...FEEDBACK | Programme: | BTEC Extended Diploma in Business Level 3 | Year: | 1 | Unit No. & Title: | 3 – Introduction to MarketingAssignment 1 of 4 | Learner Name: | | Draft: 1st 2nd 3rd Final MTG Grading Criteria: | Assessment Method | Achieved Y/N | Feedback | P 1- Describe how marketingtechniques are used tomarket products in twoorganisations | Typed word process document | | | P2 - Describe the limitations and constraints of marketing | Typed word process document | | | M1-Compare marketingtechniques used in marketingproducts in two organisations | Typed word process document | | | D1 - Evaluate the effectivenessof the use of techniques inmarketing products in oneorganisation | Typed word process document | | | | | | | Additional feedback | Unit 3 - Assignment Brief 1 of 4 | Unit number and title | 3 – Introduction to Marketing | Qualification | BTEC Extended Diploma in Business Level 3 – Year 1 | Start date | Week commencing Monday 10th September 2012 | Deadline | Friday 28th September 2012 | Assessor | Claire Colligan | | Assignment title | A’ Listed Marketers - Part 1Assignment 1 of 4 | The purpose of the assignment is it will allow you to experience the importance of Marketing and choosing the correct strategy and describe the limitations and constraints of marketing | Scenario: You work for a professional organisation for...
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...St Peters Catholic School BTEC Level 3 Diploma in Business Unit 3 Introduction to Marketing QCF level 3: BTEC Subsidiary Diploma in Business 2013-14 Learning hours: 60 Credit Value: 10 Unit code: Y/502/5411 Aims and Purpose of Unit 3 The aim and purpose of this unit is to give you an understanding of how marketing, research and planning and the marketing mix are used by all organisations. You will initially study two business organsations, but you will focus on the products at Denbies Vineyard and we will work in collaboration with them. Issue: 8th September 2014 Deadline: 1st December 2014 Learning outcomes On completion of this unit you should: 1. Know the role of marketing in organisations 2. Be able to use marketing research and marketing planning 3. Understand how and why customer groups are targeted 4. Be able to develop a coherent marketing mix. Assignment 1 You work as a marketing assistant for a large marketing company called “Creative Dreams” . The manager of your department has asked you to carry out the following task. The organisations you will investigate for unit 3.1 are “Thorpe Park” and “Surrey Wildlife Trust”. www.thorpepark.com www.surreywildlifetrust.org Task 1 (P1, P2, M1) Write up a brief introduction for both organisations, this must include size, location, nature of the business, objectives and marketing objectives to provide an introduction to the two businesses. (a) P1: DEADLINE THORPE PARK P1 15/09/14, DEADLINE...
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... | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF) |Unit 10 Market Research in Business | |Learner name | Assessor name | | |Duncan Llewelyn | |Date issued | Hand in deadline |Submitted on | |23rd April 2015 |19th June 2015 | | | | | |Assignment title |Unit 10 Market Research | |In this assessment you will have opportunities to provide evidence against the following criteria. | |Indicate the...
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...BTEC Level 3 Subsidiary Diploma in Business UNIT ASSIGNMENT | Unit Number | Unit Name | Credit value | 3 | Introduction to Marketing | 10 | Name of assignment | Marketing the Jacksonville Jaguars and Birmingham Children’s Hospital | Name of Assessor | Danny Pardoe/Mark Guy | Start date | Completion date | Duration of assignment | Task 1 & 2: 7/3/14Task 3: 10/4/14 | Task 1 & 2: 10/4/14Task 3: 16/5/14 | 5 weeks5 weeks | Review date (A grade and actions for improvement will be given and recorded at this point. You can upgrade your work at the unit upgrade date, as listed opposite) | Unit upgrade date (Formative feedback and grade will be given for the entire unit at this stage. You are able to upgrade this unit at this date) | 9/5/14 | 2/6/14 | Scenario/ Vocational context | You work for Marketing Mania a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products or services. Your marketing agency has a varied portfolio of clients and you have been given the task of consulting for two businesses, one that operates in the private sector (Jacksonville Jaguars) and one in the public or voluntary sector (Birmingham Children’s Hospital). You have been set a variety of tasks. | Learning Outcomes for Unit | LO1 Know the role of marketing in organisations | LO2 Be able to use marketing research and marketing planning...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...| Marketing Techniques | Reference | Introduction to marketing | Assignment No | 1 of 4 | Hand out | 13/10/15 | Duration | 3 weeks | Hand in | 6/11/15 | | | | | | | | | Learner | | | | Course | BTEC Level 3 subsidiary Diploma in Business | | | Framework | QCF | Level | 3 | | | No: Unit | 3 introduction to marketing | | | Assessor(s) | Anna Price | | | Internal Verifier | | Dated | | | Filton campus | Lead IV | | Dated | | | 50519 | | | | | | Learning Outcomes | LO 1 | Know the role of marketing in organisations | Targeted grading criteria | | Met? | To achieve the criteria the evidence must show that the learner is able to: | Task number | P1 | | Describe how marketing techniques are used to market products in two organisations | 1 | P2 | | Describe the limitations and constraints of marketing | 1 | M1 | | Compare marketing techniques used in marketing products in two organisations | 1 | D1 | | Evaluate the effectiveness of the use of techniques in marketing products in one organisation | 1 | | Task Sheet Vocational scenario You are applying for a job as a marketing assistant at a local marketing agency. As part of the recruitment process, you have to demonstrate how well you can evaluate the marketing techniques used in organisations, using two of the firm’s client organisations as examples. You have been asked to present your findings in a report. Choose one organisation from each of...
