Free Essay

Urban Sprawl in India

In:

Submitted By antonyarul
Words 1368
Pages 6
176-178 -Chapter8

10/16/02

10:21 AM

Page 176

Page 1 of 3

Urban Sprawl
How can urban sprawl be controlled?

Main Ideas
• Many metropolitan areas in the United States and Canada have sprawled, or spread out, farther and farther. • Cities are focusing on smartgrowth solutions to urban sprawl.

Places & Terms
A HUMAN PERSPECTIVE Richard Baron is a real estate developer who urban sprawl infrastructure smart growth sustainable community

tried to address the related problems of urban sprawl and inadequate low-income housing. In 1996, he began building Murphy Park, an affordable and attractive housing complex in mid-town St. Louis, Missouri. The development has more than 400 units and contains both apartments and townhouses. It has plenty of green space, art and day-care centers, and an elementary school. More than half of Murphy Park’s units are reserved for people with low income. Baron’s solution—to bring the attractive features of suburban living to the city—is one of many that are being applied to the problem of urban sprawl.

Growth Without a Plan
Those Americans and Canadians who can afford it often choose to work in a city but live in its suburbs. They are usually attracted by new, upscale housing, better public services, and open space. As suburbs become more numerous, metropolitan areas become larger and more difficult to manage. (See chart to the right.) Growth of U.S. Metropolitan Areas
URBAN SPRAWL Poorly planned development that

spreads a city’s population over a wider and wider geographical area is called urban sprawl. As outlying areas become more populated, the land between them and the city fills in as well. In the United States and Canada, urban sprawl is becoming a matter of increasing concern. From 1970 to 1990, people who worked in U.S. cities moved farther and farther from urban centers. The population density of cities in the United States decreased by more than 20 percent as people in cities moved to suburbs and outlying areas. About 30,000 square miles of rural lands were gobbled up by housing developments. For example, the population of the city of Chicago decreased during this period from 3.4 million people to 2.8 million. But the Chicago metropolitan area grew from about 7.0 million persons to 7.3 million. Canada is less populated than the United States but faces similar problems. In the 1990s, more than 75 percent of all Canadians lived in urban areas.

100 80
Percent of Population in Metropolitan Areas

60 40 20 0

1950

1960

1970

1980

1990

2000

Year
SOURCE: U.S. Census Bureau

SKILLBUILDER: Interpreting Graphs
ANALYZING DATA During what time period did the largest increase in metropolitan growth occur? MAKING GENERALIZATIONS What has happened to metropolitan growth since 1980?

176 CHAPTER 8

176-178 -Chapter8

10/16/02

10:21 AM

Page 177

Page 2 of 3

CAUSES OF URBAN SPRAWL Sprawl occurs in metropolitan areas that allow unrestricted growth or that have no plans to contain it. Other factors include the widespread use of automobiles and the building of expressways. Autos and relatively cheap gasoline enable Americans to drive many miles to and from their jobs. Despite clogged highways and long commutes, Americans prefer their cars to mass transit. Expressways provide the means for continued reliance on the automobile. Yet, despite sprawl, there are many reasons why Americans have moved to suburbs. Some people want open spaces or better schools and housing. Still others want to try to recapture the sense of community they experienced while growing up. They want their children to know their neighbors and have a backyard in which to play. Only recently have urban planners started to design big-city neighborhoods to give a sense of community, hoping to slow the flight to the suburbs.

PLACE Las Vegas, Nevada, is a perfect example of urban sprawl. In the 1970s (left), it was a small city. In the 1990s (right), it became the fastest growing city in the country. What are some of the differences between the photos of Las Vegas above?

Urban Sprawl’s Negative Impact
Urban sprawl has a negative impact on the quality of life in many ways. As suburbs grow, more commuter traffic strains the infrastructure. Infrastructure consists of the basic facilities, services, and machinery needed for a community to function. For example, roads and bridges need maintenance. More cars on the road for more time adds to air pollution, too. Also, sources of water, such as rivers or underground aquifers (layers of water-holding rock or soil), become depleted. Urban sprawl also has other costs. The cost of providing streets, utilities, and other public facilities to suburban communities is often at least 25 per cent higher than for high-density residences in a city. Urban sprawl also separates classes of people. When those in upper-income brackets choose to live in outlying areas, lower-income residents often become isolated in inner-city areas.

