...International Marketing Strategy, 5th Edition Isobel Doole and Robin Lowe Publishing Director: John Yates Publisher: Jennifer Pegg Development Editor: Lucy Mills Production Editor: Leonora Dawson-Bowling Manufacturing Manager: Helen Mason Senior Production Controller: Maeve Healy Marketing Manager: Angela Lewis Typesetter: Newgen, India Cover design: Adam Renvoize Text design: Design Deluxe, Bath, UK For product information and technology assistance, contact emea.info@cengage.com. For permission to use material from this text or product, and for permission queries, email clsuk.permissions@cengage.com Products and services that are referred to in this book may be either trademarks and/or registered trademarks of their respective owners. The publishers and author/s make no claim to these trademarks. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN: 978-1-84480-763-5 Cengage Learning EMEA High Holborn House, 50-51 Bedford Row London WC1R 4LR Cengage Learning products are represented in Canada by Nelson Education Ltd. For your lifelong learning solutions, visit www.cengage.co.uk Purchase e-books or e-chapters at: http://estore.bized.co.uk CHAPTER 1 AN INTRODUCTION TO INTERNATIONAL MARKETING INTRODUCTION Managers around the globe are recognising the increasing necessity for their companies and organisations to develop the skills, aptitudes and knowledge to compete effectively in international markets...
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...acquire an appreciation of the complexities of marketing on an international basis and of how this activity differs from operating purely in domestic markets. In the following sections we will define international marketing, examine the important trends in the global marketing environment and introduce the reader to the international marketing strategy development and international marketing planning process. LEARNING OBJECTIVES After reading this chapter you should be able to: I I I I Explain and use the SLEPT factors to assess international markets Discuss the differences between export marketing, international and global marketing Understand the criteria required to evaluate a company’s international marketing strategy Appreciate the key steps in the international marketing planning process 3 Copyright 2008 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Licensed to: iChapters User 4 PART 1 ANALYSIS THE STRATEGIC IMPORTANCE OF INTERNATIONAL MARKETING Last year’s international trade in merchandise exceeded US$10.5 trillion and world trade in services is estimated at around...
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...COM 120 Entire Course http://homeworkgallery.com/index.php/product/com-120-entire-course/ http://homeworkgallery.com/index.php/product/com-120-entire-course/ COM 120 Week 1 Single Mother Single mothers in America” is the title that I have chosen for my persuasive essay. I feel that being a single mother myself I can relate to them on the same ground as I am living a life walking in the same shoes as them. “With great power comes great responsibility” is a well known line from the movie Spider man. COM 120 Week 1 Capital Letters 103 1. – At the turn of a new century and a new Millennium, many people are reflecting on the historical changes that have taken place during the past hundred years. – At the turn of a new century and a new millennium, many people are reflecting on the historical changes that have taken place during the past hundred years. 2. – In the late 1990s, Americans began making lists reflecting their choices of the greatest Events, Literature, People, and Films of the century. – In the late 1990s, Americans began making lists reflecting their choices of the greatest events, literature, people, and films of the century. 3. – Most Americans would agree that the two World Wars shaped the twentieth century and this country’s role in it. – Most Americans would agree that the two world wars shaped the twentieth century and this country’s role in it. COM 120 Week 1 Comma Splices and Fused Sentences 562 1. Most people are familiar...
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...Best of HBR DAVID J. COLLIS AND CYNTHIA A. MONTGOMERY Competing on Resources AS RECENTLY AS rate level. In the 1980s, it turned out that corporations were 10 years ago, we thought we knew most of often destroying value by owning the very divisions that had what we needed to know about strategy. Portfolio planning, seemed to fit so nicely in their growth/share matrices. Threatthe experience curve, PIMS, Michael E. Porter’s five forces – ened by smaller, less hierarchical competitors, many corporate tools like these brought rigor and legitimacy to strategy at stalwarts either suffered devastating setbacks (IBM, Digital, both the business unit and the corporate level. Leading comGeneral Motors, and Westinghouse) or underwent dramatic panies, such as General Electric, built large staffs that reflected transformation programs and internal reorganizations (GE growing confidence in the value of strategic planning. Stratand ABB). By the late 1980s, large multibusiegy consulting boutiques expanded rapidly ness corporations were struggling to justify and achieved widespread recognition. How EDITOR’S NOTE: This influential their existence. different the landscape looks today. The 1995 article (originally published Not surprisingly, waves of new approaches armies of planners have all but disappeared, as “Competing on Resources: to strategy were proposed to address these swept away by the turbulence of the past deStrategy in the 1990s”) intromultiple assaults on the premises of strategic...