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...National Diploma in Business 2014/2015 Student Name: | Unit: 3 – Introduction To Marketing | Year Group: 12 | Tutor: Miss Chotai | Date Issued: | Submission Deadline: 27th March 2015 | Deadline Met: Yes/No | Task | Criteria to be met | Issue date(w/c) | Submission date(w/c) | Task 1 | P1, P2, M1 and D1 | 12th January 2015 | 2nd February 2015 | Task 2 | P3, P4, M2 and D2 | 16th February 2015 | 2nd March 2015 | Task 3 | P5 | 2nd March 2015 | 9th March 2015 | Task 4 | P6 and M3 | 9th March 2015 | 23rd March 2015 | Grading Criteria Met & date achieved: | | | | P1 | P2 | P3 | P4 | P5 | P6 | M1 | M2 | M3 | D1 | D2 | | | | | | | | | | | | Final Feedback to Student | Final Grade Awarded: | Fail | Pass | Merit | Distinction | I CONFIRM THAT THE ATTACHED ASSIGNMENT IS MY OWN WORK Student Signature: Date: Tutor Signature: Date: Internal Verifier: Date: INTERIM FEEDBACK RECORD Date | Comment | Target | | | | UNIT 3: Introduction to marketing ASSESSMENT CRITERIA To achieve a Pass grade the evidence must show the learner is able to: | To achieve a Merit...
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...Aim and purpose The aim of this unit is to introduce learners to recruitment and the importance of ensuring that the best people are selected to work in organisations. Learners will study selection and recruitment techniques and will set up, and take part in, a selection interview. Unit introduction Recruiting the right people is the key to the success of many organisations. These organisations ensure that the processes and procedures involved in recruitment and selection meet their needs and are legal. In this unit, learners will develop an understanding of the impact of the regulatory framework on the recruitment process. Potential applicants may decide to apply for a post based on the quality of information that they receive. Details of the post will usually be the first communication they have with the organisation. It is important that the organisation makes a good first impression on potential applicants to ensure that they attract sufficient applicants of the right calibre. Learners will develop their knowledge of the types of documentation used in an interview process. A structured and planned selection procedure is crucial to the success of the selection process. The impression a business makes may determine an applicant’s decision to accept an offer of appointment. Staff conducting the interview will also be forming their impressions of the applicant. It is important that interviewers are well organised and prepared. They will need to be familiar with the...
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...Principles of Marketing | | | |Assessor |Amisha Gadhvi | | | |Date issued |W/C 5/01/15 | |Interim Deadline | |Final deadline | | |Duration (approx) |3 hours x 2 hours | | | |Qualification suite |BTEC Level 3 National Extended Diploma Year 1 Business | |covered | | |Units covered |Unit 3 – Introduction to Marketing...
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...Assignment front sheet Qualification BTEC ED in Business Cohort Unit 3 1/2, Introduction to marketing Assessor Learner name Boris de Kleer name Issue date 17-11-2014 Submission date 2014-2017 Unit number and title C. Segers Submitted on Please list the evidence submitted for each task. Indicate the page numbers where the evidence can be found or describe the nature of the evidence (e.g. video, illustration). Criteria reference To achieve the criteria the evidence must show that the learner is able to: Task no. Page number or description P1 Describe how marketing techniques are used to market products in two organisations Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations. Evaluate the influence different stakeholders exert in one organisation. Describe the different stakeholders who influence the purpose of two contrasting businesses Describe how two businesses are organised. Explain how their style of organisation helps them to fulfil their purposes. Describe the influence of two contrasting economic environments on business activities within a selected organisation. Compare the challenges to selected business activities within a selected organisation, in two different economic environments Describe how political, legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders...
