... | |Assessor’s Name: | | |Assessor’s Signature: | |Date: | | |Date Issued: |3rd February 2014 |Submission Date: |17th March 2014 | |Feedback Date: |In class 17th March 2014 | Final Submission date |12th May 2014 | List of criteria for this Assignment |Unit 9...
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...Diploma in Business Unit 3 Introduction to Marketing QCF level 3: BTEC Subsidiary Diploma in Business 2013-14 Learning hours: 60 Credit Value: 10 Unit code: Y/502/5411 Aims and Purpose of Unit 3 The aim and purpose of this unit is to give you an understanding of how marketing, research and planning and the marketing mix are used by all organisations. You will initially study two business organsations, but you will focus on the products at Denbies Vineyard and we will work in collaboration with them. Issue: 8th September 2014 Deadline: 1st December 2014 Learning outcomes On completion of this unit you should: 1. Know the role of marketing in organisations 2. Be able to use marketing research and marketing planning 3. Understand how and why customer groups are targeted 4. Be able to develop a coherent marketing mix. Assignment 1 You work as a marketing assistant for a large marketing company called “Creative Dreams” . The manager of your department has asked you to carry out the following task. The organisations you will investigate for unit 3.1 are “Thorpe Park” and “Surrey Wildlife Trust”. www.thorpepark.com www.surreywildlifetrust.org Task 1 (P1, P2, M1) Write up a brief introduction for both organisations, this must include size, location, nature of the business, objectives and marketing objectives to provide an introduction to the two businesses. (a) P1: DEADLINE THORPE PARK P1 15/09/14, DEADLINE SWT P1 22/09/14 Describe the marketing techniques...
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... | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF) |Unit 10 Market Research in Business | |Learner name | Assessor name | | |Duncan Llewelyn | |Date issued | Hand in deadline |Submitted on | |23rd April 2015 |19th June 2015 | | | | | |Assignment title |Unit 10 Market Research | |In this assessment you will have opportunities to provide evidence against the following criteria. | |Indicate the page numbers...
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...Unit No.10 & 36Task 2 | Unit Title. Market research in business Starting a Small Business | Applicable to: | | | Extended Diploma | | P/M/D Criteria covered: | Task 2: P1, P2, P3, M1 – U10 & P2 - U36 | Performance criteria being addressed in this assessment:Unit 10 - Market research in businessLO1 – Understand the main types of market research used to make marketing decisionsLO2 – Be able to plan researchP1 - Describe types of market researchP2 - Explain how different market research methods have been used to make a marketing decision within a selected business or organisationP3 – Plan market research for a selected product or service using appropriate methods of data collectionM1 – Explain with examples, how different market research methods are appropriate to assist different marketing situationsUnit 36 – Starting a small businessP2- Explain how to identify the target marketAssignment & Tasks:Scenario:Following on from your initial business idea pitch, you are about to plan your market research. To make sure you are on the right lines before you begin you prepare an interim report to submit to a marketing expert friend. They have kindly agreed to look over it and make suggestions for you ahead of you conducting the research for your business. You must include the following; 1. An overview of the main types of market research, primary, secondary, both qualitative and quantitative. 2. Explain which of these methods suit different market research objectives...
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...------------------------------------------------- Unit 36: Starting a Small Business ------------------------------------------------- Business Plan Workbook ------------------------------------------------- Prepared by: ------------------------------------------------- Date: April 2013 ------------------------------------------------- Student name: _____________ Contents The business proposal - a brief summary (P1) 4 My business idea (Minimum 100 words) 4 The location & reason: Add Map! 4 Aims and Objectives (P1) 5 Action Plan (P1) 6 Swot analysis (P1) 7 Business threats 7 Legal Considerations (P1) 8 Proprietor’s background (P3.1) 11 Personal Development Plan (P3.2) 13 Market research Plan (P2.1) 14 The target market (P2.2) 15 The customers (P2.3) 16 The competition (P2.4) 17 The competition (P2.5) 18 Test marketing/ prospective clients (P2.6) 20 Advertising plan (P2.7) 21 Promotion (P2.8) 22 Sales plan (P2.9) 22 Production plan (P4.1) 23 Insurance (P4.2) 23 Legislation (P4.3) 23 Suppliers (P4.4) 24 Business premises (P4.5) 24 Business equipment (P4.6) 24 Terms of trade (P4.7) 25 Labour costs related to hours available (P4.8) 26 Financial Plan (P4. 9) 27 Personal survival budget 27 Sources of finance (P4.10) 29 Total finance available £ 29 Estimated pre-start costs (P4.11) 29 Estimated working capital (P4.12) 30 Sales Analysis (P4.13) 31 Cash flow forecast (P4.14): 32 Break-even analysis...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...