...UNIT-IV Product positioning concept Although there are different definitions of Brand Positioning, probably the most common is: identifying a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging,and competition). Also positioning is defined as the way by which the marketers creates impression in the customers mind. Positioning concepts More generally, there are three types of positioning concepts: 1. Functional positions o Solve problems o Provide benefits to customers o Get favorable perception by investors (stock profile) and lenders 2. Symbolic positions o Self-image enhancement o Ego identification o Belongingness and social meaningfulness o Affective fulfillment 3. Experiential positions o Provide sensory stimulation o Provide cognitive stimulation Perceptual mapping Perceptual mapping provides answers to these vital questions: • What is your market position relative to your competitors? • What are your strengths and weaknesses? • Where are there gaps in the market? • How do you measure up to the “ideal?” • What strategies will improve your competitive position so that you are both relevant to the market and differentiated from competitors? The process includes developing the attributes—either functional, emotional, or both. Survey respondents rate the client brand and competitive brands on each of the attributes, and attribute importance and ideal...
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...Unit IV Assignment Question 1 According to the Textbook, The American Marketing Association defines a brand as “a name, term, sign, symbol, or design, or combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Brands identify the source or maker of a product and allow consumers either individuals or organizations to assign responsibility to for its performance to a particular manufacturer or distributor. Brand equity is the added value endowed on products and services. It may be reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share, and profitability the brand commands. Your brand is represented by tangible elements that create a visual, auditory, and olfactory brand identity. For Example, your brand logo, color palette, marketing materials, letterhead, signage, messaging, and so on are all tangible representations of your brand that make up its sensory identity. If one element doesn’t fit into the brand identity, it can damage your entire brand. The key is consistency; our brand elements must consistently represent our brand promise as well as consumers perceptions and expectations for our brand. The brand promise, the brand perceptions, the brand expectations, the brand persona, and tangible assets such as Brand logo, messaging, and packaging are all brand elements which should be considered when differentiating...
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...Unit IV Case Study Unit IV Case Study The owners of "Cliptomania, LLC, a limited liability corporation" took a venture to sell "clip-on earrings" online, the owners Jim and Candy Santos, were not well versed in the operation or the creation of a profitable "webstore" website for the display of their merchandise and payment options (Brown, Dehayes, Hoffer, Martin & Perkins, 2012, p. 309). The first notable strategic issue at hand was in the launching of "the URL Cliptomania.com" e-business website (Brown et al., 2012, p. 309). Jim was determined to seek a way to get their business up and running. Jim found many of the resources that could potentially work, some of the resources the Santos pondered utilizing included: 1) contracting for hire a "internet service provider", 2) software purchase and installment fees (if applicable), and 3) hiring an employee with IT development knowledge and applicability (Brown et al., 2012, p. 309). Consequently the options are not favorable due to the high costs to utilize such measures. The second strategic issue at hand was the rising cost of running their e-business. The Santos' found that Yahoo! began to charge more and more over the span of four years (1999-2003); Yahoo! began to charge insignificant fees that the Santos would be giving away approximately "2.5 to 3.5 percent" for the processing of payments, not to include the "3.5 revenue" taxation to sell on the yahoo website (originating from "Yahoo! store search"), individual...
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...Marketing Plan Situation Analysis Natasha N King Unit IV June 3, 2015 Breakdown and target for market analysis Arimount deodorant is targeting the following segments: 1) Young adults aged between 15-25 This group of individuals may not have an enormous amount of income; however they have the right aim to go along with the product. People in this group looks forward to distinguish it and the product is a good way to implement this. 2) Class of working people 25-45 These individuals have the means to purchase the product as well as the ambition to use the Arimount deodorant product. They reside in an economical culture where cosmetics can be a way to point them in the right direction. The product has the probable to service the affiliates in the segment to meet their goals of feeling good and changed (Curtis, (n.d.)). Economic Analysis The deodorant has already gotten a lot of competitors in the market. The feature of the fragrance lasting a long time will just be an added bonus. The top brands such as; Suave, Dove, Axe, Secret products, America Red and etc., attempt to set apart from the norm. This includes pricing, fragrance, the effects after the use, and how it is rated from the consumers. There has not been a brand to cultivate the substance formulation to have a fragrance to last at a minimum of four to five days. This gives the company the leverage needed for the competition. . At the same time, this may not suffice enough...
