...compressor for use in the company’s paint systems and for a wide variety of other purposes as well. Marge McPhee, who had earned a Bachelor of Mechanical Engineering Degree from Georgia Tech., was recently promoted to her present position in recognition of her strong technical and managerial capabilities. The company employed almost 1,200 persons and had more than $200 million in sales. The marketing department’s sales forecast for the new product, see Table 1, looked promising. The numbers seemed to indicate an upper price limit of $7,500 to $8,000 and a maximum demand of approximately 30 units per week. While the lower weight and size made the new compressor attractive for certain applications, it was less rugged than the standard unit. It also required customers with standard units to carry another set of spare parts. Table 1 Sales Forecast Light Weight Compressor Price* Units per Week $5,500 $6,000 $6,500...
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...Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. Introduction .................................................................... 1 II. SWOT Analysis ................................................................ 2 III. Industry Analysis ............................................................. 5 IV. Recommended Strategy ................................................. 10 List of Figures A. Figure 1: Porters Five Forces Model...................................... 6 B. Figure 2: Business Strategies ............................................... 9 BUSN 6200 i Fall I 2009 Team Andrews KKD Case Analysis I. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is a unique brand offering doughnuts, beverages, collectibles, and franchise opportunities. Pioneered as a small bakery in Winston Salem, North Carolina on July 13, 1937; KKD has evolved into a publicly traded firm boasting 395 retail stores and over four million dollars in sales (second quarter fiscal year 2008). So, why did the firm’s president and chief executive officer Daryl Brewster (pictured right) say “After several quarters of progress on our turnaround, second quarter...
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...Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. II. III. IV. Introduction .................................................................... 1 SWOT Analysis ................................................................ 2 Industry Analysis ............................................................. 5 Recommended Strategy ................................................. 10 List of Figures A. Figure 1: Porters Five Forces Model...................................... 6 B. Figure 2: Business Strategies ............................................... 9 BUSN 6200 i Fall I 2009 Team Andrews KKD Case Analysis I. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is a unique brand offering doughnuts, beverages, collectibles, and franchise opportunities. Pioneered as a small bakery in Winston Salem, North Carolina on July 13, 1937; KKD has evolved into a publicly traded firm boasting 395 retail stores and over four million dollars in sales (second quarter fiscal year 2008). So, why did the firm’s president and chief executive officer Daryl Brewster (pictured right) say “After several quarters of progress on our turnaround, second quarter results [fiscal year 2008] did not meet...
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...AMBER CARDWELL BUSN-105 PROFFESSOR CASEY COOTS MANAGEMENT FUCTIONS Abstract Opening a business is a big step for anyone, but actually managing and structuring a business can be difficult. Making sure that you follow through with planning, organizing, leading and controlling one can be difficult. Doing your research is essential to learning how to manage and provide the appropriate information to your employees. There are necessary steps that must be taken in order to achieve success within a business. It is important that management think rationally about problem solving situations, make sure that employees can stay on task, lead a basic formation, and direct the company in an efficient and effective way. When organizing a business you would need to make sure that you entail all processes. There are so many different types of managers and some have different tiers. Information should be passed through the tiers in order to provide efficiency throughout the company. Communication is one of the main roles in establishing a good solid foundation when starting a business. Approaching the manufacturing part of a business and deciding how you would like to manufacture the product needs a lot of researching and planning. Having a plan and making sure that it is carried about by management is very important. Based on the scenario that we have been working on over the last few weeks I chose to go with outsourcing 100%. Based on the information this would be the lowest...
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...BUSN 319 Week 4 : Satisfying Marketing Opportunities: Products and Services – Quiz http://homeworktimes.com/downloads/busn-319-week-4-satisfying-marketing-opportunities-products-and-services-quiz/ 1. (TCO 1) The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions.(Points : 3) advertising sales promotion publicity marketing research tactical support 2. (TCO 1) A decision is (Points : 3) a conscious choice to select the only possible alternative. a conscious choice between one positive alternative and all other negative alternatives. a conscious choice from among two or more alternatives. an unconscious choice of the alternative that presents the least amount of risk. an unconscious choice of the alternative that presents the greatest possible assurance of success. 3. (TCO 1) Research objectives are the (Points : 3) restrictions placed on potential solutions by the nature of the research. criteria or standards used in evaluating proposed solutions to the research. goals the decision maker seeks to achieve in conducting the marketing research. conjecture about factors or situations that simplify the problem enough to allow it to be solved using the proposed research. specific goals an organization seeks to achieve and by which it can measure its performance. 4. (TCO 1) A test market is an example of which type of marketing research?(Points : 3) Descriptive Explanatory ...
