...: Sweet Dreams Motel in Far North Queensland ----------------------------------------------------------------- 1.INTRODUCTION Mr Smith is the owner of Sweet Dreams Motel in Far North Queensland. He owns the property since four years ago and he is not happy with the occupancy in the motel which only 50% year round while the other property can reach to 68% occupancy rate. Mr Smith believe his property have some strengths especially if we look at locations, large grounds, cheap rate, and room size. But he also aware of some weaknesses issue in the property such as: no television units in the bedroom, less attractive grounds, very little promoting activities and no restaurant services in the premises. In order to increase the occupancy rate , there is still some positive external factor to consider of such as : the needs to install the entertainment unit in the rooms, opportunity to construct the landscape to become more attractive, and a options to increasing the room rate. This case study will try to provides an overview to Sweet Dream motel current status in the market, a summary of products, competition and distribution analysis in challenging market opportunities. It will be a brief summary of internal strengths and weaknesses compare to external threats and opportunities for Sweet Dreams motel. 2. Situational Analysis 2.1 Background This case study is driven by a need understanding of how to make a better of improvements for Sweet Dreams motel in...
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...Project Charter Dream Construction Company Version #1 October 18, 2013 Table of Contents I. Executive Summary Overview.............................................................................. II. Strategic Business Alignment Specific Strategic Initiatives ................................................ Project Stakeholders............................................................. III. Project Definition Mission................................................................................. Objectives ............................................................................ Scope/Major Deliverables.................................................... Quality Specifications.......................................................... Assumptions......................................................................... Constraints ........................................................................... Human Resource Requirements........................................... Human Resource Requirements (Optional) ......................... Material/ Equipment Procurement....................................... Order of Magnitude Time Estimate ................................... Preliminary Budget/Cost Estimate..................................... Preliminary Budget ............................................................ ...
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...Place Lincoln NE 68583 phone: 555-578-9797 fax: 555-578-9797 Business email: Wooly@Wool’nWood.biz Woody@Wool’nWood.biz Company website: www.Wool’nWood.biz W(W Wooly Woody Jane Doe, President Bill Smith, CEO 219 Cloverleaf Place 2345 Apple Way Lincoln, NE 68583 Lincoln, NE 68583 May 2008 Table of Contents (You’ll develop this section after writing the business plan and executive summary.) The table of contents should show major section headings and the page number that starts the section. It’s even better if you can show the detailed subheadings under the major sections with corresponding page numbers. Section I. Executive Summary (You’ll develop this section after completing your business plan.) Write a one to two page summary representing the various sections of your Business Plan. Your goal is to make the reader want to read more! Section II. Mission, Goals & Objectives General Description of the Business Describe your business so an outsider will clearly understand what business you are in, what products or services you offer, who your market is, how you operate (generally), the stage of development of your business, and what your growth ideas include. This is the first...
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...Book Resource Text: The Statue of Liberty Porsche, M. F. (2008). The statue of liberty. Orlando, FL: Rigby. Reading level: L (Fountas & Pinnell) Summary: This book gives the history of the statue of liberty and the importance of the statue in America. This Descriptive text describes how the statue has greeted immigrants as they arrive into New York Harbor for over 100 years, and then explains the purpose of the statue now. Rationale: The New York State Social Studies Framework specifically mentions how the Statue of Liberty greeted immigrants arriving in New York City as they entered New York Harbor, and because of this, it is imperative that my student understands the importance and significance of the Statue of Liberty and Ellis Island....
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...ASSIGNMENT DETAILS | Unit Code | ORG30002 | Unit Title | Leadership in Context | Tute/Lab Group | Group A | Lecturer/Tutor Name | Professor D. P. Dash | Assignment Title | #2 Group AssignmentMartin Luther King Jr. - I Have A Dream | Due Date | Week 8 | Date Received | | DECLARATION | To be completed if this is an individual assignment: I declare that this assignment is my individual work. I have not worked collaboratively nor have I copied from any other student’s work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for me by another person. | Student ID | Student Name | Student Signature | Student 1 | | | | To be completed if this is a group assignment: We declare that this is a group assignment and that no part of this submission has been copied from any other student's work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for us by another person. | Student ID | Student Name | Student Signature | Student 1 | 4240138 | Danushka Nirmal De Silva | | Student 2 | 4235150 | Ngu Ing Sung | | Student 3 | 4237293 | Dashilla Ladaey | | Student 4 | 4237323 | Ahmad Akmal Afiq | | Student 5 | 100070566 | Lasse Svenning Jensen | | MARKER’S COMME Total Mark | | Marker’s Signature | | Date | | EXTENSION CERTIFICATE | This assignment has been given an extension by Unit Convenor | | Extended...
