...In this task I am going to evaluate the effectiveness of using techniques in the marketing products for my selected business. The business that I am focusing on will be Debenhams as I have been using this throughout the tasks. These are the techniques that I am going to be using to help explain the effectiveness when Debenhams uses these strategies. Branding Debenhams is a valued company which has remained valued for 25 – 30 years which has a revenue of £2.3 million. However because of other retailers and department stores Debenhams is dropping its value as their customers are now buying things which are related to technology as the technology is growing and becoming more accessible for all people. Because of the increased accessibility to the internet, the company is able to make even more money as the customer’s can do their shopping from their own home. For this reason, they will advertise their online website and phone and tablet apps so that people who own those devices can download and support the brand by buying their items online. I think that the branding of a business is very important as the brand is what attracts the customer and gains recognition for the company. Furthermore, because the brand is trusted it has a very high revenue, this can be due to the company making sure that they keep their customers interested so that they repeat purchases. Survival Strategies Survival strategies is a very important growth strategy as if there is ever a recession and...
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...M2 – Assess the hazard identified in the health or social care setting. D1 – Make recommendations in relation to identified hazards to minimise the risk to the service user group The first hazard that I will be assessing is the wooden structure that I spotted in the Blended Learning Centre in the Breakspeare Building. As a group we gave the structure a severity of 3 and a likelihood of 3, of which, the overall risk rating was 9. With this structure, I was convinced that the severity of an accident, should it occur should be at least a 4 because it was quite a big structure; the damage it could inflict was a lot. My team members stated that since it was in a secluded corner of the Blended Centre, no one was exposed to that much risk as hardly anyone would go to that part if they see that it is obstructed by the structure. However, I still maintained that there is always the possibility that the structure could impale an individual, even though it remains in the secluded area. In addition, the way that the structure is set up on a work space that students use proves that it breaks a number of health and safety policies because for a student to work efficiently and to feel safe in their working environment, all items that could prove to cause harm to them, such as this wooden structure, must be removed to allow a safe working place. This is also another reason why I was arguing that the risk rating should have been higher than the “9” we had given it. In this case, I think...
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...Unit 3 P1 I am going to describe how marketing techniques are used to market products and evaluate the effectiveness in two organisations (Sainsbury and Samsung). These companies use marketing techniques such as branding, relationship marketing and growth matrix. Branding Branding is very important to marketing because it helps establish a product in a market and build the brand. Most brands have certain things that make them noticeable like a logo or a slogan for example Samsung has their name in bold writing on their products like phones and TV’s and Sainsbury also use their name they do this so people will know what product they have, is known for its orange colour and name also one of their many slogans “live well for less” they have been massively successful, their logo is recognized very in the U.K. Sainsbury’s has made strong uses of is the color and text. The color and text is smooth and comforting, and when these colors are seen, they make you think of Sainsbury’s which make customers think that of their cheap and good quality products. All Sainsbury’s products have the logo on it even the bags so when someone has a Sainsbury’s product they know that their product are from Sainsbury’s and therefore it acts as advertising which is very successful. Both companies take their branding very seriously and both have similar logos however consumers recognise Sainsbury’s most of the time because of their colour and slogan * Live well for less *...
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...D1: Evaluate the effectiveness of the use of techniques used in marketing products in one organisation. In every business there are several different ways they can become successful for example: they can produce aims and objectives which helps them to plan for what they want to accomplish in the future. This will mean that they’ll know in which areas they need to grow and in which direction they want to move, and furthermore it will help them achieve their target goal. Toyota is doing just this, creating aims and objectives and through these they have achieved the top place in the market becoming market leaders, being far ahead of their competition. Since their start Toyota have created a name for themselves, a name of offering the best quality cars with the most economical price tags and widest variety of product. Because of these virtues coupled with Toyotas amazing customer service, customers choose them over their rivals, furthermore Toyota have created many pioneering ideas, that many of their competition haven’t yet produced e.g. their hybrid cars. Due to the huge amount of customers they receive they incur huge profits, in April till June 2014 ‘Toyota Motor Corp’ announced that there net income had risen to 5.7 billion dollars as sales took a sharp incline in the US, which has eclipsed the previously largest market which was Japan. This infers just how high quality their merchandise is, as customers return and as profits have risen over the last year and a half by approximately...
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...C1 There are several legislations within safeguarding, all of which have different principles, guidelines and standards that all have the same purpose of keeping individuals in need of care supported and protected from harm. Legislations set out several legal duties that all health and social care professionals and the local authorities are obliged to follow. One legislation is the Care Act 2014, the act specifically supports all the key issues for adults listed in D1, meaning that whenever a healthcare professional is supporting an adult's needs, they are legally required to keep all the principles in mind to deliver the highest quality care. Part of the Care Act 2014 is the Safeguarding Adults Board (SAB). The safeguarding adults board is...