| Marketing Techniques | Reference | Introduction to marketing | Assignment No | 1 of 4 | Hand out | 13/10/15 | Duration | 3 weeks | Hand in | 6/11/15 | | | | | | | | | Learner | | | | Course | BTEC Level 3 subsidiary Diploma in Business | | | Framework | QCF | Level | 3 | | | No: Unit | 3 introduction to marketing | | | Assessor(s) | Anna Price | | | Internal Verifier | | Dated | | | Filton campus | Lead IV | | Dated | | | 50519 | | | | | | Learning Outcomes | LO 1 | Know the role of marketing in organisations | Targeted grading criteria | | Met? | To achieve the criteria the evidence must show that the learner is able to: | Task number | P1 | | Describe how marketing techniques are used to market products in two organisations | 1 | P2 | | Describe the limitations and constraints of marketing | 1 | M1 | | Compare marketing techniques used in marketing products in two organisations | 1 | D1 | | Evaluate the effectiveness of the use of techniques in marketing products in one organisation | 1 | | Task Sheet Vocational scenario You are applying for a job as a marketing assistant at a local marketing agency. As part of the recruitment process, you have to demonstrate how well you can evaluate the marketing techniques used in organisations, using two of the firm’s client organisations as examples. You have been asked to present your findings in a report. Choose one organisation from each of...
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...Introduction Topic – Elasticity of Demand Demand for Cars based on the Fuel Type and the Interest Rates offered by Financial Institutions. Under Professor Pratap Mohanty By Group 4 EPGDIM (2012-14) Nupur Kinger (41) Rachit Luthra (46) Ravi Mohan Dabral (50) Rohit Jaswal (54) Udai (62) Table of Contents Page No. 1. | Executive Summary | 3 | 2. | Objectives | 4 | 3. | Methodology | 5 | 4. | Analysis of Objectives | 8 | 5. | Conclusions and Assumptions | 19 | 6. | References | 20 | Executive Summary OVERVIEW The new car market abounds with choice. A myriad of models, fuel type and financing options available face the new car purchaser; each different vehicle type carefully designed so as to display a combination that differentiates it from the competition. From a consumer’s point of view, of course, the ‘attributes’ of a vehicle include...
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...Unit 16: Human Resource Management in Business Unit code: K/502/5445 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to introduce learners to methods of managing human resources in the workplace. Learners will use their knowledge of relevant human resources management theory and link it with current human resource management practices in organisations. Unit introduction Human resource management is a dynamic activity in any organisation as it takes place against a changing economic, technical, legal and social background. It is important for learners to appreciate that effective human resource management means getting the best out of the people who work for an organisation in order to ensure the organisation fulfils its purposes, whether it is a football club winning the premiership, or a hospital increasing the success rates for medical operations. Many organisations say that their employees are their most valuable resource because of their skills, knowledge and attitudes. As labour is both an expensive and valuable resource, it is important to ensure it is planned and that the best value is obtained from employees contributions. Human resource managers have to plan their human resource requirements against a background of internal and external factors which are dynamic and constantly changing. The first part of this unit introduces learners to the factors that influence human...
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...Unit 16: Human Resource Management in Business (10 Credits) Assessment Sheet Name: ……………………………………………………………………………… | | | | | |Assessment Criteria |Achieved | | | | | |Pass 1 |Describe the internal and external factors to consider when planning the human resource | | | |requirements of an organisation | | | | | | |Pass 2 |Describe how the skills that employees require to carry out jobs in an organisation are | | | |identified | | | | | | |Pass 3 |Outline how an organisation motivates it’s employees | | | | ...
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...11/9/2015 | 28/9/2015 | 28/9/2015 | Qualification | Unit | BTEC LEVEL 3: EXTENDED DIPLOMA IN USINESS | Unit 1: The Business Environment | Assignment Title | A magazine to promote local businesses in Nairobi County | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria Reference | To achieve the criteria the evidence must show that the learner is able to: | Task no: | Page numbers | P1 | Describe the type of business, purpose and ownership of two contrasting businesses | 1 | 1 to 7 | P3 | Describe how two businesses are organized | 2 | 8 to 10 | P4 | explain how their style of organization helps them to fulfil their purposes | 2 | 8 to 10 | Learner Declaration | I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner Signature: Bayan Kaid Date: 28/9/2015 | YOUNG INVESTORS MAGAZINE UNIT 1: Business Environment By: Bayan Kaid | 9/19/15 | Teacher: Fred Nzuku | Contents | Page number | Task one (P1) * Introduction of business & magazine………………… | (1,3) | * Private sector Business: Safaricom………………….. * Introduction to Safaricom……………………………. * Safaricom Competitors & no of employees………….. * Safaricom type of ownership…………………………. * Ownership advantages...