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...TABLE OF CONTENTS CHAPTER 1 : INTRODUCTION 1.1 BACKGROUND OF THE STUDY 4 CHAPTER 2 : LITERATURE REVIEW 2.1 Introduction 5 2.2 Interfacing between Human and Other Elements. 6 2.3 Factors Affecting Performances 6 2.3.1 Fitness and Health 5 2.3.2 Stress 7 2.3.3 Workload 10 2.3.4 Sleep 13 2.3.5 Circadian Rhythms 15 2.3.6 Fatigue & Shift Work 17 2.3.7 Alcohol, Medication and Drug Abuse 23 2.3 FACTOR AFFECTING PERFORMANCE 32 2.4 TYPES OF ERROR IN AVIATION 36 2.5 MANAGING ERROR IN AVIATION 36 CHAPTER 3 : CONTENTS 38 CHAPTER 4 : RECOMMENDATION AND CONCLUSION 42 REFRENCES 43 CHAPTER 1 : INTRODUCTION Errors are the result of actions that fail to generate the intended outcomes. In common with most other complex technical activities, human error is implicated in the majority of aviation-maintenance-related quality lapses, incidents, and accidents. General estimates of this human error contribution have increased over the years, from a low of around 20% in the 1960s to values in excess of 80% in the 1990s. Human error in aviation is somewhat of a sensitive topic due to the recent tragic events of September 11, 2001. The goal of this research is to understand human error in aviation, in order to understand how designing better computer systems can assist in making the aviation industry safer for pilots and passengers, by reducing...
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...................................................... 5 Fundamentals of Economics ............................................................................................ 7 The Basic Economic Problem—Scarcity ............................................................................................ 8 Production of Goods and Services .................................................................................................... 10 Increasing Costs ............................................................................................................................... 12 The Factors of Production ............................................................................................................... 14 Benefit-Cost Analysis – Marginal Decision-Making ......................................................................... 15 Marginal Utility and Waffles ............................................................................................................ 17 More on Marginal Utility and the Effect of Prices ............................................................................ 19 Individual and Social Goals .............................................................................................................. 20 Positive and Normative Economics .................................................................................................. 21 Economic Systems and their Characteristics .....................................................
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...Outliers THE S T O R Y OF S U C C E S S MALCOLM G LAD W E L L # 1 bestselling author of The Tipping Point and Blink $27.99 $ 3 0 . 9 9 in C a n a d a Why d o s o m e p e o p l e succeed far more than others? T h e r e is a story that is usually told a b o u t extremely successful p e o p l e , a story that focuses o n intelligence a n d ambition. In Outliers Malcolm Gladwell a r g u e s that the true story o f s u c c e s s is very different, a n d that if we want to u n d e r s t a n d h o w s o m e p e o p l e thrive, we s h o u l d s p e n d m o r e time l o o k i n g around them — at s u c h things as their family, their birthplace, or even their birth d a t e . T h e story o f s u c c e s s is m o r e c o m p l e x — a n d a lot m o r e interesting — than it initially a p p e a r s . Outliers e x p l a i n s w h a t the B e a t l e s a n d Bill G a t e s have in c o m m o n , the e x t r a o r d i n a r y s u c c e s s o f A s i a n s at m a t h , the h i d d e n a d v a n t a g e s o f star athletes, why all t o p N e w York lawyers have the s a m e r é s u m é , a n d the r e a s o n y o u ' v e never h e a r d o f the w o r l d ' s s m a r t e s t m a n — all in terms o f g e n eration, family, c u l t u r e , a n d c l a s s . It matters w h a t year y o u were b o r n if y o u want to b e a S i l i c o n Valley billionaire, G l a d w e l l a r g u e s , a n d it matters w h e r e y o u w e r e b o r n if y o u want to b e a s u c cessful p i l o t . T...