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...for market orientation (.662) is higher in this replication than in the original study (.501), and the pairwise correlation coefficient for the relationship between market orientation and profitability is very similar in both studies (.362 and .345, respectively). No relationship is found between entrepreneurial orientation and business profitability. Thus, by drawing a sample from a more diverse population, avoiding the common respondent bias problem, and comparing the effect of a market orientation to that of an entrepreneurial orientation, the findings from this balanced replication increase confidence in the importance and generalizability of the market orientation– profitability relationship found in the 1990 Narver and Slater study. J BUSN RES 2000. 48.69–73. © 2000 Elsevier Science Inc. All rights reserved. M arket orientation is the business culture that produces outstanding performance through its commitment to creating superior value for customers. The...
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...BUSN 5610 Issues in Project Management Week 3 Assignment Chapter 4 0. 1. A disadvantage of the pure project organization has to do with the tendency of project professionals to fall behind in areas of technical expertise not used on the project. Name several ways that a project manager might avoid this problem. The project manager can address the technical expertise issues by staying abreast of training schedules and ensure that each of the project professionals have an opportunity to participate there will be times where the project manager will have to put the needs of the professional ahead of themselves and allow them that time to seek and attend trainings. Project managers should rotate their professionals out so that they can have some down time to focus on trainings they may need to stay on top of technology changes and trends. Project managers could find innovative ways to bring needed trainings to the professionals like webcasts, teleconferences, contract with a vendor to provide training onsite. 0. 0. 0. 2. Why was the Project Team so successful in the Benfield facility of Sasol (page 204)? 0. The Benfield facility of Sasol project team was so successful because it eliminated the major sources of conflict that could happen during various phases of the project life cycle. The project team had a clear scope to fix the broken column, identified the time as the priority objective, set ground rules for the project, set forth an amazing...
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...the equity of MidAmerican. By 2004, Berkshire has always announced and emphasized that it is the time to take some action (acquisition) and to find the “elephant” to make one significant gain. The acquisition of PacifiCorp thus was a good investment target. First of all, PacifiCorp is a leading, low-cost energy producer and distributor which served 1.6million customers in six states in the western US. It has a strategic fit with MidAmerican. Now the main issues are to measure the bid price and future benefits to see that whether this acquisition can fit the criteria of Berkshire – long-term goal of a 15% annual growth rate in intrinsic value. PS: Long-term economic goal is to maximize Berkshire's average annual rate of gain in intrinsic busn value on a per-share basis. We do not measure the economic significance or performance by its size; but by per-share progress. The rate of per-share progress will diminish in the future - a greatly enlarged capital base will see to that. But we will be disappointed if our rate does not exceed that of the average large American corporation. The case also illustrates the eight investment philosophies considered by Buffett to make him so successful. It can be thought via these aspects to analyze this acquisition case more. 1. Economic Reality: every investment should focus on...
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...BUSN Unit 4 Exam | 15 Points of multiple choice: See chart of terms and definitions 35 Points of short answer/application questions: Segmentation (Figure 9-A); product-market grid; perceptual mapping; positioning and positioning statements; head to head versus differentiation positioning; repositioning; consumer decision process (Figure 5-1); level of involvement; problem solving routines; influences on consumer decision process (Figure 5-4); global companies and market strategies (Figure 7-A) | Term | Definition | Market Segmentation | Aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will respond similarly to a marketing action. | Product Differentiation | A marketing strategy that involves a firm using different marketing ix activities to help consumers perceive the product as being different and better than competing products. | Market-Product Grid | Framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization. | Product Positioning | The place an offering occupies in consumers’ minds on important attributes relative to competitive products. | Product Repositioning | Changing the place an offering occupies in consumers’ mind relative to competitive products. | Perceptual Map | Displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products...
