Premium Essay

Unit 8 Assigment 1:the Four Stages of Product Life

In:

Submitted By ninaw
Words 290
Pages 2
Nina Westrick
11/10/2014 Monday PM
BU1110 Introduction to Business

Unit 8 Assignment 1: The four stages of the Product Life Cycle
Most products undergo a product life cycle, passing through four distinct stages in sales and profits: growth, maturity, and decline. The marketing challenge changes from stage to stage, sometimes dramatically. The product life cycle can describe a product class (gasoline-powered automobiles), a product form (sport utility vehicles), or a brand or model (Ford Explorer). Product classes and forms tend to have the longest life cycle, specific brands somewhat shorter cycles. The amount of time that a product remains in any one stage depends on customer needs and preferences, economic conditions, the nature of the product, and marketer’s strategy. The proliferation of new products, changing technology, globalization, and the ability to quickly imitate competitors is hurtling many product forms and brands through their life cycles much faster today than in the past. In categories such as smartphones, individual models can go through the entire life cycle in as little as nine months. (Bovee & Thill, 2013, p 317-318)
Examples of each stage of each stage of the product cycles: 1. Introduction: 3D TVs 2. Growth: Blueray discs/DVR 3. Maturity: DVD 4. Decline: Video cassette
(Bovee & Thill, 2013) (Productlifecycles.com, 2014)
Works Cited
Bovee, C. L., & Thill, J. V. (2013). Business in Action (6th ed.). Upper Saddle River, NJ: Pearson. Retrieved November 8, 2014
Productlifecycles.com. (2014). Living Better Media. Retrieved from Productlifecycles.com: www.Productlifecycles.com

References
Bovee, C. L., & Thill, J. V. (2013). Business in Action (6th ed.). Upper Saddle River, NJ: Pearson. Retrieved November 8, 2014
Productlifecycles.com. (2014). Living Better Media. Retrieved from Productlifecycles.com:

Similar Documents

Premium Essay

Reducing Ontario's Co2 Emissions by 50%

...JGE236 MDG Assigment By: Saarangan Yogarasa, Nick Priore and Sarah Jeong Introduction: The planet that is home to all known life in the universe has been facing hardships since its formation almost five billion years ago. However, the rapid evolution and advancement of the human race has put the Earth through its greatest challenge yet. The last few centuries saw the Earth undergo massive irreversible damage at the hands of the human race. Although previous attempts were made at dealing with the problem of environmental damage and the non-sustainable use of resources, none were as clear-cut and globally united as the Millennium Development Goals. The Millennium Development Goals, hereafter referred to as the MDG, was signed by all 193 members of the United Nations. The MDG focuses on a wide range of human problems; from poverty and health to environmental damage and the non-sustainability of the current resource usage (Nations, 2010). This was so important because it was the first time that so many nations united together to attempt to solve the world’s biggest problems. Although a lot of the set targets were very ambitious, they were certainly within the realm of reality with proper funding and planning. The following report proposes a plan to carry out a sub-section of one of the goals in one region of the world. Although it would be a very small scale when considering all the goals of the MDG and all the regions of the world, it would provide a morale booster that shows...

Words: 7819 - Pages: 32

Premium Essay

Literature Review

...the extent of disclosures like the size of the firm, industry, high visibility, etc. Introduction Corporate Social Responsibility (CSR) is now prominent and evident more than ever due to the emphasis laid on businesses regarding environmental, social and ethical issues. This is because over the recent years, there have been social, political and economic pressures on corporate management to pay attention on social and environmental consequences of corporate activities. These pressures motivated the corporate management to actively participate in a wide range of social welfare activities. CSR now-a-days covers almost all issues like the use of child labor; inequality of employment; environmental impact; involvement in local community; products’ safety; company cultures; brand image and reputation. Apart from this, companies are now disclosing these activities in their annual reports, and one of the parameters to judge the performance of a company is CSR reporting. Corporate Social Responsibility CSR is defined by Naylor (1999) and mentioned in the work of Douglas et al. (2004) as “the obligation of managers to choose and act in ways that benefit both the interests of the organization and those of society as a whole.” Commission of the European Communities defines CSR as a concept by which “companies decide voluntarily to contribute to a better society and a cleaner environment”. It...

