...Grade Boundaries Edexcel GCE AS/A level and Applied GCE June 2014 Understanding our Edexcel GCE AS level, A level, and Applied GCE grade boundaries This document shows the grade boundaries for our modular Edexcel GCE AS and A levels and Applied GCE qualifications. For each set of grade boundaries, the maximum number of available marks is also shown. For individual units, maximum marks and boundaries are shown for both the raw and uniform (UMS) mark scales. Maximum marks and grade boundaries for the overall qualification (the ‘cash-in’) are only shown in UMS marks. Where grade boundaries are greyed out for a particular unit, there are no grade boundaries available. This may be because: the unit was not available in this exam session ● no one took the unit in this exam session. ● Some units have more than one set of grade boundaries because more than one version of the paper was taken. Where the paper title is followed by “Paper 01R”, the paper was sat in countries more than 5 hours ahead of the UK. Definition of terms A grade boundary is the minimum mark at which a letter grade can be achieved. For example, if the grade boundary for a B is 60 marks, then 60 is the minimum mark at which a B can be achieved. A mark of 59 would therefore be a C grade. For modular qualifications, assessments can be taken in various exam sessions throughout the duration of the course. For linear qualifications, all assessments must be taken in the same exam session. A raw mark is the actual mark...
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... methodologies, Community Marke3ng helps companies beQer understand and more effec3vely reach the LGBT community. Our consumer panel provides insights through online surveys, focus groups, intercepts and more. Thomas Roth, President Community Marke3ng, Inc. www.CommunityMarke3ngInc.com 2011 LGBT Community Survey US Overview Report | 5th Edi3on In This Overview… Main Topics ! About the Study Survey Methodology Study Partners Key Findings Smartphone ownership and habits Social Media & Texting The Impact of LGBT Outreach on Purchase Decisions ! How are LGBT consumers interacting with technology? ! What they are buying? Major Purchases – Past...
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...to this issue. The latest issue can be found on the Edexcel website: www.edexcel.com References to third-party material made in this specification are made in good faith. Edexcel does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Material may include textbooks, journals, magazines and other publications and websites.) Authorised by Roger Beard Prepared by Susan Hoxley Publications Code BH029073 All the material in this publication is copyright © Edexcel Limited 2011 Edexcel BTEC Level 4 HNC Diploma in Business Edexcel BTEC Level 5 HND Diploma in Business Edexcel BTEC Level 5 HND Diploma in Business (Accounting) Edexcel BTEC Level 5 HND Diploma in Business (Management) Edexcel BTEC Level 5 HND Diploma in Business (Marketing) Edexcel BTEC Level 5 HND Diploma in Business (Human...
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...Journal of Business Research 52 (2001) 263 ± 275 The behaviour of international firms in socio-political environments in the European Union Amjad Hadjikhania, Pervez N. Ghaurib,* b Uppsala University, Uppsala, Sweden Faculty of Management and Organisation, University of Groningen, Landleven 5, 9700 AV Groningen, Netherlands Received 1 March 1998 a Abstract Most of the earlier studies on international business ignore the influence of the political actors and the environment on the internationalisation of the firm. The focus of this study is on the interaction between business and political actors and the main question deals with how firms standing in different stages of their internationalisation manage their relationships with political actors. By using network theory, the study presents a conceptual framework and aims to augment the knowledge on the internationalisation of the firms' political activities. The variety in management actions are discussed by the two variables of influence and adaptation, which have become connected to the two fundamental variables in internationalisation of the firms, namely commitment and knowledge. By comparing the management behaviour of seven small- and medium-sized enterprises (SMEs) and three multinationals (MNEs), the study shows how smaller exporting firms vs. MNEs manage their relationships with political actors. The outcome of the analysis contains results elevating general aspects on the political behaviour of the firms...