Seeing Patterns What problems has the automobile caused? A. Answer The auto has caused highway congestion, strains on the infrastructure, and air pollution.

The Depletion of Resources 177

176-178 -Chapter8

10/16/02

10:21 AM

Page 178

Page 3 of 3

Solutions to Sprawl
More and more cities are developing plans for smart growth, which is the efficient use and conservation of land and other resources. Most often this involves encouraging development close to or inside the limits of existing cities. Good public transportation systems help to make smart growth possible by cutting down on auto traffic.
PORTLAND’S GROWTH BOUNDARY In 1979, the city of Portland, Oregon, drew a line around itself to create an urban growth boundary. Building was allowed inside the boundary. The surrounding green space was off limits to developers. This decision caused controversy but has paid off. Portland has contained urban sprawl. VANCOUVER’S PLAN FOR SUSTAINABLE COMMUNITIES Since 1961, Vancouver, British Columbia, has seen the population of its metropolitan area double. The growth of outlying suburbs often took place at the expense of forests, farms, and flood plains. In 1995, the Greater Vancouver Regional Board adopted a plan to manage growth. It involved turning suburbs into sustainable communities, that is, communities where residents could live and work. The same solution was applied to Vancouver’s downtown area, where about 40 percent of its residents now walk to work. This has cut down on commuting. GRASSROOTS OPPOSITION In some metropolitan areas, citizens have

banded together to offer their own solutions to urban sprawl. For example, citizens in Durham, North Carolina, opposed additional commercial development along a congested area of a nearby interstate highway. They formed CAUSE—Citizens Against Urban Sprawl Everywhere. The organization is working against sprawl through education and political activism. In this section, you read about the challenge of urban sprawl. In the Case Study that follows, you will learn about challenges increasingly diverse societies bring to the United States and Canada.

Making Comparisons How were the urban growth actions of Portland and Vancouver similar? B. Answer Both cities saw urban sprawl developing and set up programs to control growth.

Places & Terms
Identify and explain the following places and terms.

Taking Notes
HUMAN-ENVIRONMENT INTERACTION Review the notes

Main Ideas
a. What happens when metropolitan areas spread farther and farther out? b. What are some of the ways cities are dealing with urban sprawl? c. What are some of the ways citizens are dealing with urban sprawl?

Geographic Thinking
Drawing Conclusions What would happen to the environment if urban sprawl were not controlled? Think about:

you took for this section. Causes Issue 2: Urban Sprawl Effects

• urban sprawl • infrastructure • smart growth • sustainable community • the negative effects of urban sprawl

• What are some of the causes of urban sprawl?

• the quality of life in the
United States and Canada

• What are some of the effects of urban sprawl?
EXPLORING LOCAL GEOGRAPHY Pair with another student and choose a metropolitan area in the United States or Canada to research. Then prepare a report on the condition of urban sprawl in that area and present your report to the class. Discuss the effects of urban sprawl and what steps, if any, are being taken to control the sprawl.

178 CHAPTER 8

Similar Documents

Free Essay

Urban Sprawl in India

...important years in the history of India, but as far as economic history is concerned, the year 1991 has definitely to be termed as a “landmark”. The economic reforms of the 1990s included, significant industrial and trade liberalization, financial deregulation, improvements in supervisory and regulatory systems and policies more conducive to privatization and Foreign Direct Investment (FDI) (Gopinath, 2008). The emergence of the software and services outsourcing industry in India is one of the most visible outcomes of globalization, stimulated by the spread of modern Information Communication and Entertainment Technologies (ICETs) and the restructuring of global capitalism since the 1980s (Upadhya, 2006). Consequent to these reforms phenomenon, key cities in India are in the midst of restructuring space, in terms of both use and form. The Liberalization, Privatization and Globalization (LPG) policies of the government of India and opening up of FDI in real estate sector have brought a big boom in the development of large scale private townships variously known as Integrated, NRI or High-Tech townships. These kind of townships are coming up on the peripheral areas of large cities like Mumbai, Pune, Delhi, Gurgaon, Chennai, Hyderabad, Ahmedabad and Bangalore occupying areas up to 1000 acres and beyond. Rapid urban growth, marked by the number of million-plus cities increasing from 23 in 1991 to 35 in 2001, has led to the problems of urban sprawl, unregulated ribbon development...

