Benefits of using social media to a business:
So throughout this unit I have been looking at the different kinds of social media that is available for people and businesses to use, and with this there is definitely room for opportunity within the whole process and in particular for businesses to benefit from. So now in this final learning objective I am going to be looking at the different ways which a business can benefit from using social media on a regular basis.
Improved sales: so when it comes to sales, the standard procedure of marketing is to create an advert, demonstrating your product, selling the benefits of your product and then showing it to the people who could potentially be buying your product, however this is an expensive and inefficient way of selling your products unless you’re a very large company, however social media nowadays offers a very different approach to selling a product which can massively improve sales and overall improve the success of the business. So the kinds of ways that this happens are through social networking sites for example Facebook. When using Facebook, all a business has to do is to create an account under the brand name of the business, post pictures of products, video demonstrations of the products and promotional offers for the products you are selling. What this then does is gets your business trending, trending refers to when people start using you page either on Facebook or Twitter, then start sharing picture’s you have posted or liking you page, then this shows up on their friends news page, so they look at the website and the cycle continues to go on from there and then the business is constantly gaining more publicity and likely to be getting more sales due to this trending taking place and more customers finding out about the website and thus buying the products they are selling.
An example of a business who