...physicians typically give a pharmaceutical sales representative less than thirty seconds per interaction, most of which is time spent signing for samples. In specialty therapeutic areas, sales reps receive much longer periods of time but still struggle with their ability to differentiate themselves through clear, concise, and interactive messaging delivered to each physician, while also dealing with the challenge of increasing their effectiveness. This need is motivated by a quickly changing industry landscape driven by healthcare reform (HCR) and an expanding web of strict government regulations. This includes gift ban laws, aggregate spend compliance/sunshine laws on both the state and the federal level, and diminishing physician availability because of HCR (i.e., 32 million new "covered" patients set to phase into the healthcare system). Pharmaceutical’s challenge to increase sales force effectiveness is becoming ever more real by the day. Now, many are seeing iPads as the means to that end. If medical sales representatives can’t get access to physicians, they aren’t likely to make any sales. By using similar tools and methods to their...
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...modern times, technology has become more innovative and convenient. Without technology they would not be able to provide their patients with the best treatment options. Mobile computing is an aspect of technology that has broken many barriers, and has influenced and assisted the healthcare industry tremendously. Most hospitals utilize mobile computing to facilitate the level of care they provide various patients. Social networking is a brilliant form of technology in which most people correspond using photos, comments and other mechanisms in order to communicate with one another. The healthcare industry is very demanding in terms of creating new ways of treating their patients, hence the fact that technology plays a pivotal role in the success in patient care and their level of success. The enhancement of mobile computing systematically allows patients with hypertension or diabetes to check their blood and glucose levels in the comfort of their own homes. This has been an immense breakthrough in the healthcare industry along with social networking, allowing patients to share their thoughts and opinions about their experiences with others. Most facilities implement the use of smart devices such as iPads and iPhones to simplify ways in which patients are able to effectively utilize them due to their diagnosis. Social networking is an efficient method of communication; however, it can be a liability because sensitive information about patients’ ailments or diagnosis could be discussed...
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...organizations and other various forms of social networking. Social media allows users to share, exchange, collect; information, ideas and pictures/videos in networks via laptops, cell phones, IPADS, or any other mobile device that may have access to virtual communities or networks. As social media replaces old fashion ways, many healthcare providers such as hospitals are jumping on the social media wave to enhance its market potential against their competitors to have an advantage. New technological advancements have made their way to healthcare providers which are going unseen by patients and consumers. Qualified staff members and doctors are being employed; new improvements to the internal and external within hospitals are being made. Without the use of social media these aspects can be overlooked by just walking into any healthcare facility. One way of presenting these new ideas, advancements and changes is by the use of social media, to reach a wide variety of people. The way I would build my hospitals brand is simply by creating a social media app specifically for our healthcare facility. By creating this app for cell phones, IPADs, tablets and any other smart devices that may connect to a network. It would cater to patients, future patients, staff members and doctors, who they can use in the comfort of the comfort of their homes, on the go and anywhere they may need quick access or reference. According to Kemp (2015), “Unique mobile users exceeded 50% of the world’s...
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...this paper is to analyze the current position of physicians, and to establish an informed/detailed study of the trends. The research will also establish a theoretical framework of these trends, and their relatedness to the law of Demand and Supply with a focus on physicians. This review will among other things, institute recommendations. DEMAND DETERMINANTS The Law of Demand: As an initial approach, the analysis in this research paper will not be far-reaching if the concept of Demand is not critically examined. Demand has been defined in Economics as the goods and services people are willing and able to buy during a certain period of time at various prices, holding all other relevant factors constant. A simple way to explain this would be to use an everyday example of say - a café. If for instance a café increases the price of items, the quantity demanded will decrease because fewer people will be willing and able to spend their hard-earned resources on such. Conversely, if the prices of items in the café decrease, the quantity of cappuccino buyers will increase. A typical example is the after Thanksgiving discount sales popularly known as “Black Friday”. This usually results in...
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...New transportation and navigational technologies would later connect all world zones, ushering in greater global exchange, commerce, and collective learning. Humans gained control over much of the Earth. Many believe that this has had an adverse effect, but the positives greatly outweigh the negatives. The modern revolution has improved the quality of life today because of advancements in healthcare, technology, and education. The development of new healthcare improves your quality of life physically. Now citizens can live longer, “In 1700, life expectancy was 27 years, but in 2100 it is anticipated that it will be 81 years” (Text 1). This shows a direct correlation to better health. Life expectancy could be up because of improved technology, medically based like the “X-ray and stethoscope” (Text 4). In the middle of the modern revolution, these inventions were discovered and were groundbreaking. These advancements led to diseases such as “Smallpox, Diphtheria, and Polio decreasing 100%” (Text 5). This is critical since these diseases were very deadly and...
