...Level 3 Diploma in Business Unit 3 Introduction to Marketing QCF level 3: BTEC Subsidiary Diploma in Business 2013-14 Learning hours: 60 Credit Value: 10 Unit code: Y/502/5411 Aims and Purpose of Unit 3 The aim and purpose of this unit is to give you an understanding of how marketing, research and planning and the marketing mix are used by all organisations. You will initially study two business organsations, but you will focus on the products at Denbies Vineyard and we will work in collaboration with them. Issue: 8th September 2014 Deadline: 1st December 2014 Learning outcomes On completion of this unit you should: 1. Know the role of marketing in organisations 2. Be able to use marketing research and marketing planning 3. Understand how and why customer groups are targeted 4. Be able to develop a coherent marketing mix. Assignment 1 You work as a marketing assistant for a large marketing company called “Creative Dreams” . The manager of your department has asked you to carry out the following task. The organisations you will investigate for unit 3.1 are “Thorpe Park” and “Surrey Wildlife Trust”. www.thorpepark.com www.surreywildlifetrust.org Task 1 (P1, P2, M1) Write up a brief introduction for both organisations, this must include size, location, nature of the business, objectives and marketing objectives to provide an introduction to the two businesses. (a) P1: DEADLINE THORPE PARK P1 15/09/14, DEADLINE SWT P1 22/09/14 Describe the...
Words: 1120 - Pages: 5
...BTEC Level 3 Subsidiary Diploma in Business UNIT ASSIGNMENT | Unit Number | Unit Name | Credit value | 3 | Introduction to Marketing | 10 | Name of assignment | Marketing the Jacksonville Jaguars and Birmingham Children’s Hospital | Name of Assessor | Danny Pardoe/Mark Guy | Start date | Completion date | Duration of assignment | Task 1 & 2: 7/3/14Task 3: 10/4/14 | Task 1 & 2: 10/4/14Task 3: 16/5/14 | 5 weeks5 weeks | Review date (A grade and actions for improvement will be given and recorded at this point. You can upgrade your work at the unit upgrade date, as listed opposite) | Unit upgrade date (Formative feedback and grade will be given for the entire unit at this stage. You are able to upgrade this unit at this date) | 9/5/14 | 2/6/14 | Scenario/ Vocational context | You work for Marketing Mania a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products or services. Your marketing agency has a varied portfolio of clients and you have been given the task of consulting for two businesses, one that operates in the private sector (Jacksonville Jaguars) and one in the public or voluntary sector (Birmingham Children’s Hospital). You have been set a variety of tasks. | Learning Outcomes for Unit | LO1 Know the role of marketing in organisations | LO2 Be able to use marketing research and marketing planning...
Words: 1031 - Pages: 5
...Extended Diploma in Business Level 3 | Year: | 1 | Unit No. & Title: | 3 – Introduction to MarketingAssignment 1 of 4 | Learner Name: | | Draft: 1st 2nd 3rd Final MTG Grading Criteria: | Assessment Method | Achieved Y/N | Feedback | P 1- Describe how marketingtechniques are used tomarket products in twoorganisations | Typed word process document | | | P2 - Describe the limitations and constraints of marketing | Typed word process document | | | M1-Compare marketingtechniques used in marketingproducts in two organisations | Typed word process document | | | D1 - Evaluate the effectivenessof the use of techniques inmarketing products in oneorganisation | Typed word process document | | | | | | | Additional feedback | Unit 3 - Assignment Brief 1 of 4 | Unit number and title | 3 – Introduction to Marketing | Qualification | BTEC Extended Diploma in Business Level 3 – Year 1 | Start date | Week commencing Monday 10th September 2012 | Deadline | Friday 28th September 2012 | Assessor | Claire Colligan | | Assignment title | A’ Listed Marketers - Part 1Assignment 1 of 4 | The purpose of the assignment is it will allow you to experience the importance of Marketing and choosing the correct strategy and describe the limitations and constraints of marketing | Scenario: You work for a professional organisation for marketers. One of the activities...
