...HB 490 Introduction to Wine Lesson 1: Wine and Health, Wine in History, Wine and Culture, and Serving Alcohol Safely In Vino Sanitas? Wine (and other alcohols) and Health The French Paradox 60 Minutes segment in 1991 Mounting epidemiological evidence that moderate consumption of alcohol is associated with Reduced risk of death Particularly by coronary disease Red Wine was apparently most beneficial The “J” shaped curve 1 Societal Attitudes The French Paradox report came in the midst of a resurgent prohibitionist sentiment This sentiment has not disappeared, but is somewhat less prevalent or obvious today Societal Attitudes To drink or Not to drink? Some believe the healthiest choice is NOT to consume alcohol, while others tout the purported health benefits of alcohol consumption Others, yet, acknowledge the apparent health benefits of moderate alcohol consumption, but hesitate to discuss them as they fear this may lead some may become alcohol dependent to start consuming alcohol Societal Attitudes Much (dis)information on the issue of alcohol and health! You must consider the data critically Interpretations may vary Research is never fully conclusive Scientist not always “value free” Some agencies/authorities have “agendas” 2 Agenda? Visit the websites of these organizations and see if you can establish if they have an agenda relative to wine and health Epidemiology Epidemiology...
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...Hong Kong has removed all wine duties since February 2008, people pursuit higher standards of wine and food paring. Therefore, this essay is going to select a restaurant “a la carte” menu with not less than 40 dishes and create a suggested wine list to match with the dishes are choose. The selected dishes are including: ed Wine list Champagne Non-vintage Champagne Ayala Brut Nature NV Champagne, France Chardonnay, Pinot Meunier, Pinot Noir HK$498.00 Tasting notes: A toasty Champagne, with a woolly texture, firm acidity and flavours of biscuit, smoke, straw and citrus zest. As a good aperitif is highly match with appetizer, especially with the dishes are made by poultry and fish. Therefore, this champagne can pair with ‘Chicken broth infuse, crab meat ball, king crab and radish’ Champagne Palmer & Co Brut Reserve NV Champagne, France Chardonnay, Pinot Meunier, Pinot Noir HK$375.00 Tasting Note: The aromas are clear and rich with hints of pear, apples, apricot, subtle notes of honey, fresh coffee, grilled hazelnuts, dried currants and buttery notes. The fruity champagne with notes acidity can be good pair with sea food, like the dish ‘Maine lobster, green asparagus with mimosa seasoning and baby spinach’. It can enhance the flavour of lobster. Vintage Champagne Gosset Extra Brut Celebris 1998 Champagne, France Chardonnay, Pinot Noir HK$1580.00 Tasting note: The 1998 Extra Brut Vintage Celebris...
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...Malko Ebers / Simon Wied SWOT Analysis Robert Mondavi and the Wine Industry Seminar paper Dokument Nr. V27469 http://www.grin.com/ ISBN 978-3-638-29511-6 9 783638 295116 Midterm Group Project Robert Mondavi & The Wine Industry SWOT Analysis Course Strategic Management: Concepts & Cases Chair of Management, especially Strategy and Leadership University of Konstanz - Summer Term 2004 by Malko Ebers Simon Wied Malko Ebers, Simon Wied II Structure 1. Introduction ............................................................................................................... 2. Opportunities vs. Threats: Analysis of the environment the Robert Mondavi Company is settled in ................ 2.1 Global environment ............................................................................................ 2.2 The US wine industry – an overview ................................................................. 2.3 Competitive forces in the US wine industry ...................................................... 2.3.1 Potential entrants ....................................................................................... 2.3.2 Bargaining power of buyers ...................................................................... 2.3.3 Bargaining power of suppliers .................................................................. 2.3.4 Closeness of substitutes to the industry’s products ................................... 2.3.5 Intensity of rivalry among...
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...문예송 2010-10415 Principles of Accounting Individual Report Wine Industry Vina Concha y Toro (Chile) History of Chile Wine and Concha y Toro The Chile wine industry has enjoyed immense success and growth on the past two decades. The quality of Chile wine brands are at par with the most famous brands from the Old World countries and has been able to secure international prestige. Wine making began from the late 16th century by the Spanish conquistadors and missionaries. Despite the political connection to the Spanish, Chile wine is historically influenced by the Bordeaux French wine which started in the late 19th century with many wealthy Chile wine makers importing Bordeaux grapes such as Cabernet Sauvignon, Merlot, Malbec, Carmenere, and Cabernet Franc to plant in the ideal valleys of Chile. These species of grapes were rare and are considered the “lost” species of grapes from Bordeaux due to having been imported before the phylloxera (blight) epidemic which ravaged and destroyed Bordeaux vineyards in the late 19th century. The ruined wine industry in the late 19th century also prompted many French wine makers to travel to South America bringing their experience and accumulated traditional techniques. This was the second tide of Chile wine history where currently famous firms were established by the wealthy wine makers of Chile such as Vina Errazuriz by Don Maximiano, Ochagavia Wines by Don Silvestre Ochagavia Echazarreta and Concha y Toro by Don Melchor de Santiago in the...
