...ASSIGNMENT No. 1 Total Marks: 100 (Units: 1–5) Pass Marks: 50 Q. 1 (a) Discuss the impact of digital technologies on marketing strategies. (b) Describe the consumer research process in detail. (10+10) Q. 2 Discuss the motivation as a psychological force. Also explain the measurement of motives. (20) Q. 3 What is the concept of personality? Discuss the concept of brand personality in detail. (20) Q. 4 What is meant by attitude? Describe different strategies for attitude change. (20) Q. 5 Explain the elements of consumer learning. Also discuss the cognitive theory of learning (20) ASSIGNMENT No. 2 (Total Marks: 100) This assignment is a research-oriented activity. You are required to submit a term paper and present the same in the classroom prior to the final examination. Presentation component is compulsory for all students. You will have to participate in the activity fully and prepare a paper of about 15 to 20 pages on the topic allotted to you. The students are required to prepare two copies of Assignment No. 2. Submit one copy to your teacher for evaluation and the second copy for presentation in the classrooms in the presence of your resource persons and classmates, which will be held at the end of the semester prior to final examination. Include the following main headings in your report:- a) Introduction to the topic b) Important sub-topics c) Practical aspects with respect to the topic ...
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...Argument Essay Unit: Lesson Plan and Class Activities Global Learning Outcomes for this Unit *In the course of completing the assignment students will: • Learn to compose an argumentation-oriented thesis • Defend their thesis with academic-quality research that is properly sourced and cited as per the standard of university level writing • Anticipate and respond to counterarguments • Learn to critically engage the revision process through draft writing, instructor conferencing, and peer commentary • Respond the work of their peers as peer reviewers while providing relevant, productive feedback Class 1 – Introducing the Classical Argument Essay *Daily Learning Outcomes: • Reflect on Informative Essay • Introduce Classical Argument Essay • Break down the assignment sheet *Activity 1: Individual Reflection / Class Discussion (15 min) - Students open their portfolios and journals then reflect for ~10 minutes on their experiences during the Informative Essay Unit - Discuss reflections as a class *Activity 2: Introduce Classical Argument (20 min) - Have students bring a hard copy of the assignment to class with a highlighter: a. Get into groups of 4 b. Read the sheet aloud, highlighting all the action verbs c. Discuss the sheet as a group as instructor makes rounds *Activity 3: Mini-Lecture on Assignment /Questions (15 min) - Powerpoint slides “The Features of an Academic Argument” - Allow time for student questions...
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...Dr. Gisela Redeker Dr. Markus Egg Center for Language and Cognition Groningen University of Groningen 2008 Table of contents 1 Introduction.........................................................................................................1 2 Lexical cohesion...................................................................................................2 2.1 Lexical cohesion and discourse organization................................................2 2.1.1 Introduction.............................................................................................2 2.1.2 Lexical cohesion and genre.....................................................................2 2.1.3 Lexical cohesion and coherence .............................................................3 2.2 The role of lexical cohesion in the segmentation and centrality of discourse units......................................................................................................................5 2.2.1 Introduction.............................................................................................5 2.2.2 Discourse segmentation ..........................................................................6 2.2.3 Central discourse units............................................................................8 2.2.4 Conclusion ..............................................................................................8 3 Lexical cohesion analysis...........................................
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...Argument Essay Unit: Lesson Plan and Class Activities Global Learning Outcomes for this Unit *In the course of completing the assignment students will: • Learn to compose an argumentation-oriented thesis • Defend their thesis with academic-quality research that is properly sourced and cited as per the standard of university level writing • Anticipate and respond to counterarguments • Learn to critically engage the revision process through draft writing, instructor conferencing, and peer commentary • Respond the work of their peers as peer reviewers while providing relevant, productive feedback Class 1 – Introducing the Classical Argument Essay *Daily Learning Outcomes: • Reflect on Informative Essay • Introduce Classical Argument Essay • Break down the assignment sheet *Activity 1: Individual Reflection / Class Discussion (15 min) - Students open their portfolios and journals then reflect for ~10 minutes on their experiences during the Informative Essay Unit - Discuss reflections as a class *Activity 2: Introduce Classical Argument (20 min) - Have students bring a hard copy of the assignment to class with a highlighter: a. Get into groups of 4 b. Read the sheet aloud, highlighting all the action verbs c. Discuss the sheet as a group as instructor makes rounds *Activity 3: Mini-Lecture on Assignment /Questions (15 min) - Powerpoint slides “The Features of an Academic Argument” - Allow...