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...UNIT IV Managerial Decision Making Click Link Below To Buy: http://hwcampus.com/shop/unit-iv-managerial-decision-making/ 1. Recently, a number of major banks have rejected federal bailout money citing that they did not like the rules that the government placed on them if they took the cash infusion. Research these decisions and report your findings. Discuss how self-serving reasoning could play a part in these decisions? Your answer must be a min. 200 words, try to keep it under 300 words when possible. Must use course textbook as a reference. You can use additional creditable references as needed to answer the question but it is not required. 2. Lately, the stock market has experienced unprecedented volatility – wild ups and downs. Discuss how stock trading has created a lot of this volatility and the decisions for stock traders to buy and sell wildly in terms of hyperbolic discounting. Your answer must be a min. 200 words, try to keep it under 300 words when possible. Must use course textbook as a reference. You can use additional creditable references as needed to answer the question but it is not required. 3. Discuss a recent decision that you made (purchase an automobile or home, change jobs, etc.). How did motivation and emotions influence your decision? Did you experience any internal conflict (a battle between what you wanted versus what you should do)? How did you resolve this conflict? Your answer must be a min...
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...UNIT IV Managerial Decision Making Click Link Below To Buy: http://hwcampus.com/shop/unit-iv-managerial-decision-making/ 1. Recently, a number of major banks have rejected federal bailout money citing that they did not like the rules that the government placed on them if they took the cash infusion. Research these decisions and report your findings. Discuss how self-serving reasoning could play a part in these decisions? Your answer must be a min. 200 words, try to keep it under 300 words when possible. Must use course textbook as a reference. You can use additional creditable references as needed to answer the question but it is not required. 2. Lately, the stock market has experienced unprecedented volatility – wild ups and downs. Discuss how stock trading has created a lot of this volatility and the decisions for stock traders to buy and sell wildly in terms of hyperbolic discounting. Your answer must be a min. 200 words, try to keep it under 300 words when possible. Must use course textbook as a reference. You can use additional creditable references as needed to answer the question but it is not required. 3. Discuss a recent decision that you made (purchase an automobile or home, change jobs, etc.). How did motivation and emotions influence your decision? Did you experience any internal conflict (a battle between what you wanted versus what you should do)? How did you resolve this conflict? Your answer must be a min...
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...Sally Predue Unit Assignment Unit IV Advanced Marketing MBA 5501 Discuss what Brand elements would be most useful for differentiating your company’s brand from competing brands? According to Kolter and Keller (2012) brand elements are components such as logos, slogans, design, symbol and name that are a trademark which identifies the company’s product.(p.- 250) This type of branding will differentiate Arimount’s Everlasting 24 deodorant brand from the other competitive deodorant brands. Arimount has been in the hygiene business for over twenty years and their brand, logo, and name, is currently established; so they will continue to use them. According to Differentiating: Alternative ways to differentiate. (2008) the design of a company’s product can make the difference in getting the sale.(Para.-5). Arimount‘s design team has created an packing for each individual gender. This special packing is an attempt to attract women, men and teenagers. So, the packaging and design need to reflect targeted consumers. The women and teenage girl’s line will be compact packing. This factor helps to provide easy storage for their purse. Also, the packing design will be composed of soft girly colors, such as purple, pink, light greens and soft baby blue. Secondly, the men and teenage boys packing line will be composed of, red, black, brown, dark forest green. In essence, packaging is a vital element that is needed to help appeal to consumers and peek their interest. The consumer...