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...Stodder , D . ( 2012 ) . Customer analytics in the age of social media : TDWI best practices report Cary : SAS Institute . (039032) T DW I R E S E A R C H T DW I BE S T P R AC T ICE S RE P O R T THIRD QUARTER 2012 CUSTOMER ANALYTICS IN THE AGE OF SOCIAL MEDIA By David Stodder CO-SPONSORED BY tdwi.org Third QUArTEr 2012 TDWI besT pracTIces reporT CuSToMEr A n A ly T IC S In T HE AGE of SoCI A l MEdI A By David Stodder Table of Contents Executive Summary Research Methodology and Demographics 3 4 5 Customer Analytics and the Social Media Frontier Stepping into the Age of Social Media . . . . . . . . . . . . . . . . . .6 The Importance of Customer Analytics . . . . . . . . . . . . . . . . . .7 Benefits and Barriers to Implementation 10 Business Benefits Sought from Customer Analytics . . . . . . . . . . 10 Barriers to Adoption of Customer Analytics . . . . . . . . . . . . . . 12 role of Analytics in Increasing Marketing roI . . . . . . . . . . . . . 13 Analytics Tools, Data Sources, and Techniques 17 BI, olAP, and data discovery for Customer Analytics . . . . . . . . . 18 In-Memory Computing for More rapid discovery Analysis . . . . . . . 20 Predictive Analytics, data Mining, and Advanced Statistics Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 filling the role of the data Scientist...
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...objectives, values, standards and responsibilities 10 1C Ensure appropriate media and language are used 12 1D State clear expectations and address them in a way that builds commitment 16 1E Investigate incidents promptly and communicate results 21 Summary26 Learning checkpoint 1: Communicate organisational mission and goals 27 Topic 2: Influence groups and individuals 31 2A Build others’ trust, confidence and respect 32 2B Embrace, resource and effectively implement improvements to workplace culture 43 2C Demonstrate understanding of the global environment and new technology 47 2D Ensure actions convey flexibility and adaptability to change and accessibility 51 2E Ensure collaborative and effective decision-making 57 2F Ensure the organisation is positively represented 62 Summary64 Learning checkpoint 2: Influence groups and individuals 65 Topic 3: Build and support teams 69 3A 3B 3C 3D 3E Assign accountabilities and responsibilities to teams 70 Ensure teams are resourced to allow them to achieve their objectives 75 Empower teams and individuals through effective delegation and support 78 Create and maintain a positive work environment 83 Encourage teams and individuals to develop innovative approaches to work performance 86 Summary89 Learning checkpoint 3: Build and support teams 90 Unit release 1 (Aspire Version 1.1) © Aspire Training & Consulting v BSBMGT605 ...
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...considering data and information,: A) data is a collection of unorganized facts and information is data that has been transformed into something useful B) data is unimportant and businesses should only consider information C) data is critical when developing a solution to a problem while information should be considered only occasionally D) data and information refer to the same thing 3. The Internet generates business value by: A) enabling the buying and selling of goods B) protecting domestic markets from foreign competition C) promoting trade barriers in areas of the world that are underdeveloped D) ensuring compliance of government legislation regarding foreign investment 4. You needed to purchase a new computer system for your office You have narrowed down your choices from several alternatives. This is an example of a/an _____. A) input B) output C) decision D) knowledge E) wisdom 5. Globalisation means: A) that modern businesses are using information technology to expand their market B) to find the lowest cost suppliers regardless of location C) to create 24 hour business days by shovelling work across time zones and nations D) all of the above E) none of the above 6. According to the text, in today’s work environment, it’s impossible to do knowledge work without: A) Technology B) Information C) Knowledge D) Money E) All of the above 7. Computer monitors, printers, speakers and MP3 players are examples of: a) Input devices b) Output devices c) Processing devices d) Storage...