Words: 539 - Pages: 3
...National Diploma in Business 2014/2015 Student Name: | Unit: 3 – Introduction To Marketing | Year Group: 12 | Tutor: Miss Chotai | Date Issued: | Submission Deadline: 27th March 2015 | Deadline Met: Yes/No | Task | Criteria to be met | Issue date(w/c) | Submission date(w/c) | Task 1 | P1, P2, M1 and D1 | 12th January 2015 | 2nd February 2015 | Task 2 | P3, P4, M2 and D2 | 16th February 2015 | 2nd March 2015 | Task 3 | P5 | 2nd March 2015 | 9th March 2015 | Task 4 | P6 and M3 | 9th March 2015 | 23rd March 2015 | Grading Criteria Met & date achieved: | | | | P1 | P2 | P3 | P4 | P5 | P6 | M1 | M2 | M3 | D1 | D2 | | | | | | | | | | | | Final Feedback to Student | Final Grade Awarded: | Fail | Pass | Merit | Distinction | I CONFIRM THAT THE ATTACHED ASSIGNMENT IS MY OWN WORK Student Signature: Date: Tutor Signature: Date: Internal Verifier: Date: INTERIM FEEDBACK RECORD Date | Comment | Target | | | | UNIT 3: Introduction to marketing ASSESSMENT CRITERIA To achieve a Pass grade the evidence must show the learner is able to: | To achieve a Merit...
Words: 2049 - Pages: 9
...| Marketing Techniques | Reference | Introduction to marketing | Assignment No | 1 of 4 | Hand out | 13/10/15 | Duration | 3 weeks | Hand in | 6/11/15 | | | | | | | | | Learner | | | | Course | BTEC Level 3 subsidiary Diploma in Business | | | Framework | QCF | Level | 3 | | | No: Unit | 3 introduction to marketing | | | Assessor(s) | Anna Price | | | Internal Verifier | | Dated | | | Filton campus | Lead IV | | Dated | | | 50519 | | | | | | Learning Outcomes | LO 1 | Know the role of marketing in organisations | Targeted grading criteria | | Met? | To achieve the criteria the evidence must show that the learner is able to: | Task number | P1 | | Describe how marketing techniques are used to market products in two organisations | 1 | P2 | | Describe the limitations and constraints of marketing | 1 | M1 | | Compare marketing techniques used in marketing products in two organisations | 1 | D1 | | Evaluate the effectiveness of the use of techniques in marketing products in one organisation | 1 | | Task Sheet Vocational scenario You are applying for a job as a marketing assistant at a local marketing agency. As part of the recruitment process, you have to demonstrate how well you can evaluate the marketing techniques used in organisations, using two of the firm’s client organisations as examples. You have been asked to present your findings in a report. Choose one organisation from each of...
Words: 1028 - Pages: 5
...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
Words: 4051 - Pages: 17
...Unit 3 Introduction to Marketing Marketing Techniques Task 1 For this task you are required to research the business objectives, strategies and marketing techniques of two businesses. To do this, use information you gathered from your visit to Thorpe Park (private organisation) and the links to World Vision (voluntary organisation) on Moodle. Using your findings: * Describe the corporate objective and marketing objective of both including the marketing techniques they use to market their products. * Explain in detail the similarities and differences between the marketing techniques used by the two organisations to market their products. * For Thorpe Park only, you now need to evaluate the techniques it uses to market it product. What to do Introduction – what you have been asked to do Part A A. Introduce the two businesses– Thorpe Park and World Vision. Include their * Cooperate objective * Marketing objective B. Describe how the two organisations use the growth strategy and Survival strategy to market their products or service. 1. Thorpe Park – * Growth strategy –What strategies is the business adopting using Ansoff Growth matrix * Survival strategy – Branding - What is the business doing to enhance its product through * advertising campaigns * promotions such as supporting causes * or event sponsorship Relationship marketing- What is the business doing to * Identifying valuable customers * Initiating relationships ...
Words: 387 - Pages: 2
...Principles of Marketing | | | |Assessor |Amisha Gadhvi | | | |Date issued |W/C 5/01/15 | |Interim Deadline | |Final deadline | | |Duration (approx) |3 hours x 2 hours | | | |Qualification suite |BTEC Level 3 National Extended Diploma Year 1 Business | |covered | | |Units covered |Unit 3 – Introduction to Marketing...
Words: 800 - Pages: 4
...Question: P1 Describe how marketing techniques such as branding and relationship marketing are used to marketing products in two organisations. You need to choose one product or service from each organisation P2 Describe the constraints and limitations under which marketers operate, making use of examples to explain your point M1- Compare, discussing the similarities and difference, the marketing techniques described in task1 used for the product or service chosen in each organisation Unit 3: Introduction to market To Date: 18th October 2011 Introduction to market Introduction In this assignment I will be working for a professional organisation for marketers i was asked to carry out research into two possible contenders for inclusion on the ‘A’ classed marketers list. 1. There are many ways organisation use market technique I would be describing how two different organisation which is Adidas and Halifax banks use market technique such as branding and relationship marketing to market their products . One way that both of these organisations are using branding is through the customers earning ‘Nectar points’ by signing up for Adidas, as Adidas is one of the largest store in the U.K and Halifax bank is also one of the best and popular bank providing different range of services . Branding often consist of a brand name such as Adidas it involve creating a unique name and image for the products. Some of these may be trademarked to prevent competitors from using...