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...In this assignment im going to evaluate the approraiteness of two sets of business information used by BBC to make strategic decisions, and how it helps the bbc to make strategic decisions about how to improve their operations. Annual Report 2013/14 In the BBC website they have a page of informations about the income and operation cost of both of the years of 2013/14. This is suitable for people in the the company and outside the company. The advantages of using this information is that It helps the people in the company because it shows how they lost and gained their money during the years in the company and they will know how the improve the year after. Also it has an easy access because is open to everyone 24/7. Another advantage it could be that the budgets reveal how much room the company has to spend on introduction of products, developing marketing campaigns or expanding the company. On the other hand one disadvantage of using financial statements for decision making is that the data and figures are based on the market at that given time which it was 2013/14. Depending on the market, it could change quickly, so managers should not assume that the numbers from a previous financial statement will stay the same, increase or decrease. So for example if BBC made £5,066 of total income in 2014 it does not mean it would be the same or it would increase. Another disadvantage is that it doesn’t show the previous income and operating cost, so you won’t know if the improved the...
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...beta-globulin chains, however in fetuses, beta chains do not remain common and the molecule of haemoglobin consists of two alpha chains as well as two gamma chains, the same applies for infants. The transition stage between infant and adult cause’s beta chains to be present rather than gamma chains. The blood which circulates our bodies consists of four materials including white blood cells, platelets, plasma, and red blood cells. The red blood cells consist of one protein known as haemoglobin and iron which provides the visible appearance of the red colour towards the blood. Haemoglobin can be categorised into heme groups where one group is beta and the other group being alpha although the heme groups can divide to a further extent to beta1-3 and alpha2. Oxygen is able to bond with haemoglobin when haemoglobin is present in the red blood cells of the vertebrate. During the process of blood cells transportation towards the lungs oxygen the red blood cells absorb the oxygen in which causes the protein molecule (haemoglobin) to be oxygenated. The correct name of the oxygenated protein molecule is oxyhaemoglobin. Now that the protein molecules have been oxygenated, the circulation of the blood will provide oxygen to the cells around the body. Co2 will be taken from the cells of tissues which would be provided with oxygen, the process of diffusion enables the removal of co2 which proceeds by being absorbed by red blood cells for it to be transported towards the lungs to be removed....
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...Task 1 : (LO1: 1.1, 1.2,1.3, M1 and D1) interim deadline (6 th October 2014) (Formative Assessment in Week 3) To create dynamic and static web pages scripting languages are used. Identify types of Scripting languages with examples. Which languages would you prefer for creating your Online store? Critically evaluate the functions and advantages of web applications. (200 Words) Scripting Languages: A high-level programming language that is interpreted by another program at runtime rather than compiled by the computer's processor as other programming languages (such as C and C++) are called scripting languages. These can be embedded within HTML, commonly are used to add functionality to a Web page, such as different menu styles, graphic displays or dynamic content. Type of Scripting Languages: There are two types of scripting languages, which are: I. Client Side Scripting II. Server...
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...Task 3: (Adequate completion of this task will give you evidence for D1) (a) Discuss how and why the office staff might feel uncomfortable if the actual values were outside the range of acceptable values identified in Task 1. (b) Explain the need for ventilation and discuss the relationship between ventilation to a building and heat losses from the building in thermal comfort terms. Remember to make reference within your answer to high heat gains within the internal building from computers and other office equipment. (c) Explain how the internal partitions/ internal layout of the offices would affect people’s perceptions of acoustic comfort in the office. Answers must include references as to how the property developer will ensure that the warehouse conversion to offices will be fit for purpose with...
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...A stakeholder is someone in a business who has an internet in the decision making that business make are stakeholders. Customers: Tesco wants customers to have good quality products. Most customers know about which products are best. For example customers want their products to be really high quality before they buy the product. The regular customers for Tesco’s may get a discount price on the product because they are registered to receive offers however great Ormond street is grateful to customers because their customers provides money and they help the hospitals needs and wants. This is how customers and we would like to see the businesses improve. Supplier: both businesses either have stock delivered or receive stock in order for their businesses to run. Great Ormond Street needs supplies of medicines and equipment in order for their operation and work to go well. However Tesco’s need supplies for products to serve to their customers. Owners: an owner can keep a close eye on how the business is running. The owners are important stakeholders for great Ormond Street and Tesco because they spend a lot of time setting up the business. The owners of the business take risks and they want to see their business be a success. Great Ormond Street has no owner however Tesco has an owner his name is jack Cohen. Local and national communities: the community may worry about the business activities. A social cost may be caused by pollution from a local factory or a national social...