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...Keys to Success 5 Critical Issues 6 Marketing Strategy 6 Mission 7 Marketing Objectives 7 Financial Objectives 7 Target Markets 8 Positioning 8 Strategies 9 Marketing Mix 10 Marketing Research 12 Controls 12 Implementation 13 Marketing Organization 14 Contingency Planning 15 Conclusion 15 References 17 Executive Summary Our company is going to focus on small business owners who are just starting their own business and need help with reliable payments. Our mobile payment will be quick and convenient for the business owner. Not only will the owner have a peace of mind about getting their payment, the customer will be able to rest at night knowing that their payment was places on a secure network. At our company, we are going to strive provide the best product for your company that is convenient and easy to use. Situation Analysis Mobile payment is the payment activity through mobile terminals between buyers and sellers in the mobile business (Gaikwad, 2011). This service remains somewhat standoffish due to some developing barriers. Most mobile payment companies promise easy payment and getting the most bang for your buck however there is always some fine print. One area where it is going to be the most difficult to overcome is the security of the payment. Since we cater to smaller businesses we will be able to work better with you on your company. Since there are other mobile payments out...
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...MCQ’S Chapter 1: Defining Marketing for the 21st Century 1. Good marketing is no accident, but a result of careful planning and ________. a. execution b. selling c. strategies d. tactics e. research Answer: a Page: 4 Level of difficulty: Medium 2. Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. a. creative b. selling c. management d. forecasting e. behavior Answer: a Page: 4 Level of difficulty: Easy 3. The most formal definition of marketing is ________. a. meeting needs profitably b. identifying and meeting human and social needs c. the 4Ps (Product, Price, Place, Promotion) d. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. e. improving the quality of life for consumers Answer: d Page: 6 Level of difficulty: Medium 4. Marketing management is ________. a. managing the marketing process b. monitoring the profitability of the companies products and services c. selecting target markets d. developing marketing strategies to move the company forward e. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value Answer: e Page: 6 Level of difficulty: Easy 5. A transaction involves...
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...Web 2.0 Use and Knowledge Transfer: How Social Media Technologies Can Lead to Organizational Innovation Namjoo Choi1, Kuang-Yuan Huang2 Aaron Palmer1 and Lenore Horowitz3 1 School of Library and Information Science, College of Communication and Information, University of Kentucky, Lexington, KY, USA 2 Desautels Faculty of Management, McGill University, Montreal, QC, Canada 3 Department of Mathematics, Science and Technology, Schenectady County Community College, Schenectady, NY, USA namjoo.choi@uky.edu kh799292@albany.edu aaron.palmer@uky.edu horowilg@sunysccc.edu Abstract: The concept of Web 2.0 has gained widespread prominence in recent years. The use of Web 2.0 applications on an individual level is currently extensive, and such applications have begun to be implemented by organizations in hopes of boosting collaboration and driving innovation. Despite this growing trend, only a small number of theoretical perspectives are available in the literature that discuss how such applications could be utilized to assist in innovation. In this paper, we propose a theoretical model explicating this phenomenon. We argue that organizational Web 2.0 use fosters the emergence and enhancement of informal networks, weak ties, boundary spanners, organizational absorptive capacity, which are reflected in three dimensions of social capital, structural, relational, and cognitive. The generation of social capital enables organizational knowledge transfer, which in turn leads...
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...8- August 1, 2011 Hudson Valley BUSINESS JOURNAL ‘Random acts of marketing’ should be ‘history’ Say goodbye to “Random Acts of Marketing” as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report. At risk are agencies and resources failing to bring value-added thinking, innovation, or technical knowledge to the table, notes the CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend. Among the priorities, marketers intend to add a one-twopunch of marketing analytics talent coupled with strategic planning and business development experience to better target, segment and then act on growth opportunities. The global marketing leadership group with members in 110 countries surveyed over 600 of its members to gather insights and contributions for its seminal report, The 2011 State Of Marketing: Outlook, Intentions and Investments. The fifth annual State of Marketing Report extracted a broad range of insights and views specific to mandates, spend, intentions and frustrations. Participants were drawn from each major region of the world and were representative of most vertical industry sectors and company sizes. Almost 64 percent of respondents said they reported directly to the CEO, president or COO, while another...