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...RICARDO P. MEJIA, MPM TABLE OF CONTENTS I. Chapter 2: Corporate, Business and Mktg. Strat. 1 * Summary 2 * Reaction 4 * Recommendation 5 * Conclusion 6 II. Chapter 3: Marketing and Competitive Space 7 * Summary 8 * Reaction 10 * Recommendation 11 * Conclusion 12 III. Chapter 9: Strategic Brand Management 13 * Summary 14 * Reaction 16 * Recommendation 17 * Conclusion 18 IV. References 19 1 2 SUMMARY Business and marketing strategies are being altered and renewed in a wide range of companies by executives in their efforts to survive and prosper in an increasingly complex and demanding business environment. Choosing high performance strategies in this environment of constant change requires vision, sound strategic logic and commitment. Market-driven organizations develop closely coordinated business and marketing strategies. Executives in many companies are reinventing their business models with the objective of improving their competitive advantage. These changes include altering the market focus, expanding product scope, partnering with other organizations, outsourcing manufacturing and modifying internal structure. Corporate strategies includes: (1) defining the corporate mission and setting objectives, (2) determining strategic business units, and (3) establishing strategy guidelines for long-term...
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...2010 1 LET 1 Table of Contents Unit 1 - Citizenship in Action Chapter 1: Foundations of Army JROTC and Getting Involved U1-C1-L1 Army JROTC - The Making of a Better Citizen U1-C1-L2 The Past and Purpose of Army JROTC U1-C1-L3 Moving Up in Army JROTC - Rank and Structure U1-C1-L4 The Signs of Success U1-C1-L5 Your Personal Appearance and Uniform U1-C1-L6 The Stars and Stripes U1-C1-L7 Proudly We Sing - The National Anthem U1-C1-L8 American Military Traditions, Customs, and Courtesies 3 9 13 21 25 37 45 51 Unit 2 - Leadership Theory and Application Chapter 1: Being a Leader U2-C1-L1 Leadership Defined U2-C1-L2 Leadership Reshuffled U2-C1-L3 Leadership from the Inside Out U2-C1-L4 Principles and Leadership U2-C1-L5 Sexual Harassment/Assault Chapter 2: Leadership Skills U2-C2-L1 Steps from the Past U2-C2-L2 Roles of Leaders and Followers in Drill U2-C2-L3 Using Your Leadership Skills/Taking Charge 57 61 67 73 77 81 85 89 Unit 3 - Foundations for Success Chapter 1: Know Yourself – Socrates U3-C1-L1 Self Awareness U3-C1-L2 Appreciating Diversity through Winning Colors U3-C1-L3 Personal Growth Plan U3-C1-L4 Becoming an Active Learner U3-C1-L5 Pathways To Success (QBOL) Chapter 2: Learning to Learn U3-C2-L1 Brain Structure and Function U3-C2-L2 Left and Right Brain Functions U3-C2-L3 Learning Style and Processing Preferences U3-C2-L4 Multiple Intelligences Chapter 3: Study Skills U3-C3-L1 Thinking Maps ...
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...Requirements Determination and Analysis The TDC Construction Company Requirements Determination: Analyse of the conduct of the interview: In general, what is your view of how the interview was conducted? Generally the interview was reasonably professional if a little rushed. The good points were: Inez begins well by reviewing the company’s business objectives which she has a grasp of from previous contacts with the company. There seems to be a good understanding on business matters between Inez and Gerry. She ensures that she has a firm understanding of many of the facts that she gathered. E.g. “Now, I understand one of the general objectives of the new information system is to be able to extract reports and inquiries on demand from any browser on a PC, laptop, Blackberry or PDA”. She pauses to jot some details of those facts down The bad points were: Inez seems to have her eye on the clock and she avoids going into detail on some of the new areas of business that Gerry wants in the new system e.g. the company’s proposed environmental specialist division, is not analysed by Inez. She also does not analyse sufficiently the Safety System. At times she does not seem to be listening to Gerry. Gerry talks about the environmental area more than once, but she does not to pick up on it sufficiently. However, to be fair to Inez, at the end of the interview she does say that in their next meeting she intended to look at some of the tasks in more detail. Did Inez elicit the information...
