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Unit 2 Discussion Board for Advanced Entrepreneurship

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Submitted By suburbanmomma
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The URL address to the ad that I will be discussing is: http://advertisementfun.blogspot.com/2011/06/sprite-ice-blue.html
The advertisement that I have chosen is for the beverage Sprite Ice Blue. This is a new product recently created by Sprite. I feel that the intent of this advertisement is to satisfy a need, or in this case, the consumer need for a cold thirst-quenching beverage (Lambing & Kuehl, 2007) (Sprite Ice Blue, 2011). I feel that the advertisement was alright, and that it would grab the attention of the consumer that saw the ad. I feel that the ad is effective because it depicts a young female that seems to be frozen and happy all at the same time. This shows consumers that drinking Sprite Ice Blue is cool, cold, and exciting to our taste buds (Sprite Ice Blue, 2011).
This Sprite Ice Blue ad targets the teenage to young adult generations. The lifestyle for these generations is usually easy-going and fun-filled. With an ad like this, the targeted social class would more than likely vary. I feel like it would target both the middle and lower classes. I don’t see the upper class people paying much attention to an ad of this nature.
The persuasive technique being used in the ad is humor as well as shock appeal. When I first saw the ad, I actually laughed out loud. This ad shows a female that is frozen solid and sticking her blue tongue out. The shock appeal is the way that the female looks, and the humorous part is that she is frozen and is sticking out her tongue (Sprite Ice Blue, 2011).
I feel that this technique would work well for other products in the beverage category. There are other beverages that are unique like this one, and combining humor with shock appeal would gain the attention of the consumers. I also feel that this technique would be good for certain chewing gums as well. Some of these gums make your tongue feel almost frozen while taking a sip of a cold beverage. This brings me back to the frozen lady in the Sprite ad. Because of this, I feel that this is definitely an effective ad.
References:
Lambing, & Kuehl. (2007). Entrepreneurship. (4th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
Sprite Ice Blue. (2011, June 26). Retrieved from Advertisement: http://advertisementfun.blogspot.com/2011/06/sprite-ice-blue.html

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