Premium Essay

Unit 12

In:

Submitted By lenette11
Words 1963
Pages 8
BM6626 Advanced Integrated Marketing Communications

Assessment 1
Individual portfolio

There are three elements to this individual portfolio of work:

|Element of portfolio |Portfolio |Submission |
| |Weighting | |
|Individual learning log |15% |9am Thursday 21 April |
| | |via StudySpace |
|Industry Briefing Paper |70% |9am Thursday 21 April |
| | |via StudySpace |
|Individual in-class contributions to three “Experts and Novices” sessions, including a one |15% |Various: weeks 18, 19,|
|page summary of your reading | |20 in class |

The three elements are described in more detail here:

1. Individual learning log (15% of the marks)

You are required to develop a personal learning log as part of your individual portfolio. This should include 300 words on each of the three guest speaker sessions (i.e., Merlin Stone, weeks 2, 3, and 5; Rob Thurner, weeks 7, 8 and 9 and Ardi Kolah, weeks 10-14). Reflections will be checked against attendance so if you are unable to make a session, please notify in advance (e-mail D.anderson@kingston.ac.uk) and explain how you intend to catch up with the content.

A “pro-forma” of the learning log can be found on

Similar Documents

Free Essay

Unit 12

...|Date of preparing: 07/03/2015 |ENGLISH LESSON PLAN – GRADE 11 | |Unit 12: Period 78 |UNIT12.THE ASIAN GAMES | | |LISTENING LESSON | I. Aims/Objectives 1. Educational aim Monologue - Extensive listening: multiple choice questions - Comprehension questions 2. Knowledge and skills: * General language knowledge: - New words: coming live (adj) freestyle (adj) gymnasium (n) Lee Bong-ju land (n) bar (n) gymnast (n) Vichai * Skills: - Extensive listening: multiple choice questions - Comprehension questions II. Preparation: - Teacher: lesson plan, tape. - Ss: revise old lessons and skim the lesson at home. III. Anticipated problems - The Ss may not understand some requirements so the T should explain in Vietnamese IV. Procedure |Teacher’s / Students’ activities |Content | |A. WARM UP (5ms) | |* Methods/techniques of teaching and learning: individually ...

Words: 434 - Pages: 2

Premium Essay

Unit 12

...Unit 12: Public Health Contents No. | Title | Page no. | 1 | P1: Describe key aspects of public health | 3 | 2 | P2: Describe the origins of public health policy in the UK from the 19th century to the present day | 4-5 | 3 | P3: Describe current patterns of ill health and how they are monitored | 6 | 4 | P4: Explain the main factors affecting current patterns of health in the UK | 7-8 | 5 | P5: Explain health promotion and protection | 9 | 6 | P6: Explain appropriate methods of prevention/control for a named communicable and a named non-communicable disease | 10 | | Bibliography | 11 | P1: Describe key aspects of public health These are the key aspects of public health: 1) Monitoring health status – They do this by tracking changes in the health of the population and alerting people to potential problems, like the rising levels of obesity within the population....

Words: 1973 - Pages: 8

Premium Essay

Unit 12

...Belvoir Park Ltd (BPL) Set in over 200 hectares of some of England’s finest countryside, Belvoir Park is a premier sporting country estate, owned and operated by Belvoir Park Limited (BPL). The business aims to be a top international luxury leisure destination with guests attracted from all over the world (see Fig. 1). BPL’s Managing Director, Wilhelm Deboos-Parker, is known for his fastidious attention to detail. Further, he has very high expectations of BPL’s staff, insisting that their demeanour is an integral aspect of the guest’s experience. Wilhelm’s focus is first and foremost on the guest’s perspective, yet he is willing to listen to ideas from members of staff about how the guest’s stay might be enhanced. Charm personified with guests, many former staff learnt too late that he is not a man with whom to argue. At the heart of the operation, and first seen from the sweeping driveway, is the magnificent and tastefully renovated 17th century country mansion. The mansion is now primarily used as the reception and restaurant. Although there are a dozen suites and rooms in the mansion itself, the majority of the accommodation is in the former stable and carriage blocks. Room rates vary, from a published £780 (per room, per night) for the best suite in the mansion, down to about £300 for a double room in the stable block. However, the actual prices charged can vary because BPL adopts price discrimination. Further, prices also reflect a number of variables such...

