Product/service | Customer profile | How this group is targeted | Gym | This would be part of the psychological segmentation based on the basic social class and lifestyle. This service would be part of the lifestyle for someone who is trying to stay healthy or lose weight. Preferably over 18 however it can be done younger as part of a P.E scheme starts from the ages 15-16 year olds. | This is targeted through emails, posters and also websites, in addition to this setting up community fitness activities. Another way this group is targeted is through building events that involve fitness | Gillette razor | This would be part of the demographic segmentation based on age, gender, education and social class. This would be for someone who has facial hair. | This is targeted at individuals who have facial hair. It is usually promoted through adverts with celebrities or even models to increase their publicity | Nike football shoes | Everyone who plays football whether it’s as a hobby, part of a scheme (education) or even professional football. It is for all ages but ideally to those who treat it as a hobby or play professionally including kids age 5+ | This is advertised through TV adverts a lot with again celebrities to increase publicity and also inspire young children to be like the football players by buying their boots | Hugo Boss perfume | This is ideally for business men. The brand attracts both male and female aged from 20 to 60 years old. Younger people are hugely attracted by this brand. Main target market of this brand is younger working class people. | Business men who are having a meeting or going work like to put on the after shave and perfume therefore it is ideal for them to use this product | Coca Cola drink (Business to Business)This is manufactured and then sent to a wholesaler such as Costco and then they sell the products on to a retailer such