...International and took in £11,346,002,000 of revenue in 2011. Cadbury now sell a large range of chocolate based products such as bars, drinking chocolate and confectionary. Your skills as a marketer will help the company achieve greater sales and attract new customers to our brand. All the items you produce for marketing must be of a professional quality with no mistakes and nothing that could be deemed controversial or damage the image of the brand. Marketing is defined as “The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: 1) Identification, selection and development of a product 2) Determination of its price 3) Selection of a distribution channel to reach the customer’s place, and 4) Development and implementation of a promotional strategy. Marketing Techniques: Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Cadbury will have their brand as one of their main focus’ as brand image is so important to a big organisation like Cadbury, if their brand image is good, then they get lots of sales which is their main aim, but if their brand image is bad, then...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF) |Unit 10 Market Research in Business | |Learner name | Assessor name | | |Duncan Llewelyn | |Date issued | Hand in deadline |Submitted on | |23rd April 2015 |19th June 2015 | | | | | |Assignment title |Unit 10 Market Research | |In this assessment you will have opportunities to provide evidence...
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... P1 - Outline the web architecture and components which enable internet and web functionality M1 - Explain the user side and server side factors that influence the performance of a website D1 - Explain the role of the TCP/IP protocol and how it links to application layer protocols Within this assignment I will try and explain the web architecture and the components that enable internet and the functionality of the web. If we look on what internet is, we can say it is a network connecting computers (personal computer or server computers) from all over the globe. Each one of this computer is holding information that is shared in-between computers, so that what we need to look at in this assignment, where is the information hold and how and what enables the sharing of information. We should first look at the hardware we need to be able to be part of this global network. In image abovewe have a personal computer network that we all have in our home. So we have all our devices, like PC, laptop, smart-phone, printers and I-pods that connect to the router either wirelessly or through cables. The router gives all the devices a unique IP (internet Protocol) address, like 198.168.0.(1-254) with the same subnet mask (255.255.255.0). For the subnet mask we have three types: 8-bits (Class A), 16-bits (Class B) and 24-bits (Class C).The router is connected to the modem that communicates with your ISP (Internet Service Provider)by either coaxial cable or telephone line to give us...
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...information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and Site use, which enables us to improve the service we provide. We will collect only such information as is necessary and relevant to us to provide you with the services available on the Site. Anonymous Information In addition to the information that you explicitly provide during your interactions on the Site, we will automatically receive and collect certain anonymous information in standard usage logs through our Web server, including computer-identification information obtained from "cookies" sent to your browser from: 1. Web server cookie stored on your hard drive 2. AN IP address, assigned to the computer which you use 3. The domain server through which you access our service 4. The type of computer you're using 5. The type of web browser you're using Information Sharing and Disclosure Profile Information We do not rent, sell or share your personal information to third parties - • Unless we have permission from you, • Unless we have to provide products and services that are requested by you, • Unless we have to help investigate, prevent or take action regarding unlawful and illegal activities, suspected fraud, potential threat to the safety or security of any person or organization or property or asset or rights of the Website from unauthorized use or misuse of the Website, violations of HomeLane.com terms and conditions or to defend against legal claims/proceedings...
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...customer and getting lose in the business. Hopefully, the system I am going to create it solves all these problems and make the business run effectively and make a profit. The main purpose of this restaurant is to help the business run efficient and create a system that will allow them to work efficiently. They don’t want their customer to wait long for the pizza and rush to the train station. Also, what to solve the financial problem because they want to see how many pizza they sold and how much money they make from it. The manager wants that the receipt should contain details of order the customer which has been ordered and the total price, date and time as well so that the manager can track it and find out how the business is running. The manager wants a computerized ordering system so that manager can get finance for the project. Mr. Zaman would like to see the total number of pizzas sold in each category for a day, also a list of the cost of each transaction, only to help him to revise costs and expand the service. Also wants to know that how much money is taken in total each day and security on the system so that only authorized personnel have access. The system I am going to create should solve all these current problems and if the system solves the current problems then they will installed at the other branches. Business case requirements: In the business case, requirements should state what the project should achieve in general terms. The business case helps a lot because it...
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...P3 Market research Market research is the action or business of promoting and selling products or services, including market research and advertising. The information is about markets, products or services that a business sells to get new customers and make sure that the customers are happy. They aim to fulfil the aim of making as much money as they can and expanding the business. There are two types of market research: Primary: This is information that the person has gathered by themselves. It can be collected through questionnaires, customer interviews, focus groups, observations and experiments. Secondary: This is information that has been gathered already but not by the individual themselves. There are 2 types of research: Internal- This information is usually from within a business. For example this can be retails data, stock analysis and accounts. Primary Research: Tesco: Questionnaires: Tesco are an international organisation. They use questionnaires by sending them through the post, telephone, text, internet and face to face. By using it through the post it is cheap so they just need to pay for the postage. They can send these to residents in the company without spending a lot of money. Regularly sending these can mean regular feedback but a problem is that people can just disregard what they have received in the post. By getting feedback from them they can also find out what types of things the local residents what to be receiving information about from...
