... |Unit number and title | |Pearson BTEC Level 4/5 HNC/D Diploma in Hospitality Management |Unit 37: The Travel and Tourism Sector | |Student name |Assessor name | | |Mihaela Dariescu | |Date issued |Completion date |Submitted on | |28 July 2015 |Presentation date: 24 November 2015 | | | |Submission on Turnitin for presentation: 29 November 2015 | | | |Written assignment: 4 December 2015 | | | | | |Assignment title |The Travel and Tourism Sector...
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...UNIT 34: HERITAGE AND CULTURAL TOURISM MANAGEMENT Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the growth and development of the heritage and cultural industry within travel and tourism Heritage: definitions of heritage; analysis of its importance and interest Attractions: different types of attractions; sites and venues; accessibility and sustainability of transport; up-skilling and re-training staff; changing staff profiles Natural: aspects of heritage including landscape, coastlines, national parks, forests, woodlands, wildlife, other habitats; impact of the travel and tourism sector on the conservation and sustainability of such sites Constructed: built heritage environment eg museums, historic buildings, artefacts, archaeological sites, transport, industrial heritage, sport-related heritage sites, themed sites, public art, sculpture and monuments Cultural heritage: role of heritage industry in shaping and sustaining cultural identity; regional and national costume eg song, dance, myth, legend, folklore, language and food; impact of issues Conflicts of interest: access versus conservation eg erosion, impact of visitors on sites and their immediate environments, presentation of heritage and culture to visitors, planning and land use, brown field sites versus green field sites, conservation threats imposed by further growth; potential role and impact of new technologies eg virtual reality and interactive software; access to the new technologies...
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...UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the rationale for planning in the travel and tourism industry Rationale: to achieve the determined objectives eg improved employment opportunities, protection and conservation of wildlife, landscape, co-ordination between public/private partners, to maximise benefits, provide infrastructure, co-ordinate development, consumer protection; involvement of stakeholders eg developers, tourism industry, tourists and host community; public/private partnerships and advantages/disadvantages of; effective use of resources eg infrastructure; natural, cultural, heritage, human resources https://www.blogger.com/blogger.g?blogID=5649485182751853952#editor/target=post;postID=3748877749371906313 LO2 Understand different approaches to tourism planning and development Planning: environmental; economic; social; international; national; regional; local; strategic; short term; qualitative; quantitative; methods of measuring tourism impact eg Cambridge Economic Impact Model (STEAM), Environmental Impact Studies, Pro Poor Tourism; Responsible Tourism, interactive planning systems and processes Development: preservation, conservation, new build LO3 Understand the need for planning for sustainable tourism Sustainable tourism: definitions eg Brundtland Report (1987), Triple Bottom Line, World Travel and Tourism Council (WTTC) Principles for Sustainable Development (1995) Principles:...
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...UNIT 40: TOUR OPERATIONS MANAGEMENT Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the tour operators industry within the travel and tourism sector Tour operators: as defined by EU Package Travel Directive; different types of tour operators including outbound operators, domestic operators, incoming operators, specialist operators, direct sell operators Industry: identification of major tour operators including their origins, ownership, market segments, competition, identification of specific operators within each category; scale eg number of passengers carried, market share, turnover; products and services to meet different markets; vertical and horizontal integration in leading operators; impact of integration; European and global links; trends to include changing trends in holidays (eg mass market tourism to customisation, product range, all-inclusive holidays), expansion of the cruise market; environmental awareness of tour operators, responsible tourism; effect of economy and other external factors eg discounting, emergence of e-commerce, budget airlines; role of trade bodies including The Travel Association (ABTA), Association of Independent Tour Operators (AITO), Federation of Tour Operators (FTO), UKinbound, the UK Civil Aviation Authority (CAA) https://www.blogger.com/blogger.g?blogID=5649485182751853952#editor/target=post;postID=7439706631930474064 LO2 Understand stages involved in creating holidays Stages: steps eg market research;...
