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...MEMO To : Mario Comino, Managing Director From : Sofi Rosman, Marketing Manager Date : 14 January Subject : Solution for Caferoma’s Problems For your consideration, we held an internal meeting on January 10 regarding Caferoma’s problems. Among the problems are due to brand loyalty, price and copied product. Therefore, below are the suggestion that have been agreed in the meeting last week. Repositioning the product Segment - variety the target market, make it suitable for different necessity. Taste - add new flavors such as mocha, vanilla, espresso, etc. - Packaging - design a new packaging which more attractive, fresh look, simple and classic. Pricing Reduce the price by, say, 20% to 30% to make it more competitive. Hence, it represents affordable brand. Advertising Hire a prominence individual to be brand ambassador. Give trial version at hypermarkets as a promotion for new flavors suggested above. Run a new advertising campaign that create awareness of brand’s new look and flavors. Multiple Brand Give minor product changes, under different brand names at lower prices. Own label products Makes an agreement with hypermarkets to sell Caferoma’s coffee under their own labels. A new product Create a new product either coffee or decaffeinated product under the Caferoma brand. Stretching the brand Selects few manufacturers of coffee equipment such as cafetieres, percolators, coffee machines, etc to use Caferoma brand on their goods...
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...CONTENTS: Define Reformation?………………………………………page 1 Explain why people went to church in 1500? What religion were they?.... ……………………………………page 2 What were the criticisms of the church in the church?............................................................page 3 What did the protestant want..........................page 4 What was henry the VIII’s role in changing the church? What were his problems? …………………page 5 What where henry’s changes in the church? How did they affect people’s lives?................................page 6 Edward VI why did he build on his father’s changes in the church?......................................................page 7 Mary I why did she change the church? What were here changes?................................................. page 8 Elizabeth I how did Elizabeth change the church? How she tried to please everyone?..........................page 9 Conclusion: how did the English Reformation change people’s lives and method of worship?............page 10 Define Reformation? Explain why people went to church in 1500? What religion were they? What were the criticisms of the church in 1500? What did the protestant want? What was hennery VIII’s role changing the church? What were his problems? Who advised him? What action did he take? What were henry’s changes in the church? How did they affect people’s lives? (Monks, Priests, ordinary people) Edward VI why did he build on his father’s changes in the church? What were...
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...In The Medium Is the Message by Marshall McLuhan, he explores new media in its most original, basic and pure way as an object, furthermore, he use the idea of the medium itself carries the message rather than the message, furthermore, to analyze how new media influence in the society. At the end, McLuhan explain the role of broadcast television (as a new medium) and how television itself become a “fixed charge” in people’s day-to-day living which we simply cannot live without it. (Marshall McLuhan 1962, p.209) Base on Mcluhan’s notion of how a medium formed in the past, if the idea still apply to the mass communication media nowaday as the media themselves shape the society regardless of the content it carries, or there is a new relation between the media and the society. The way Marshall McLuhan looks at the medium is that he emphasizes on the extension of one sense over the others as a defining feature of a medium. For instance, the electric light is a medium without a message (as an object), the electric light itself is the purest form of information, and people seem to be blinded by the content and forgot its original form. The key that change the perception of an electric light from a medium to a message is how it is arranged in a wave of sequence or used in different activities in order to communicate with the society, therefore create a message and fulfill its purpose. For McLuhan, an electric light is the birth of a new medium. (Marshall McLuhan 1962, p.203) “He imagine...
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...Where now? Who now? When now? In front of me was a vast of blankness. I took a deep breath. It was as if I was in a magical, nonrealistic world. I took one tiny step. Paused. Then I sensed my surroundings. There was no one following every movement I make. I twirled around. My surrounding was empty. I let out a small yelp. Then I screamed, "AHHHHHHHH!" All I heard was my echo. I took another deep breath. Then I thought to myself, so this is what it is like to be alive. For twenty years, I was contained in a house that lacked every form of love and affection vital for the growth of a child. Since my parents were one of the richest and fastest growing money makers in the world, our home was a five acre mansion with twenty rooms, fifteen bathrooms, ten gardens, and five swimming pools. Yet all this was for me, and only me. My parents are frequently away due to work, and as a result, I was left alone in this enormous house for the most of my past twenty years. Due to their extreme wealth, my parents have developed a paranoia for everything. Our so called house is contained with high electrically charged walls, protected with over twenty advanced security systems, and the absurdity just goes on. From the moment I was born, I was protected like the most fragile and valuable being in the world. Not because they loved me with all their hearts, but because they were afraid of me getting kidnapped. As a result, I have lived twenty years without any exposure to the vast world out that where...
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...Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well, sorry. Well,...
