...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s...
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...USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill Table of Contents 1. Executive Summary ............................................................................................................................. 3 2. Identification of the Problem ............................................................................................................... 3 3. SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ....................................................
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...Running head: SWOT ANALYSIS ON AT&T'S WEBSITE SWOT ANALYSIS ON AT&T'S WEBSITE Graciela Pineda-Blasco Strayer University - Doral Campus Abstract Although many marketing professionals nowadays think that SWOT analysis is outdated and too broad to be effective for a proper online marketing / website analysis this tool still provides the most basic key items required for a good business and marketing plan. The SWOT analysis includes the elements required in the strategic planning process that helps the analysts uncover the Strengths, Weaknesses, Opportunities and Threats in the business. The value of the SWOT analysis tool relies on the fact that it requires the analyst to specify the business goals and objectives as well as to identify the internal and external factors that are favorable or unfavorable to obtaining those goals and objectives. For this particular case study we will use the SWOT Analysis tool with the purpose to measure AT&T's rate of success in delivering the high-quality customer service thru their website. SETTING THE GOALS It is important to note that prior to proceeding with the SWOT analysis the priority relies upon setting the goals for this exercise. According to the July issue of the Visible Ranking website “your website / online marketing goals must be in line with your overall mission and goals.” Based on this principle the following SWOT analysis will be aligned with AT&T’s corporate mission: “Today, our mission is to connect...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...SWOT ANALYSIS RESEARCH ON CHEVY GM SWOT Analysis Research on Chevy GM Barakat Mawalin DeVry University 8/9/2015 Principles of Management Theresa Hayden SWOT Analysis Research on Chevy GM GM’s History and Mission Statement Today's GM: A Driving Vision Our unyielding mission to earn customers for life has led to a healthy balance sheet and world-class products that are winning in the marketplace (General Motors, 2015) General Motors was founded by William “Billy” Durant on September 16, 1908. GM was basically formed as a holding company for Buick. Although GM owned aircraft in the 1930’s; their main focus was on motorized vehicles. Later, GM became one of the largest automobile manufactures in the US, “With the headquarters located at the Renaissance Center in Detroit, Michigan; GM employed over 212,000 employees worldwide according to General motors” (General motors). However, around 2005, GM began to fail which hurt employees and their benefits as well as crippling Detroit’s economy. Help was on the way, according to Chris Woodyard in his article written in USA Today called, GM Bailout Played Over 5 Years. He stated Dec. 19, 2008 “The Bush Administration announces plans to bail out Detroit's auto industry, notably General Motors and Chrysler Group” (Woodyard, 2013). Despite the Bush and the Obama’s administrations help, GM filed for bankruptcy on June 1 2009. General Motors is now showing signs of recovery, according to James R Healey in his recent article...
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...internationalization is explored in this paper. Three countries have been reviewed as of their appropriateness to support the firm’s specific initiative: USA, China and Australia. At the same time, a SWOT analysis and a PEST analysis have been employed for revealing the potentials of the organization to improve its performance through internationalization. Three different methods for entering the market chosen are presented. It is concluded that the expansion of the firm in a foreign market could highly support the increase of its profitability but only if certain terms are met, as indicatively highlighted in the sections that follow. In any case, it seems that the continuous monitoring of the relevant process is necessary for avoiding unexpected failures. 2. Current and Future Business Environment One of the most important characteristics of the global market is its high competitiveness, a fact that has been related to the expansion of globalization (Griffin 2008). At this point, the following issue appears: how the potential of a firm to face the challenges of the global environment can be measured? The use of strategic tools, as those presented above, could possibly help towards this direction. Still, it is necessary to refer also to the global market trends in regard to the industrial sector involved (Nummela 2010). In the case under examination, emphasis should be given on the electronics industry. The global electronic industry is characterized by...
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...Brannigan Foods – Case Study 1 Brannigan Foods is the leading brand in the soup industry, but has been experiencing declines in every aspect of their division. The primary problem is that Brannigan Foods sales, market share, and profitability has slipped in the last three years. One of the only reasons they have been able to keep up their sales is due to them increasing their product prices, resulting in a plateau of sales. The secondary problem consists of Brannigan foods not reaching out to other target markets besides the Baby Boomers (1946-1964) and they are completely missing the Millennials (19-30). There are a few conventional alternatives that would work best for Brannigan Foods, the first being from Srikant Tipha, Director of the Simple Meals unit consists of reinforcing awareness of the new items and introducing trial by upping the advertising investment in Fast & Simple soup meals and the Heart Healthy soup line, providing promotional couponing and sampling of the hot new flavors in the dry mix of Gazpacho and Teriyaki Beef Fast & Simple meal, which will help Brannigan break into and grow in the Asian soups category. The last part of her plan is to continue to promote dry soups even if they will cannibalize RTE soups. Another alternative comes from Bob Pugh, VP Sales and Marketing of Brannigan Soups. He believes a good alternative would be to take a five cent price-per-can cut on the core ready-to-eat wet soups, increase the A&P budget by $20MM to restore...