Words: 1890 - Pages: 8

Free Essay

Unit 12,

...Unit 8, M1: Analyse the impact f war and conflict on one UK public service. D1: Evaluate the impact of war, conflict and terrorism on one UK public service. The act that the British Public Services frolic in these fights is not always the same; this way that the results on ability workers will vary from one kind of involvement to another. (Gray) Role | Effects on individuals and the service | Direct military combat | The results of involving in direct military combat are well documented. People could lose their lives; be harshly and perpetually injured; observer traumatic scenes managing to psychological difficulties, encompassing post-traumatic stress disorder (PTSD), slump, alcoholism and suicide. They could observer the demises of friends, civilians and colleagues. There could be afterward results from exposure to chemical or biological agents. (Gray)The service will demand to substitute capitulated workers and supplies and be able to reflect on flaws in supplies and strategy and enhance for subsequent time; it could additionally retrain workers in light of the aftermath of a conflict. This can transpire afterward each fight such as the situation in Iraq. Military combat is frequently a basis of dignity for people and military units. A triumph increases the impact of the armed forces. (Gray) | Peacekeeping | Public Services encompassed in peacekeeping procedures additionally run the chance of being encompassed in direct military combat. Peacekeepers are...

Words: 895 - Pages: 4

Premium Essay

Unit 12

...Public health. What is public health? Public health is about helping people to stay healthy and protecting them from threats to their health. Sometimes public health activities involve helping individuals, at other times they involve dealing with wider factors that have an impact on the health of many people (for example an age-group, an ethnic group, a locality, or a country).While medicine and nursing are vital for helping and supporting people when they fall ill, work in public health contributes to reducing the causes of ill-health and improving people's health and wellbeing. P1 This means tracking changes in the health of the population and alerting people to potential problems. An example of this could be HIV; to monitor the health of the population with HIV tracking the number of people with HIV within the population will help the NHS find out the population of people with HIV in order for them to take further actions. To identify the health needs of the population the trends patterns need to be recognized that way the implications for the serving can be identified. Example: to prevent people from getting HIV the government and NHS can provide free condoms to adults and young people; also in NHS hospitals every patient should use a new and clean needle each time they have an injection. This means attempting to reduce the levels of ill health, by introducing new programmes which identify people as being ‘at risk’ of a condition and engaging them with preventative...

Words: 382 - Pages: 2

Free Essay

Accounting in Management

...Unproctored Mock-1 2013 Answers and Explanations 1 11 21 31 41 51 b d b b d b 2 12 22 32 42 52 b b a b c a 3 13 23 33 43 53 c c d a b a 4 14 24 34 44 54 a b d d c a 5 15 25 35 45 55 a a d b a b 6 16 26 36 46 56 c a b c b a 7 17 27 37 47 57 a b c b a d 8 18 28 38 48 58 b c a b d d 9 19 29 39 49 59 c d b c d c 10 20 30 40 50 60 d b c c a d Page 1 Unproctored Mock-1 2013 1. b 1! + 2 × 2! + 3 × 3! + 4 × 4! +…+ 12 × 12! = (2! – 1!) + (3! – 2!) + (4! – 3!) +…+ (13! – 12!) = 13! – 1 So the remainder = –1 i.e. 12 Let the smallest number be x and the three equal numbers be y. Then, x + 3y + x + 100 = 150 5 4. a A 2. b 3 y 2 Hence, y can take only even values. ⇒ 2x + 3y = 650 ⇒ x = 325 − 2 3 cm Also, 325 − 3 3 y < y < 325 − y + 100 2 2 B D 4 cm 6 0° F E C 3 y < 425 2 ⇒ 130 < y < 170 As y is even, the number of possible values of y ⇒ 325 < y + 168 − 132 + 1 = 19 2 Hence, the number of different possible values of the largest number i.e. (x + 100) is also 19. = 3. c Let the number of boys be x and the number of girls in the class be y. From statement A: x = 2y + 5 We cannot find the exact values of x and y. Hence, Statement A alone is not sufficient. From statement B: 0.4x = y We cannot find the exact values of x and y. Hence, Statement B alone is not sufficient. From statements A and B: Solving, we get x = 25 and y = 10. So the total number of students in the class = 35 Hence, both the statements together are required to answer the question...