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...English IVB (AKA English 12) | Activity | Points | % of Total | Discuss | 90 | 7% | Exam | 20 | 2% | Explore | 10 | 1% | Final Exam | 100 | 8% | Journal | 80 | 6% | Practice | 250 | 20% | Quiz | 390 | 31% | Test (CST) | 100 | 8% | Test (TST) | 200 | 16% | | Total Points for the Course : 1240 | Unit 1: The Romantics | Lesson 1.1: Introduction to the Romantics | Activity 1.1.1: Study - Historical and Literary Context | (Documents: Study Sheet) | Get an overview of the historical and literary context for the reading. | | Duration: 40 min | | | Activity 1.1.2: Quiz - Comprehending the Study | Take a quiz to assess your understanding of the material. | | Duration: 20 min | Scoring: 10 | Points Earned: _____ | Lesson 1.2: Romantic Poetry | Activity 1.2.1: Study - Romantic Poetry: Spontaneous Overflow | (Documents: Study Sheet) | Learn about the characteristics and leading writers of Romantic poetry. | | Duration: 40 min | | | Activity 1.2.2: Quiz - Comprehending the Study | Take a quiz to assess your understanding of the material. | | Duration: 20 min | Scoring: 10 | Points Earned: _____ | Activity 1.2.3: Read - Poems from the Romantic Canon | (Documents: Reading Guide) | Read selections from a variety of Romantic poets. | | Duration: 1 hr | | | Activity 1.2.4: Quiz - Comprehending the Readings | Take a quiz to assess your understanding of the material. | ...
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...Unit 6 Project Veterans Having Trouble Finding Jobs After the Military Mark Everhart Kaplan University Professor Sandra Fontana Veterans who have served this country by going to war are quickly realizing that America is not appreciating the sacrifices made for our service members. Veterans are being passed over for employment for many different reasons. Some of these reasons include Post Traumatic Stress Disorder (PTSD), lack of job skills for performing civilian jobs, and the inability to cope with the transition from military to civilian life. The unemployment rate for veterans is 6.9 percent (Norman, 2012). The government and the employers need to work together to make the transition out of the military a smoother process. The Department of Veteran Affairs cannot process the applications for the G.I. Bill fast enough to accommodate the veterans. Veterans lack the job skills necessary to perform jobs in the civilian sector after the military. All military veterans should have special training, skill and mind set for the transition from military to civilian life, provided by the government and employers to ensure employability after serving their country regardless of how many years of service one has served. Veterans lack the special training and skills that are necessary to compete with the civilian population. Veterans often have jobs that cannot transfer to the civilian world (Hefling, 2011). For instance if they are an infantryman, they cannot get a job as a mechanic....
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...(1,432) Art Essays (7,007) Businesss Research Papers (18,264) Humanities Essays (11,304) Literature Research Papers (31,867) History Term Papers (13,753) Law & Government Essays (5,824) Science Essays (9,902) Social Science Essays (16,816) Writing Guides How to write a book report How to write a research paper How to write an essay Search Search over 115,000 essays Go Worried about plagiarism? Get ideas & start writing References & research topics How to outline your essay Improve writing and grades Close Businesss Research Papers (18,264) › Management (5,798) › Management Planning & Decision Making (602) Dashman Company Essay by elgonzz, University, Master's, October 2008 www.writework.com/essay/dashman-company 1/6 3/27/13 Dashman Company download word file, 2 pages 5 1 reviews Downloaded 13 times Keywords plants, world war, case study, gap, bridging the gap 0 0Like 0Tweet This case study is based on the situation that prevailed in a company during the II world war. It was the period when America entered the war. The Dashman Company was one of the major suppliers of equipments to the US. Armed Forces. As a result of forecast in the purchase made by the20 units which worked as an autonomous body, Mr. Post was appointed to coordinate the purchasing activity by Mr. Mason, the president of the company. Mr. Post with the support of his assistant Mr. Larson centralized all the purchase made over $10000. He informed the units about this through letter even though...