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...Types of Grapes Used for Making Red Wine Although there are thousands types of grapes. In wine making, the species vinifera a subdivision of the genus Vitis is the most commonly used. Some wine is made from a different species of grape such as the Concord grape which belong to the Vitis labrusca. These wines taste "foxy." There are apparently over 10,000 species of wine grapes but most people will experience around 50 types. In this section 12 popular grapes used in making red wine will be discussed. * Aglianco - Not popular outside of southern Italy. One wine it is used to make is Taurasi. * Barbera - An Italian grape that is high in acid and low in tannin. It can produce fruity wines * Cabernet Sauvignon - This grape can grow in many wine regions. Its wines are high in tannin and are medium to full bodied. It is often blended with the Merlot grape. * Gamay - It makes dark coloured wines that are low in tannin. This grape does well in the Beaujolais district of France. * Grenache - This grape originated in Spain. It can make wines that are light coloured and high in alcohol but also can make dark coloured wines with a fruity aroma and velvety texture. * Nebbiolo - This grape only appears to do well in Northern Italy; specifically in the Piedmont region. Two of Italy's greatest wines are the Barolo and Barbaresco. The Nebbiolo grape is high in tannin and acid and reasonably high in alcohol. Its aroma is herbal (mint), earthy...
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...Scientific Article DALAT WINE: CHALLENGES IN ESTABLISHING THE NATIONAL WINE BRAND POSITION IS STILL YEARS AHEAD -*Ngo Binh, MA. in Marketing Bui Thi Lan Huong, PhD. I. COMPANY HISTORY 1.1 Wine manufacturing traditional in Dalat (Vietnam) Dalat wine has been popular in Dalat, an attractive city located 1500 m above sea level on Langbian high lands. For long time ago, Dalat wine has been produced traditionally by local producers from blackberries (dau tam). Traditional wine makers in Dalat grow themselves dau tam at Bong Lai area. It is reportedly that the first wine producer was Lafaro, a local company founded by Nguyen Huu Duc in 1974. This company imported a new variety of dau tam to produce its wine. Unfortunately, the company stopped to operate in 1975. Nguyen Chi Man, a 80-year-old man, who did distribute this wine at that time, asked the company's owner this variety of mulberry' seeds to grow, then to make wine for his own consumption and later on for his small business in Dalat. Since then, other traditional wine makers follow him to open wine factories and mulberry plantations, especially in Bong Lai. Because of their small scale, they did not build up particular brand name for their wine. Dalat wine has been considered effectively as a “geographical indication”. Dalat wine has been consumed mostly by Dalat residents. The mind climate of Dalat is the favorable place for consuming red wine, especially in traditional holidays. According to Nguyen Trong Anh Dong, Vice-Secretary...
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...Wine Economics The wine industry in Australia is one of its biggest assets. In a short period of time, this industry has grown to produce top qualities of wine, making Australia one of the top ten wine producing countries in the world. The climate of Australia too is suitable for various types of grapes and Australia is one of the few countries that produce every type of major wine varieties. The wine industry in Australia is not only popular, but has also become a part of Australia's culture. [http://www.cultureandrecreation.gov.au/articles/wine/]. Australia has a least of 8 major wine regions and a lot of other small wineries all over the country. The famous ones being Adelaide wine region, Margaret River and Tamar valley which produce good quality wines like Shiraz, Cabernet Sauvignon, Chardonnay, Merlot, Semillon, Pinot Noir, Riesling, and Sauvignon Blanc to name a few. The wine industry and the tourism industry go hand in hand. The wine industry is not only profitable as itself but also gives a nice boost to the tourism industry in Australia. Wine festivals, among which the biennial tasting Australia is the largest, draw many internal as well as international tourists. [http://www.dfat.gov.au/facts/wine.html], [http://www.youtube.com/watch?v=r6AjDVfMnjY&feature=related] [http://en.wikipedia.org/wiki/Australian_wine] The wine industry was growing at 9%p.a. with a market worth of 2.8 billion Australian dollars in the year 2007. Australia accounted for 17%...