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...the semester. I am available basically when you need to meet. Sending an email may be the quickest way to reach me. Course Description This course will focus on the strategy and tactics needed for success in the international business environment. Strategic analysis will include the study of the economic, social, political, technological, and environmental settings of international business via text readings and case studies. Tactics will include completing a country-focused Political-Economic-Social-Technological (PEST) analysis and a company-focused Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis. These skills will then be applied to a simulation in which teams develop strategies for selecting countries for market expansion and development. Required Texts 1. Global Business Today (6th Edition), Charles W. Hill (McGraw Hill, 2009) ISBN: 007338139x. 2. FOUR (4) Case studies ARE REQUIRED and available to download from Harvard Business School Press, Ref. Number: http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c22021. You will need to register first and use a credit card to download the cases. It is not permissible to photocopy another student’s cases: this is infringement of copyright and it is illegal. Highly Recommended: • There are also three (3) additional OPTIONAL readings available at the same Harvard Business School site. These readings will give you some background information on Japan (the focal company for the class project)...
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...4.705 Marketing Management Assignment Marketing Strategy For Research In Motion Table of Contents 1. Executive summary 3 2. Value Based Marketing Strategy 4 3. Marketing mix strategy 4 a) Product 5 b) Place 6 c) Price 6 d) Promotion 6 4. Driving forces of change in the mobile industry 7 5. Changes in Competitive Landscape 8 6. Understanding customer behavior 9 7. SWOT analysis 10 8. Recommended Marketing mix strategies for RIM 13 9. Target Market for Blackberry 14 10. References 15 Executive Summary Research In Motion (RIM) is one of the world’s leading manufacturer of wireless devices and also known for their smartphone and tablet range, Blackberry. It was found in 1984 by Mike Lazaidis in Canada. Initially RIM was in to wireless equipments until 1999 when they started creating Blackberry series. Blackberry is now widely used as a smartphone which is used mainly by corporate and business people. But it also attracts a broad range of users from teenagers to other professionals. It is widely available in many countries with offices operating around the world. Recent falling of stock has forced RIM to construct an all new market strategy in order to be in a highly competitive market. It has been analyzed that it is high time RIM should constitute a better marketing plan, which will focus mainly on Value based...
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...Core values and corporate social responsibility are keys for long term success in any business. Planning, organizing and developing a corporate strategy while building a strong culture and spot on mission statement can also be thrown in the mix. Combine them into a way that cannot be easily copied or imitated by competitors, thus providing a competitive advantage that is recognized and benefits the customers as well as the organization, well now you have a recipe for success. Panera’s success is based upon those competitive advantages, such as providing high quality products at reasonable prices to its customers, consistent products, dependability, brand loyalty and offering a great casual dining experience. In addition, the culture plays a critical factor in the Panera family, meaning that employees share common values and beliefs. They are empowered by management which contributes to the team atmosphere. Such culture provides a competitive advantage for the company in terms of transferring satisfaction from the employee to the loyal customer. Panera Bread was established in 1981 by Ron Shaich and as of September 2011 was operating 1,504 company-owned and franchised-operated bakery-cafes in 40 states and Ontario Canada. Originally known as Au bon Pain Company, a competitor was purchased in 1993, Saint Louis Bread, and the name was ultimately renamed Panera Bread in 1999. Their Mission was “A loaf of bread in every arm. Panera Bread’s success spread from East to West...
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...A Case Study on 02/11/08 02/11/08 Agenda ► About Disney ► Divisions of Disney ► A bit of History ► About the CASE ► SWOT Analysis ► Its Current Executive Management ► Recommended Organizational structures Model 1 Model 2 Model 3 02/11/08 About Disney ► ► ► ► The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studios in Burbank, California, USA. The company is a component of the Dow Jones Industrial Average. It had revenues of $31.9 billion in 2005 02/11/08 Continued….. ► On June 12, 2006 Disney Mobile phone service is launched ► On January 23, Disney announces a deal to purchase Pixar Animation Studios in an all-stock transaction worth $7.4bn ► In July 2006, the Disney film Pirates of the Caribbean 2 is the highest grossing movie in opening weekend history at $135,000,000 USD ► Employees: 133,000 (2006) 02/11/08 Divisions of Disney 02/11/08 Divisions of Disney Media and Entertainment American Broadcasting Company Buena Vista Distribution Buena Vista...