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...P6 – Imogen Durston For P6 you must develop a coherent marketing mix for a new product or service. Evidence for P6 Topshop/Topman has contacted you to launch a new range of children wear. They have asked you to develop a coherent marketing mix for the new products and service. The marketing mix can be an Information sheet/Word Document and should include the 4 Ps along with an Introduction to the technique. Introduction – the product I am creating for Topshop is a children’s clothing range. I am going to call this TopKidz. Products from this range will be sold online and in all Topshop stores. To promote this new range I am going to use celebrity endorsement and TV adverts to attract customers. This range will appeal to parents as well as children and I will ensure this happens by making the clothes stylish and affordable for the everyday family. * The objectives of developing a mix (support brand building, satisfy needs and aspirations of targeted group of customers). | * The importance of need for cohesion of different elements of the marketing mix | TITLE - TOPMAN/TOPSHOPS CHILDREN WEAR The name of the new range – TopKidz. * Product: product range; benefits versus features of product or service for targeted customers; concept of product life cycle.My product range is a new, stylish, affordable children’s wear range that will appeal to both the parents and their children. The benefits of this new children’s range is that all materials that...
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...Assignment 1 M1 Persistence of Vision is a theory on how an image can be seen one 1/16 of a second after the images is away, for example when a movie is created, there will be blank spaces between frames which are not seen due to our eyes not being able to see the frame as they pass by. William Horner is an animation pioneer, who created the zoetrope, which he created in 1834. The zoetrope is a device that was used to create animation, before films where created. The Zoetrope uses a sequences of images or drawings in a cylinder with cuts across from the images. The user would have to spin the device, for the animation to animate itself, the faster you spin it the smoother the animation will look. The Lumiere brothers, Auguste and Louis, created the first public motion picture that was held in December 1895 at Salon Indien du Grand Café in Paris. This film was screened using a device that they created call a Cinematographe, a camera and projector based device that used a hand crank to project the film. Each film was approximately 17 meters long, which when cranked, would last approximately 50 seconds. Eadweard Muybridge was an animation pioneer from San Francisco, who created the Zoopraxiscope. The Zoopraxiscope was developed in 1879, a device that projected a series of images in quick succession, which where captured with multiple cameras. The Zoopraxiscope was a device that had images printed on a glass disc and was rotated in rapid succession to give the impression that...
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...M1: Metallic bonding: Atoms within a solid metal are held together by metallic bonding, a metal bond is an electromagnetic attraction between electrons (delocalised so they’re shared between all the atoms in the structure, a sea of electrons) and the positive ions held within the lattice. The positive ions become attracted to these free electrons which form the lattice, this lattice structure and their metallic bonding gives them high melting points and good electrical conductivity properties. Due to the sea of electrons the lattice now contains free electrons that act as charge carriers, so even in a solid they are able to move freely and which allows metals to conduct electricity. Methane (CH4) and Ammonia (NH3) Methane (CH4) has four electron pairs and forms the bonding shape of a tetrahedral (bond angles will be at 109.5⁰). Ammonia (NH3) has one lone pair and four electron pairs which bonds to form a Trigonal Pyramidal (bond angles of 107.3⁰). These chemicals both share electrons with a covalent bond (attraction between nuclei for shared pairs of electrons but due to the lone pair of electrons in Ammonia the angle produced is slightly less. This happens due to a lone pair bond having a higher repelling force than the bonded pairs. Water (Melting and Boiling point) Water contains hydrogen bonds; these are a strong dipole attraction between a hydrogen atom with no electrons on one molecule, and a lone pair of electrons on a highly electronegative atom. In water the...
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...Economic Environment The economy of each country has features that could be measured in different ways to see how they are changing. The economic environment of countries has an effect on countries due to the trading between countries affecting the money coming in and out of the country which then affects the cost of goods and prices. The economic environment would affect jaguar land rover as the goods and prices will have been affected. By this happening it would result in the prices of the cars costing more due to the resources used costing more for the manufacturer. Business Cycle Increases and falls in the production are shown through the business cycle as well as income and the expenditure of the country over a period of time. During a boom the demand of products get so high that manufacturers cannot supply these products and as an alternative they have to put the prices higher. With the prices going higher the result of this is rising inflation. As there are so many costs increasing the price of products becomes so high that the demands of these products start to fall as people are unable to pay for them. If this occurs this then leads to productivity falling as businesses do not need to make as many products or services being used so they start to cut costs. At this point businesses start to reduce the number of staff that they have or reduce prices to try and increase the demand of products. Profits also start to fall. After this an economy could fall into a recession...