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...Faculty of Business & Enterprise Higher Education Division Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix...
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...(50%), twitter (23%) windows live (14%), Linkedin (13%), google+ (12%) and Spotify (10%). Moneysavingexpert.com has as many users as Twitter. Spotify primarily a music service provider with users now able to see friends listing habits and share music via face book with 10% of their users spending 14 hours a week using their service. (YouGov.2013) About 25% of Facebook users have said that they use Facebook less compared to 12 months ago, with a further 19% expected to use the site less in the coming year, however 53% of Linkedin customers are more positive about the site and 30% of them would use the site more in the next 12 months. Further numbers indicate that 44% of the online population pay no attention to products liked by friends and 43% would not even talk about a brand even if they see some positive information on the sites. (YouGov.2013) The above...
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...MKT/421 April 15, 2014 Dean Tripodes Nike Marketing Mix The controllable variables that a company puts together to satisfy their target group. That is how the marketing mix is simply stated. These variables can be placed in four primary categories: product, place, promotion and price otherwise known as the four Ps of the marketing mix. The goal of the marketing mix is to tailor these variables so that the target group/customer has every need met. The customer is the central focus of every marketing strategy. Every new business idea or concept should be birthed with a target group in mind, and development of these ideas and concepts is fostered through the marketing mix. Once the company has shaped these variables into what their customers want then they are well on their way to being a successful company. Nike is one company for decades that has proven that they understand want their customers are attracted to, they have proven by their 43% market share that they get it. Nike has established itself as one the top names in the sports world and it’s because they continually reinvent themselves to satisfy ever changing needs of sportsmen. Nike has various strategies that target athletes, sportsmen, celebrities, colleges and athletic teams from T-ball to the Olympics. Targeting large group like NCAA Division I athletic programs and professional teams has been highly successful because typically the entire team will wear the same brand. If the athletic director or...
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...Semester –I Thinking and Communication Skills (Practical) Accounting for Decision Making Philosophy for Management Economics for Managers Managerial Statistics Managerial Skills (Practical) Semester-II Financial Management Management Information System Marketing Human Resource Management Production And Operation Management Legal Aspects of Business Semester- III Summer Internship (8 weeks)(Practical) Entrepreneurship Strategic Management Business Analytics (Practical) Elective-1 Elective-2 Elective-3 Elective-4 Semester- IV Elective-5 Elective-6 Industrial Elective (Practical) Total Credit L 0 2 3 2 2 0 T 0 4 0 2 4 0 P 4 0 0 0 0 6 C 2 4 3 3 4 3 19 4 3 4 2 4 3 20 2 3 3 2 3 3 3 3 22 3 3 5 11 72 MB 13207 MB 13208 MB 13209 MB 13210 MB 13211 MB 13212 MB 13313 MB 13314 MB 13315 MB 13316 2 2 3 2 3 2 0 2 2 0 2 2 2 2 2 2 0 4 2 2 0 2 2 0 2 2 0 2 2 2 2 2 2 0 0 0 0 0 0 0 4 0 0 4 0 0 0 0 0 0 10 MB 13417 Functional Electives Marketing Finance Systems Human Resource Operations Vertical Electives Pharma Hospitality Enterprise Resource Planning Agriculture Hospital and Health Care Retailing Auto Industry Project Management Media and Communication Banking Financial Service Insurance 2 MB 13FM01 MB 13FM02 MB 13FM03 MB 13FM04 MB 13FM05 MB 13FM06 MB 13FM07 MB 13FM08 MB 13FM09 MB 13FM10 MB 13FM11 MB 13FM12 MB 13FM13 MB 13HR01 MB 13HR02 MB 13HR03 MB 13HR04 MB 13HR05 MB 13HR06 MB 13HR07 MB 13HR08 MB 13HR09 MB 13HR10 MB 13MM01 MB 13MM02 MB 13MM03 MB 13MM04 MB...
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