Market Segmentation
Market Segmentation is understanding the needs of key sectors that have been identified .
There are 3 ways to divide the market : 1. Geographic — this is based on geographical outlines which consists of spending and income levels, purchasing habits and employment levels.

2. Demographic — this is splitting people according to their age, gender and income.

3. Behavioural — Segmentation based on the social class, lifestyle and personality of a household. An understanding of neighbourhoods can help a business to adapt to it.

Market Positioning
This is when a business will consider where to place their product in order for it to make money for them. This is also used to set a good view in the eyes of potential customers.
Before announcing a product to the public the organisations need to think ahead of that, to see what type of customers would buy the product. So for example if a company’s product was Mouthwash then they’d go for the lower price to sell it at first only to see whether the product sells or not and then if the product shows profits are being made then the company can decide to bump up the price of the Mouthwash.
Furthermore, this can also be a difficult procedure. This is because businesses need to guarantee that they know how customers recognize their products and how small variations in how the product is being advertised can have an impact on the awareness of the product.
Some companies also consider relocating so that they can change the views of customers, for example Tesco could change their slogan and start a new advert campaign to attract new shares towards the organisation.
Finally, a market strategy can be quite useful as it is a part of the research and development of existing products within the business.
Targeting
After the market segmentation has been fulfilled, the marketer will choose a