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...CARIBBEAN EXAMINATIONS COUNCIL Caribbean Secondary Education Certificate CSEC ® PRINCIPLES OF BUSINESS SYLLABUS Effective for examinations from May/June 2008 Including 2009 amendments CXC 08/G/SYLL 06 Published by the Caribbean Examinations Council. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, photocopying, recording or otherwise without prior permission of the author or publisher. Correspondence related to the syllabus should be addressed to: The Pro-Registrar Caribbean Examinations Council Caenwood Centre 37 Arnold Road, Kingston 5, Jamaica, W.I. Telephone: (876) 630-5200 Facsimile Number: (876) 967-4972 E-mail address: cxcwzo@cxc.org Website: www.cxc.org Copyright © 2006, by Caribbean Examinations Council The Garrison, St Michael BB14038, Barbados CXC 08/G/SYLL 06 2 Contents RATIONALE...........................................................................................................................................................1 AIMS ........................................................................................................................................................................1 GENERAL OBJECTIVES ......................................................................................................................................2 SKILLS AND ABILLITIES TO BE ASSESSED ........................
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...CERTIFICATE/DIPLOMA IN BUSINESS BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 AIM OF THE UNIT Effective communication is a key area in terms of its contribution to business success. When studying this unit learners will gain a thorough understanding of the types of business information used both internally and externally by organisations and the methods used to communicate information to different audiences. In this unit, learners will have the opportunity to develop, analyse and evaluate a range of methods used to communicate different types of business information and will understand the purpose of such communication. They will also produce and evaluate different types of business communication of their own. www.ocr.org.uk 2 Business Communication Level 3 Unit 6 ASSESSMENT AND GRADING CRITERIA Learning Outcome (LO) Pass Merit 1 Understand different types of business information P1 explain different types of business information, their sources and purposes 2 Be able to present business information effectively P2 present complex internal business information using three different methods appropriate to the user’s needs The assessment criteria are To achieve a merit the the pass requirements for evidence must show that, this unit. in addition to the pass criteria, the learner is able to:...
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...Unit 2: Business Resources Unit code: D/502/5409 Credit Value 10 Assignment Brief 2014/15 Edexcel BTEC Extended Diploma in Business and Management Level 3 Learner Name: Assessor Name: J. Atkins & C.Asmah Internally Verified by: Date: ------------------------------------------------- Date assignment issued: w/c 26 January 2015 ------------------------------------------------- Task submission closed: w/c 17 April 2015 IMPORTANT! All work must: * Be Word Processed (font size 12 only) * Be Page Numbered * Include an Acknowledgement * Include a Contents Page (with title page and page numbers) * Include your name on the footer * Include a Bibliography * Be submitted on or before the stated deadline dates * Be uploaded to Turnitin Key Words ------------------------------------------------- Identify: Give a list of the main features ------------------------------------------------- Describe: Provide a detailed picture or image of something. Show all characteristics and all relevant features to give the reader a visual impression or account. ------------------------------------------------- Explain: Set out in detail the meaning of something with reasons. This is more than just describing so can often help by giving an example to show what you mean. ------------------------------------------------- Evaluate: Review all of the information and then bring it all together to form a conclusion...
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...Jen Spencer | Unit 1 The Business Environment xxxxx Unit 1 The Business Environment xxxxx Assignment title | Research into the business environment – assignment 1 | Date issued | 27th September 2014 | Hand in date | 8th November 2014 | Learning aim | 1 | Know the range of different businesses and their owners | | 2 | Understand how businesses are organised to achieve their purpose | Scenario | You have been employed as a business analyst in the Office for National Statistics (ONS). You main role is to provide documentation to businesses giving them information about organisational issues and the business environment. | Task 1 | P1 | Create a report that describes the type of business, purpose and ownership of two contrasting businesses | | P3 | And describe how two business are organised | | P4 | You should also explain how their style of organisation helps them to fulfil their purpose | Evidence | A report in Word. Use size 12 font with headings for each section. Include an index | Student Declaration | This is to certify that this is my own work and that all quotes are referenced and noted in the bibliography. | Name | Thomas Hope | Date submitted | 20/11/2014 | Grade expected | pass | | | Internal Verification | Signature | Date | IV Name | | | Lead IV | | | | Student comments on assignment | Tutor feedback Grading criteria | Achieved | Comments | P1 | Yes | Description of the type, purpose, ownership...
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