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...Case Study: Harley-Davidson -Analyse Harley-Davidson resources and capabilities, and identify its key strengths and weaknesses - Analyse the international competitive environment in which Harley-Davidson is operating to identify its main threats and opportunities. Recommend a forward strategy for Harley-Davidson, which addresses these issues. International Management Individual Assignment Table of Contents 1. Introduction 3 2. Harley Davidson Overview 4 2.1. Harley-Davidson Current Strategy 4 2.2. Resources And Capabilities 5 3. Industry Analysis 6 3.1. Porter’s Five Forces Model 6 3.2. International Competitive Environment 7 4. SWOT Analysis 9 5. Forward strategy recommendation for Harley-Davidson 10 6. Conclusions 12 6. References 13 1. Introduction This report is based on Harley-Davidson, Inc., case study. The aim of this report is to analyse industry and international competitive environment where Harley-Davidson is operating in. One must apply and fully analyse theoretical concepts and frameworks in order to fully comprehend how Harley-Davidson is differentiate itself in the international competitive environment and what strategies is using to achieve higher market share. The empirical material is being analysed by exploring the general information of Harley-Davidson company itself, following by the industry and competitive environment analysis, review of SWOT theoretical framework. Finalising with the recommendations of forward...
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...United International University Course: Employee Appraisal and Compensation Course Code: HRM-634 Submitted to: Dr. Durgadas Bhattacharjee Submitted by: Tahreen Naheen ID: 112 141 001 Section: A Date of Submission:24.08.2015 Term Paper On Compensation System in an Industrial Enterprise in Bangladesh A Case Study of ‘Ha-Meem Group’ (Clothing Manufacturer) Introduction Compensation is the most important fuctions of human resource management. The present study aimed at exploring differences between the public and private sector industrial enterprises of Bangladesh with respect to overall status of compensation practices. Employee compensation is defined as the all forms of pay or rewards going to employees and arising from their employment. It is important both for employees and employers. Sound compensation can attract, motivate and retain competent employees of an organization. Compensation once determined should not remain same for years. It should be reviewed and changed after certain period through proper pay survey. Ha-Meem Group, a Bangladeshi clothing manufacturer, is leading supplier of readymade garments and denim fabric in the world. They are one of the top clothing companies in Bangladesh. The company produces some of the most fashionable denim fabrics and garment products and owns one of the most comprehensive...
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...A Brief Study On “TELECOM SERVICES OF RELIANCE COMMUNICATION’’ PROJECT REPORT Submitted for Partial fulfillment for The Award of the Degree of Master of Business Administration (2007-2009) INTERNATIONAL SCHOOL OF BUSINESS & RESEARCH # 62B, ELECTRONIC CITY, PHASE-1, OPP. POLICE STATION, BANGALORE, PIN-560100 Submitted by: GAURAV GUPTA Enroll. No. – 5310700343 Reg. No. - 531M8075F00198 MBA (FINANCE & RETAIL) Session: - 2007-2009 CERTIFICATE This is to certify that Mr. Gaurav Gupta bearing university Regd. No...
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...BACKGROUND INFORMATION IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognized for its Scandinavian style. The name IKEA comes from the first letters of IKEA’s founder Ingvar Kamprad and the names of the farm and village where he grew up Elmtaryd Agunnaryd. Although the soil was thin and poor in Ingvar’s village, people had the reputation for working hard making the most out of limited resources. Ingvar applied the lessons learned from his village to the home furnishing market. Nowadays, IKEA’s vision is “to create a better everyday life for the many people by offering a wide-range of well designed, functional home furnishing products at low prices so as many people as possible will be able to afford them”. IKEA had a turnover of 26 billion Euros in 2011 and is present in 35 countries with more than 300 stores. PROBLEM DEFINITION IKEA had faced only successes when expanded from Swedish market in other European countries. The first attempt was in 1973 in Switzerland, followed by Germany in 1974. Since then it expanded across much of Europe with very good results. The issue raised in this case is how a giant like IKEA with a success story all over Europe tries to enter vast markets like the one in USA. So, the problem is how to sustain the corporate culture and brand identity together with the existing cost structure when entering new big markets with the...
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