Words: 700 - Pages: 3
...Role of Marketing | | | |Assessor |Jo Holmes | | | |Date issued |15th September 2014 | |Interim Deadline | |Final deadline |2nd November 2014 | |Duration (approx) | | | | |Qualification suite |BTEC Level 3 BTEC National Diploma in Business | |covered | | |Units covered |Unit 3: Introduction to Marketing...
Words: 1701 - Pages: 7
...BTEC Level 3 Diploma in Business Unit 3- Introduction to Marketing P1- Describe how marketing techniques are used to market products in two organisations. M1- Compare marketing techniques used in two organisations. In this report it will describe how marketing techniques like branding, relationship marketing and growth strategies are used to market products in Cadbury’s and in McDonalds. Branding is one of the most important aspects of any business. Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Examples of this is Coca-Cola, McDonalds, Apple. Relationship marketing is a key aspect of marketing and helps make a good customer connection. Companies that mostly use relationship marketing are Sky, Orange, Vodafone- mobile network companies. Growth strategies are used to make the company expand and the way in which companies do this is by using the Anoff’s Matrix, in which this report will explain in more depth further in. Image one- Cadbury’s Slogan. Image one- Cadbury’s Slogan. Cadburys is a worldwide business and can be recognise by its brand image. Its logo is a purple background with white swirly writing. The purple colour that is used is bold and stands out so all customers and consumers recognise this brand. Cadburys also used to have their slogan ‘a glass and half’ and this used to refer to the amount of milk used in each pound of chocolate that they made. However they do not...
Words: 388 - Pages: 2
...ED in Business Cohort Unit 3 1/2, Introduction to marketing Assessor Learner name Boris de Kleer name Issue date 17-11-2014 Submission date 2014-2017 Unit number and title C. Segers Submitted on Please list the evidence submitted for each task. Indicate the page numbers where the evidence can be found or describe the nature of the evidence (e.g. video, illustration). Criteria reference To achieve the criteria the evidence must show that the learner is able to: Task no. Page number or description P1 Describe how marketing techniques are used to market products in two organisations Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations. Evaluate the influence different stakeholders exert in one organisation. Describe the different stakeholders who influence the purpose of two contrasting businesses Describe how two businesses are organised. Explain how their style of organisation helps them to fulfil their purposes. Describe the influence of two contrasting economic environments on business activities within a selected organisation. Compare the challenges to selected business activities within a selected organisation, in two different economic environments Describe how political, legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders. Analyse how political, legal and social...
Words: 311 - Pages: 2
...role of marketing and market research | | | |Assessor |Hazel Murkin/Liliana Ribau | | | |Date issued |1st October 2014 | |Interim Deadline |22nd October 2014 |Final deadline |7th November 2014 | |Duration (approx) |6 weeks | | | |Qualification suite |BTEC Extended Diploma in Business Level 3 | |covered | | |Units covered |Unit 3 Introduction...
Words: 1937 - Pages: 8
...Unit 3 Introduction to Marketing – P1 - describe how marketing techniques are used to Market products in two organisations [IE] In this unit, I will be exploring the aspect of marketing in the business world. I will explore the techniques used by two contrasting businesses to be able to identify the differences between their techniques with a high degree of clarity. The 4 P’s: Product- A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects would be the common razor blade and a motor. Price- the price of a product is essential if any development in the market is to be made. This is because a decent price is the only thing at the end of the day that attracts a customer. Price comparisons to competitors must be considered as obviously, if the product is the same but the price is higher, not many if any customers will choose to buy the available product. A variation within the prices within a calendar year is good to do as during times such as Christmas, sales tend to rise as people are desperate to buy gifts even as late as a day before. This causes sales to rocket. If discounts are made, it is possible that a huge amount of sales in just one day. Place- the area in which a business’s deploys its service is hugely important. This is because if its area is filled with competitors trying...
Words: 1810 - Pages: 8
... | |Qualification |Edexcel BTEC National Level 3 Extended Diploma in Business | |Unit number and title |Unit 39: International Business | |Learner Name | | |Assessor Name | | |Date issued |31/10/13 | Assessment criteria to be assessed in this assignment |Criteria Reference|To achieve the criteria the evidence must show that the learner is able to: |Task No. |Page No. | |P1 |Explain the international business environment in which a selected organisation operates |1.1 | | |P2 |Describe the mechanisms that regulate international trade |1.2 | | |P3 |Describe how the environment and culture of another country affects |1.5 | | | ...
Words: 2044 - Pages: 9
