...Unit 3 P1 I am going to describe how marketing techniques are used to market products and evaluate the effectiveness in two organisations (Sainsbury and Samsung). These companies use marketing techniques such as branding, relationship marketing and growth matrix. Branding Branding is very important to marketing because it helps establish a product in a market and build the brand. Most brands have certain things that make them noticeable like a logo or a slogan for example Samsung has their name in bold writing on their products like phones and TV’s and Sainsbury also use their name they do this so people will know what product they have, is known for its orange colour and name also one of their many slogans “live well for less” they have been massively successful, their logo is recognized very in the U.K. Sainsbury’s has made strong uses of is the color and text. The color and text is smooth and comforting, and when these colors are seen, they make you think of Sainsbury’s which make customers think that of their cheap and good quality products. All Sainsbury’s products have the logo on it even the bags so when someone has a Sainsbury’s product they know that their product are from Sainsbury’s and therefore it acts as advertising which is very successful. Both companies take their branding very seriously and both have similar logos however consumers recognise Sainsbury’s most of the time because of their colour and slogan * Live well for less *...
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...M1 Identify by colour code the types of seals used with hydraulic fluids, and identify the types of seals by name, state the use in the form of written report. A Seal is a device which prevents the escape of a fluid from the passages and a hydraulic cylinder seal is used to seal two surfaces under the fluctuating pressure conditions. Types of seals 1. U-Cup Rod Seal It is used as the primary rod seal. It is made up of urethane or nitrile and The U-Cup is used with a backup ring in water and glycol hydraulic systems. 2. Buffer Seal It is used as a secondary rod seal and protects the rod from sudden increases in the system pressure. 3. Head Seal It is a two piece seal which consists of a nitrile o ring and backup ring which will seal the head of the cylinder wall 4. Piston Seal It is a...
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...M1: Metallic bonding: Atoms within a solid metal are held together by metallic bonding, a metal bond is an electromagnetic attraction between electrons (delocalised so they’re shared between all the atoms in the structure, a sea of electrons) and the positive ions held within the lattice. The positive ions become attracted to these free electrons which form the lattice, this lattice structure and their metallic bonding gives them high melting points and good electrical conductivity properties. Due to the sea of electrons the lattice now contains free electrons that act as charge carriers, so even in a solid they are able to move freely and which allows metals to conduct electricity. Methane (CH4) and Ammonia (NH3) Methane (CH4) has four electron pairs and forms the bonding shape of a tetrahedral (bond angles will be at 109.5⁰). Ammonia (NH3) has one lone pair and four electron pairs which bonds to form a Trigonal Pyramidal (bond angles of 107.3⁰). These chemicals both share electrons with a covalent bond (attraction between nuclei for shared pairs of electrons but due to the lone pair of electrons in Ammonia the angle produced is slightly less. This happens due to a lone pair bond having a higher repelling force than the bonded pairs. Water (Melting and Boiling point)...
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...Assignment 1 M1 Persistence of Vision is a theory on how an image can be seen one 1/16 of a second after the images is away, for example when a movie is created, there will be blank spaces between frames which are not seen due to our eyes not being able to see the frame as they pass by. William Horner is an animation pioneer, who created the zoetrope, which he created in 1834. The zoetrope is a device that was used to create animation, before films where created. The Zoetrope uses a sequences of images or drawings in a cylinder with cuts across from the images. The user would have to spin the device, for the animation to animate itself, the faster you spin it the smoother the animation will look. The Lumiere brothers, Auguste and Louis, created the first public motion picture that was held in December 1895 at Salon Indien du Grand Café in Paris. This film was screened using a device that they created call a Cinematographe, a camera and projector based device that used a hand crank to project the film. Each film was approximately 17 meters long, which when cranked, would last approximately 50 seconds....
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...M1: Discuss the importance of keeping fault logs Fault logs are used to record the occurrence of danger and faults on a computer, these faults can then be used in the future if the problem happens again so the technician can decide the problem quickly without having to troubleshoot it again. These faults can be problems such as hardware or software errors that require a certain technique to fix this can be listed in the notes in the fault log for the technician to quickly fix the problem. Due to a number of faults that will be recorded a day it is a good idea to keep records on servers so they can be accessed from different locations such as mobile devices and desktop computer with multiple users connected at one time which means that multiple technicians can fix multiple problems simultaneously....