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...Name: Arsalan Anwar Business level 3 Unit 1: P1 Introduction: In this assignment I will be selecting two contrasting business which are going to be Tesco and Oxfam. I will be writing a written report describing their purposes and ownership, to do this I’ll talk about what goods and services they offer and to whom they offer these to. Finally I’ll talk about where they operate and which industrial sector of the economy they operate in. Introduction of Tesco Tesco is a massive company with high revenues, it is also a public limited company (PLC) that means it has limited liability, the meaning of limited liability is that the investor cannot lose more than the amount he has invested within the company intern this means that the investor is not personally responsible for the debts of the company so linking this to Tesco it will mean that if Tesco goes into debt the investors are not responsible to pay it off. The main aim of Tesco is to make profit and the reason it will make profit is because it is a well know and established company which has been trading for many years. It has over 2000 stores around the world and it is employing nearly up to 300,000 people which proves that it is a global organisation. Sector of the economy Tesco operate Tesco operates in the tertiary sector which is also know as the service sector and is one of the three main economy sectors, the tertiary...
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...market research: * Quantitative research: collecting information from a broad population sample e.g. by conducting extensive surveys, used when Coca Cola GB wants to gauge appeal across a wide audience * Qualitative research: working with small 'focus' groups. This involves far more detailed investigations, e.g. gathering a small group of 'typical' consumers to taste test products or to talk about their preferences and experiences of using different products. Qualitative research, whilst not representative of the views of the general population, provides greater insight into 'why' people think what they think. P2- Explain how different market research methods have been used to make a marketing decision within a selected situation or business. Coca cola divide their market category’s into segments, businesses can identify different groups of consumers wants. It is then possible to design products to meet those requirements. Each segment within the overall range of coca cola meets specific consumer wants. Coca cola carries out extensive market research to identify consumer wants in every segment of category in which it operates. For example market research analysis of the...
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...P1 – Describe the type of business, purpose and ownership of two contrasting businesses The first Business I have chosen is British Airways, because of my interest in travelling. Also, I thought it’d be a very interesting and different company to choose and base my research on. British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and it is the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest in United Kingdom, behind EasyJet. The airline is based in Waterside near its main hub at London Heathrow Airport. A British Airways Board was established by the United Kingdom government in 1972 to manage the two nationalized airline corporations, British Overseas Airways Corporation and British European Airways, and two smaller, regional airlines, Cambrian Airways, from Cardiff, and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, all four companies were merged to form British Airways. After almost 13 years as a state company, British Airways was privatized in February 1987 as part of a wider privatization plan by the Conservative government. The carrier soon expanded with the acquisition of British Caledonian in 1987, followed by Dan-Air in 1992 and British Midland International in 2012. British Airways is a founding member of the Oneworld airline alliance, along with American Airlines, Cathay Pacific, Qantas, and the now defunct Canadian Airlines. The alliance has...
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...I will be analysing MJM’s cash flow forecast, identifying problems and making recommendations. I will look at what will happen to the ratios if the problems develop further. Opening Balance Overdraft – Looking at the opening balance in January on MJM’s cash flow forecast, I can see that the business started with an overdraft of £185,001, and an explanation is needed as to why. Why did the business start with a £185,001 overdraft? MJM may have started with the £185,001 overdraft for several reasons; MJM could have had the overdraft because they wanted to purchase extra materials to use and make the ladies’ underwear. The overdraft could have been used to purchase the company’s opening stock; the owners may have not had enough money to purchase enough of the opening stock, hence the reason as to why the overdraft was taken out in January. The January overdraft could have been used to pay MJM’s suppliers for the materials used to make the lingerie. Healthy and strong cash flow – overall, looking at MJM’s cash flow forecast throughout the whole 12 months, I can see that the company have a strong and solid cash flow, as well as a healthy bank balance of £5,225,007 at the end of the year. Why is MJM’s cash flow strong throughout the 12 months and why does the company end with a healthy balance of £5 million? The company may have had their strong cash flow for several reasons; MJM may have had their strong cash flow because they may have paid their suppliers on time without...
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...Written Assignment Unit 2 Established in 1886, by Dr. Doctor John Pemberton, a pharmacist from Atlanta, Georgia, (Journey Staff, n.d.) the Coca-Cola Company is an American based multinational beverage corporation that operates all over the world. It is a “corporation, manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, including the famous Coca-cola drink and many other beverages” (Soft Drink Mission Statements, 2015). It features “brands like Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, Fuze tea and Del Valle.” (The Coca-Cola Company, 2015). According to its website, it is “the number one provider of sparkling beverages, readyto- drink coffees, juices,...
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