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...Unit 10 Pass Criteria (D1) The first method that I used was a questionnaire I chose this method it allows me to analyse the user needs, expectations, perspectives, priorities and preferences. Because I needed to collect the data from such a large sample size it is a fast way to collect results, it also has high validity as the questions are very specific to the canteen and healthy food. By using a questionnaire it allows the staff and pupils to think about their answers; as I didn't require their reply immediately. The down side to carrying out this method was that I had such a large sample size it took a long time to collate all the data appropriately, if I was to do it again I would maybe choose my sample size using quota or stratified sampling. I also found that the lowers years also were confused on some of the questions or had left it out which meant that I then had to chase them up to complete it correctly which took a little more time. Maybe I next time instead of putting it in the teacher’s pigeon holes and getting them to administer it, I should go round to each form and explain it myself. Furthermore, I need someone to help share the conducting of research so that I can speed up the time process. I also found that timing is important I carried questionnaire during a regular school day as found out through secondary research that I would be less likely to get a good amount of respondents if I was to administer the questionnaire around holiday time or examination days...
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...P1 Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and departments for the purpose of marketing. It is important to realise that marketing cannot be carried out in isolation from the rest of the business. For example, the marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible. Operations will need to use sales forecasts produced by the marketing department to plan their production schedules. Sales forecasts will also be an important part of the budgets produced by the finance department, as well as the deployment of labour for the human resources department and then finally a research and development department will need to work very closely with the marketing department to understand the needs of the customers and to test outputs of the R&D section. The basic concept of marketing is that it enabled the company to identify the needs of their customers and produce products and services to satisfy those needs. By doing this, the customer is the most focus of the business when decision making is in process. A business that does this is marketing-orientated. The production concept is where a business mainly focuses on creating economies of scale in production and distribution of a product or service. This assumes that customers will purchase lower-priced items...
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...D1- Evaluate the appropriateness of information used to make important strategic decisions. The Coca Cola Company is an American beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. One department at Coca Cola is the financial department. The financial department uses on screen communication, this allows them to create data on the company’s financial assets. They use on screen communication to present databases, charts and a budgeting table for the company. A strategic decision that this department has made is to buy the remaining shares in Innocent drinks company. “The London company’s sales have grown 89% a year from £16.7m in 2004 to £113.2m in 2007.”(Sunday Time Fast Track, 2008) The purpose of this strategic decision is to find a new market because Coca-Cola, the world’s biggest beverage company currently did not sell juice/smoothies in Europe. On the one hand Coca Cola based its decision to acquire Innocent Drinks on the growth figures reported. The information that Coca Cola use is appropriate and effective because, it allows Coca Cola to spot a gap in the market. They have seen the company become Europe’s most popular smoothies/juices company (Innocent is Europe’s top smoothie player, 2010). The successful relationship between Coca Cola and Innocent Drinks will support even more innovation and international expansion. However, they potentially should not of purchased...
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...------------------------------------------------- D1 Unit 4– Evaluate the appropriateness of business information used to make strategic decisions. ------------------------------------------------- D1 Unit 4– Evaluate the appropriateness of business information used to make strategic decisions. Strategic decisions made by Amazon. Inc: Amazon uses a lot of information from different sources to help them make important strategic decisions. Some of these decisions include lowering prices and market judgement. Many of their important decisions are made with data. Lowering Prices: Amazon has made a decision to continuously and significantly lower prices for customers year after year as their efficiency and scale make it possible. When they lower prices, they don’t just look at the numbers, which always says that the smart move is to raise prices. They have significant data related to price elasticity. With fair accuracy, they can predict that a price reduction of a certain percentage will result in an increase in units sold of a certain percentage. With rare exceptions, the volume increase in the short term is never enough to pay for the price decrease. However, their quantitative understanding of elasticity is short-term. We can estimate what a price reduction will do this week and this quarter. But they cannot numerically estimate the effect that consistently lowering prices will have on the business over five years or ten years or more. Their judgment is that relentlessly...
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...Unit 12- D2& D3 Part 1: fight or flight response Fight or flight response, is the response to a serious threat to the survival that is marked by physical changes that include nervous and endocrine changes that prepare body to react. The process of this is that the nervous impulses are sent to the brain. Then the hypothalamus sends increased signal down to sympathetic nerve to activate muscles and glands that also include adrenal glands. Then the adrenal glands produce adrenaline hormones, noradrenaline and cortisol that act on gland and muscles. Fight or flight response is produced when the hypothalamus activates adrenal-cortical glands system and sympathetic nervous system. Sympathetic nervous system use nerve pathway and the adrenal-cortical system use bloodstream to pledge reaction in body. Sympathetic nervous system send impulses to the smooth muscles and glands, it tells adrenal glands to release adrenaline and noradrenaline into blood streams. These are the stress hormones and they cause several changes in body that include the increased blood...
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