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...1 Unit 2 Individual Project By BUSN 150-1003B-04 2 Abstract This paper will explain and examine topics related to a court case with Bidders Edge and EBay. EBay is claiming that Bidders Edge was trespassing on their website by accessing their servers without permission to use EBay’s information on the Bidder’s Edge website for their customers. (IPfrontline, 2000). 3 There are many different forms of trespassing. Each state has different laws to prosecute trespassers to the fullest extent. A common element in all computer trespassing crimes is that the trespasser accessed the computer or computer systems without proper authorization. (Iprotect, 2004). Bidders Edge was trying to do something different that EBay’s regular costumers do by using their website to include EBay’s products to list on the Bidder Edge website for their customers to comparison shop for products. A regular EBay customer would go directly to the EBay website to search for a product that they were looking to place a bid on and purchase. (Clampet, 2000). EBay wanted to prevent Bidder’s Edge from gaining access to their products and their website because this would cause EBay’s servers to slow down and also said that Bidder’s Edge system fails to ensure that the information on their website is correct. (Wolverton, 2000). Trespassing can have many different definitions and meanings. The traditional definition of trespassing to personal property is to intrude or cause damage...
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...BUSN 420 Business Driven Technology Final Project Submit a 2,000-word written case analysis of one of the three cases from the textbook listed below. Each case covers different areas of this course so that you can spend your time on this assignment further researching the set of topics that most interest you and/or will be most beneficial in your future career. Be sure to address all the questions for your chosen case and demonstrate five or more theories or principles learned in this course as a part of your case analysis. Your paper must be written in APA format with a proper title page and reference list that cites at least 5 scholarly sources. Please do not simply record answers to the questions, rather synthesize your responses into a cohesive case study analysis. Please upload your final project paper to Blackboard through the Assignment Manager tool. The 2,000-word count does not include charts, graphs, title page or supporting appendices. I will be using the Final Project Rubric (see end of this assignment) to grade your case analysis. Please Note: There are few right or wrong answers in the business world. There are really only efficient and inefficient, and effective and ineffective business decisions. If there were always right answers businesses would never fail. These questions were created to challenge you to apply the materials you have learned to real business situations. For this reason, when grading your answers, I will be focusing on your justification or...
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... |Student No. | |BUSN 333 - 003 | | To be submitted in e-centennial drop box on Wednesday, November 25, 2015 1. Provide ten sentence summaries of articles in your own words appearing in the program that you are majoring in (e.g. Project Management, Global/International Business, Human Resources/related to written report). | |Date Read |Source (APA) |Sentence Summary | |1 |23.03.15 |Debt burden rises as income growth slows. |Despite the fact that the debt burden among Canadians has | | | |(2015, March 13). Globe & Mail [Toronto, |increased due to slower income growth, household new worth | | | |Canada], p. B1. Retrieved from CPI.Q. |rose as a whole as a result of rising value in both real | | | | |estate and financial-market assets. | |2 | | | | |3 | | | | |4 | | ...
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...Devry BUSN 319 Entire Course-Latest 2015 August All Discussions All Quizes You Decide And Course Project And Final IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-BUSN-319-Entire-Course-latest-2015-August-20999585647.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question discussions week 1 Strategic Marketing Process? (graded) How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Environmental Scanning (graded) Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity week 2 Consumer Behavior (graded) The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchaseevent. Provide an...
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...My paper will attempt to show three marketing opportunities and how these opportunities will affect the firm’s finances, public relations and the reasoning why the firms should pursue my suggestions. Dmoz is currently the only search engine with all human editors. Given that fact, they have managed to index 3.5 million page with over 400,000 categories. Dmoz is unique because each site that is submitted must be reviewed by an actual human before it will appear in the listing. While it may seem “old-fashioned” to some, the result is a highly reliable index of only legitimate, properly categorized sites. Dmoz's directory structure is very hard, if not impossible to fool. In fact, although submitting sites are permitted to select certain categories, the human editors may place the site elsewhere if they believe it to be a better fit. This gives searchers the confidence that they will find what they are actually looking for when they enter a certain category (http://www.search-engine-site.net/dmoz.html) AltaVista, as an Overture company, seems to use a very similar algorithm and spidering process as Yahoo. However, there are a few ways in which AltaVista sets itself apart. AltaVista provides the most obvious advantage to those conducting specific multimedia searches. Directly above the search field are a number of tabs (Images, MP3/Audio, Video, etc.) that allow the user to search for files as well as webpages. (http://www.search-engine-site.net/AltaVista.html) Teoma was developed...
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...Devry BUSN 319 Entire Course-Latest 2015 August All Discussions All Quizes You Decide And Course Project And Final IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-BUSN-319-Entire-Course-latest-2015-August-20999585647.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question discussions week 1 Strategic Marketing Process? (graded) How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Environmental Scanning (graded) Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity week 2 Consumer Behavior (graded) The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchaseevent. Provide an...
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