Words: 7489 - Pages: 30

Premium Essay

Urban Sprawl Report

...Introduction The local issue this report will focus on is the impact of increasing population densities and urban sprawl on the CBD and surrounding areas. The issue is that an ever-increasing population and higher densities will mean worse roads and higher rate of traffic related problems, higher crime levels, fewer facilities for the general population, higher price of living, more expensive land prices and increased pollution levels as well as other problems. Since urbanisation began as a trend since the last half of the century, Australia has been facing problems accommodating the swelling population. Geographical processes relevant to the issue include • migration • urbanisation • spatial inequality • urban development • sustainability...

Words: 1869 - Pages: 8

Premium Essay

Chandegrah

...responsible for the project’s crowning achievement: the monumental government buildings that stood proudly as emblems of the power of Modernist architecture’s promise--and, later, unfortunate failure--to shape a utopian society. What gets less attention is that, a decade earlier, another urban vision was taking form more than 8,000 miles away, in India, under the supervision of Le Corbusier. Chandigarh, like Brasília, was intended to be a sparkling new city, created from scratch as a way of shaking off the albatross of colonialism and instating a native, democratic government. And modern notions of urban planning and architecture were central to both new capitals, as the premier architectural photographer Iwan Baan documents in a recent book from Lars Muller Publishers, Brasília-Chandigarh. Fifty years into existence, the two cities have evolved into examples of how grand utopian projects can both inspire and disappoint. India became independent in 1947 and quickly entered a civil war, resulting in two separate states: Hindu-dominated India and what became the Islamic Republic of Pakistan. The border that bisected the two entities ran straight through the former province of Punjab and left India without its historical capital, Lahore. That hole inspired Indian leaders to commission an altogether new political center--one infused with the progressive ideals of Modernism. In addition to the architect couple Jane Drew and Maxwell Fry, Le Corbusier was brought on to execute the plan...

Words: 538 - Pages: 3

Free Essay

Essays on Economy

...and Tsunamis; Concepts of geomorphic cycles and Landscape development ; Denudation chronology; Channel morphology; Erosion surfaces; Slope development ;Appl ied Geomorphology: Geohydrology, economic geology and environment ii) Climatology : Temperature and pressure belts of the world; Heat budget of the earth; Atmospheric circulation; atmospheric stability and instability. Planetary and local winds; Monsoons and jet streams; Air masses and fronto genesis, Temperate and tropical cyclones; Types and distribution of precipitation; Weather and Climate; Koppen’s, Thornthwaite’s and Trewartha’s classification of world climates; Hydrological cycle; Global climatic change and role and response of man in climatic changes, Applied climatology and Urban climate. iii) Oceanography : Bottom topography of the Atlantic, Indian and Pacific Oceans; Temperature and salinity of the oceans; Heat and salt budgets, Ocean deposits; Waves, currents and tides; Marine resources: biotic, mineral and energy resources; Coral reefs, coral bleaching; sealevel changes; law of the sea and marine pollution. iv) Biogeography : : Genesis of soils; Classification and distribution of soils; Soil profile; Soil erosion, Degradation and conservation; Factors influencing world distribution of plants and animals; Problems of deforestation and conservation measures; Social forestry; agro-forestry; Wild life; Major gene pool centres. v) Environmental Geography : Principle of ecology; Human ecological adaptations; Influence...

Words: 1084 - Pages: 5

Premium Essay

Ecumenopolis- the Future of Cities

...With the population increasing at a rapid pace, more and more people favor to live in urbanized area. The result of the urban population explosion means that there is a need to change the physical dimension or space in cities, in order to cope with such a large amount of people. Cities will be dramatically restricted with the aid of science fiction and technology. This paper investigates how Ecumenopolis, the science fiction concept of city layout could be implanted or influence the future of cities, followed by how technology such as: transportation and telecommunication, could help satisfy social needs, which may again reshape the structure of cities in the future, finally by using examples from science fiction theme movies and novels to illustrate how humans could reshape their future cities and whether these advanced innovations would lead to a utopian or dystopian society. The most crucial element that cities of the future would face is in relation to the increasing population. It is unavoidable that for the next few decades, global population growth will escalate intensely. According to Vidal (2012), by 2050, 7 billion of today’s population of will have increased another 2.3 billion, which is equal to a new India and China. Two thirds of the population will be living in towns and cities rather than in rural areas (Hanlon, 2007). The result of the urban population explosion means that a great change in the physical dimensions is needed in order to cope with such large amounts...