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...M1 locate the bones, joints, movement types and muscles used during a range of sporting activities Example one – a cricket throw Throwing any type of ball overarm comes in two stages, the preparatory stage and the throwing stage. In the preparatory phase there are two joints involved and these are the shoulder and elbow. The shoulder has two articulating bones – the humerus and the scapula. The action is horizontal hyperextension. The agonist muscle are the posterior deltoids and the latissimus dorsi. The articulating bones in the elbow are the humerus and the ulna. The action is extension and the agonist muscle is the triceps brachii. The joints and articulating bones involved in the throwing phase are the same as the preparatory phase. The action in the throwing phase in the shoulder is horizontal flexion and the agonist muscles are the anterior deltoids and the pectoralis major. The action in the elbow is flexion and the agonist muscle is the biceps brachii. Example two – kicking a football...
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...M1- Compare the limitations of different hardware and software packages used in graphic work I will be comparing two different software, being Adobe Photoshop and Microsoft Paint. Photoshop is used professionally by graphics designers around the world, and it’s the most common graphics editing software. The possibilities with Photoshop are endless and pretty much any images can be edited. Images can be edited in a number of different ways; these include colour corrections, special effects, lighting and background changes. Lasso tools and magic wand tools can be used to cut out images so they can be placed elsewhere, these go on colour so certain bits of images that are the same colour can be cut out. Layers are also available in Photoshop;...
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...M1: Stakeholder Viewpoints and their Influence on Business Aims and Objectives In this assignment I will be looking at the different stakeholder viewpoints and I will also be looking at their influence on businesses aims and objectives. So first of all I will state what stakeholder it is, then I will outline the viewpoint of the stakeholder and then I will look at the list of aims and objectives of a business and then I will evaluate which aims and objectives were created to serve this stakeholder. Aims and Objectives: Tesco * Offering customers the best value for money and the most competitive prices. * Meeting the needs of customers by constantly seeking, and acting on, their opinions regarding innovation, product quality, choice, store facilities and service. * Providing shareholders with progressive returns on their investment improving profitability through investment in efficient stores and distribution depots, in productivity improvements and in new technology. * Developing the talents of its people through sound management and training practices, while rewarding them fairly with equal opportunities for all. * Working closely with suppliers to build long term business relationships based on strict quality and price criteria. * Participating in the formulation of national food industry policies on key issues such as health, nutrition, hygiene, safety and animal welfare. * Supporting the well-being of the community and the protection of the...
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...Scenario 1: Task 1 (M1) The definition of classifying something as murder is stated in the (18th Century rule – Cokes Institutes) which states that “unlawful killing of a human being under the Queens peace with malice aforethought, express or implied. The actus reus of murder is the unlawful killing of a human being under the queen’s peace. Certain killings may be lawful such as those in lawful self-defence. As you can see from scenario 1 it shows us that unlawful killing of a human being was involved and this is shown in scenario 1 which shows us that the defendant pushed victim of the stairs and got seriously injured and because of this the victim unfortunately had a serious reaction from the drugs that she was supplied with and had died because of this and this shows us that the actus reus is satisfied. Furthermore the law of causation is that but for the defendants...
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...P1 Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and departments for the purpose of marketing. It is important to realise that marketing cannot be carried out in isolation from the rest of the business. For example, the marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible. Operations will need to use sales forecasts produced by the marketing department to plan their production schedules. Sales forecasts will also be an important part of the budgets produced by the finance department, as well as the deployment of labour for the human resources department and then finally a research and development department will need to work very closely with the marketing department to understand the needs of the customers and to test outputs of the R&D section. The basic concept of marketing is that it enabled the company to identify the needs of their customers and produce products and services to satisfy those needs. By doing this, the customer is the most focus of the business when decision making is in process. A business that does this is marketing-orientated. The production concept is where a business mainly focuses on creating economies of scale in production and distribution of a product or service. This assumes that customers will purchase lower-priced items...
