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Us Gaming Industry Analysis

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Submitted By carosantos
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University of Ballarat | Industry Analysis Report Gaming Industry in US | BUMKT 5922 Competitive Analysis Individual Assignment | | Carolina Dos Santos (ID: 30058334) | 9/4/2011 |

Table of Contents 1. Executive Summary 3 2. Introduction 4 3. Marco Environmental Analysis 5 4. Industry Analysis 7 5. Strategic Options and Recommendations 10 6. References 13 7. Appendices 14

1. Executive Summary
It is expected that US gaming will not be the world number one casino region in the world due to the rapid growth of other casino regions. With its long lasting history and reputation, it is still a very profitable industry because of its large domestic and foreign market share. The well known brand and large portion of market share maintain its global competitive advantage over competitors and substitutes.

2. Introduction
Casino gambling becomes very popular around the world and it is one of the most common types of entertainment in US and many other countries. According to Investopedia, A casino has been defined as houses or accommodates that provide facilities for certain types of gambling activities. Casino is usually built in combine with hotels, restaurants, retail shopping and other tourist attractions. It also provides facilities for hosting live entertainment events and sporting events (Investopedia 2011).

The industry has been growing very fast in the past few decades in relate to its size worldwide. It has a large impact to the US’s economic which include attracting tourists travel to US for gambling, creating a large number of job opportunities, paying enormous amount of tax to the government. During the year 2010, the commercial casino industry used to employ about 375000 people earning around $13 billion in wages, making it one of the biggest industries in the US (Investopedia 2011).

Casinos are one of the

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