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...hard that I will have a good first day and that my preceptor will be nice enough to me that she would not yell at me for some reason. I prayed hard before I left. My goal for that day was to make a great first impression that they wont forget my name: LALAINE. I got there 520am, with a positive attitude, a big smile on my face and pastries with cream cheese on hand, I waited and introduced myself to the staff and met my preceptor: Felice Fernandez, she was really welcoming and we got along really well to the point that we are sharing stories to each other, I feel welcomed and I feel like I am part of their family. My preceptor and I was assigned at the overflow unit that day, but it does not open until 9am. She gave me a quick orientation on what we needed to do and what her expectations are from me. I set up the unit, made the beds and prepared all things needed such as vitals machine, labeler, and she showed me how to do the computer charting. Since she knew that I am an LVN with med surg experience at work, she told me that I can handle...
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...The A-1 Unit* I.Time Context: Months after the operation of the A-1 unit of a popular government agency II. Viewpoint Consultant III. Statement of the Problem * A-1 was not a formally established staff. * The allegiance of the members towards the A-1 unit. * Group complaints about the heavy workload/multitasking * Alex Marasigan and Tino Torres do not contribute their fair share of the task. * The unclear assignment between the mother unit and the A-1 unit. * Agency’s concern seemed emphasized mostly to production and less to people. * Muñoz doesn’t want them to see him as a pushy and domineering head. IV. Objectives * Whether to design the A-1 unit with permanent staff. * Whether another training seminar is necessary to recruit more members to the A-1 workforce. * Whether another refreshing course is necessary to put Marasigan, Torres, and the rest of the members back on track. * Whether the A-1 unit be treated and defined to have an independent power and authority with respect to personnel concerns. V. Areas of Consideration * Understaffed and overload of assignment * Group complaints about the heavy workload, bottlenecks, and prioritization of assignments that the staff receives both from the respective home bases and the A-1. * Ambiguity to distinguish leader’s power and authority. VI. Alternative Courses of Action * Establish A-1’s staff; Hire new employees and conduct training seminars that is necessary for recruitment...
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...BTEC Level 2 Extended Certificate in HOSPITALITY [pic] Smithills School Pride and Respect Unit 2 Unit code: D/600/9933 HOW THE HOSPITALITY INDUSTRY IS SUPPORTED BY OTHER INDUSTRIES [pic] Assignment 2 ASSIGNMENT BRIEF |Name: | |Form | | |Unit: |2 |Title: |How the Hospitality Industry is Supported by other Industries | |Assignment No: |2 | |Date Issued: | | |Critique Date: | | |Submission Date: | | |Credit Value: 1 |Guided Learning Hours: 10 | |Assessment Criteria to be covered in this assignment...
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...enabling increase in profit margin * Low interest cost enabling rise in the gross profit * Potential to have production expansion plan * Weakness: * Little awareness about it’s preparation * Uncertainty in the prospects of chloro-alkali sector 2. The strategic moves BCCL has taken to improve the business results: I. It has set up a 30MV co-generation power plant to supply electricity at the reasonable rate. II. The company repaid Rs.20 crore of it’s high cost borrowing in FY’04 so as to decrease the interest cost III. It is considering to expand the production capacity IV. It would take recourse to membrane cell method in order to maintain the cost-effectiveness. 3. The reasons for better margin in the recent period of operation: * Caustic soda prises have shot up in substantial amount * The realisation of the unit sales of caustic soda in considerable amount * Payment of owings enabling lower interest cost 4. Risk may occur in having few buyer /one of them getting 75% production: A. If the firm having 75% occurrence on production suffer losses otherwise then the effect would be on BCCL. B. Not having many options would take away the fact that BCCL can resort to other big firms for...
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...AFTER ACTION REVIEW SECTION I. ADMINISTRATIVE DATA Task(s) Task Number Task Title Taught or After Action Review Supported Task(s) Task Number Task Title Supported N/A NA Academic The academic hours to teach this class are as follows: Hours PEACETIME HOURS/METHODS 100 mins/CO/PE/ 20 minutes video Total Hours 2 hrs Test Lesson Type of Test: Brigade Certification Test Number Total Hours: 3 hours Prerequisite Lesson Number Lesson Title Lesson(s) None None Clearance There are no clearance or access requirements for this lesson. and Access References |NUMBER |TITLE |DATE |PARA/ | | | | |PAGE | | | | |NO. ALL | |TC 25-20 |A Leader’s Guide To After Action Reviews |Sept 93 |All | |TC 25-10 |A Leader’s Guide To Lane Training |Aug 96 |Chapter 5 | Student Provide Slides to students one day prior to the start of class. Students Study must be prepared to discuss the Slides during class. Scan TC 25-20. Assignments Instructor One instructor, familiar with TC 25-20, Requirements Additional...
