk setiap periode, yang akan berdampak pada keputusan berikutnya. Masalah optimasi pada kasus ini adalah meminimalkan keseluruhan biaya produksi dan persediaan (dua penalti, jika ada) yang memenuhi kebutuhan permintaan. Teknik pemecahan pada programa dinamis ini beragam, tergantung pada sifat dan struktur dari masalah yang diselesaikan. Hal ini lain dari programa linier, dimana setiap masalah dipecahkan dalam pola yang spesifik. Model Dasar Dari Model Programa Dinamis 1. Masalah Kereta Kuda/lintasan terbaik : Seseorang akan melakukan perjalanan dengan kereta kuda dari kota 1 menuju kota 10 melalui beberapa kota dari kota 2 sampai kota 9, melewati daerah berbahaya seperti pada gambar 1. Dia dapat memilih beberapa rute,...
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...beginning is D1, and its corresponding marginal revenue is MR1. The initial ATC is ATC1, and the original supply is MC1. Therefore, the monopolist sells (10) units at $ (about 27) per unit. The monopolist will sell at a quantity where MR=MC, but since demand is actually higher at that point, they can sell for a higher price. The price is found by looking at the demand curve and seeing how many units the monopolist will see (10). At Q=10, the price according to the demand is about 27. his/her total profit is $120. Profit is simply revenue minus cost. In this case, the revenue is 10*27 (quantity times price), which is 270. The cost is 15*10 (the intersection of marginal cost and marginal revenue) which is 150. 270-150 is then 120. After a given time period, due to investment and technological advances, which cost the monopolist an increase in TFC, results in a cost of production decrease to ATC2 and its corresponding supply to MC2. The monopolist, then, in the absence of price regulation by the government, would like to produce 15 units and charge a unit price of $20. Here, we basically just look at where the MC2 intersects with MR1 to find quantity, then pushing that up to D1 to find the price. However, due to quality improvements and effective advertising, the demand increases to D2, while its corresponding marginal revenue is MR2, with ATC2 and MC2 remaining unchanged. The monopolist, therefore, produces and sells approximately 23 units at $35 per unit. Doing...
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...|Assignment brief – QCF BTEC (L3 ONLY) | |Assignment front sheet | |Qualification |Unit number and title | |BTEC L3 Diploma/Ext. Dipl. – Business |UNIT 1 – BUSINESS ENVIRONMENT | |Learner name | Assessor name | | |MARY EC ZAFRA | |Date issued | Hand in deadline |Submitted on | |14 OCTOBER 2015 | 15 November 2015 |18NOV2015 | | | | |Assignment No. & title |Assignment 1/2 - The Businesses We See | |In this assessment you will have opportunities to provide evidence...
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...measured in some physical unit of quantity such as bushels or tons and with p measured in dollars per unit): q = 2,100 -50p. Sometimes it is convenient to express this in the inverse form showing the prices that buyers are willing to pay for various quantities. This is called a demand-price function. 1. State the demand-price function corresponding to the given demand function. 2. Plot the corresponding demand schedule on graph paper with q on the horizontal axis (up to 3,000 units) and p on the vertical axis (up to $60 per unit). Label this demand schedule D1. I. The Case of Fixed Supply A supply schedule (or function or curve), defined analogously, shows the total quantities (q) that sellers are willing to sell at various alternative prices (p) in the given period of time. One very special case is that of a "fixed supply" where the quantity supplied is a constant, independent of the price, such as: q = 1,200. (This type of supply may apply, for example, in the short period when a given quantity of a perishable commodity is brought to market and must be sold at any price or go to waste. In a slightly different meaning of supply, again in the short run, it may apply to a service such as housing or, even in the long run, to the services of a permanent resource such as land.) 3. Plot this supply schedule on your diagram and label it S1. Determine the equilibrium price where demand (which you have already plotted on your diagram and labelled D1) equals supply: p= ...
