Belvoir Park Ltd (BPL) Set in over 200 hectares of some of England’s finest countryside, Belvoir Park is a premier sporting country estate, owned and operated by Belvoir Park Limited (BPL). The business aims to be a top international luxury leisure destination with guests attracted from all over the world (see Fig. 1).

BPL’s Managing Director, Wilhelm Deboos-Parker, is known for his fastidious attention to detail. Further, he has very high expectations of BPL’s staff, insisting that their demeanour is an integral aspect of the guest’s experience. Wilhelm’s focus is first and foremost on the guest’s perspective, yet he is willing to listen to ideas from members of staff about how the guest’s stay might be enhanced. Charm personified with guests, many former staff learnt too late that he is not a man with whom to argue.

At the heart of the operation, and first seen from the sweeping driveway, is the magnificent and tastefully renovated 17th century country mansion. The mansion is now primarily used as the reception and restaurant. Although there are a dozen suites and rooms in the mansion itself, the majority of the accommodation is in the former stable and carriage blocks.

Room rates vary, from a published £780 (per room, per night) for the best suite in the mansion, down to about £300 for a double room in the stable block. However, the actual prices charged can vary because BPL adopts price discrimination. Further, prices also reflect a number of variables such as the time of year and any promotional offers. Hence, for example, if guests were members of a wedding party, they would receive a discount on their accommodation.

Contributing to the grandeur of the setting, Ostlers’ (the Michelin listed fine dining restaurant) is a wood panelled room running the length of the south side of the mansion, affording stunning views across the park and down to