Unit 8: Promoting Health and Well-being
You must create a health promotion campaign from one of the following sectors: * Health * Early years (Care and education) * Care of older people * Individuals with specific needs
Your target group must be one of the following client groups: * people who are ill * young children * older people * people with specific needs

Your report must include evidence from the following: * knowledge and understanding of the topic addressed by your promotion, and a considered and appropriate choice of target group * the planning of your promotion including: aims and objectives, the health promotion model(s)/approach (es) chosen, and the methods used to measure the success of the promotion * implementation of your health promotion, the use and development of appropriate media and materials, and an analysis of the success of your health promotion * D* the evaluation outcomes of your health promotion.
When you carry out interviews or activities with clients as part of your internally assessed work it is essential that you obtain the client’s consent and maintain full confidentiality throughout. Opportunity for learners to be assessed on Quality of Written Communication (QWC) — (i-iii).

Mark Scheme: This is the mark scheme taken from mark band C (highest mark band). Use this as a guideline.
The learner demonstrates excellent skills in obtaining information from at least three sources on the topic of their health promotion. There is evidence of the learner’s initiative in planning their own methods of obtaining information, and information is drawn from several relevant sources, and from different types of sources. The learner is able to choose an appropriate target group, and the rationale for their decision is well reasoned.
The learner is able to create a plan for a small-scale health promotion and displays a high level of knowledge of health promotion models and approaches. At least three of the aims and objectives are stated, and detailed understanding of them is demonstrated. Evaluative methods are explained, as a method to measure the success of the promotion, and a high level of understanding of the evaluative process is shown.
The learner is able to carry out their planned promotion, showing a detailed understanding of the health promotion models used. Analysis is based on extensive data, and conclusions well-reasoned and based on well-founded evidence presented within the report. The learner is able to create media and materials, and choices demonstrate high level of understanding and knowledge of the health promotion models used. The learner can apply methods to measure the success of the promotion, and demonstrates an excellent understanding of the process.

The learner demonstrates excellent evaluative skills. The learner’s report will evaluate the promotion and indicate the outcomes, with well-reasoned and detailed conclusions. The learner is able to draw valid conclusions from the evidence present, which are clear, well-reasoned and detailed. The learner demonstrates a high level of independent thinking and initiative. The learner uses appropriate specialist terms consistently and the response shows good focus and organisation. Spelling, punctuation and the rules of grammar are used with considerable accuracy.

Introduction: * What do we mean by the term health? * What is a health campaign? * Why are they necessary? * What are their aims? * Do health promotions work? Give examples! * What are their strengths and weaknesses? What target groups are the most successful and why? * How do you look after your own health? * What are the different types of Health Needs? (Normative – what expert opinion based on research defines i.e. vaccinations, Expressed – needs which are demanded by groups or individuals, Comparative – this is when there may be a lack of services for one group of people in a particular area compared to another and Felt – this is what people really want or feel they need.)

Reasons for promoting health and well-being: * What area do you want to promote? * Why does this topic need to be promoted? * Are there any statistics on your chosen campaign? I.e. mortality statistics? Illnesses? * What is the current situation both locally and nationally in relation to your chosen campaign? * Are there any national/international targets based around your health promotion topic? * By asking professionals, family and friends, find out if they knew it was an issue? How long has it been an issue? Are there any repercussions for the professionals, government and local services? How does it affect individuals? How does it affect society? Do they worry? Have they changed their lifestyle in anyway? * Are there any government strategies in place for this campaign? How successful are they? Why? Are there any other organisations involved? (commercial and voluntary) * Is there any media related to this subject? (TV adverts, radio, leaflets) what are the effects?
Models and approaches to health promotion: * What are the different models and approaches used in health promotion? (medical, behaviour change, education, empowerment/client centred and social change) * Are particular models used for specific target groups? Topics? Scales of the promotion? Resources available? * What model will you use? And why? What are the advantages of this? * What media is used in health promotions? (Leaflets, posters, presentations? Advertisements in newspapers or on TV) * What media will you use and why? What are the advantages of doing this?
Planning and implementing a health promotion:
The stages for planning and implementing your small scale health promotion: 1) Identify your target group and gain knowledge about your chosen topic by using secondary research. 2) Set aims and objectives for your health promotion. Consider how you will evaluate progress and outcomes. 3) Choose a selection of appropriate health promotion models, media and message style. 4) Implement the promotion. 5) Analyse the evaluative data you have obtained during the promotion 6) Evaluate the outcomes, including in relation to the original aims and objectives and evaluate criteria.
Help with your evaluation: * How good were your presentation skills? * How successful were your resources? * Did you choose the right target group? * Did you use the right model? * Did you use the right media? * Did you achieve your aims? * Did you choose the right day to campaign? * Did you give yourself enough time to implement the promotion? * What were the outcomes of the campaign? * Were there any unintended outcomes? * What would you do differently? * How would you do it?