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...Human Trafficking and Slavery Are the world’s nations doing enough to stamp it out? F rom the villages of Sudan to the factories, sweatshops and brothels of India and South Asia, slavery and human trafficking still flourish. Some 27 million people worldwide are held in some form of slavery, forced prostitution or bonded labor. Some humanitarian groups buy captives’ freedom, but critics say that only encourages slave traders to seize more victims. Meanwhile, nearly a million people Abducted from her village in southern Sudan when she was 6 years old, Akuac Malong was enslaved in northern Sudan until she was freed at age 13. are forcibly trafficked across international borders annually and held in captivity. Even in the United States, thousands of women and children from overseas are forced to become sex workers. Congress recently strengthened the Trafficking Victims Protection Act, but critics say it is still not tough enough, and that certain U.S. allies that harbor traffickers are treated with “kid gloves” for political reasons. I N S I D E THIS ISSUE THE ISSUES ......................275 BACKGROUND ..................282 CHRONOLOGY ..................283 CURRENT SITUATION ..........287 AT ISSUE ..........................289 OUTLOOK ........................291 The CQ Researcher • March 26, 2004 • www.thecqresearcher.com Volume 14, Number 12 • Pages 273-296 BIBLIOGRAPHY ..................293 THE NEXT STEP ................294 RECIPIENT...
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...I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule #/ "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!" —MICHAEL E. GERBER, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "This is a whole new ball game. Highly recommended."—DR. STEWART D. FRIEDMAN, adviser to Jack Welch and former Vice President Al Gore on work/ family issues and director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." —TOM FOREMSKI, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." —MIKE MAPLES, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my life...
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...UNLV Theses/Dissertations/Professional Papers/Capstones 8-1-2010 Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares Lisa Y. Thomas University of Nevada, Las Vegas Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the Marketing Commons, and the Real Estate Commons Repository Citation Thomas, Lisa Y., "Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 868. This Dissertation is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses/ Dissertations/Professional Papers/Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact marianne.buehler@unlv.edu. EVALUATING POINT-OF-SALE BUYING DECISIONS: UNDERSTANDING WHY CONSUMERS PURCHASE TIMESHARES by Lisa Young Thomas Bachelor of Business Administration Sam Houston State University 1986 Master of Science, Hotel Administration University of Nevada, Las Vegas 2007 A dissertation submitted in partial fulfillment of the requirements for the Doctor of Philosophy in Hospitality Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas August 2010 Copyright by Lisa Young Thomas 2010 All Rights Reserved THE GRADUATE COLLEGE We recommend...
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...I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule #/ "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!" —MICHAEL E. GERBER, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "This is a whole new ball game. Highly recommended."—DR. STEWART D. FRIEDMAN, adviser to Jack Welch and former Vice President Al Gore on work/ family issues and director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." —TOM FOREMSKI, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." —MIKE MAPLES, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my life...
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...TIDBITS OF MY LIFE AN AUTOBIOGRAPHY by Ray Jablonski As one grows older and ponders the past one cannot help but wonder what legacy will dwell. Thus, I shall write about the things in my life, big and small that my descendants may wish to know about and perhaps keep in their memory as well. So I shall begin with the earliest history of my life with the ends and odds of the important things I can recall. These tidbits should reveal what my whole life was all about. Perhaps the luckiest and most important day of my life was 6 p.m. on 7 November 1921 (7/11/21), the day I was born. It happened to be that I was the seventh child of thirteen siblings, right smack in the middle. My mother's name was Florence Amelia. It so happened that she was the thirteenth child of her parents, the Zbrowski's. My Zbrowski grandparents were born and married in the western German occupied area of Poland. They had several children there and migrated the family to Reading, Pennsylvania in 1879. Florence, my mother, was born there on 19 March 1890. She had six brothers and six sisters. She was very fortunate to have received a good Catholic education and graduated from Common School (eighth grade), which was quite an achievement for a female during the turn of the last century. She was bilingual and could read and write both Polish and English. Her father was a successful tailor and a proprietor of a local saloon at...
