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Unit 30 Cambridge Technical

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P1.1
Waitrose:
Purpose-
Waitrose is a chain of British supermarkets and offer other facilities rather than just food. Waitrose sell a variety of exotic foods and home-grown British food. They also supply products that are from different companies to create a bigger variety of food for the public and cater to suit the public.
History-
Waitrose appeared on the high-street in1904. Wallace Wyddham Waite, Arthur Rose and David Taylor were the first owners of Waitrose; they created a successful business that sells a range of grocery products. The high standards and prices made the business grow into a well-known shop on the high-street. The shop was able to acquire more grocery shops in the area and continued to created more branches from Windsor to Gerard’s Cross. Waite continued to supply these area’s and traded more with profitable areas. In the 1950s, Waitrose changed their shop to be self-service and in the 1970s, there were 50 branches but were larger in size/grew in a faster rate. In 2004, Waitrose has expanded to have over 200 shops/branches.
Function-
Waitrose currently offers online shopping, food that is made to order food and do wedding cakes. They separate/organise products towards everyday life e.g. soaps are dedicated to pets. In their branches they have a fresh bakery and people can select what they want unless the product is out of stock. They also provide high standards of service and help the customer if they have any queries or need help when choosing a

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