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Unsure Still

In:

Submitted By moce8149
Words 259
Pages 2
Celeste Moreno
11/5/13
Sales and Marketing
Mr. Rugnao
Terms
Marketing: The activity, set of institutions, and processes for creating, communicating delivering and exchanging offerings that have value for customers, clients, partners and society a large.
Production Orientation: A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
Sales Orientation: The ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
Marketing Concept: The idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.
Market Orientation: A philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product; it is synonymous with the marketing concept.
Societal Marketing Orientation: The idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals’ and society’s long-term best interests.
Costumer Value: The relationship between benefits and the sacrifice necessary to obtain those benefits.
Customer Satisfaction: Customers’ evaluation of a good or service in terms of whether it has met their needs and expectations.
Relationship Marketing: A strategy that focuses on keeping and improving relationships with current customers.
Empowerment: Delegation of authority to solve customers’ problems quickly, usually by the first person the customer notifies regarding a problem
Teamwork: Collaborative efforts of people to accomplish common

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