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...| | | | 1. Who authorizes your unit?s basic loads? The unit supply office The appointing/approving authority MACOM HQ The individual 2. You are required to verify that ________________are used whenever property book or durable equipment is issued. Change documents Lateral transfers MTOEs Hand receipts 3. As part of your CSDP inspection, what task should you make sure has been accomplished by the battalion or brigade budget staff officer? All of the above Provided Budget Account Codes (BACs) for tracking all elements of the operating budget. Briefed your unit commander on budget policies, ULLS-S4 budget structure, and ULLS-S4 standing operating procedures for budget processes. None of the above 4. Your CSDP Evaluation report is due. What situation will cause a delay in meeting reporting requirements, and should be reported to higher headquarters? The end of the month falls on a weekend The unit is undergoing a change of command Your unit ULLS-S4 system has just been repaired All of the above 5. When reviewing ULLS-S4 system password security for your unit's CSDP Inspection, you should verify that passwords: Consist of 5 digits Consist of all numeric characters Are randomly selected Are changed every 90 days 6. What documentation must accompany a DA Form 1687, Notice of Delegation of Authority - Receipt for Supplies when it is submitted to support activities by the PBO? Appointment Orders Assumption of Command Orders ...
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...UNIV 1001: Unit 3 Written Assignment According to the definition found at Merriam-Webster, the word “proctor” is defined as “one appointed to supervise students (as at an examination)” (Merriam-Webster, n.d.). One main reason why UoPeople requires proctored exams is to ensure academic integrity of students on exams; students are held accountable for not cheating. Having students find a proctor also helps the students to be self-aware of the consequences to cheating and other such actions since they know they are being monitored during exam period. From this, students will develop a habit of completing tasks with integrity. A good habit goes a long way, and will help students in their future career in developing a mindset of not taking advantage of others or abuse the right to use readily accessible resources. Proctor Requirements Proctors are required to meet the following requirements: • They must be responsible adults of at least 21...
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...KYAMBOGO UNIVERSITY P.O.BOX 1 KYAMBOGO A REPORT ON THE INTERNSHIP/ PRACTICUM TRAINING CONDUCTED AT VISION GROUP (NEW VISION PRINTING AND PUBLISHING COMPANY HEAD QUARTERS), FINANCE DEPARTMENT, STORES UNIT BETWEEN 02ND OF JUNE 2014 AND 17TH OF JULY 2014. TO BE SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENUERSHIP KYAMBOGO UNIVERSITY, DEPARTMENT OF PROCUREMENT AND MARKETING BY AMUNYO DENIS 11/U/13994/PLE/PE Email: deniskyu@gmail.com DECLARATION; 4 APPROVAL; 5 DEDICATION; 6 ACKNOWLEDGEMENT; 7 CHAPTER ONE 8 1.0 Introduction 8 1.1 Objectives of the practicum: 8 1.2 The scope of the practicum: 8 1.2.0 Content scope; 8 1.2.1 Geographical scope; 8 1.2.2 Time scope; 9 1.3 Organizational profile: 9 1.3.0 Background of the organization; 9 1.3.1 Organizational structure 11 1.3.2 Nature of the organization 13 1.3.3 Clients/stakeholders 13 CHAPTER TWO 14 2.0 Introduction: 14 2.1 The role of the procurement& disposal/store unit 14 2.2 Reporting and induction by the organization. 14 2.3 The department to which I assigned at the work place 15 2.3.0 Category of the department 15 2.3.1 Duties of the unit: 15 2.3.2 The title of the head of the stores unit; 16 2.3.3 The responsibilities that I was assigned: 17 2.3.4 Offices that I have worked with and what they do 18 2.3.5 Relationship with other officers in executing 18 2.4 The role of the site supervisor 19 2.5 The role of the university supervisor; 20 CHAPTER THREE 21...
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