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...UNIT 39: TOURIST DESTINATIONS Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the scope of key UK and worldwide tourist destinations Main destinations: by income generated, visitor numbers and tourism statistics Tourist destinations: major tourist destinations selected from UK, Europe and the rest of the world Generators: source of tourists https://www.blogger.com/blogger.g?blogID=5649485182751853952#editor/target=post;postID=2395076369340406617 LO2 Understand the cultural, social and physical features of tourist destinations Cultural: resources eg museums, monuments, churches, megaliths, festivals, food, drink, music Social: social groups eg national, regional, religious; needs of different customer groups; impact of tourism on resources and the local community; carrying capacity; sustainability; local and national government policies; alternatives to mass market Physical: landscape eg geology of lakes, mountains, coastline, profile of beaches, flora and fauna, preferences of landscape; effects of people and the need for conservation eg urban infrastructure, water supply, sanitation, transport networks LO3 Understand how the characteristics of destinations affect their appeal to tourists Economic characteristics: economic growth and development; the process of economic development in countries eg pre-industrial society, industrial to a service economy; components of gross domestic product; provision of consumer goods; exportation of primary...
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...UNIT 37 Travel And Tourism Sector LO 2: Understand the influence of local and national governments and international agencies on the travel and tourism sector | Student/s Name: Student/s ID #: | ASSIGNMENT TWO: | INDIVIDUAL ASSIGNMENT | | | DUE DATE: November 2 Email To: faculty@colbournecollege.com | | TASK ONE: AC 2.1 Analyse the function of government, government sponsored bodies and international agencies in travel and tourism | IMPORTANT!! PAY ATTENTION TO THE COMMAND VERB TO CARRY OUT THE CORRECT ACTIVITY Analyse means: to separate the information into components and identify their characteristics. Discuss the pros and cons of a topic or argument and make reasoned comment. Examples of the command verb in use: http://www.ocr.org.uk/Images/149928-command-verb-definitions.pdf | PASS GRADE | To achieve a PASS Grade for the assessment you will: | Is the Grade Achieved? | | 1. Identify the functions of government, government sponsored bodies and international agencies in travel and tourism and discuss their roles and interrelationships of their functioning in the sector. See the content below. | | | 2. Conduct adequate Research using secondary sources. | | | 3. Use five or more (combination of) theories, techniques, skills, and modern tools of the practice. | | | 4. Cite four (4) or more reliable sources used in your work whether...
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...Table of Contents Table of Contents 1 List of Tables 3 List of Charts 4 Introduction 5 I. Transportation Sector 7 1. Key Factors for Success in Transportation Sector 7 2. Transportation Statistics of the Sector in Turkey 8 II. Strategic Business Plan for Metro Tourism 17 1. Internal Analysis of Metro Tourism 17 a. Historical Background 20 b. Mission-Visions-Strategic Targets-Aims 20 c. Market Share, Organizational Structure, Revenue Items 22 d. Trading Strategies 23 2. Financial Structure of Metro Tourism 23 a. Existing financial structure and financial analysis 23 b. Financial predictions for the next three years 29 3. External Analysis of Metro Tourism 29 a. Competitor Analysis 29 b. Economic and Political Analysis 33 c. SWOT Analysis 33 d. PESTEL Analysis 37 e. Porter’s 5 Force Analysis 37 4. Strategic Business Propositions for Metro Tourism. 37 a. Best opportunities for the next three year success regarding the costs and risks 37 b. Potential profits for Metro Tourism and the actions that will improve sustainability. 37 List of Tables Table 1: Investment in transportation, in billion EUR 7 Table 2: Length of railways, the train kilometers 8 Table 3: Passenger transportation by railways 9 Table 4: The number of railways accidents and results 10 Table 5: Air transport statistics 11 Table 6: Aircrafts involved in accidents and result of accidents 12 Table 7: Road Lengths (in km) 13 Table 8: Passenger transportation...