Words: 28706 - Pages: 115

Free Essay

English Language

...i Вторая страница обложки ii Cambridge Practice Tests for IELTS 1 Vanessa Jakeman Clare McDowell C AMBRIDGE UNIVERSITY PRESS iii PUBLISHED BY THF PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE The Pitt Building Trumpington Street Cambridge CB2 1RP United Kingdom CAMBRIDGE UNIVERSITY PRESS The Edinburgh Building, Cambridge CB2 2RU, United Kingdom 40 West 20th Street, New York, NY 10011-4211, USA 10 Stamford Road, Oakleigh, Melbourne 3166, Australia © Cambridge University Press 1996 This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 1996 Third printing 1997 Printed in the United Kingdom at the University Press, Cambridge ISBN 0 521 49767 1 Self-Study Student`s Book ISBN 0 521 49766 3 Set of 2 cassettes Copyright The law allows a reader to make a single copy of part of a book for purposes of private study. It does not allow the copying of entire books or the making of multiple copies of extracts. Written permission for any such copying must always be obtained from the publisher in advance. iv Contents Acknowledgements iv Introduction 1 Practice Test 1 12 Practice Test 2 34 Practice Test 3 54 Practice Test 4 75 General Training Reading and Writing Modules Tapescripts Answer keys 94 107 130 ...

Words: 41994 - Pages: 168

Free Essay

Case Study

...i Вторая страница обложки ii Cambridge Practice Tests for IELTS 1 Vanessa Jakeman Clare McDowell C AMBRIDGE UNIVERSITY PRESS iii PUBLISHED BY THF PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE The Pitt Building Trumpington Street Cambridge CB2 1RP United Kingdom CAMBRIDGE UNIVERSITY PRESS The Edinburgh Building, Cambridge CB2 2RU, United Kingdom 40 West 20th Street, New York, NY 10011-4211, USA 10 Stamford Road, Oakleigh, Melbourne 3166, Australia © Cambridge University Press 1996 This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 1996 Third printing 1997 Printed in the United Kingdom at the University Press, Cambridge ISBN 0 521 49767 1 Self-Study Student`s Book ISBN 0 521 49766 3 Set of 2 cassettes Copyright The law allows a reader to make a single copy of part of a book for purposes of private study. It does not allow the copying of entire books or the making of multiple copies of extracts. Written permission for any such copying must always be obtained from the publisher in advance. iv Contents Acknowledgements iv Introduction 1 Practice Test 1 12 Practice Test 2 34 Practice Test 3 54 Practice Test 4 75 General Training Reading and Writing Modules Tapescripts Answer keys 94 107 130 ...

Words: 41994 - Pages: 168

Premium Essay

Corporate Governance

...THE INDONESIA CORPORATE GOVERNANCE MANUAL First Edition IFC Advisory Services in Indonesia In Partnership with: THE INDONESIA CORPORATE GOVERNANCE MANUAL First Edition Jakarta, January 2014 i Disclaimer IFC, a member of the World Bank Group, creates opportunity for people to escape poverty and improve their lives. We foster sustainable economic growth in developing countries by supporting private sector development, mobilizing private capital and providing advisory services. The Indonesia Corporate Governance Manual (CG Manual) was commissioned by IFC as part of the Indonesia Corporate Governance Program that IFC is implementing in Indonesia since 2012. This manual is distributed with the understanding that neither the authors, nor the organizations, countries they represent, nor the publisher are engaged in rendering legal or financial advice. The material in this Manual is set out in good faith for general guidance, and no liability can be accepted for any possible loss or expense in incurred as a result of relying on the information contained herein. This publication is not intended to be exhaustive. It should not be relied upon as a basis for formulating business decisions. On all financial issues and questions, an accountant, auditor, or other financial specialist should be consulted. A lawyer should be consulted on all legal issues and questions. As the laws in the Republic of Indonesia are constantly changing, legal rules referred...

Words: 131549 - Pages: 527