Words: 1779 - Pages: 8

Free Essay

Finance

...How to Motivate Employees and Improve Work Ethics by Lisa Bigelow, Demand Media Don't point out mistakes that are mistakes in your eyes only. Related Articles * Can You Motivate Employees by Reducing Supervision at Work? * Decisions Employees Can Make to Help Motivate Themselves * Advantages of Training Employees About Work Ethics * How to Motivate Your Employees' Team Building * A List of Good Work Ethics by Employees * Different Types of Organizational Structure Motivating employees to work more productively and to be happier while doing it is a stiff challenge for even the most seasoned manager. Human behavior specialists indicate that the best way to avoid motivation and laziness problems is to assess potential employees carefully by way of personality testing. But what do you do when the hiring's done and you need the employees you have to perform more productively? Try proven, specific techniques designed to keep even your most cynical employees satisfied and productive. The first step? Back off. Nobody likes a micromanager. Ads by Google Options Trading Lessons With just these 3 Free reports you could be trading by day's end. wealthdaily.com​/​Options_Trading Step 1 Set specific goals, and trust your employees to reach them. According to Forbes, nothing makes enthusiasm vanish faster than a micromanager who doesn't trust her employees to do their work properly. Force yourself to let go by setting a clear and achievable goal; for example...

Words: 2101 - Pages: 9

Free Essay

Organizational Behavior

...analyze us, or taking surveys. The LSI survey is a way we can see where we fit in amongst other individuals. This survey helps assess our personality characteristics and other traits according to how we interact in society. I took the survey to see where my personality traits rate with other people. I will go over the results and how a person can learn and change from them. The LSI survey is a circle that is broken in many parts. There are 3 areas that the circle is broken into which are satisfaction needs, task orientation, and security needs. The primary part is the satisfaction needs whereas the backup tells you what causes these traits. When it comes to the scoring of the survey I had my highest in the constructive styles 1, 2, 11, and 12. These help with self-enhancing thinking and behavior that causes satisfaction. Number 1 is the humanistic encouraging The Humanistic-Encouraging scale measures our interest in people, our tendency to care about others, and our ability to encourage them to improve. Humanistic-Encouraging people are accepting of themselves, and accept others for who they are without any issues. I believe I am definitely like this because I am not a judgmental person. Number 2 is the affiliate part that measures degree of commitment to forming and sustaining satisfying relationships. This is the area where people want to establish long relationships with others. I think when it comes to seeking relationships I am like that because I want to have long term...

Words: 1381 - Pages: 6

Premium Essay

Unit 12 M3

...Shanae McKenzie Unit 12 M3- Assess the different methods that can be used for promoting and protecting public health Intro Communicable diseases are diseases that can be spread and it can be passed from one person to another through communication, food and through contaminated water. When a person has the fluby them covering their mouth and nose with a tissue when coughing, can minimise the rate of spreading the diseases. The communicable disease I have chosen to explain is STD which stands for ‘Sexually Transmitted Disease’. STD is an infection that happens through sexual contact so by engaging in intimate sexual contact such as vaginal or anal intercourse with a person who is already infected. Both heterosexuals and homosexuals can get STDs. There are STDs that are caused by bacteria or viruses. Such as bacteria STDs are chlamydia which is the most common bacteria STD, Gonorrhoea which is common in women, syphilis, and thrush. They can be cured with antibiotics. While virus...

Words: 848 - Pages: 4

Free Essay

Dead End

...investigation diary" -you will know the 3 diary users who will be eliminating other people. You are diary holder number 5 "The Hyper Vision Diary" -You won't have to answer one of the 3 questions given. You can only use this diary once. You are diary holder number 6 "The Clairvoyance Diary" -You can know about one diary user and the diary's ability. You are diary holder number 7 "The exchange Diary" -You get to choose from number 1-12 (7 is an exception) and you will get the diary's ability (Number of diary you choose) You are diary holder number 8 "The blog diary" -You can bring a dead user back to life. You are diary holder number 9 "The escape Diary" -you can escape from being eliminated. You are diary holder number 10 "The breeder diary" -I will send you the questions first before I post them. You can only use your diary once in this game. You are diary holder number 11 "The watcher" -I will tell you the name of the diary holders and their diary's ability. You are diary holder number 12 "The Justice Diary" -You can be bring back to life if you get...