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...Dorothy Lucas Marketing Plan for S.T.E.P.S Marketing Management June 3, 2014 Table of Contents 1. Executive Summary --------------------------------------------------------- 3 2. Situation Analysis --------------------------------------------------------- 5 3.1 Market Summary ------------------------------------------------------- 5 3.2 SWOT Analysis ------------------------------------------------------- 7 3.3 Competition ------------------------------------------------------- 8 3.4 Product Offering ------------------------------------------------------- 8 3. Marketing Strategy ------------------------------------------------------- 9 3.1 Mission ------------------------------------------------------- 9 3.2 Marketing Objectives ------------------------------------------------- 9 3.3 Financial Objectives ------------------------------------------------ 9 3.4 Target Markets ------------------------------------------------ 10 3.5 Positioning ------------------------------------------------ 10 3.6 Strategies ----------------------------------------------- 10 3.7 Marketing Program ----------------------------------------------- 10 Pricing Distribution Advertising and Promotion Customer Service 3.8 Marketing Research --------------------------------------------------11 4. Financials -------...
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...“Nourishing the Earth One CUPCAKE at a Time!” SUBMITTED: MAY, 2012 TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY PAGE(S) 3 3 3 3 3 4 4 4 4 1.1 Introduction……………………………………………………………………………………. 1.2 The Company………………………………………………………………………………….. 1.3 Goals and Objectives………………………………………………………………………. Philanthropic Goals……………………………………………………………………. Business Goals……………………………………………………………………………. Strategic Goals……………………………………………………………………………. 1.4 Our Product……………………………………………………………………………………. 1.5 Mission Statement………………………………………………………………………….. 1.6 The Market…………………………………………………………………………………….. 2.0 COMPANY SUMMARY 2.1 Company Ownership………………………………………………………………………… 5 2.2 Company History……………………………………………………………………………… 2.3 Company Location……………………………………………………………………………. 3.0 SITUATION ANALYSIS 3.1 SWOT Analysis………………………………………………………………………………….. 6 3.2 Environmental Scan………………………………………………………………………….. 7-8 4.0 MARKETING ANALYSIS SUMMARY 4.1 Market Segmentation………………………………………………………………………. 9 4.2 Target Market Segment Strategy……………………………………………………… 10 4.3 Marketing Mix………………………………………………………………………………….. 10-11 4.4 Market Trends/Growth……………………………………………………………………… 11 4.5 Competition Research………………………………………………………………………. 11 4.6 Sustainable Competitive Advantage………………………………………………….. 12 5 5 TABLE OF CONTENTS……..continued 5.0 WEB PLAN SUMMARY 5.1 Website Development Requirements…………………………………………… 5.2 Web Marketing Strategy……………………………………………………………….. 6.0 MANAGEMENT SUMMARY 6.1 Organizational Structure………………………………………………………………… 6.2 Management Team/Company...
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...Plan Cover Letter Business info Jane Smith USAA 9800 Fredericksburg San Antonio, TX 78288 November 23, 2013 Dear Mrs. Smith, I have prepared a business plan while carefully considering the need of my business as well as how this will be a favorable investment for your bank. I sincerely hope you will examine the business plan with an open mind and consider providing a loan to continue a dream. The business plan is attached and I appreciate your time and consideration. Surprise does not have a specialty store selling premium pretzels and I would love to be the first to bring it to this great city. I have a background in the industry for 18 years and have been in the pretzel business for the past 9. I have a very high level of confidence that my pretzels are unique and profitable in a retail store setting. The business plan reveals that I currently have $50,000 to start the investment and need another $50,000. I am requesting that your bank USAA can provide that loan to my company. Profits in the company will allow for a seamless repayment back to USAA. Thank you very much for your time I understand how valuable time is these days. Please do not hesitate to contact me with any additional questions or if you would like to discuss the business plan in more details face to face. Sincerely, Business plan Executive Summary This business plan has been prepared in order to raise $50,000 from USAA to assist funding for Pretzel Haven Inc. The plan shows the projected...
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...Semester 2012 FIRST YEAR SEMINAR SECTION 311 Instructor | Dr. Miriam McMullen-Pastrick | Class Times & Locations | Class ScheduleCAS 100A Section 001 MWF 10:10-11:00AM 124 OBSCAS 100A Section 002 MWF 11:15-12:05PM 124 OBSCAS 100A Section 007 MWF 3:35-4:25PM 121 OBSCAS 101 Section 001 MWF 2:30-3:20PM 144 HML1st YR SMNR Section 311 T 4:00-4:50PM 41 Kochel | Office | 051 Kochel | Phone | 898-6302 | Voicemail | 898-6302 | Office HoursDr. Miriam | Monday, Wednesday 12:45 - 2:00 PM 051 KochelTuesday 2:45 - 3:45 PM 051 KochelAnd by appointment - - please ask!!! | Mr. Zachary Kachaylo | Tuesday 4:00 – 4:50 051 Kochel Wednesday 5:00 – 5:45 | Division Phone | 898-6108898-6151 | Copy & Multimedia Center | 898-6286 | Assignment Assistance Hotline | Sunday 8:30-9:30 PM898-6302 | I will check my voicemail every fifteen (15) minutes and return your call in the order it was received. If this does not occur, please, contact your mentor, give her/him your phone number and your mentor will contact me. Satisfies First Year Seminar Requirement 8/26/13 - 12/13/13 Text Required Gordon, Virginia N and Minnick...