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...PROBLEM AND ITS BACKGROUND Introduction Sustainable tourism development is actually taking proactive steps for long-term success that requires long-term sustainable tourism planning that brings all of the major local stakeholders to the table. It makes use of intelligent, sustainable tourism planning to focus on shared goals to move the entire community forward and create a Master Tourism Plan. And in addition major local stakeholders establish unique and creative funding options and marketing options that ensure success for the new tourism organization and the entire community as they move and grow into the future (Kerns, 2010). Local governments and tourism bureaus are the ones tasked with bringing all of the stakeholders to the table and creating a long-term, sustainable tourism master plan that will benefit everyone in the community. These leaders face the difficult task of managing very different groups while creating an attractive tourism product that encourages the desired type of tourist to visit. Local residents are essential partners in any tourism development efforts, as their lives will inevitably be touched by an increase in tourism. If the residents in a community are completely unwelcoming of tourism, then it will eventually fail. On the other hand, welcoming and friendly residents will create a warm and comfortable atmosphere where sustainable tourism will be able to flourish. Poorly planned tourism efforts will result in the failure of local businesses...
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...Tourism management fundamentals 1. 1. TOURISM – PRINCIPLES AND PRACTICE Unit I: Introduction to Travel and Tourism 2. 2. The word Travel derived from the French word ‘Travail’ All Tourism involves Travel; but not all Travel involves Tourism 3. 3. • Tourism is part of LEISURE. • In modern times Tourism is only a recreational activity is a MISCONCEPTION because participating in meetings, seminars conferences, trade fairs, etc are also a tourism activity. 4. 4. Tourists • The tourist market is divided into: 1. The leisure tourist 2. The business tourist 5. 5. Visitors • A visitor is any person visiting a country other than that in which he/she has his/her usual place of residence, for any other reason than following an occupation from within the country visited – Visitors may be further categorised as excursionist and tourists 6. 6. Excursionist • A day visitor who stays for less than 24 hours at a place. There is no overnight stay 7. 7. Tourist • A tourist is a temporary visitor to a place. They stay at least for 24 hours 8. 8. TOURISM • One of the first attempts at defining tourism was that of Professors Hunziker and Krapf of Berne University in 1942. They held that tourism should be defined s – ‘the sum of the phenomena and relationships arising from the travel and stay of non-residents, in so far as they do not lead to permanent residence and are not connected to any earning activity’. 9. 9. UNWTO definition • Tourism comprises the...
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...Sector Report No. 8 / 2006 ICT and e-Business in the Tourism Industry ICT adoption and e-business activity in 2006 European Commission Tourism About e-Business W@tch and this report The European Commission, Enterprise & Industry Directorate General, launched the e-Business W@tch to monitor the growing maturity of electronic business across different sectors of the economy in the enlarged European Union, EEA and Accession countries. Since January 2002, the e-Business W@tch has analysed e-business developments and impacts in manufacturing, construction, financial and service sectors. All results are available on the internet and can be accessed or ordered via the Europa server or directly at the e-Business W@tch website (http://ec.europa.eu/comm/enterprise/ict/policy/watch/index.htm, www.ebusiness-watch.org). This document is a sector study by e-Business W@tch, focusing on the tourism industry. Its objective is to describe how companies in this industry use ICT for conducting business, to assess the impact of this development for firms and for the industry as a whole, and to indicate possible implications for policy. Analysis is based on literature, interviews, case studies and a survey among decision-makers in European enterprises from the tourism industry about the ICT use of their company. Disclaimer Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of the following information...