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...Healthcare Provider Websites Mich Kings Reading Area Community College HCM 311-70 Kenneth Bowman March 22, 2012 The new era of modern technology travelling at lightning speed, in just twenty-five years we’ve evolved from the days when a computer system took up an entire floor of an office building, to the evolution of the “smart” series – the iPad, iPhone, storing information in a “cloud,” etc. These new devices have made accessing technology all the more real, and instantaneous. While this may be a challenge for some, it’s heaven sent blessings for others. We’ve evolved from the pony express delivery system, to the instant messaging system. We’ve gone from landline home phone service, to utilizing wireless phone service. Without a doubt those who are hesitant to get on board, will be left behind. Technology has finally wormed its way into our healthcare system. The age of paper documentation, is rapidly dwindling, this is quite evident in large healthcare systems. Because of the expedient nature of accessing information, many companies, are now utilizing the internet as a means to tout their companies’ product and what they have to offer. Without a doubt healthcare is steadily becoming a full fledge business. As such, healthcare providers are now surging to the forefront, in an attempt to enable consumers become better advocates for themselves. Provider websites are now more user friendly. It’s to a company’s advantage to have a website that its consumer can navigate...
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...In the ever-changing world of the “world-wide web,” healthcare is in the forefront of innovative computerized management systems and the provision of excellence in quality care is dually the journey and goal to enhance patient safety. Before venturing out this journey, it is of importance to understand the ‘why’ and the “how” and “what” will come naturally in succession. The patient is the “why” clinical information transformation is the push for all care providers within the four walls of a hospital, and private and satellite physician offices. Patient safety is the shared vision why pioneers of Health Information Technology (HIT) created computerized systems such as Electronic Health Record to meet the demands of healthcare today and tomorrow. As an example, Cerner Corporation and Dell Corporation- two big giants in the IT industry- are in a continuum to enhance their products and services. In addition, these products, services, and “solutions” are the “platform” that shell the delivery of safe patient outcomes and equip multi-disciplinary clinicians to guide and drive this patient-centered care; best practice and evidenced-care medicine is now the expected and standard of care for what is right for the patient. Furthermore, the present millennial generation drives or is driven by the “cloud’ world and the product is fast and smart, safe and secure, information gathering and sharing that is access anytime and anywhere. For example, a mobile device- IPhone- allows...
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...Apple Strategic Analysis Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Starting off as Apple Computers, Apple Inc. became the top designer for consumer electronics, computer software, and personal computers. Their flagship devices include the Mac line of computers, the iPod music player, iPhone smartphone and the iPad tablet computer. They have also created the OS X and iOS operating systems, the iTunes media portal, Safari web browser, and the creativity and production suites iLife and iWork. With all of these solid, well-engineered ideas, Apple has established itself as the leader in the electronics world by creating simple, powerful, and high-quality technological solutions for consumers. On September 18, 2012, Apple stock broke through long-standing resistance levels of $680.0 and hit a new high of $702.33 per share. In order to reinforce Apple’s position as market leader in the consumer electronics industry, Steve Jobs and team designed the powerful iPhone 4S in 2011, causing the stock price’s upwards trend in anticipation for the iPhone 5, setting the stage for achieving the milestone. However, things started to take a turn for the worse last year, after the release of the iPhone 5, leaving consumers terribly disappointed by the quality and lack of innovation of the new model. Many blamed it on the death of Steve Jobs in October the year before, as he was the pedantic mastermind behind Apple, at times an almost obsessive micro-manager whose...
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...Healthcare Technology Mobile Computing and Social Networking Student Name Institutional Affiliation. Healthcare Technology Mobile Computing and Social Networking Mobile computing has intensely transformed the ways by which access and sharing of information is conducted. Wireless networking has played a major role in facilitating mobile computing. Healthcare management is just one of the professions that has been impacted greatly on by mobile computing. Patients can now monitor important signs in their bodies pertaining to some illnesses. For example: blood pressure, glucose levels, etc. without having to periodically visit a doctor's office or hospital. There are devices such as the Withings Blood Pressure Monitor that works with an iPhone, iPod Touch, or iPad to record, track, and graph a patient's blood pressure. Other devices that can measure aspects such as levels of oxygen, heart rate, blood glucose levels among others and are compatible with the iPhone in terms of usage by sending the outcome to the server. Medical practitioners are then able to get access to the data on the server. The American College of Gastroenterology, indicates that social networking platforms such as Facebook, Twitter, and YouTube are used as vital resources that can deliver and receive health data. Patients and caregivers are resorting to online connectivity and sharing of their experience with other people who have similar medical issues. Therefore, patients should take advantage of the...
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...Once someone emails or sends an IM to an legit email it is received instantly. Social media is a big part of everyone’s life, from young to old. We have also been introduced to web cams. With web cams and the internet we can actually communicate and see the person we’re talking to. People can use Skype or ooVoo to see someone who is 200,000 miles across the world. The internet is now taking the place of mail, magazines, and newspapers. Overall the internet has become essential to almost everyone’s daily life. Furthermore, the Internet has impacted and will continue to impact education and health related fields. The invention of iPods, smartphones, tablets, iPads, and e-readers, has made it easier and convenient for students. Students can now buy books offline, and look up information very quickly, all at their fingertips. School systems are also putting iPads and tablets in classrooms. They may read from them or even do math work on them. These items are also very convenient to those who work in the health field. There are a plethora of apps that would help healthcare workers throughout their day by learning new information or refreshing information they already know. The healthcare workers may also need to research a disease or disorder, and having a tablet...