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...travel cost. If transaction cost were zero, demand would be D1 which intersect the SS curve at $19 and 31 units. With transaction cost of $18 per unit, the net demand facing sellers is D2, which is $18 below D1. The market clears at $19 units and sellers receive $13 for each unit. Now also assume that, an outsider tells buyers that for $8 per unit she will go to the market for them and eliminate their former $18 transaction costs. Sellers now perceive demand curve D3, $8 below D1 and $10 above D2. Sellers get $16.33 for each of the 25.67 units transacted. Both sides of the market benefit from lower transaction cost. Now the problem: Demand with zero transaction costs is Q1d = 50 - P and Supply is Qs = -7 + 2P. a) Verify all of the prices and quantities calculated in the above assumption/discussion. b) Now assume that intermediaries come from a competitive market with an equilibrium price of $8 per unit for their services, that is any buyer or seller who wants an intermediary's services must pay $8 for them What is the maximum per unit that sellers are willing to pay intermediaries if hiring them saves buyers $8 in transaction costs? c) Does your answer to Q16a change if buyers pay $8 per unit to the intermediary but sellers offer to rebate part of that expense to buyers? First equilibrium occurs at p*=$19, and q*=31 units. Second equilibrium occurs at p*=$13+$18=$31, and q*=19 units. Third equilibrium occurs at P*=$16.22+$8=$24.22, and...
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...Introduction to Management Science, 10e (Taylor) Chapter 9 Multicriteria Decision Making 1) The different objectives in a goal programming problem are referred to as goals. Answer: TRUE Diff: 1 Page Ref: 400 Main Heading: Goal Programming Key words: goal programming 2) All goal constraints are inequalities that include deviational variables. Answer: FALSE Diff: 1 Page Ref: 400 Main Heading: Goal Programming Key words: goal constraints 3) A negative deviational variable is the amount by which a goal level is exceeded. Answer: FALSE Diff: 2 Page Ref: 400 Main Heading: Goal Programming Key words: goal constraints, deviational variable 4) At least one or both deviational variables in a goal constraint must equal 0. Answer: TRUE Diff: 2 Page Ref: 401 Main Heading: Goal Programming Key words: deviational variable, goal constraints 5) The objective function in a goal programming model seeks to minimize the deviation from goals in the order of the goal priorities. Answer: TRUE Diff: 2 Page Ref: 401 Main Heading: Goal Programming Key words: goal prog problem formulation, objective function for goal prog 6) In goal programming, terms are summed in the objective function in order to make consistent decisions. Answer: FALSE Diff: 2 Page Ref: 402 Main Heading: Goal Programming Key words: goal prog problem formulation, objective function for goal prog 7) Goal constraints can include all deviational variables. Answer:...
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...MICRO-ECONOMICS BY DARLINGTON MZIE 2014-15 Mosi-oh-tunya high DARLINGTON PHIRIM M ECONOMICS DEF: a dynamic subject that studies e changes in e economy -it is a scientific inquiry where economic agents seek to allocate scarce resources efficiently. This goes about in answering fundamental economic questions, how, what and 4 whom. (P. Samuelson) -it’s a human science which studies e relationship between e use of scarce resources and their uses that strive for them. BASIC ECONOMIC PROBLEM SCARCITY –human needs and wants tend to be infinity. This leads to what can be refered as the economic problem. ...
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...------------------------------------------------- Lab Final Unit 11 Lab Final: Voltage Regulator with Constant Current Limiting (PORTFOLIO) Scope and Intention of the Project: The Lab Final Project is a self-directed project with specific requirements provided. You will be given a design task which utilizes a standard circuit in the textbook. You will apply knowledge that has been acquired in lecture, assignments, and previous labs. Task: Your task is to design, simulate, build and test a voltage regulator with constant current limiting as shown in Fig. 11-7 on page 559, Chapter 12 in the textbook. In addition to providing a circuit which operates to the specified functionality, you will submit a project report with required format and contents. D1 D1 This circuit is to be built according to the following specifications: * Input Voltage Range: + 9 V DC to +15 V DC * Q1 and Q2: 2N3904 Transistor * D1: 1N4733 Zener Diode * R1 = 1.0 kΩ, R2 = 10 kΩ, R3 = 10 kΩ, R4 = 1.0 Ω * Nominal Output Voltage: + 10 V DC * Max. Output Current: 500 mA Required Test Data: 1. Line regulation for input voltage changes from +9 V to +15 V 2. Load regulation for load changes from open circuit to 1000 Ohm load resistance 3. Graph of output voltages for at least 5 different input voltages, using a 150 Ohm load resistor 4. (Y-axis scaled for output voltage, x-axis scaled for resistive load) 5. Graph of output voltages for at least 5 different...