Words: 3482 - Pages: 14

Premium Essay

Linking Urban Transport and Land Use in Developing Countries.Pdf

...      http://jtlu.org . 6 . 1 [2013] pp. 7–24 http://dx.doi.org/10.5198/jtlu.v1.425 Linking urban transport and land use in developing countries Robert Cervero University of California, Berkeley a e mobility challenges of the developing world are considerably different than those in wealthier, advanced countries, and so are the challenges of coordinating transportation and land use. Rapid population growth, poverty and income disparities, overcrowded urban cores, poorly designed road networks, spatial mismatches between housing and jobs, deteriorating environmental conditions, and economic losses from extreme traffic by congestion are among the more vexing challenges faced by developing cities that could be assuaged through improved coordination of transportation and urban development. is is underscored by examples reviewed in this paper from South Asia, Southeast Asia, China, India, Africa, and South America. It is concluded that whatever is done to improve transportation and land-use integration must be pro-poor. e cardinal features of integrated and sustainable transport and urbanism everywhere—accessible urban activities and safe, attractive walking and cycling environs—are particularly vital to the welfare and prosperity of urbanites in the world’s poorest countries. Abstract: Keywords: Urban transportation; land use; Developing cities; Air quality; Poverty 1 The challenges of rapid growth in developing cities e...

Words: 11398 - Pages: 46

Premium Essay

Environment and Urbaization

...development JEFFREY R KENWORTHY Jeffrey Kenworthy is Professor in Sustainable Cities at the Institute for Sustainability and Technology Policy at Murdoch University in Perth. He is best known for his international comparison of cities around the theme of automobile dependence. He has published extensively in the transport and planning fields for 26 years and is co-author with Peter Newman of Sustainability and Cities: Overcoming Automobile Dependence (1999) and The Millennium Cities Database for Sustainable Transport (2001) with Felix Laube. Address: Institute for Sustainability and Technology Policy, Murdoch University, Perth, Western Australia, 6150; e-mail: J.Kenworthy@murdoch. edu.au A B S T R A C T Making existing cities and new urban development more ecologically based and liveable is an urgent priority in the global push for sustainability. This paper discusses ten critical responses to this issue and summarizes them in...

Words: 11633 - Pages: 47

Free Essay

India on the Move

...India on the move
By Jazib Zahir
MBA students often study a case titled "India on the Move" published by Harvard Business School. The case touches upon recent attempts by the Indian government to liberalise the country's economy and this is cited as a key factor behind India's prodigious growth rate over the last two decades. The case conveys a sense of excitement around the business opportunities present in this vast land through facts, figures and analysis.
But you can't understand a country by reading about it anymore than you can understand business just by reviewing a textbook. Fortunately, I had a chance to visit some of the major cities in India for a few days and form some superficial impressions of the business environment there.
The first thing I noticed when I disembarked in Delhi was the wealth of foreigners in the land. Indeed, as I exited the airport, the number of Caucasians and East Asians on site was comparable to the number of natives. Wherever I went, it was common to see foreigners assimilated into the work environment. Many had brought over their spouses and children to live in the country, even if their stay was meant to be temporary only.
In fact diversity, even in subtle ways, was the hallmark of my time spent at an office in Delhi. It was common for all the team members, including the management, to sit around one table at lunch time. The team included people from different religious backgrounds and a range of dietary restrictions was in place. However...

