...texting internationally? WHAT DO I WANT TO DO? o Surf the web/send/receive large emails w/attachments (photos, videos) o Download music/games/movies o GPS Use Play o Games online o Video Chat Use o on Facebook (upload/download Post photo/video) o up driving directions (Google Maps) Look o Email (work/personal) o Send email without attachments o Post and comment on Facebook o Access a Website o Laptop mobility ---- Complete MBB RFG ---o Tablet connectivity MOBILE BROADBAND 200 MB LOW USE DATA PLAN Use T-Mobile Data Calculator for data usage estimate 10 GB HEAVY USE o Blackberry Messenger o Speeds 4G o Android o indows W o Blackberry o Tethering (create a hotspot) PCC Signal Strength Excellent Very Good Good Moderate Partner None 2 GB MEDIUM USE Based on outdoor coverage – indoor and in-car coverage can vary. o Live o ork W o Play For T-Mobile and customer discussion purposes only. This checklist provides an opportunity with your Representative regarding available T-Mobile services and features, but...
Words: 620 - Pages: 3
...Running Head: Marketing Plan proposal AT & T Inc., (This is a twenty nine pages paper marketing proposal for AT & T Inc. The paper is written in APA and looks at the company’s major markets service, product lines and major competitors as well as the expected outcome of the marketing plan). EXECUTIVE SUMMARY AT&T Inc., striving to maintain its market share from one of turgid dependability on the iPhone to a more courageous, ground-breaking and hip concern, by launching a marketing initiative that effectively combines aspects of virtual reality with the power of social networking. Inasmuch as the carrier’s giant marketing strategy will include traditional television commercials and billboards, it will also optimize the capabilities of an online AT&T Store that opens the company’s product and services to customers who want to create their own worlds. Previously, the company has been riding on a crest of popularity of Apple’s iPhone, but lost its exclusivity, giving its main competitor (Verizon) a chance to get a piece of the golden goose. As an alternative, AT&T can continue to market the iPhone while at the same time extending its hand in the Android market. The Android market is wider as compared to that of the iPhone; this can help AT&T to maintain its youthful touch by offering its services to the internet-craze generation. Therefore, AT&T must try to balance its move; the acquiring of a new image for the consumer market (as in the Android...
Words: 6045 - Pages: 25
...to continued increases in the penetration of data services and help companies to remain competitive with other wireless carriers. However, as a result of the increasing competition within industry, some companies are expecting their churn to increase. Future growth opportunities will be dependent on expanding the penetration of network services, offering innovative wireless devices for both consumer and business customers and increasing the number of ways that customers can connect with network and services. Service and equipment pricing play an important role in the wireless competitive landscape. As the demand for wireless services continues to grow, wireless service providers are offering service plans that include unlimited voice minutes and text messages and a specific amount of data access in varying megabyte or gigabyte sizes or, in some cases, unlimited data usage at competitive prices. T-Mobile has changed the industry by also allowing customers to rollover unused data allowances to the next billing period and are also offering installment plans that decouple service pricing from equipment pricing and blur the traditional boundary between prepaid and postpaid plans. It is expected that customers will continue to adopt these installment plans, which also offer discounts on the cost of wireless service. Furthermore, T-Mobile is offering new customers price plans that undercut pricing under the customer’s service plan with its current wireless provider and provide...
Words: 327 - Pages: 2
...AT&T v.s.Glo Alexis Bridgeman English Composition 1 ENGL106 Individual Project Compare and Contrast Final Essay 12/12/2014 Abstract This paper is to discuss the similarities and difference of two firm in two different countries. The analysis presented in this paper will help understand the differences between cellular services and rates. The basis of the paper will assist in the decision making when traveling abroad. I will compare and contrast the differences of each service. Introduction Cellular phones have become the way of the world. From country to country mobile services are being established. Most countries have their own established mobile networks by now. In this paper I will discuss two mobile service providers with similarities and differences. I will also talk about factors that impact the management decision making. I will assist a client in deciding which cellular service will suit his international travel needs. I will summarize this paper with valid examples, information, and citations to support my findings. The two firms that I have decided to analyze are AT&T and Glo Mobile. AT&T is a company based in the U.S. Globacom is a company based in several different countries in Africa. For purposes of comparison I will use Glo Nigeria. What is now known as AT&T, originally was founded in 1875. The original idea was established through an arrangement with Alexander Graham Bell (inventor of the telephone) and two other men who actually...