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...说明 1. 本资料来源于英文版《How to get into the top MBA programs》,作者为Don Martin. 2. 第一部分为115份真实的ESSAY, 分别来自于17个不同背景的申请人. 3. 第二部分为对21个常见ESSAY问题的分析，包括问题的关键，常见错误，正确的回答方式. 个人认为这一部分比真实的ESSAY更重要. 4. 由于文件采用扫描和文字识别方法输入, 可能存在一些错误. 5. 此文件仅供CHASEDREAM网友参考使用, 请尊重原书版权, 切勿用于商业用途. Xiearmyxiearmy 零四岁末于美国穷乡僻壤 Chapter I Application Essay Examples INTRODUCTION This appendix contains 115 actual essays written, by 17 different applicants, for leading MBA programs. They address dozens of different essay topics. The applicants and their essays have been selected to give you the widest possible range of materials from which to profit. The first four applicants all applied to the University of Chicago. They were chosen by Chicago’s admissions director, Don Martin, according to my desire that they be from four very different people and of average quality for those admitted. In other words, these essays will show you exactly what you are competing against. They are of perfectly acceptable quality, but they should not discourage you. If you follow the lessons of this book you should be able to surpass each of these efforts. The second set of three applicants—Melissa, Doreen, and Carol—is taken from Columbia University’s files. Columbia’s admissions director, Linda Meehan, was asked to supply several applications, again from people of widely differing backgrounds, but this time of superior quality. I think that this group’s applications...
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...This is a protected document. Please enter your student or faculty username and password. Username: Password: Log In Need assistance logging in? Contact Technical Support. Doc ID: 1009-0001-1993-00001994 Toll Free: 877.428.8447 M-F, 6am MST or Sat-Sun, 7am-12am MST Find us on Facebook and Follow us on Twitter! F I F T H E D I T I O N An Introduction to Multicultural Education James A. Banks University of Washington, Seattle Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo ISBN 1-269-53060-7 An Introduction to Multicultural Education, Fifth Edition, by James A. Banks. Published by Pearson. Copyright © 2014 by Pearson Education, Inc. Vice President/Editorial Director: Jeffery Johnston Executive Editor: Linda Bishop Editorial Assistant: Laura Marenghi Senior Marketing Manager: Darcy Betts Production Editor: Karen Mason Production Project Manager: Elizabeth Gale Napolitano Manager, Central Design: Jayne Conte Cover Designer: Laura Gardner Cover Art: “Sea and Sky” (013) 2003 © Marvin Oliver Artist Full Service Project Manager: Niraj Bhatt, Aptara® , Inc. Composition: Aptara® , Inc. Printer/Binder/Cover Printer: Courier Westford Text Font: ITC Stone Serif Std 10/12 Text Credits: Page 11, Stiglitz excerpt: From Stiglitz, J.E. (2012). The price...
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...cover cover next page > Cover Business, Management and Finance Small Business; Entrepreneurship title author publisher isbn10 | asin print isbn13 ebook isbn13 language subject publication date lcc ddc subject : : : : : : : Entrepreneurship and Small Business Burns, Paul. 0333914732 9780333914731 9781403917102 : : : : cover next page > file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%.../0333914732__gigle.ws/0333914732/files/cover.html [06.10.2009 1:01:58] page_i < previous page page_i next page > page_i next page > Page i Entrepreneurship and Small Business < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%...0333914732__gigle.ws/0333914732/files/page_i.html [06.10.2009 1:02:00] page_ii < previous page page_ii next page > page_ii next page > Page ii < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%2...0333914732__gigle.ws/0333914732/files/page_ii.html [06.10.2009 1:02:00] page_iii < previous page page_iii next page > page_iii next page > Page iii Entrepreneurship and Small Business Paul Burns < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%2...333914732__gigle.ws/0333914732/files/page_iii.html [06.10.2009 1:02:00] page_iv < previous page page_iv next page > Page iv © Paul Burns 2001 All rights reserved. No reproduction, copy or transmission of this publication may be...
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