Words: 277 - Pages: 2

Free Essay

Kristen Cookies Case

...It will take 10 minutes longer (the bottle neck) to produce two dozen cookies rather than one dozen cookies. 5) Two trays and one food processor 6) Our assumption is that if we have a constant stream of orders each night that it would be worthwhile to have an additional oven. Two Dozen Cookies 1) 36 minutes 2) 4 x 6 = 24 dozen 3) Me 10 minutes per two dozen Roommate 1 + 1 + 2 + 2 + 1 = 7 minutes per two dozen 4) A discount of less than $1.6 for each additional dozen cookies should be given. It will take 10 minutes longer (the bottle neck) to produce two dozen cookies rather than one dozen cookies. 5) Two trays and one food processor Three Dozen Cookies 1) 46 minutes 2) 4 x 6 = 24 dozen 3) Me 12 minutes per two dozen Roommate 1 + 1 + 1 + 2 + 2 + 2 + 1 = 10 minutes per two dozen 4) A discount of less than $1.6 for each additional dozen cookies should be given. It will take 10 minutes longer (the bottle neck) to produce two dozen cookies rather than one dozen cookies. 5) Two trays and one food...

Words: 268 - Pages: 2

Free Essay

Sl; Dfjslak

...Week Lesson Date Material covered in class What is to be prepared HW, Quizzes & Tests due 1 1 8/19 Welcoming, go over syllabus and schedule, Questionnaire Introducing each other أخبار (عطلة الصيف) Vocabulary Review and study lessons 9, Voc and Gram المفردات والقواعد ص: 180-188 Review مراجعة التمارين 9 دروس محادثة conversation كيف كانت العطلة؟ ماذا فعلت في الإجازة؟ 1 2 8/21 Revision of lessons 9 Voc and Grammar Game المفردات والقواعد Review and study lessons 9, Voc and Gram المفردات والقواعد ص: 180-197 Reading and Comprehension ex:21 p:197 1 3 8/23 AlKitaab Lesson 10, Voc DVD, voc. conversation & exercises مفردات وأفعال درس 10 و AlKitaab Lesson 10 DVD, voc. conversation & exercises Study vocab,. Verbs aand notes p; 200-201-202-203-204 تمرين 1و13 واجب في درس 10 2 1 8/26 AlKitaab Lesson 10 DVD, voc. conversation & exercises مفردات وأفعال درس 10 ص: 201-204 AlKitaab Lesson 10 DVD, voc. conversation & exercises تمرين 2و3و5و واجب في درس 10 and write 5 sentences of your own on 5 Voc words 2 2 8/28 AlKitaab Lesson 10 DVD, voc. conversation & exercises AlKitaab Lesson 10 DVD, voc. conversation & exercises واجب في درس 10 تمرين :7 2 3 8/30 AlKitaab Lesson 10, DVD, voc. conversation & exercises Study in lesson 10 p: 200-204 واجب في درس 10 تمرين : 9 و12و 3 1 9/2 Holiday Holiday MLK day Break 3 2 9/4 AlKitaab Lesson 10 DVD, voc. conversation & exercises المضارع المنصوب واجب في درس 10 تمرين: 17و16 )online 3 3 9/6 AlKitaab Lesson 10 DVD, voc. conversation...