Words: 769 - Pages: 4
...ME2 - Price Differentiation assignment Amazon vs. Amazon Prime What is Amazon? Why do people across the world prefer Amazon? The answer is simple. Amazon is an online marketplace for a variety of products ranging from books, apparel, electronics and even grocery products. This online store is named after the largest river Amazon and is fondly known as the Walmart of the internet. Touted as the world’s fourth largest retailer today, according to a survey and trends, Amazon is slated to be the second largest retailer by 2015. Here under Amazon, we will look at two variants, Amazon regular and Amazon prime. Amazon Prime - Amazon Prime is a premium service (read membership program) offered by Amazon which allows its customers to avail two-day shipping free on all eligible purchases, for a $99 ($79 till a couple of days back) flat annual fee, as well as discounted one-day shipping rates. Amazon launched the program in the United States in 2005 and has been drawing tens of millions of users towards the scheme. Apart from the two-day free shipping, it also provides the members Amazon Instant Video, the instant streaming of selected movies and TV shows at no additional cost seen as a move to outdo its rival, Netflix and access to the Kindle Owners’ Lending Library, which allows users to borrow popular titles for free reading on Kindle, up to one book a month, without any due date. Let’s look at the business model of Amazon vs. Amazon Prime as described in detail...
Words: 1595 - Pages: 7
...joint venture of Verizon Communications (About Verizon Wireless, n.d.). Verizon plans to be the leader in technology, "The Verizon commitment is to put our customers first by providing excellent service and great communications experiences. This is what we do, and this is why we exist. By focusing on our customers and being a responsible member of our communities, we will produce a solid return for our shareowners, create meaningful work for ourselves and provide something of lasting value for society. As a result, Verizon will be recognized as a great company” (About Verizon Wireless, n.d.). We can see the strengths and weaknesses of Verizon Wireless, along with the different opportunities and obstacles that have and will be coming in the near future. When you’re paying a monthly bill for your cell phone, you want to make sure that it is for the best service available. With Verizon Wireless, you get the largest 4G LTE (fourth generation long term evolution) coverage area that covers over 90% of the United States population (About Verizon Wireless, n.d.). Living in a small town, at your workplace or traveling all over the U.S. making sure you’re getting the most of your money is important. There are over 100 million wireless connections due to Verizon Wireless all around the world (About Verizon Wireless, n.d.). With other companies such as At&t, T-Mobile, Cricket and Sprint offering competitive plans, Verizon is able to offer reliability and customer satisfaction that overpowers...
Words: 1441 - Pages: 6
...story problem using one of the above real-world scenarios as a basis, including realistic numeric values, by doing the following: 1. Describe the real-world problem. I was looking into phone plans and stumbled upon T-Mobile, and I decided that I needed a cell-phone and took a look at the plans. T-mobile had one plan that was 50 dollars a month and is unlimited talk, text and web, T-Mobile also has a plan for 30 dollars a month for 1,500 talk and text minutes. After you go through your allotted 1,500 talk and text time was up, the cost skyrockets up to 10 cents a minute. 10 cents a minute comes out to 6.00 per hour, I thought in my head. I decided that instead of jumping into a decision about phone plans, that I should first go home and do the math. I wanted to figure out which plan was going to be the most cost effective, and which plan would suite my needs the best. 2. Explain all needs (e.g., financial, non-financial, situational) of the hypothetical consumer. The needs include many different factors: • The first and most important factor how much do you use your phone? The breaking point on the problem today is 200 talk or text above the 1500 minute plan and I will be paying less up front but more on the back end which is no good. If I chose the 1500 minute plan, I will not want to be going over the 1500 minutes as then the cost would go up to 10 cents a minute or 6.00 per hour. • Is this replacing a work or office phone? If I am going to use this phone...
Words: 1158 - Pages: 5
...story problem using one of the above real-world scenarios as a basis, including realistic numeric values, by doing the following: 1. Describe the real-world problem. I was looking into phone plans and stumbled upon T-Mobile, and I decided that I needed a cell-phone and took a look at the plans. T-mobile had one plan that was 50 dollars a month and is unlimited talk, text and web, T-Mobile also has a plan for 30 dollars a month for 1,500 talk and text minutes. After you go through your allotted 1,500 talk and text time was up, the cost skyrockets up to 10 cents a minute. 10 cents a minute comes out to 6.00 per hour, I thought in my head. I decided that instead of jumping into a decision about phone plans, that I should first go home and do the math. I wanted to figure out which plan was going to be the most cost effective, and which plan would suite my needs the best. 2. Explain all needs (e.g., financial, non-financial, situational) of the hypothetical consumer. The needs include many different factors: • The first and most important factor how much do you use your phone? The breaking point on the problem today is 200 talk or text above the 1500 minute plan and I will be paying less up front but more on the back end which is no good. If I chose the 1500 minute plan, I will not want to be going over the 1500 minutes as then the cost would go up to 10 cents a minute or 6.00 per hour. • Is this replacing a work or office phone? If I am going to use this phone...