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...Legal consciousness is the basis for the legal system; within the framework of legal consciousness are Before the Law, With the Law and Against the Law these concepts are represented within the story of these three women. The three women involved in this story all have the same problem with the principal of the school they work at, they are all being harassed mostly in the same way. The three women’s names are Alicia, Clara, and Bella; they all go about handling their similar situation differently. I came to see that each woman represented Before the Law, With the Law, and Against the Law. Alicia went about solving her problem Before the Law, Bella solved her problem Against the Law and Clara was With the Law. I will analyze each of their specific situations and explain how each is represented in each case. Firstly, Alicia has been a teacher for a couple of years and the assistant principal has being causing serious problems for her. I believe she went about handling her situation by using the Before the Law legal consciousness. I believe she represents the Before the Law legal consciousness because she follows the rules of the system, she collected her data and took notes about the situations that the assistant principle put her in. She very quietly started to find out how to go about filing a legal complaint about her colleague. She then learned all she can learn about how to go about the situation and waited for the best possible moment to file the complaint. Once she filed...
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...Health Benefits of Power Plate Therapy Health Benefits of Power Plate Therapy * Immediate improvements in blood circulation * Increased muscle strength and flexibility * Increased joint range of motions * Decreased cellulite * Increased bone mineral density * Reduced pain and soreness * Faster recovery and regeneration from injury and training, (research support includes Moezy et al (2008), that indicated enhanced recovery from anterior cruciate ligament reconstruction surgery using vibration technology during rehabilitation) * Enhanced metabolism and lymphatic flow and reductions in cortisol (which is a stress hormone) * Little impact on the joints and ligaments * Capacity for whole body massage and relaxation * Increases the production of collagen to encourage firmer, smoother skin * Helps prevent age-related muscle loss, bone density loss and skin wrinkles * People with medical conditions can exercise while working within their personal physical limitations * Helps prevent injuries through enhanced proprioceptive awareness and control * Immediate improvements in blood circulation * Increased muscle strength and flexibility * Increased joint range of motions * Decreased cellulite * Increased bone mineral density * Reduced pain and soreness * Faster recovery and regeneration from injury and training, (research support includes Moezy et al (2008), that indicated enhanced recovery from anterior...
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...Rhetorical Analysis- The Great Gatsby Although Gatsby would be considered the main character, the story is told through Nick's eyes. Plain, boring, analytical, safe Nick. I think the purpose of that is to show the characters and the story through the least judgmental eyes in the book. Nothing every really happened to Nick. He never lost someone he loved and valued so deeply, he never felt oppressed or glorified or even noticed. Nick was the most sensible of them all, besides maybe Jordan. He wasn't vain or cruel or haughty. He was an honest man, who happened to be in the middle of a whirlwind story. Despite Nick being the fly on the wall, we usually can't tell what's happening or what's going to happen based on his own judgments, primarily because he almost never has one. However, the way the other characters treat and interact with Nick can give you more clues than anything else. If something horrible has happened, the way they treat Nick will give you a hint of what happened before its explained in the book. For the most part, Nick isn't very prevalent, other than the fact that every other character seems to trust him enough to fill him in on the latest detail of their lives, thus giving us multiple POV's and the ability to completely piece together the story with...
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...Although many years have passed since our country’s independence from Britain, and many things have changed; but if there is one thing that will always stay the same it’s the fact that this country is all about money money money- and how to get more of it. Over time we also learn another thing; that class warfare is controlled not only by economics, but by culture as well. Years ago, French sociologist Pierre Bordieu argued, "culture is a way of distinguishing between positions in the cultural hierarchy." I believe this to be true because the "social system tends to reproduce itself through culture and through schooling." Throughout our lives, we go about ourselves based on upbringing and predominantly what we are taught in school. Authors Max Horkheimer and Theodor Adorno use culture as a way to portray our capitalist system in writing. Art has become transformed into a money-making business versus…art. They discuss how the cultural industry creates “predetermined ideologies and messages” through radio, tv, music etc. This means that the media tries to socially control and condition mass audiences to obey the established social structure, which maintains a capitalist economy for those at the top of Marx's hierarchical superstructure. In my eyes all these things are just another way to target and control the lower class. Another author Walter Benjamin discusses how mass culture has basically broken down the true meaning of art through mechanical reproduction. All of these...
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...In some parts of life I have seen through the eyes of my heart, and breathe from the cleaves of my eyes. For so many reasons I have found darkness through the brightest lights in the sunny days and found the deepest bliss through the darkest nights in suffocation. The thought right now is to be thankful, through life-love-lovelife lessons I could never get from any other moments in life. It is as if I am looking down while flying on a blimp; when you could fall and drop your courage in an instant. Such visions, might be overcoming in nights past twelve in every state of my thinking line. When two weeks ago I was spending a lonely time through the city, I was partly enjoying what people might be looking for in days and nights through their loneliness. Carving through woods and trees… and I might be overlooking through carving through people and splash of pudddles and running in the rain and fighting over small things on the street, or even carving through the darkness in the city of lights that are followed by thousands of human’s breaths that smell thoroughly no longer breathable through these contaminated lungs and polluted minds. Then I ran away piercing through the crowds that stare with laughter of suffocation and pain, through those rainy days and lonely nights and peaceful hearts. Then I sip through one beautiful smell of sight in front of me; a cup of Mandailing coffee. As a witness it tries to test the endurance of my loneliness in the city of ignorance. I have found such...