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...John Dee 10933557 April 8, 2011 1 TABLE OF CONTENTS I. INTRODUCTION 4 A. Background of the Study 4 B. Statement of the Problem 5 C. Objective 5 II. THEORETICAL FRAMEWORK AND RELATED LITERATURE 6 A. GDP 6 B. Average Years in School 6 C. Population 7 D. Literacy Rate 7 III. OPERATIONAL FRAMEWORK 9 A. Model Specification 9 B. List and Description of Variables 9 C. A-priori Expectations 10 IV. METHODOLOGY 12 V. EMPIRICAL RESULTS AND INTERPRETATIONS 13 A. Regression of the Original Model 13 2 B. Summary Statistics 15 C. Testing for Misspecification in the Model 16 D. Testing for Multicollinearity 17 E. Testing for Heteroscedasticity 18 VI. CONCLUSION 21 VII. BIBLIOGRAPHY 22 3 I. INTRODUCTION A. Background of the Study When we were still kids, we dream of what we want to be in the future. Older people will usually ask us if what we want to be in the future. Most of us will say, they want to be a doctor, lawyer or engineer to name some. We think and think about our career, but once we are already in the college level, we now dream to become successful in life and have a stable job. But with the rate of unemployment here in country continue to increase, there are no guarantee that once we graduated we will have a job immediately. Unfortunately, many still fail to have stable jobs. Some even can’t find a job even though they graduated...
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...in the 15th Dragoons, a British army regiment, under the alias Silas Tomkyn Comberbache. After being rescued by his brothers, Coleridge returned to Cambridge, but he left again, in 1794, without having earned a degree. That year, Coleridge met the author Robert Southey, and together they dreamed about establishing a utopian community in the Pennsylvania wilderness of America. Southey, however, backed out of the project, and their dream was never realized. notable quote “No man was ever yet a great poet, without being at the same time a profound philosopher.” fyi Did you know that Samuel Taylor Coleridge . . . • developed a fascination with the supernatural at age five? • was known as a brilliant and captivating conversationalist? • was the most influential literary critic of his day? • liked to write poetry while walking? Samuel Taylor Coleridge 1772–1834 Samuel Taylor Coleridge is famous for composing “Kubla Khan” and “The Rime of the Ancient Mariner,” considered two of the greatest English poems. As a critic and philosopher, he may have done more than any other writer to spread the ideas of the English romantic movement. Precocious Reader The youngest of ten For more on Samuel Taylor Coleridge, visit the Literature Center at ClassZone.com. children, Coleridge grew up feeling rejected by his distant mother and bullied by his older brother Frank. These early experiences gave rise to feelings of insecurity and loneliness that plagued Coleridge throughout life...
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...Dream Dare Win www.jeywin.com Annual Report 2007-08 Ministry of Finance Government of India Dream Dare Win 1 www.jeywin.com Dream Dare Win www.jeywin.com FOR PUBLIC CONTACT PURPOSE: Ministry of Finance Department of Economic Affairs North Block, New Delhi - 110 001 Phones: 23095120, 23092453 Website: http://www.finmin.nic.in/the_ministry/dept_eco_affairs/index.html Department of Expenditure North Block New Delhi - 110 001 Phones: 23095661, 23095613 Website: http://www.finmin.nic.in/the_ministry/dept_expenditure/index.html Department of Revenue North Block New Delhi - 110 001 Phones: 23095384, 23095385 Website: http://www.finmin.nic.in/the_ministry/dept_revenue/index.html Department of Disinvestment Block 11 & 14, CGO Complex Lodhi Road, New Delhi -110 003 Phones: 24368528, 24368523, 24368044 Website: http://www.divest.nic.in Department of Financial Services Jeevan Deep Building, Parliament Street, New Delhi 110 001 Phones: 23748721, 23748734 Website: http://www.finmin.nic.in Dream Dare Win 2 www.jeywin.com Dream Dare Win www.jeywin.com Contents Paragraph No. INTRODUCTION Page No. 1 CHAPTER - I Department of Economic Affairs 9 Economic Division 1 11 Budget Division 2 12 Capital Markets Division 3 15 Infrastructure Division 4 19 Fund Bank Division (including UN Branch) 5 23 Foreign Trade Division 6 26 Aid Accounts & Audit Division ...
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