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Diversity Miss Nida Nazar English Project Report

Shafa Rashid
Ayesha Kamal
Samra Bashir
Priya Pari
Divya Raani

English Project Report Diversity
Introduction
The product
Diversity introduces refreshing juices that are designed to healthy, delicious and refreshing.
100% natural with no artificial flavors, Diversity brings consumers the consumer a luscious juice that has no fat and has a variety of flavors they can enjoy. They are smooth and rich with the best kind of flavor that nature has to offer.
Flavors
Apple
Orange
Pineapple
Peach
Guava
Mango Chaunsa
Grape
Pomegranate

The Brand Name
Diversity:
1. A range of different things. 2. The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc.
The reason we picked diversity as our brand name was to use it as a pun. It not only points towards how our wide variety of juices can be consumed in a number of situations by everyone, but also celebrates the difference in people’s backgrounds in Pakistan; race, religion, ethnicity, sect, age, gender, etc.
Diversity, besides being a healthy and refreshing drink, hopes to strengthen the bonds between different people and remind everyone that our differences should not divide us. The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences, just the way fruits have different but great flavors and we love them all.

Target Market
Diversity targets everybody. Because these juices are pure and healthy, anyone can have them at any time. From a child to an elderly person, everyone can buy this refreshing drink, whether it’s for guests or after a vigorous game.

Shooting of the ad

Location
We had three different locations to capture the right mood for Diversity; Sea View, Dolmen and Iqra University. We tried to incorporate the beauty of different people in different places enjoying the juice.

Problems face while shooting
We had a hard time arranging transport for everyone and finding a time that suited everyone. We also had issues while making the video since there was a lot of background noise. We had to shoot some scenes again last minute and edit them quickly.

Advantages of Diversity

* Diversity juices are 100% natural with no artificial flavors added. * These instant fruit juices are refreshing and include no fat. * They not only taste great but are rich in nutrition. (Vitamin A, C and E and Potassium)

Customers are also encouraged to buy the product because of the positive message about unity the juice stands for

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