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...Coastal Wine & Spirits of Kentucky Premier Wine Tasting Featuring the offerings of Moet-Hennessy USA & Diageo Chateau & Estates Tasting Overview Progressive Listing Champagne Ruinart Blanc de Blanc NV Moet Grand Vintage 2004 Dom Perignon 2003 Ruinart Rose NV Veuve Clicquot Gold Label Vintage Reserve Veuve Clicquot ‘La Grand Dame’ Krug Grand Cuvee MV Sauvignon Blanc Cloudy Bay White Burgundy/Chardonnay Vocoret Chablis Auvigue Pouilly Fuisse Matrot Meursault Charmes 1er Cru Chalone Estate Chardonnay Acacia Vineyard Chardonnay Newton Unfiltered Chardonnay Order Account Name __________________________ Authorized Buyer _______________________ Buyer Signature ________________________ Preferred Ship Day ______________________ *back orders will be shipped upon receipt of goods Item | Bottle | Case | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Newton Unfiltered Chardonnay, 2010 One of California’s most glorious Chardonnays is the Newton Chardonnay Unfiltered. This is another wine that has the capacity in certain vintages to evolve for 8-10 years. Notes of honeysuckle, poached pear, brioche, and white currants are present in this wine, which...
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...Contents External environment analysis 2 1. Define the type of organisation and the industry in which it operate 2 a. What type of organisation is 2 b. What industry, product segments/market in 2 c. What is the current life-cycle position of the industry 2 2. Assess the industry’s future growth (8 factors industry life cycle analysis) 3 d. What have been the key issues affecting historical industry growth? What was their impact? 3 e. What are the key issues that will affect future industry growth? What is their like impact and the overall assessment of the industry’s future growth 5 3. Assess the industry’s future profitability (Poter’s five forces and extended forces analysis and value chian analysis) 7 f. What are the key issues that will affect historical industry profitability? What was their impact 7 g. What are the key issues that will affect future industry profitability? What is their likely impact and the overall assessment of the industry’s future profitability? 9 Internal environment analysis 11 4. Answer the five questions in relation to the stated current/future strategy 11 5. What are the strategic capabilities of the company, and are they aligned with its stated strategy (Strategic Capability tests) 11 6. Who are the key stakeholders, what are their objectives, and are they aligned with the company’s strategy 12 7. Assess how the company has performed to date using the balanced scorecard approach 13 8. Who are the main competitors, what are their...
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...CASE: GLOBAL WINE WARS (A) Question 1 During the last decades, some remarkable evolutions of the global wine industry have dramatically influenced the base of the industry structure, with technological update, innovation, and new players coming in, the wine market as well as the competition within this market have come to a new dimension. In the following, we will analyze briefly the main points of this evolution and group those points into several categories. Change on the demand side ‐ Demand went down in the traditional market. There is a huge geographic shift in demand from the traditional highest-consumption countries like France, Germany, and Italy to the new markets in countries like the USA and Australia. In addition, there is a great growth in demand in wineimporting countries such as the UK, Belgium and Sweden. Growth in some Asian countries such as South Korea, China, and Japan was remarkable during the last decades of the century. ‐ On the consumer part, their preferences shift towards quality of products. There is a trend towards drinking more premium wine with a high quality instead of drinking simply table wine. The trend towards higher price categories is worldwide, and this reflects the change in the demand pattern in the wine industry. Furthermore, the demand is more fashion inspired. Together with the shift to quality this caused a wider fluctuation in demand. The consumer has now the preference of drinking more red wine due to health concerns and an emphasis...
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...Executive Summary Chateau de Margaux is one of the world’s most renowned premium wine brands for many decades. Their wine offerings include only the first-growth and the second-growth wines. The company been profitable and is considered a very highly reputable and successful premium wine brand from the region of Bordeaux, France. Being successful and profitable often bring up questions like, how can the company do better? With the increasing demand for wine around the world and the increase of number in new wine producers around the world with exceptional potential, could the Chateau de Margaux still be competitive in the future? What are the possible ways for this company to expand and what are the pros and cons of each? In this research paper, we examine the situation of this company, the wine market international viewpoint, and the domestic influence of the wine industry and tradition in Bordeaux. With all the information and data that we researched and analyzed, we were able to locate the problems of the company. In turn, we came up with objectives for the company to fulfill in order to solve all of the problems that arises and to increase profit, increase their skills of today’s new world marketing, increase their knowledge of the consumers and the market, and capture new market opportunities. We come up with a new business model to expand the Chateau de Margaux Company and to help this company fulfill these objectives. The new business model is called the international...