Words: 1163 - Pages: 5
...AT&T Marketing Strategy Indicates Next-Gen iPhone Could Be Called "4G" BY A.T. Faust III on Fri May 06th, 2011 http://appadvice.com/appnn/2011/05/att-marketing-strategy-nextgen-iphone-called-4g Since time immemorial (read, “2008″), man has, with each impending refresh, debated the potential hot new names for Apple’s certain hot new iDevices. We are in such an era right now. With the upcoming unveiling of the next-generation iPhone, speculation is running wild regarding the name to be bestown upon it. iPhone 4G? iPhone 4S? iPhone 4GS? iPhone 5? iPhone SomethingElseEntirely? We don’t know (and won’t know) until Apple tells us, but some conspiracy theorists have noticed some promoted half-truths coming out of AT&T’s marketing department about what exactly constitutes cellular “4G” speed. Says Chris Ziegler, We’re well past the dream of saving the term “4G” to describe 100Mbps mobile networks, which was the original intent laid out by the UN’s International Telecommunication Union early in the last decade. We’re also well past saving it for LTE and WiMAX… But I’ve realized today that the term has reached new levels of irrelevance, because [At&T and T-Mobile are] not even saving it to describe the full capabilities of their newly-upgraded HSPA+ networks. The takeaway from this line of product-designation is simple: “4G” no longer means “4G,” nor does it even mean the slower 21 Mbps HSPA+. No, “4G” now means anything in the ballpark of 14.4 Mbps transfer capability. Or, you...
Words: 2551 - Pages: 11
...selected for this assignment is AT&T Mobility. AT&T was founded in 1875 by Alexander Graham Bell. He was funded by two financial institutions. In the following year, he invented telephone and patented it. Due to the uniqueness of the telephone invention, the company started an elaborate strategy of becoming monopoly. AT&T acquired Western Electric Company and this further entrenched its position in the market. Following an antitrust lawsuit against the company by the United States government, AT&T divested in some areas and this loosened its stranglehold of the telephone and related markets. According to analysts, AT&T has wasted considerable amount of money running into billions of dollars in acquisitions and mergers that did not significantly improve its position in the market (Hitt & Ireland, 2008). AT&T services AT&T Mobility is a wholly owned subsidiary of AT&T Inc. The company has a total of 107 million customers in United States and Puerto Rico. It is the largest wireless communications provider by number of customers closely followed by Verizon wireless. AT&T Mobility has the second largest digital coverage that cover close to 300 million people in North America using different wireless communication standards. The core communication standard the company uses to reach million is GSM. Over the last ten years AT&T Mobility adopted 3G wireless technology i.e. UMTS/HSPA to deliver data as well as voice. Customers can stream...
Words: 1959 - Pages: 8
...talk on, listen to music, and watch TV, surf the internet and now have face to face time right from your phone and more. Sprint services are not just limited to the US Sprint offer service in some international countries. As the demand for new ways to communicate are needed Sprint Nextel are producing products to keep up with it consumers needs. Sprint Nextel have advanced passed cell phone they now offer other products to stay connected such as I pads, tablets, laptops, MIFI hotspots and home phone service. Sprint Nextel continues to grow with a customer base of 55.6 million as of the end of 2012. Due to the fast past growing industry sprint had to keep up with their competitors AT&T and Verizon this is not always easy to do. Sprint greatest strength over their competitors is their price plans....
