Executive Summary
Fressen Catering is a kosher catering company that serves the Philadelphia market. Fressen offers creative, colorful, and unusual food options for kosher, as well as the traditional kosher standbys. The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant. Most people make the incorrect assumption that kosher means ordinary, boring food. This assumption prevails throughout the Jewish community so there is not much demand for new offerings.
Fressen catering will inject new life into the kosher catering market, leveraging Chef Susan Cheflly's culinary skills to develop creative new catering options. Susan's advanced skills, industry insight, and a great market opportunity will allow Fressen Catering to reach profitability by month 11.
Situation Analysis
Fressen Catering is a start-up company. Marketing is critical to its success and future profitability. Fressen offers creative, gourmet kosher catering for a wide range of events.
The basic market need is a high quality, creative kosher catering company servicing the Philadelphia Jewish population. Fressen will meet this demand with an ever expanding innovative repertoire of kosher meals.
Market Summary
Fressen possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Fressen will leverage this information to better understand who is served, their specific needs, and how Fressen can better communicate with them.

Market Analysis | | | 2001 | 2002 | 2003 | 2004 | 2005 | | Potential Customers | Growth | | | | | | CAGR | Middle class kosher customers | 9% | 120,547 | 131,396 | 143,222 | 156,112 | 170,162 | 9.00% | Upper class kosher customers | 8% | 80,457 | 86,894 | 93,846 | 101,354 | 109,462 | 8.00% | Other | 0% | 0 | 0 | 0 | 0