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...a popular destination for wine enthusiasts keen to sample its award-winning reds and whites. From its many wineries and national parks to markets, festivals and activities for the kids, Mudgee has much to offer. Mudgee is an elegant and historic country town, set in the scenic, natural setting of the Cudgegong Valley, 282 km north-west of Sydney. From the fertile farmland surrounds comes great local produce available at cafés and restaurants in town, farm gate sales and gourmet food outlets. With a continuous history of winemaking since the 1850s, Mudgee is the third largest grape-producing region in NSW. Taste fine wines in any of the region's cellar doors. Mudgee has a rich pastoral history that's reflected in its heritage streetscapes which are wide and tree-lined, perfect for meandering walks. Gaze up at the night skies at the Mudgee Observatory, or book a daytime session to view the sun. Perched in a valley between rolling hills, Mudgee is secluded within its natural surroundings. Explore the western edges of Wollemi National Park, home to the Wollemi pine, one of the world's oldest and rarest plants. Visit Dunns Swamp and discover the region’s sandstone canyons and tiered rock formations on a waterway cruise or a hired canoe. Take a walk around the waterways to see birdlife, native animals and significant Aboriginal caves and art sites. Food and wine in Mudgee Mudgees temperate climate allows for the slow ripening of grapes, producing red wines of great intensity, depth...
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...Autumn 15 ROBERT MONDAVI WINE INDUSTRY Dougal POGET & Caroline MULHAUSER U N I V E R S I T Y O F A P P L I E D S C I E N C E -‐ G E N E V A H A U T E E C O L E D E G E S T I O N – G E N E V E Mondavi Wine Industry – Case Study Dougal Poget & Caroline Mulhauser TABLE DES MATIERES 1. Read, reflect on and analyze the company situation within the context of a changing wine industry. ................................................................................................................ 4 2. Think about an outline all of the external, internal, competitive, market, and consumer factors, changes and trends affecting Mondavi in their business model. 5 External factors: ......................................................................................................................................... 5 Internal factors (Integration level) ...................................................................................................... 5 Competition ..............................................
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...The Influence of Climate and Soil Characteristics on Fruit Quality of Wine Grapes in New Zealand by So Pyay Thar Introduction Wine is one of the eldest beverages consumed throughout the world today (McGovern, et.al., 2000). It has been widely consumed for many years for its attractive aroma, exceptional taste as well as for social, recreational, ceremonial, medicinal and dietary purposes, etc. (Estreicher, 2004). Producing high quality grape wine has always been a challenge for many wine industries around the world. However, most of the winemakers agree that high-quality wine begins with the land and the natural environment of the region in which the grapes are grown (Goldammer, 2013). NZ produces premium quality wine and its wine industry is growing rapidly (New Zealand wine industry, 2013). In order to produce premium high quality grapes for wine production, many factors need to be considered. Watson (2013) stated that success in high yielding, high quality grape wine production depends on not only the grape variety but also climate, soil characteristics, topography, vineyard site, viticulture practices and technology etc. Although there are various factors affecting the quality of wine grape, this literature review will focus on the climatic and soil characteristics which influence the grape wine quality in New Zealand. The soil characteristics and climate has always had a significant impact on vineyard practices as recognized by viticulturists for centuries (Sluys...
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...Pre-Campaign Report Client profile Matošević Wines are situated at two locations in Istria, northwestern part od Croatia. The cellar is in a small village Kruncici and head office is in Pula. Winemaking became family business in 1996. as a hobby but it has developed into the one of the best Croatian wines. Matosevic Wines offer wide selection of wines such as stainless steel wines (Alba, Aura), aged wines (Alba Barrique, Alba Robinia, Alba Antiqua, Mora) and Grimalda Line (Grimalda White, Grimalda Red). Aside from their wines, they offer visiting unique vineyards and a tour of their cellars with guided wine tastings. On online marketing strategy are working general manager, Ivica Matosevic itself, and three external associates. All relevant information can be found on Matosevic official website (http://matosevic.com/), established in 2010 and managed by Ira Payer (layout) and Zoran Vodopija (main web administrator). Beside website, they use Facebook (465 likes) and RSS for online advertising. Social media they do not use,and we highly recommend it, is Google+. Using it will alleviate visitors finding Matosevic's wine cellars thanks to Google Places, that has changed to Google Plus Local pages. Even though Matosevic wines can be found in most restaurants in the region and wine stores, they still do not use online sales which could also be one way of improving sale. Market analysis Every adult person, which means older than 18, is treated as a potencial customer. But the main...
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