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...to find the right CD/DVD for your navigation system. 1. Find your car in the overview. 2. In the columns that matches your navigation system you will find one or more codes consisting of a letter/number combination. 3. Go to the list of codes at the end of the overview to find out which navigation CDs/ DVDs are available for your car and navigation system. Compatibility navigation units & software (Passenger cars) Navigation 20/ Universal Media Interface Audio 30 APS Audio 50 APS Valid from 01.11.2011 to 30.11.2011 COMAND APS COMAND APS DX COMAND - Version C, APS 1, APS 2, APS 4 W/V 168 - A-Class up to 2004 A1 A2 A3 W/C 169 - A-Class from 2004 C1 D1 D2 D3 D4 W/C169 - A-Class from 07/08 M1 L1 L4 L2 L5 L3 W 245 - B-Class C1 D1 D2 D3 D4 W254 - B-Class from 07/08 M1 L1 L4 L2 L5 L3 W/S 202 - C-Class up to 2001 A1 A2 A3 W/S/CL 203 - C-Class up to 03/04 A1 A2 A3 F1 F2 F4 F5 F7 F8 F10 F3 F6 F9 W/S/CL 203 - C-Class from 04/04 C1 D1 D2 D3 D4 W/S204 - C-Class from 03/07 P2 P3 P4 K1 J1 J4 J2 J5 J3 CLC - CLC-Class from 06/08 to 09/08 C1 D1 D2 D3 D4 3 Compatibility navigation units & software (Passenger cars) Navigation 20/ Universal Media Interface Audio 30 APS Audio 50 APS Valid from 01.11.2011 to 30.11.2011 COMAND APS COMAND APS DX COMAND - Version C, APS 1, APS 2, APS 4 CLC - CLC-Class from 09/08 M1 L1 L4 L2 L5 L3 C...
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...naturally move towards equilibrium by the forces of supply and demand. The concept relates to people helping other when their elf interests are rewarded. The market which is made up of people who give each other what they want in return they fulfill their own self-interest by receiving what they want and their wants and needs naturally balance out. 3. Use the demand curve graph found at the following link to answer the questions that follow. Demand Curve • How would point A be represented as an ordered (x,y) pair? (20, 24) • What does this D1 curve show? The demand curve shows the effect of a goods prices based on the amount of goods consumers want to purchase. • Does this D1 curve show a positive or negative correlation between price and quantity? There is a negative correlation at a higher price less goods are desired (downward slope). • Compute the slope of D1 between points A and C. -2/5 • What is the slope of D1 between points C and E? Why would you not have to calculate this answer? -2/5 because it is the...
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...its quantity demanded falls (b) its quantity demanded rises (c) its quantity demanded may rise or fall (d) none of the above For questions 3-4, consider the market for a good consisting of two identical buyers 1 and 2, each having individual q = 10 − 2p. 3. When the price p equals 2, the market demand for this good is (a) 10 (b) 4 (c) 16 (d) 12 4. When the price p equals 6, the market demand for this good is (a) − 2 (b) − 4 (c) 0 (d) 12 For questions 5-6, consider the market for a good consisting of two identical buyers 1 and 2, each having individual q = 10 − p. 5. When the price p equals 2, the market demand for this good is (a) 10 (b) 4 (c) 16 (d) 12 6. When the price p equals 11, the market demand for this good is (a) − 2 (b) − 4 (c) 0 (d) 12 For questions 7-10, consider the market for a good consisting of two buyers 1 and 2. Buyer 1 has individual demand q1 = 10 − 2p and buyer 2 has individual demand q2 = 12 − p. 7. When the price p equals 6, the market demand for this good is (a) 13 (b) 8 (c) 6 (d) none of the above 8. When the price p equals 3, the market demand for this good is (a)13 (b) 8 (c) 6 (d) none of the above 9. When the price p equals 8, the market demand for this good is (a)13 (b) 8 (c) 6 (d) none of the above 10. When the price p equals 14, the market demand for this good is (a)13 (b) 8 (c) 6 (d) none of the above For questions 11-16, consider the market for a good consisting of three buyers 1, 2 and 3. Buyer 1 has individual demand q1 = 12 − 2p, buyer 2...
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