Words: 1480 - Pages: 6
...ECO/501- The purpose of this paper is to do an environmental analysis of AT&T. The environment of the telecommunication industry has three components of the macroeconomic environment, the industry environment, and the operating environment within the organization. This paper will cover the history of AT&T and it affected the communication industry. It will also outline the three variables that affect the telecommunication industry. AT&T (American Telephone and Telegraph) establish in by Alexander Graham Bell. With the success of the telephone, Bell earned patents that also gained the interest of investors created a Bell Telephone Company. The telephone became the new found gadget of telecommunication; the service other exchange companies established across the United States. American Bell sought obtained Western Electric Company in 1882 making Bell Telephone Company into Bell System (History of AT&T, 2010). The telecommunication market, developed by AT&T, and expanded from one inventor, two investors by 1984 being 149 billion dollars, 1009,000 workers. Also in 1984, AT&T reduces long distance rates by 6.4%, as non-traffic sensitive costs begin moving from rates to local-company managed access charges. This was the first in a series of rate reductions over a six-year period (Milestone of AT&T, 2010). AT&T has several strengths, which, derives from their products wireless, landline, internet, and data TV. Their global network slowly expanded in 1921 to Cuba, Great Britain in 1927...
Words: 857 - Pages: 4
...Unclassified DSTI/ICCP/TISP(2005)12/FINAL Organisation de Coopération et de Développement Economiques Organisation for Economic Co-operation and Development 07-Apr-2006 ___________________________________________________________________________________________ English - Or. English DIRECTORATE FOR SCIENCE, TECHNOLOGY AND INDUSTRY COMMITTEE FOR INFORMATION, COMPUTER AND COMMUNICATIONS POLICY DSTI/ICCP/TISP(2005)12/FINAL Unclassified Working Party on Telecommunication and Information Services Policies MULTIPLE PLAY: PRICING AND POLICY TRENDS English - Or. English JT03207142 Document complet disponible sur OLIS dans son format d'origine Complete document available on OLIS in its original format DSTI/ICCP/TISP(2005)12/FINAL FOREWORD This report was presented to the Working Party on Telecommunication and Information Services Policies in December 2005 and was declassified by the Committee for Information, Computer and Communications Policy in March 2006. The report was prepared by Mr. Yoshikazu Okamoto and Mr. Taylor Reynolds of the OECD’s Directorate for Science, Technology and Industry. It is published under the responsibility of the SecretaryGeneral of the OECD. © OECD/OCDE 2006 2 DSTI/ICCP/TISP(2005)12/FINAL TABLE OF CONTENTS MAIN POINTS.............................................................................................................................................. 6 Regulatory issues.....................
Words: 33525 - Pages: 135
...keep renewing that contract. Below we will look at the differences between pre-paid cell service and post-paid cell service to help you decide what is better for you. We will start with a general description of prepaid and postpaid plans, and then look into some of the providers for both of them, and finally I will lay out how to choose which is right for you and look at some facts. To help customers avoid overage charges and enable them to live on a budget easier, some wireless providers have a prepaid plan. These plans allow phone consumers to choose from a wide variety of devices, but instead of having to pay activation fees and maintain a monthly plan, the phone simply stops working when its assigned amount of minutes run out. As long as you keep an eye on your usage, prepaid wireless plans can be an excellent way to budget money, avoid large phone bills and if you don’t have the financial security to consistently pay a monthly bill, it’s a safe route. On the other hand postpaid payment plans offer more stability and allow consumers to build their credit score by carrying credit with a corporation. There are typically larger selections of devices available to consumers who opt for postpaid wireless plans. Buyers select from a monthly service plan, which costs a fixed amount. If, however, the user ends up using it more than the contract...
Words: 1353 - Pages: 6
...Company Background The wireless phone industry has made its mark on the world in incredible fashion. If we look back at history, twenty years ago you had to be either a celebrity or someone of incredible prominence to own a “mobile” phone. Today, the industry is so mainstream that 86% of people all over the world own a cell phone. Here in the U.S. 18% of Americans use a cell phone as there primary phone. The house phone is becoming obsolete and cell phone companies are reaping in the rewards. With all the added features of today's basic cell phone, the devices are also becoming a primary source for television, cameras, mp3 players and personal computers. Cell phones have served as a security tool for parents who want to keep an electronic eye on their children while still keeping their distance. They can be your GPS when you are lost in the middle of nowhere. They can be your best friend in an emergency or if you find yourself in any other tight spot. I once had a classmate who told me that he had a paper due in less than 45 minutes and he wrote and submitted it on his Blackberry. For these reasons and many more, the cell phone industry has exploded in the last quarter century and some of the major service providers have made profit hand over fist. This narrative is meant to give the reader an insight into Sprint; one of the top three service providers here in the U.S. The Sprint company began in the late 1800's as the Brown Telephone Company based out of Abilene, Kansas....
Words: 2773 - Pages: 12