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Unit Three Assignment – Report of Amazon.Com SCM system to RF Executives
Robert M. Bolden, Sr.
IT500: Critical Concepts and Competencies for the IT Professional
Dr. Dawn Giannoni Kaplan University
In this report, we will discuss the idea of a possible implementation of a supply chain management (SCM) system for the Rainforest Company. In this report, we’ll identify what SCM is, the difference it makes between real-time processing versus analytical processing. Then we will identify the benefits it will bring to the Rainforest Company and how to get an edge in the competitive global market.
In order to understand SCM, we must first describe what it actually is. Supply Chain Management (SCM) is a system that includes planning, executing and controlling all activities involved in raw material sourcing and procurement, converting raw materials to finished products, and warehousing and delivering finished products to customers. (Stair and Reynolds, 2012, p. 389). In other words, it is a system that bridges the gap between the manufacturer and the consumer by supplying goods and services without the intervention of a retailer such as a department or grocery store. In an attempt to put this in perspective, we looked into the activity of Amazon.Com and how their process works from the supplier to finally reaching the consumer.
When looking into the supply chain structure and strategies of Amazon.com’s website, we discovered that their methodology is much similar to most companies that exercise the SCM system method ranging from suppliers, subcontractors and manufacturers all the way to transporters, warehouses, retailers and finally the customer. Jeff Bezos, who founded Amazon.com, Inc. back in 1994, originally started his vision as an online bookstore. Later, they soon diversified by selling DVDs, CDs, MP3 downloads, computer software, video games,

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