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...Unit 4 Assignment Rachel Trujillo 27 April 27, 2016 Cm220 Unit 4 Assignment Worksheet In the Units 3 and 4 Discussions, you created a thesis statement that offered a solution to a problem in your community or workplace. In this unit’s Assignment, you will revise and evaluate the effectiveness of that thesis using the Toulmin Model. Part I: First of all, you will revise the provisional thesis statement that you generated in the previous unit Discussion. Make sure the thesis is concise (1–2 sentences) and includes two parts: a proposal for solving a problem and a reason that solution is needed. For more on creating effective persuasive thesis statements, review the following Writing Center resources: * “Give Your Paper Direction: Developing a Strong Thesis Statement” * “Writing a Thesis for a Persuasive Essay” ------------------------------------------------- Write your revised two-part thesis statement here, and be sure to include a claim + reason (the “because” or “since” clause): ------------------------------------------------- In order to provide soldiers with a more accurate and fair account of their body mass index the Army should discontinue use of the tape test and instead use a skinfold caliper, if a soldier does not pass the caliper they should be given the option to undergo the water displacement test wich is the golden standard for bmi testing: this will provide soldiers with a fair chance in passing their height and weight requirements. ...
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...Running head: CRITICAL ANALYSIS Essay Critical Analysis Kaplan University CM250-01: Fundamentals of Grammar and Editing Professor Jacob Kaltenbach Essay Critical Analysis Introduction The thesis presented in the essay suggests that the biographical element in Scott Key Fitzgerald’s writing is a notable quality of his novels. As evidence, it provides a brief comment about how his life is intertwine with The Great Gatsby plot and character. Finally, the essay provides the reader the biography of Scott Fitzgerald as representative of the claim. Overall, the writer’s research on Scott Fitzgerald’s novels is poor and doesn’t address the thesis. Thesis A thesis is a statement or a theory that is put forward as a premise to be maintained or proved (Dictionary.com). In this case the thesis is persuasive because the writer chooses one quality of Scott Fitzgerald writing over others that could also describe his writing as the most obviously notable quality. The purpose of the document is to convince the audience that the thesis is a correct statement. In order to convince the audience, the writer needs to provide information that is representative of the claim about the topic (p.358). The thesis suggests that “the biographical element in Fitzgerald’s writing is one of the most obviously notable qualities about his novels”. To prove the statement correct, the writer needs to provide information about Fitzgerald’s novels in relation with his life. In the document only one...
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...Course Description This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available...
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...should be paid to the final chapters of the book in order to understand the scope of the project. You will need a visual and a written component. 70% of your focus will go to one component and 30% to the other. Part 1: Read through the list of learning targets and identify all the learning targets you feel you have met throughout the course of this unit. Write a proposal in which you explain what you plan to do and how you will meet the learning targets you plan to focus on. Note: those of you who have kept up with the work will find you have met quite a few targets. Refer to rubric to see how many you should cover in your project. Part 2: Do project. Artists- the art will be the main focus of your project (70%) while the written portion is meant to elaborate on and support the art (30%). The art should be broad in scope (think murals) and the written piece could be an explanatory analysis or a proposal to get the work commissioned. In either you would need to explain the point of your art. Writers- the writing will be the main focus (70%) and could look like a research paper, a literary analysis paper, a persuasive letter, or a series of poems. The art should be fine art or visual aids which deepen our understanding of the ideas presented in your writing. Part 3: Reflection Everyone will write a paragraph reflection for each learning target you are aiming to show proficiency on. In this paragraph you need to outline how you have demonstrated proficiency...