Words: 828 - Pages: 4

Free Essay

Adiction

...CENTRE FOR THE INDIAN CLASSICAL MUSIC, CASE STUDY ON (KALA ACADMY GOA, NRITYAGRAM BANGLORE, NATIONAL CENTRE FOR PERFORMING ARTS MUMBAI,) 9. THESIS ON INFOTAINMENT MALL, CASE STUDY ON (THE FORUM KORAMANGLA BANGLORE, BANGLORE CENTRAL MG ROAD BANGLORE, INNOVATIVE MULTIPLEX MARATHALLI BANGLORE, BARTON CENTRE MGROAD BANGLORE) 10. THESIS ON POLICE STATION 11. ADVETECTURAL TRANSIT MODEL CASESTUDY ON (MAHATMA GHANDHI BUS STATION HYDERABAD, KEMPE GOWDA BUS STATION BANGLORE, BMTC BUS STATION ON SHANTI NAGAR,) 12. THESIS ON SOS, CASE STUD ON (SOS CHILDRENS VILLAGE CHENNAI, SOS CHILDRENS VILLAGE BANGLORE) 13. MULTI MODAL TRANSIT SYSTEM, CASE STUDY ON (ARNHEM CENTRAL GERMANY, LIVE CASE STUDY CHENNAI INDIA, HYDERABAD SECUNDERABAD INDIA,) 14. THESIS ON URBAN GRAPHISM , CASE STUDY ON (BANGLORE) 15. THESIS ON ANIMAL HUMAN RELATION ZOO, CASE STUDY ON ( BANNERGHATTA BIOLOGICAL PARK, SINGAPORE ZOOLOGICAL PARK,) 16. THESIS ON CENTER FOR ENERGY AND ENVIRONMENTAL STUDIES, CASE STUDY ON( ENERGY & ENVIORMENTAL RESEARCH CENTERPUNE, TATA ENERGY RESOURCE INSTITUTE BANGLORE,) 17. THESIS ON CENTRE FOR DEAF STUDENTS, CASE STUDY ON (KAMATAKA HANDICAPPED WELFARE ASSOCIATION DEAF SCHOOL BANGLORE, CHANDRASHEKAR INSTITUTE AND HEARING ,BANGLORE) 18. THESIS ON ARCHITECTURE AND FLESIBILITY (MULTIFUNCTIONALITY AND URBEN SPACE) 19. CREATING AN ARCHITECTURAL SPACE FOR BUILDING ARTISTS WHICH HELPS IN...

Words: 1536 - Pages: 7

Premium Essay

Human Population and the Environment

...Human Population and the Environment SCI/275 12/22/2013 Urbanization is the movement of people from rural areas, such as country sides, to urban areas, such as cities. Cities like Los Angeles did not come to be the way it is simply overnight of course, urbanization is also the transformation of rural areas into urban ones. According to the text book, “When Europeans first settled in North America, the majority of the population consisted of farmers in rural areas. Today, approximately 79 percent of the U.S. population lives in cities” (Berg, Ch. 7.5). One more important distinction between rural and urban areas isn't how many people live there but how people make a living. Most people residing in rural areas have jobs involving harvesting natural resources—such as fishing, logging, and farming. In urban areas, most people have jobs that are sites of industry, economic development, and educational and cultural opportunities. There are factors that produce urbanization. The four major factors that affect population are the death rate of the people versus the birth rate of the people in that urban population and the immigration rate (people coming in), versus the emigration rate (people going out). These factors determine the rate of the population decline or growth. If the birth rate and immigration rate is larger than the death and emigration rate the population will grow exponentially. If the death rate and the emigration rate is larger than the birth and immigration rate...

Words: 1273 - Pages: 6

Premium Essay

Coast Line Research Paper

...The extraction of features such as shore line and buildings for change detection and mapping purposes presents many research challenges (Priestnalla G., et al., 2000, Thomas et al. 2003; Ibrahim F. et al. 2011). The main objective of this research is to study and analyze the changes of costal line and costal area of Red Sea coast of Ras Sudr district for developing and protecting it using remotely sensed data and GIS. Rapid urban development and increasing land use changes due to population and economic growth in selected landscapes is being witnessed of late in India and other developing countries. (Manish K. T., et al., 2012). In order to meet urban development challenges a planner needs to have fairly accurate and up-to-date information. (Pathana S. K., et al.1993; Pathak, et al., 2009). Also, calls for the use of monitoring systems like remote sensing. Such systems along with spatial analysis techniques like digital image processing and geographical information system (Mahesh K., et al.,...

