...Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify and explain direct marketing and personal selling. Outline and describe new product development. Credits Upon completion of this course, the students will earn three (3) hours of college credit. Course Structure 1. Unit Learning Objectives: Each unit contains Learning Objectives that specify the measurable skills and knowledge students should gain upon completion of the unit. 2....
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...Faculty of Business and Economics Unit Guide E2 Evening; Offered in Session 2, North Ryde 2012 Table of Content Table of Content General Information 2 3 Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 3 3 3 3 3 3 Learning Outcomes Graduate Capabilities 4 5 Capable of Professional and Personal Judgement and Initiative Engaged and Ethical Local and Global citizens Discipline Specific Knowledge and Skills Critical, Analytical and Integrative Thinking Assessment Tasks 5 5 6 6 8 Case Study and Presentation Media Report Analysis Final Examination 8 9 10 Unit Schedule Delivery and Resources 12 14 Classes Prizes Required and Recommended Texts and/or Materials Teachnology Used and Required Learning and Teaching Activities Policies and Procedures 14 14 14 15 15 17 Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support Student Enquiry Service Equity Support IT Help Research and Practice 17 17 17 17 18 18 18 18 19 Page 2 of 19 General Information Convenor and teaching staff Unit Convenor: Meena Chavan Email: meena.chavan@mq.edu.au Other Staff: Choon-Hwa Lim Email: choon-hwa.lim@mq.edu.au Credit Points 3 Prerequisites 42cp Corequisites N/A Co-badged status N/A Unit Description This unit examines the challenges to managing...
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...students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Analyze the concepts of business ethics from a personal and an organizational perspective. Assess the ethical issues facing business leaders. Evaluate and distinguish between the concepts of social responsibility, integrity, and business ethics. Explain the framework required to make ethical decisions in today's business environment and how it improves the business climate. Summarize how moral philosophies, on a corporate and individual level, influence ethical decision-making in business. Analyze the influence of corporate culture, including leadership, power, and motivation, on business ethics in the workplace. Explain the pressures that influence ethical decision making in the organization. Evaluate the need for ethical standards, codes of ethics and practices in business. Assess the auditing process to assure ethical practices are being followed. Analyze the role that culture plays in global business ethics. Credits Upon completion of this course, the students will earn three (3) hours of college credit. Course Structure 1. Unit Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge students should gain upon completion of the unit. 2. Unit Lesson: Each unit contains a Unit Lesson, which discusses unit material. 3. Reading Assignments: Each unit contains Reading Assignments from one or more...
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...Kapoor South-Western Cengage Learning, 2010; ISBN-13: 978-0-538-47808-3 Course Outline: Introduction Unit 1: Chapters 1, 4, 5 Chapter 1 – Exploring the World of Business and Economics Chapter 4 – Choosing a Form of Business Ownership Chapter 5 – Small Business, Entrepreneurship, and Franchises Unit Exam Unit 2: Chapters 9, 10, 11, 6, 7 Chapter 9 – Attracting and Retaining the Best Employees Chapter 10 – Motivating and Satisfying Employees and Teams Chapter 11 – Enhancing Union-Management Relations Chapter 6 – Understanding the Management Process Chapter 7 – Creating a Flexible Organization Unit Exam Unit 3: Chapters 12, 13, 14, 15 Chapter 12 – Building Customer Relationships Through Effective Marketing Chapter 13 – Creating and Pricing Products that Satisfy Customers Chapter 14 – Wholesaling, Retailing, and Physical Distribution Chapter 15 – Developing Integrated Marketing Communications Unit Exam Unit 4: Chapters 2, 18, 20, 3 Chapter 2 – Being Ethical and Socially Responsible Chapter 18 – Understanding Money, Banking, and Credit Chapter 20 – Understanding Personal Finances and Investments Chapter 3 – Exploring Global Business Unit Exam Final Exam (cumulative) Your final grade will be based on: Four Unit Exams 40% (10% each unit exam) Final Exam 20% Case Study 10% Questions of the Day 20% Homework and class participation 10% Grades: A=94-100...
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...Assignment Grading Rubric Course: IT460 Unit: 10 Points: 140 Assignment 10 Outcomes addressed in this activity: Complete final assignment Course Outcomes: IT460-1 Compare various types of information systems. IT460-4 Practice team dynamics by participating in a role play activity. Assignment Instructions: Please complete the following assignments using MS Word. Save the assignment as Final Assignment.doc and place it into the Unit 10 Final Assignment Drop Box. Ensure all group members have checked the final assignment before it is submitted. Submit only one Final Assignment per group. Click here to access the “SCR-TIMS Work Session Link”. Part 1: System Architecture Tasks 1. Visit SCR's data library to review SCR's network configuration and then send Jesse a recommendation for the TIMS system architecture. She wants me to suggest an overall network topology solution. She also asked me to comment on these issues: legacy data, Web-centricity, scalability, security, and batch processing that might be needed. Jesse said it was OK to make reasonable assumptions in my proposal to her (SCR-TIMS, Work Session, Session 10,- To Do List #2). This includes providing a detailed description of a client/server architecture. Assignment should also show distinction between 2 tier and 3 tier network and select one for recommendation. A detailed analysis of network topology includes definition and what is being proposed for the client. Assignment should give a definition of what...