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...Death Penalty English Composition CM-220 Unit 2 Assignment March 31, 2013 Death Penalty My “Big Idea” topic is on the death penalty. My thesis statement is: Capital punishment is controversial and people have many different feelings about it but I believe that the death penalty is beneficial to society and the public and that the United States should continue to use capital punishment. When doing research for an essay paper it is important to use reputable sources and avoid unreliable or opinionated web sites or articles, such as Wikipedia and Answers.com. Areas or items I will use to do research for my death penalty paper will be the U.S. Department of Justice, Amnesty International, CNN news reports and articles, American Civil Liberties Union (ACLU) and the Pro-death Penalty web site. The Kaplan library has a Homeland Security Digital Library database which might contain some information that I can use and the Newspaper Source database is bound to have some pertinent information. The Kaplan library also has an abundance of articles and reports as well as a database with news and current topics I can explore for information. To get an idea of some material readily available in the Kaplan library database I did a keyword search on “pro death penalty” articles and three periodicals came up that I am going to review and they are: Top Ten Death Penalty Myths: The Politics of Crime Control; Debating the Death Penalty: Should America Have Capital Punishment; and Capital...
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...Catheter-Associated Bloodstream Infection Surveillance Variability Kochurani Thomas Grand Canyon University NRS-433V May 1, 2011 Bloodstream infections are the most common hospital-associated infection (HAI) in intensive care units (ICU) and a significant source of in-hospital deaths, increased length of stay and added medical costs. Both adult and pediatric patients who have catheters inserted into their blood vessels face increased risk of an infection developing along the invasive plastic devices which can become life-threatening as they spread into the bloodstream. According to Centers for Disease Control and Prevention (CDC), an estimated 248,000 blood stream infections are reported per year (CDC, June 2010), and mortality rate of 12%-25 %( CDC, 2011) .This dangerous lethal medical complication can be prevented by proper management of the catheter insertion and strict aseptic technique during care. Even though CDC has recommended standard catheter associated blood stream infections (CA-BSI) prevention strategies, the study shows areas of variability in the surveillance. A central line is an intravascular catheter that terminates at or close to the heart or in one of the great vessels which is used for infusion, withdrawal of blood, or hemodynamic monitoring. The Aorta, pulmonary artery, superior vena cava, inferior vena cava, brachiocephalic veins, internal jugular veins, subclavian veins, external iliac veins, common iliac veins, common femoral veins...
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...“Integrated marketing: advertising and politics” Massey University Masters of Business Administration Marketing Unit Presented July 2013 Mike Richards Student ID 13154066 CONTENTS CONTENTS ................................................................................................................................ 2 1. OVERVIEW ........................................................................................................................ 3 2. SUMMARY OF RESEARCH FINDINGS AND THE APPLICATION OF ADVERTISING THEORY TO POLITICS .............................................................................................................................. 5 A. B. C. D. E. 3. 4. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Shrimp & Andrews) 2013 .............................................................. 5 Advertising Theory (edited by Shelly Rodgers & Esther Thorson) 2012 .................. 6 Advertising and Society – Controversies and Consequences (edited by Carol J. Pardun) 2009............................................................................................................... 7 Advertising and the Market Orientation of Political Parties Contesting the 1999 and 2002 New Zealand Election Campaigns. ..................................................................... 7 Political Campaign Communication Principles & Practises (Trent and Friedenberg 2008) ..................................................................
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...Ruby Blanco AC503 Kaplan University Unit 3: Homework Assignment 5-29 1. Valuation or Allocation 2. Rights and Obligations 3. Completeness 4. Presentation and Disclosures 5. Rights and Obligations 6. Valuation or Allocation 7. Completeness 8. Rights and Obligations 9. Valuation or Allocation 10. Valuation or Allocation 11. Rights and Obligations 6-21 A. Inquiry oral evidence is the weakest form of evidence and if given by the client should typically be followed up and verified by better evidence. Inquiry of outside parties can be more convincing. Evidence from inquiry should be based on how knowledgeable the parties are about the business and procedure. Often the client will tell you what they think is happening but they might not have verified it lately and may be relying on what someone else has told them. So, the best inquiry is from the person actually doing the activity, not someone who thinks it should be done. Inquiry has very low validity and is a good starting place to decide what to test and perhaps the areas for attention but is not persuasive. B. An audit may include computation of various balance sheet and operating ratios for comparison to prior years and industry averages. Discuss the validity and limitations of ratio analysis in an audit. Ratio analysis and analytical review is helpful to get the big picture and find areas that do not meet expectations and therefore are higher risk. The validity...
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