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...Question: P1 Describe how marketing techniques such as branding and relationship marketing are used to marketing products in two organisations. You need to choose one product or service from each organisation P2 Describe the constraints and limitations under which marketers operate, making use of examples to explain your point M1- Compare, discussing the similarities and difference, the marketing techniques described in task1 used for the product or service chosen in each organisation Unit 3: Introduction to market To Date: 18th October 2011 Introduction to market Introduction In this assignment I will be working for a professional organisation for marketers i was asked to carry out research into two possible contenders for inclusion on the ‘A’ classed marketers list. 1. There are many ways organisation use market technique I would be describing how two different organisation which is Adidas and Halifax banks use market technique such as branding and relationship marketing to market their products . One way that both of these organisations are using branding is through the customers earning ‘Nectar points’ by signing up for Adidas, as Adidas is one of the largest store in the U.K and Halifax bank is also one of the best and popular bank providing different range of services . Branding often consist of a brand name such as Adidas it involve creating a unique name and image for the products. Some of these may be trademarked to prevent competitors from using...
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...Notes CIMA Paper P2 Management Performance For exams in 2013 theexpgroup.com CIMA P2 Performance Management ExPress Notes Contents About ExPress Notes 1. 2. 3. 4. Pricing and Product Decisions Cost planning and analysis Budgeting and Management Control Control/Performance Measurement of Responsibility Centres 3 7 22 31 37 Page | 2 © 2013 The ExP Group. Individuals may reproduce this material if it is for their own private study use only. Reproduction by any means for any other purpose is prohibited. These course materials are for educational purposes only and so are necessarily simplified and summarised. Always obtain expert advice on any specific issue. Refer to our full terms and conditions of use. No liability for damage arising from use of these notes will be accepted by the ExP Group. theexpgroup.com CIMA P2 Performance Management ExPress Notes START About ExPress Notes We are very pleased that you have downloaded a copy of our ExPress notes for this paper. We expect that you are keen to get on with the job in hand, so we will keep the introduction brief. First, we would like to draw your attention to the terms and conditions of usage. It’s a condition of printing these notes that you agree to the terms and conditions of usage. These are available to view at www.theexpgroup.com. Essentially, we want to help people get through their exams. If you are a student for the CIMA exams and you are using these notes for yourself only, you...
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...Unit 16: Human Resource Management in Business Unit code: K/502/5445 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to introduce learners to methods of managing human resources in the workplace. Learners will use their knowledge of relevant human resources management theory and link it with current human resource management practices in organisations. Unit introduction Human resource management is a dynamic activity in any organisation as it takes place against a changing economic, technical, legal and social background. It is important for learners to appreciate that effective human resource management means getting the best out of the people who work for an organisation in order to ensure the organisation fulfils its purposes, whether it is a football club winning the premiership, or a hospital increasing the success rates for medical operations. Many organisations say that their employees are their most valuable resource because of their skills, knowledge and attitudes. As labour is both an expensive and valuable resource, it is important to ensure it is planned and that the best value is obtained from employees contributions. Human resource managers have to plan their human resource requirements against a background of internal and external factors which are dynamic and constantly changing. The first part of this unit introduces learners to the factors that influence human...
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...Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry – Risk/Reward Diagram – Porter’s Five Forces – Industry Competition – Generic Strategies – Geobusiness Model – Porter’s Diamond – Matrix Design – PIMS – Leavitt’s Diamond – Belbin’s Team Roles – Theory X/Y – Maslow’s Hierarchy – Herzberg’s Theory – Cultural Web – Pareto Curve – CIM Concept – Value Drivers Markets and Structure of Flow Resources Resources Money Resource markets Money Taxes, goods Services, money Services, money Manufacturer markets Taxes, goods Government markets Taxes Services Consumer markets Services, money Taxes, goods Money Goods and services Middlemen markets Money Goods and services A Company‘s Macroenvironment MACROENVIRONMENT IMMEDIATE INDUSTRY & COMPETITVE ENVIRONMENT Suppliers Substitute COMPANY Rival Firms Buyers New Entrants The Economy at large Break-even Point Value $ Sales Profit Break-even Point Variable costs Total costs Current sales level Fixed costs 0 0 Units sold Break-even Chart 1200 Total revenue Dollars (in thousands) 1000 Target profit Total cost 800 600 400 Fixed cost 200 0 10 20 30 40 50 Sales Volume in Units (in thousands) Break-even Volume 35 30 25 $ Millions 20 15 10 Total...
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...Unit 4: Unit code: QCF Level 3: Credit value: Business Communication H/502/5413 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation. Unit introduction A business needs accurate and relevant information from internal and external sources in order to operate profitably. Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the organisation. Staff must possess good verbal and written skills in order to communicate and share information Business information can be used to obtain competitive advantage and promote efficiency. Organisations generate information internally, recording details of products manufactured, purchased and sold, and their associated costs. Businesses use information to manage not only what is currently happening in the organisation but also to plan for the future and ensure their survival. Information is collected, stored, manipulated, analysed and reported to those who need to use it. People need to become skilled manipulators and users of information to ensure organisations become more efficient and succeed in achieving their stated purposes. Since the...
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