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...M1 Identify any three types of machine tools of your choice and discuss the different types of work holding and tool holding techniques for various work piece in the form of a written report. Make sure your report contains annotated pictures of various tools in order to support your assessment. Three types of machine tool of my choice: We are going to be looking at the different types for work holding and tool holding techniques for • Drilling machine • Lathe machine • Milling machine Drilling machine: Drilling machine is a cutting tool which is used to make a hole on the work piece. in the operation the work piece is kept stationary and the cutting tool is made to rotate to make the hole on the work piece .this cutting tool comes in various sizes and shapes. The work holding devices used in a drilling machine are:...
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...M1 Before Birth Pregnancy is divided into three semesters where the growth and development of a child occurs. Week 1 – 12 is called first semester, week 13 – 28 is the second semester and week29 – 40 is the third semester. After the union of the sperm and egg cell, the zygote will travel down the uterus of the mother to get nourishment and the cell division will take place. In the first trimester, the zygote will grow into an embryo and his nervous and muscular system will be established. By week 5 – 8 his heart begins to beat and some body parts such as arms, legs, eyes and ears have begun to show. Being two months old, he is now called foetus who has a webbed fingers. Muscle movements and urination will occur at week 9 – 12. In the second semester, the foetus now has his own fingerprints and his arms, legs, fingers and toes have developed. The gender can be recognised and all the major organ systems are present, but not yet working. As the foetus grows in about 5 inches long, his body will be covered with a fine layer of hair called lanugo. Between 16 and 24 weeks, the mother could finally feel the baby move for the first time and will be very active as the weeks pass. His organs will also be fully formed and his skin is wrinkled with a little fat. It is covered with a protection...
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...Unit 5 (M1): Discuss how different types of health promotion are used to benefit the health and wellbeing of individuals and the nation, using selected examples. The health promotion activities can include: • Health-risk advice • Health-promotion campaigns • Medical intervention Health-risk advice How does health-risk advice benefit the individual? – Drug awareness The health and wellbeing of individuals can be promoted in many ways for people to be able to get accurate information especially for adolescences to help them on improving their health and lifestyle. Drug awareness to adolescences is to inform them on the effects of drugs and the consequences of consuming these drugs. Different drugs have different effects. There are different categories of drugs which are stimulants,...
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...Introduction Marketing- is the action or business of promoting and selling products or services, including market research and advertising. A more simple definition is the right product, in the right place, at the right time, at the right price. It involves a business trying to understand its customers by identifying their needs and produce the products which satisfy those needs. The concept of marketing is that firms should analyse the needs of their customer and then make decisions to satisfy those needs, better than the competition. Nowadays most firms have adopted this marketing concept but it’s not always the case. The philosophy of this concept came around after World War II, when people had to be selective with the products they brought and only buy the ones that meet their needs and requirements but to businesses these would not always be obvious. Now companies have to always keep customers in mind when thinking of a product and the market is so competitive you will need to be the best product out there in that market to have the most chance of being brought. Three simple questions are often used when businesses decided to come up with a new product; what do customers want? Can we develop it while they still want it? How can we keep our customers satisfied? All being very good and valid questions to ask which will help to increase customer satisfaction as they are always in their minds. The two businesses I have chosen to use in order to compare and contrast their marketing...
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...Stakeholder: | Description: | Interest in DFS Furniture: | Interest in The University of Nottingham: | Consumer: | A consumer is an individual/organisation who buys a good/service for their personal use. They are a key stakeholder in some business’ as they are the primary source of their revenue. | A consumer would be interested in DFS, as they want them to produce high-quality, value-for-money products and the after-sales service in order to make any future sales. As they are the purchaser of the good, the business is essentially interested in the needs of the consumer. They can have a huge impact on the business as if they receive a poor quality product it would lead to any future sales being lost. This is vital as like every business, they need to sell in order to survive. In this instance the consumer could be pivotal to the survival if decline occurs. | A consumer would have an interest in The University of Nottingham as they want them to produce high quality service education. As the consumer are the students, they are market the business need to survive. If the educational system failed, then private businesses would fail to survive. This means that the business has to tailor the consumer’s needs for service. | Employee: | An employee is an individual who is hired under a contract of employment to work for a business. This could be Part-time, Full-time. Employees are key stakeholders in the business as they have that particular interest to work there, which should...
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