Words: 860 - Pages: 4

Free Essay

Constructing Change: Energy Efficiency and India’s Buildings Sector

...Constructing Change: Energy Efficiency and India’s Buildings Sector   “The urban sprawl is creating unique challenges and opportunities related to natural ecosystems. As a result, policy makers need to think innovatively about a range of issues from land-resource planning to broader ecological and energy implications. The resulting challenges include reducing pollution, increasing biodiversity, managing peak energy demand and cost, heat-stress health implications, and ensuring an adequate supply of water and nutrients.” Radhika Khosla February 21, 2012 In 2008, for the first time ever, the urban population of the world outnumbered that of the rural. This visible trend has escalated over the last couple of decades; projections suggest that by the end of the twenty-first century, 80 percent of the world’s population will live in cities (which occupy 0.05 percent of the Earth’s surface). Rapid urbanization is creating vast opportunities through an unprecedented demand for the construction of buildings, which already account for more than 30 percent of India’s total electricity consumption. In line with expanding development, the country’s buildings sector is expected to increase five-fold from 2005 to 2050. India is at a unique crossroads where two-thirds of the commercial and high-rise residential structures that will exist in 2030 are yet to be built. Implementing energy efficiency in buildings that are being constructed in the next ten years thus presents a singular...

Words: 1498 - Pages: 6

Premium Essay

Teacher

...development and change related to urbanisation. Contemporary urbanisation processes Urbanisation: characteristics, causes and effects. Suburbanisation: characteristics, causes and effects. Counter-urbanisation: characteristics, causes and effects. Re-urbanisation: characteristics, causes and effects. Planning and management issues. Contrasting case studies within countries at different levels of economic development to demonstrate the above. Urban decline and regeneration within urban areas Characteristics and causes of urban decline. Urban regeneration: gentrification, property-led regeneration schemes, partnership schemes between local and national governments and the private sector. Retailing and other services The decentralisation of retailing and other services – causes and impacts. One case study of an out-of-town centre retailing area. The redevelopment of urban centres – impacts and responses, including one case study of an urban centre that has undergone redevelopment. Contemporary sustainability issues in urban areas Waste management: recycling and its alternatives. Transport and its management: the development of integrated, efficient and sustainable systems. |Topic: World Cities - Economic development and change related to |Unit 3 –World Cities– Contemporary geographical issues | |urbanisation | ...

Words: 1295 - Pages: 6

Free Essay

Marketing Hazards

...machines are rated on their value of return on investment. * Owners only see ROI while owning these vehicles, leads to ruthless treatment of machines as well as the resources. Introduction to MAN Trucks India Pvt Ltd * German major MAN (Machinenfabrik Augsburg Nurnberg) started its Indian operations forging a joint venture with FORCE MOTORS, in 2007. The name being MAN FORCE TRUCKS PVT LTD. * It surged to success in successive years and it became a competitor for existing biggies like TATA MOTORS, ASHOK LEYLAND and others. * Always been a little premium player of the market, catering to niche and more solvent customer belt with its quality approach to the market. * In 2011, MAN EU taken over 100% stake of Indian operations, resulted in exit of force motors from the venture. Company became MAN TRUCKS INDIA PVT LTD from April’2012 and launched its bus range called AIROBUS. “Inventing is indefinitely more beautiful than having invented”- Karl Benz * Making a new vehicle creates as much carbon pollution as...

Words: 1088 - Pages: 5

Premium Essay

Political Marketing

...Professor – Marketing Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-9039039499 E-mail: dr.sanjeev.prashar@gmail.com Author 2: Raghu Vara Teja Thudi Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501045 E-mail: teja.raghuvara@gmail.com Author 3: Abhishek Reddy K Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501005 E-mail: abhishek.koleri@gmail.com Author 4: Abhishek Mukherjee Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501004 E-mail: abhishek.mukherjee.one@gmail.com Political Marketing and Social Media: A Case Story of Aam Aadmi Party Dr. Sanjeev Prashar Professor Marketing, IIM Raipur Raghu Vara Teja Thudi Student, Post Graduate Program, IIM Raipur Abhishek Reddy Student, Post Graduate Program, IIM Raipur Abhishek Mukherjee Student, Post Graduate Program, IIM Raipur Abstract For the world’s largest democracy India, elections fit as the greatest religion. Political marketing is treading in at a fast pace with every party bringing...

Words: 5548 - Pages: 23