Words: 900 - Pages: 4

Free Essay

Paper

...1. King cares about what is happening in Birmingham because he says that what affects one directly, affects all indirectly. Birmingham is one of the most segregated city in the US at that time. No one should feel like an outsider in America, according to King. So he wanted to help them out 2. They picked a time near Easter for direct action because besides Christmas time, it’s the main shopping period of the year. They wanted to bring pressure to put on the merchants that there should be changes made. 3. He insist on direct action in Birmingham because it dramatizes the issue and rings tension to the community to make a situation so that their only choice is to negotiate 4. It’s impossible for blacks to continue to “wait” because they have been waiting for more than 340 years for change, and not a lot has changed. Waiting for them means that there’s little chance for anything to ever happen. 5. Personal examples the King included was about his daughter asking questions about why things are the way they are for black people. 6. A just law is a man­made code that squares with the moral law or law of God. An unjust law is a human law that is out of harmony with moral laws. It’s important because it gives segregators false superiority 7. A law is unjust if it degrades a human’s personality 8. King says that everything Hitler did was “legal” because helping out Jews was considered “illegal” 9. King is disappointed in the white moderate because they are more devoted to order than justice...

Words: 484 - Pages: 2

Premium Essay

Unit 12 M1

...Unit 12 M1- Compare historical and current features of Public Health. In this part of the assessment I am going to compare elements of historical Public health to the elements of today. By looking at my timeline presented in P2 I am going to research and compare these elements to those of today. Them concluding the overall comparison of the both. In the 19th century public health was less of a function of government and instead it was a function of charitable organizations and volunteers. These were people how left that they had a religious duty to do so and work to help the poor, and those who were against their living conditions. After time science gained a better understanding of the causes of diseases and how they were spread and worked. This then caused public pressure on then government to study and research the illnesses, keep statistics and provide an early warning of epidemencs. For example of a UK policy in the 19th century is The Poor Law Amendment Act of 1834, this was to insure that the lower class people were being looked after by charity or the landowners and also by they higher class people and the wealthy people, also that anyone that was not disabled and was capable should not receive help or relief unless they worked in a workhouse or with orphans, abandoned children, the elderly, of if they were unmarried mothers, mentally or physically ill and sick. This act also provided strict conditions in the work houses, and ensure that the poor families worked...

Words: 1296 - Pages: 6

Free Essay

Chemical Safety

...References for Chemical Safety Experiment 13 1. http://www.sigmaaldrich.com/MSDS/MSDS/PleaseWaitMSDSPage.do?language=&country=US&brand=ALDRICH&productNumber=R2252&PageToGoToURL=http%3A%2F%2Fwww.sigmaaldrich.com%2Fcatalog%2Fsearch%3Finterface%3DAll%26term%3DRbCl%26lang%3Den%26region%3DUS%26focus%3Dproduct%26N%3D0%2B220003048%2B219853269%2B219853286 2. http://www.sigmaaldrich.com/MSDS/MSDS/DisplayMSDSPage.do?country=US&language=en&productNumber=C1016&brand=SIAL&PageToGoToURL=http%3A%2F%2Fwww.sigmaaldrich.com%2Fcatalog%2Fsearch%3Finterface%3DAll%26term%3Dcalcium%2520chloride%26lang%3Den%26region%3DUS%26focus%3Dproduct%26N%3D0%2B220003048%2B219853269%2B219853286 3. http://www.sigmaaldrich.com/MSDS/MSDS/PleaseWaitMSDSPage.do?language=&country=US&brand=SIAL&productNumber=P9333&PageToGoToURL=http%3A%2F%2Fwww.sigmaaldrich.com%2Fcatalog%2Fsearch%3Finterface%3DAll%26term%3DKCl%26lang%3Den%26region%3DUS%26focus%3Dproduct%26N%3D0%2B220003048%2B219853269%2B219853286 4. http://www.sigmaaldrich.com/MSDS/MSDS/PleaseWaitMSDSPage.do?language=&country=US&brand=SIAL&productNumber=L4408&PageToGoToURL=http%3A%2F%2Fwww.sigmaaldrich.com%2Fcatalog%2Fsearch%3Finterface%3DAll%26term%3DLiCl%26lang%3Den%26region%3DUS%26focus%3Dproduct%26N%3D0%2B220003048%2B219853269%2B219853286 5. http://www.sigmaaldrich.com/MSDS/MSDS/DisplayMSDSPage.do?country=US&language=en&productNumber=S7653&brand=SIAL&PageToGoToURL=http%3A%2F%2Fwww.sigmaaldrich...

Words: 588 - Pages: 3