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...Tourism & Hospitality Research Article Research Article Ndivo et al., J Tourism Hospit 2012, 1:5 http://dx.doi.org/10.4172/2167-0269.1000103 Open Access Open Access Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market Rayviscic M. Ndivo1*, Judith N. Waudo1 and Fuchaka Waswa2 1 2 School of Hospitality & Tourism Management, Kenyatta University, Kenya School of Environmental Studies, Kenyatta University, Kenya Abstract Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature of tourism development, this study aimed at investigating the status of appeal of the different Kenya’s tourist regions from the perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics. The study found out that while majority of Kenyans considered taking a holiday as being important to them, a significant majority of them were not be aware of most of the country’s touristic attractions and hence, frequented only a few of the country’s attractions, mainly the coastal beaches. Further, the study found out that the most important sources of travel information available to Kenyans were personal experience and information from significant others; travel...
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..................................................................13 Review of Findings……………………………………………………….13 Interpretation/Analysis of Findings………………………………………18 Summary and Conclusions……………………………………………………….27 References.......................................................................................................…...30 Abstract Medical tourism, where patients travel overseas for operations, has grown rapidly in the past decade. High costs and long waiting lists at home, new technology and skills in destination countries alongside reduced transport costs and Internet marketing have all played a role. With the best infrastructure and medical facilities, comparable with any of the western countries, accompanied with the most competitive prices, treatment can be done in India at the lowest charges. The research suggests that India represents the most potential as a medical tourism market in the world. This paper seeks to provide a first assessment of this emerging phenomenon and then will examine, using the research, whether medical tourism will be a profitable business venture for Medscape India Inc. in New Delhi, India. Medscape will form an alliance with Apollo Hospitals and will be in operation early...
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..................................................................13 Review of Findings……………………………………………………….13 Interpretation/Analysis of Findings………………………………………18 Summary and Conclusions……………………………………………………….27 References.......................................................................................................…...30 Abstract Medical tourism, where patients travel overseas for operations, has grown rapidly in the past decade. High costs and long waiting lists at home, new technology and skills in destination countries alongside reduced transport costs and Internet marketing have all played a role. With the best infrastructure and medical facilities, comparable with any of the western countries, accompanied with the most competitive prices, treatment can be done in India at the lowest charges. The research suggests that India represents the most potential as a medical tourism market in the world. This paper seeks to provide a first assessment of this emerging phenomenon and then will examine, using the research, whether medical tourism will be a profitable business venture for Medscape India Inc. in New Delhi, India. Medscape will form an alliance with Apollo Hospitals and will be in operation early 2009. Medscape...
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...acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task to do an informative report. In this report we mainly focused about how we can create a brand image of Bangladesh through developing our tourism sector. Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis of tourism in Bangladesh * Recommendation to develop the tourism industry of Bangladesh | | 6 | * Conclusion | | 7 | * References | | Introduction: Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also...
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...INTRODUCTION 1.1 INTRODUCTION Tourism is, according to the Department of Environmental Affairs and Tourism (2002a), the world’s largest economical sector. In 2002, tourism in South African had a growth rate of 11.1 % in foreign arrivals from the previous year. That accounted for 6,4 million foreign tourists (South African Tourism, 2003). In 2003 it grew with another 1.2 % to 6,5 million tourists (South African Tourism, 2004), and in 2004, the number had increased to more than 6,8 million foreign tourists that visited South Africa (Geldenhuys, 2005:10). This shows that South Africa is becoming a popular travel destination among tourists. South Africa is a diverse country with many unique cultures and historical significances. South African Tourism have established that tourists experienced the hospitality and friendliness of the South African people as the most satisfactory of their visit in South Africa (Geldenhuys, 2005:10), and in a recent international survey done by American Express (Geldenhuys, 2005:10), South Africa was rated as the second-cheapest destination. Attractions such as Table Mountain, Robben Island, the Garden Route, Namaqualand, the Cradle of Human Kind, the Kruger National Park, the Drakensberg Mountains, and Soweto are just some of the South African examples (South African Tourism, 2005a). The towns and cities of South Africa such as Durban, Johannesburg, Port Elizabeth, and Cape Town also serve as attractions (South African Tourism, 2005b). There are also various...
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