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...Assignment Grading Rubric Course: IT460 Unit: 10 Points: 140 Assignment 10 Outcomes addressed in this activity: Complete final assignment Course Outcomes: IT460-1 Compare various types of information systems. IT460-4 Practice team dynamics by participating in a role play activity. Assignment Instructions: Please complete the following assignments using MS Word. Save the assignment as Final Assignment.doc and place it into the Unit 10 Final Assignment Drop Box. Ensure all group members have checked the final assignment before it is submitted. Submit only one Final Assignment per group. Click here to access the “SCR-TIMS Work Session Link”. Part 1: System Architecture Tasks 1. Visit SCR's data library to review SCR's network configuration and then send Jesse a recommendation for the TIMS system architecture. She wants me to suggest an overall network topology solution. She also asked me to comment on these issues: legacy data, Web-centricity, scalability, security, and batch processing that might be needed. Jesse said it was OK to make reasonable assumptions in my proposal to her (SCR-TIMS, Work Session, Session 10,- To Do List #2). This includes providing a detailed description of a client/server architecture. Assignment should also show distinction between 2 tier and 3 tier network and select one for recommendation. A detailed analysis of network topology includes definition and what is being proposed for the client. Assignment should give a definition of what...
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...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA247 Organisational Behaviour Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: SHANGHAI OCEANS UNIVERSITY (SOU) Taught by: Dr Sarah Dawkins (UTAS Unit Coordinator) & Cindy He (SOU Lecturer) CRICOS Provider Code: 00586B BMA247, Organisational Behaviour 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 Intended Learning Outcomes and Generic Graduate Attributes for BMA247, Organisational Behaviour ................................................................................................................................................ 4 Learning Expectations and Teaching Strategies/Approach ........................................
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...Higher Education Division Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking...
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...MT 460 Unit 9 Defender Direct, Inc. Case Study Analysis Click Link Below To Buy: http://hwaid.com/shop/mt-460-unit-9-defender-direct-inc-case-study-analysis/ Prepare a case study analysis of Case 9, Defender Direct, Inc.: A Business of Growing Leaders found in the Cases section of your digital book. Closely follow the Case Study Analysis Template by clicking on the hyperlink. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes. Focus upon the idea of the company’s strategy-culture relationship and which of the four strategy-culture situations should it implement in order to help move Defender Direct forward. Please include the SWOT Analysis with the four quadrants in the appendix of your paper (after the References page). You can find the SWOT analysis template in Doc Sharing. Assignment Checklist: Conduct a SWOT Analysis on the case study company’s current strategy-culture relationship. Create a case study analysis focusing on which of the four strategy-culture situations it should implement in order to help move the company forward. Format The case analysis should be 2--3 written pages in length (not including the formal title page and References page), double-spaced. Ensure that you use correct spelling, grammar, punctuation, mechanics, and usage. The citing of sources (text and list references) should use the current APA format and style. For assistance with APA format and citation style visit...
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...BCO1102 Information Systems for Business 2014 Semester 1 Prepared by Paul Darbyshire Prepared by Paul Darbyshire Welcome Welcome to BCO1102 Information Systems for Business for Semester 1, 2014. For the vast majority of you it will be a compulsory unit of study as it is part of the Business Core in all undergraduate Bachelor of Business degrees. The major focus of this unit is on how computer- based information systems can support decision making in organizations and businesses. Those decisions often need to be made by professionals who come from discipline areas you are studying such as accounting, management, information systems or marketing. One of the most important elements of an information system is people, so all of us need to know what role we can play and what role information and communication technologies (ICT) can play in supporting decisions. This unit will look at the theoretical side of information systems as well as personal productivity tools such as spread sheets and databases. In addition we will look at global trends in information systems and in particular the emerging use of Cloud Computing and Social Networking, which is sometimes called Web 2.0. The unit of study requires the textbook Introduction to Information Systems by Rainer, Prince and Cegielski 5th Edition. The textbook is used for the theory and some of the practical work in tutorials. All reading for this subject during the semester is assigned from this textbook. Feedback from previous...
