P3 Planning for Market Research for Cadbury’s New Chocolate Bar.
In business it is important for companies to conduct market research in order to find out more about their costumer and to make their strategic decision. For this ask I will be exploring some of the strategies in conducting market research and conducting my own market research for a chosen product.
Stages in the Market research Process:
This diagram shows the stages of conducting market research.

When companies conduct market research a brief is set out to the market research team so that they know what they are doing .the brief tend to be set out in broad term and will consist of clear instruction and what they company want the market researcher to do for example, how many people are eating ice cream and what is their favourite flavours. It will provide details of the organisation, and the project required – for example, to find out how customers are likely to respond to a new type of promotional activity

I have created a brief for Cadbury’s new chocolate bar aimed at children. See attached document

After the market research team is given the brief, the team will then decide on what resources they will need to conduct the market research. This is important because of the extent of the required research project it is important to know what they are researching the resources they need, and how they are going to do it. It is also important to be clear about the target audience that the research is aimed at.
For my market research I will be looking at primary and secondary research and then comparing the data to create a chocolate bar for children. I will be using internal and external resources to gather my data.

The researchers that conduct the market research should have clear and easy to achieve objectives. By doing this it become more easily to check that they have met all the