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...Under construction 1. Determine the data required for a new student. Design an input source document that will be used to capture the data and a data entry screen to input the information. This input source document will be used as the registration form for students accepted to Willowbrook, and should contain information for both the academic program and after-care programs. Keep in mind that Willowbrook conducts their current registration methods in a non-digital, non-electronic format. Utilize as many controls as possible for this method as well as provide instructions for the parents filling out the form. Look to chapter 5 for the list of data elements that were determined in this previous assignment. 2. What data validation checks would you suggest for the new student form designed in Assignment 1? Be specific to identify which validation checks apply to which elements. 3. Monthly updates require inputting information about additional after-care hours used and payments received. Would you combine these in one data entry screen, or create separate screens for this? Explain your decision. 4. Determine the data required for a new student. Design an input source document that will be used to capture the data and a data entry screen to input the information. This input source document will be used as the registration form for students accepted to Willowbrook, and should contain information for both the academic program and after-care programs. Keep in mind that...
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...Nature: There's a rainbow always after the rain Kapa;igiran by: Asin INTRO Wala ka bang napapansin? Sa iyong mga kapaligiran, Kay dumi na ng hangin Pati na ang mga ilog natin. REFRAIN 1 Hindi nga masama ang pag-unlad At malayu-layo na rin ang ating narating Ngunit masdan mo ang tubig sa dagat Dati'y kulay asul, ngayo'y naging itim. Ang mga duming ating ikinalat sa hangin Sa langit, 'wag na nating paabutin Upang kung tayo'y pumanaw man Sariwang hangin, sa langit natin matitikman. REFRAIN 2 Mayro'n lang akong hinihiling Sa aking pagpanaw, sana ay tag-ulan Gitara ko ay aking dadalhin Upang sa ulap na lang tayo magkantahan. Ang mga batang ngayon lang isinilang May hangin pa kayang matitikman May mga puno pa kaya silang aakyatin May mga ilog pa kayang lalanguyan. REFRAIN 3 Bakit 'di natin pag-isipan Ang nangyayari sa ating kapaligiran Hindi nga masama ang pag-unlad Kung hindi nakakasira ng kalikasan. Darating ang panahon, mga ibong gala Ay wala nang madadapuan Masdan mo ang mga punong dati ay kay tatag Ngayon'y namamatay dahil sa ating kalokohan. REFRAIN 4 Lahat ng bagay na narito sa lupa Biyayang galing sa Diyos kahit no'ng ika'y wala pa Ingatan natin at 'wag nang sirain pa 'Pagkat 'pag Kanyang binawi, tayo'y mawawala na. [Repeat REFRAIN 2] I know that most of us still remebers the onslaught of Typhhon Yolanda last year in Visayan Rigions particularly in Tacloban City, Leyte. Last May, I went to Tacloban City, Leyte...
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...In European American culture, people motivate others by saying some good words and making them feel good. It is very common to tell people they look beautiful in European American culture. “Your sweater is cute”, “I like your boots”, we can here this kind of compliment very often. However, it is a completely different situation in Asian culture. When people grown up in Asian culture hear similar compliments, they would say something like this ”Oh, no, no. I like yours better”. People think compliments make them feel embarrassed, and prefer not saying or receiving compliments in public.This perhaps because, as we learned in class, that Asian, being dialectical thinkers, tolerate contradiction and exhibit self-evaluative ambivalence. Cultural differences also results people in different cultures motivate others in various, sometimes, completely different ways. In European American culture, people motive others by giving nice comments about people’s outfits, praising their hard work and performance . However, in Asian culture, criticism is the key to motivate others. It is common to motivate people by telling them how much they are still lacking, and how much harder they should work to achieve their goals. In discussion, we talk about several methods to maintain self esteem. Downward social comparison is though comparing oneself with people who are worse than him to make himself feel better knowing that he is not the worst. Basking in reflected glory is to associate with successful...
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...Communicating in Style: Discover How to Communicate with Everyone (and Like It!) By Julie Barrett, PinnacleOne Communication; a simple yet powerful word. A word that is understood by the masses and still remains a mystery in its effectiveness. Communication can be the making or breaking of all relationships. You have been there; I know you have. Trying to convey a tidbit of vital information to a coworker or a supervisor. You have rehearsed your lines, reviewed your facts, and you know the delivery to use because you are a communicator. Your very job exists because you a conversationalist. Right!? So why is it then when you do explain your ideas and expel your thoughts that the other party just doesn’t get it! Your boss stares at you like you are an idiot. It isn’t you with the communication problem, it’s him. He’s the boss who is supposed to be the master of all communication styles. So why doesn’t he understand? That blank look on his face is as if you presented your ideas in a foreign language. The more you talk the less engaged your boss becomes until you have a major disconnect and you leave his office frustrated and confused. What went wrong? How can you be so prepared and have accomplished nothing? Welcome to the world known as the “Communication Abyss.” The art of getting your message across effectively is a vital part of being successful in today’s marketplace. Whether you want to have a simple conversation, give directions, make presentations with confidence or to negotiate...
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