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...School of Computing and Information Systems Unit Outline KXO223 Systems Acquisition and Implementation Management September 2013 - January 2014 Shanghai, China Unit Coordinator Ying Chen E-Mail: Ying.Chen@utas.edu.au Phone: (03) 6226 6213 Room: Cent 352, Sandy Bay Campus, Hobart Lecturing Staff Yuan Hongchun UNIT OVERVIEW Introduction In this unit students will be introduced to the concept and issues involved in managing external software acquisition and implementation. They will gain knowledge and skills in: identifying the issues relevant to purchasing or renting software; selecting the most appropriate solution for a particular organisational need - whether that be via purchase or Software as a Service; understanding the issues and problems associated with software acquisition and its subsequent implementation; and identifying the causes for human resistance to change and the range of potential solutions which can be used in overcoming this resistance. The unit is suitable for future or practicing consultants, managers; and business and systems analysts. Although students are required to reason abstractly and creatively, there is no specialist prerequisite knowledge required for this unit. Prerequisites KXO222 Unit Weight 12.5% of one academic year Teaching Pattern Lecture: 2 hr/wk Tutorials: 1 hr/wk Unit Content 1. 2. 3. 4. 5. 6. IS contract negotiation and management IS procurement Understanding the business implications of Open Source architectures...
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...ACC305 – Auditing and Professional Practice Unit Outline – 2015 Unit Coordinator: Dr Chun Jiang (PhD, FCPA) 1|P age Introduction Welcome to Elite Education and ACC305 – Auditing and Professional Practice. This document provides you with information relevant to successful completion of this unit; including schedule of lecture topics, prescribed texts, assessment policies, assessment tasks, examinations, academic and administrative contacts and online learning support facilities. Student Handbook and Administration Office The Elite Student Handbook provides valuable general information for students and a printed copy will be provided to you. In addition, the Institute staff are available to assist you personally during office hours. Office Contact Details: Elite Education Institute 1 James Place, North Sydney, NSW 2060 Tel: 02 9212 2120 Unit Overview This unit introduces the major conceptual and technical aspects of auditing and assurance services. Accordingly, the unit provides critical insights into the auditor's legal and societal role, the underlying conceptual theory of auditing, professional auditing techniques, and contemporary auditing issues. The core theme of this unit is the external audit of corporations, from initial planning to final reporting in the context of a professional environment. Assumed Knowledge Prerequisite: ACC101 – Fundamentals of Accounting I, ACC102 – Fundamentals of Accounting II, and ACC204 – Advanced...
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...ACC00146 Management Accounting Unit Information Guide Session 1 2012 © 2012 Southern Cross University Southern Cross University Military Road East Lismore NSW 2480 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Copyright material indicated in this work has been copied under Part VB of the Copyright Act 1968. Contents Contacts and MySCU ............................................................................................................... 4 Unit assessor ................................................................................................................... 4 Lecturer .......................................................................................................................... 4 MySCU ........................................................................................................................... 4 Elluminate Live! ............................................................................................................. 4 Where to get help ...................................................................................................................... 5 School enquiries ............................................................................................................. 5 IT&TS helpdesk..........................................
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...Unit Guide MGW2230 Organisational behaviour Semester 1, 2016 Handbook link: http://www.monash.edu.au/pubs/2016handbooks/units/index-byfaculty-bus.html The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time. Last updated: 19 Feb 2016 Table of contents 1 Table of contents Unit handbook information 4 Synopsis 4 Mode of delivery 4 Workload requirements 4 Unit relationships 4 Prerequisites 4 Prohibitions 4 Co-requisites 4 Chief Examiner 4 Unit Coordinator(s) 5 Tutor(s) 5 Academic overview 5 Learning outcomes 5 Teaching approach 5 Unit schedule Assessment summary 7 8 Second marking 8 Return of final marks 8 Exam viewing 8 Assessment criteria 9 Assessment requirements 9 Hurdle requirements 9 Participation 9 Assessment tasks 9 Examination(s) 13 Extension and penalties 13 Returning assignments 14 Resubmission of assignments 14 Referencing requirements 14 Assignment submission 14 Feedback 15 Learning resources 16 Required resources 16 Technological requirements 16 Q Manual 17 2 Recommended resources Other information 17 17 Policies 17 Graduate Attributes Policy 18 Student Charter 18 Student Services ...
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...Table of Contents Course Overview 5 Course Summary 5 Critical Considerations 5 Instructional Resources 6 Required Resources 6 Additional Resources 6 Course Management 8 Technical Requirements 8 Test Administration and Processing 8 Replacement of Learning Assignments 9 Communication and Student Support 9 Academic Integrity 10 Grading 11 Course Delivery 13 Instructional Approach 13 Methodology 13 Facilitation Strategies 14 Unit Plans 15 Unit 1: Information Security Policy Management 15 Unit 2: Risk Mitigation and Business Support Processes 25 Unit 3: Policies, Standards, Procedures, and Guidelines 33 Unit 4: Information Systems Security Policy Framework 42 Unit 5: User Policies 50 Unit 6: IT Infrastructure Security Policies 58 Unit 7: Risk Management 66 Unit 8: Incident Response Team Policies 74 Unit 9: Implementing and Maintaining an IT Security Policy Framework 83 Unit 10: Automated Policy Compliance Systems 90 Unit 11: Course Review and Final Examination 97 Course Support Tools 101 Evaluation of Student Learning 102 STUDENT COPY 103 Graded Assignment Requirements 104 Unit 1 Discussion 1: Importance of Security Policies 105 Unit 1 Assignment 1: Security Policies Overcoming Business...
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