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...reimbursement and recordkeeping have become along to play such an important role within the medical field. For instance, there are some emerging trends that the video addresses regarding the healthcare consumer, which is the emergence of patient portals that consists of a virtually tool patients can use to become more adknowledge in their respective healthcare plans. This particular patient-portal serves as a way for the patient to track their test results, follow treatment directions, and keep up with their doctors online via these portals. Moreover, Eric Dishman and three more experts from GE healthcare, which consists of an online health exchange that has the potential to benefit every aspect of healthcare from the patient, to the physician or provider, to the respective expenses (Channelintel, 2013). In addition, consumers has also found a way to get health information (blogs, tele-medicine, new researches and evidences) by surfing on the web, which is frequently known as self-diagnosis and self-treating. Through this video I could understand more the power of technology and how it has become an important tool not only in the healthcare field but in each individual nowadays. There are definitely some emerging trends that are becoming more and more common in today's world. For instance, healthcare consumers, which include virtually all of a community's population, are more frequently self-diagnosing and self-treating today. This is owed to the abundance of readily available information...
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...roles of speech-language pathologists seem to be shifting and expanding as the 21st century presents society with continuous technological transformations, rising costs of healthcare services, increasing demand for services as the population ages, rising numbers of Autism diagnoses, and the growing diversity of the United States population. Thus, the role of speech-language pathologists within a healthcare setting will depend upon several factors and new models of service delivery will likely be necessary to achieve client success within the ever-changing society of the 21st century. The increasing costs of healthcare services not only affects where speech-language pathologists provide treatment, but also who can receive treatment....
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...It is often said, “Necessity is the mother of invention”. The necessity may arise from world events, legislation, economic circumstances, and sometimes a combination of all these things. The “inventions” that stem from these necessities do not end once the original need is met. They continue to gain momentum and often change the world, as we know it. The entities that make up the Vanderbilt Hospital system are examples of this necessity driven innovation. In 1928, the first Pediatrics wing was created at Vanderbilt hospital. At the apex of the Second World War, the South was a more agrarian culture that relied on the harvesting of crops to provide food for their families. Due to the amount of nitrates provided in the fertilizer used to assist in crop growth, a disorder known as Methemoglobinemia or Blue Baby Syndrome developed in children. According to Zieve, (2014), “Methemoglobinemia is a blood disorder in which abnormal amounts of methemoglobin—a form of hemoglobin—is produced.” This disorder caused the babies' skin to have a blue pallor caused by the lack of bonded oxygenated blood in their circulation. This condition was treatable by administering supplemental oxygen and methylene blue. This was not the only Blue Baby Syndrome that had occurred in the South. Dr. Helen Taussig, who was appointed head of the Children’s Heart Clinic at John Hopkins Hospital's pediatric unit in 1930, had also encountered a case of “blue baby” syndrome during this same time (“Changing the Face...
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...there was inequitable access to medical care in rural America” is sought to levy for federal funding to create telemedicine projects for electronic health visit (e-Visit) that has since then becomes the understanding of telemedicine for health care information and services offered over the internet for electronic medical record (EMR) that enable the online processing of patients information for health services as to the alternative of going to doctor office for patient intake . Therefore, telemedicine is the remote use of telecommunication for a virtual visit. Although telemedicine eliminates face-to-face for physical contact, however , the engineering for telemedicine for consultation include “videotelephony” such as iPhone or iPad and “videoconferencing” such as a laptop or a personal computer with webcam applications and other specialized health devices with “robotic operation” etc. According to the America Telemedicine Association (2013), “telemedicine is the use of medical information exchanged from one site to another via electronic communications to improve a patient’s clinical health status....
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...Article Critique 5 Jennifer Witkowski Cabarrus College of Health Sciences NSG 403 Article Critique 5 Challenges and benefits in a mobile medical world, written by Anne Meneghetti, M.D. discusses the growing trends in healthcare of bringing your own mobile device to work. This article points out the advantages and disadvantages of mobile devices in private practices as well as the hospital setting. The targeted audience is primarily physicians, but can be adapted for any discipline in healthcare. The purpose of the article is to encourage healthcare practitioners to bring their mobile devices to work, to increase the information at their fingertips, to save time, to increase face time with their patients, and to increase their efficiency, all while increasing patient satisfaction. The author also suggests guidelines for institutions on acceptable usage and security of information when using a mobile device. The author seems biased toward Apple products, as she references them frequently, but also offers the other popular platforms of operating systems and devices. Dr. Meneghetti has thoughtfully covered guidelines for BYOD that foster mobile device usage while considering the security of protected patient information. The article is written in a clear and concise manner that is easily understood, and adaptable to the nursing world. The information is insightful and informative, and encourages institutions to consider allowing employees to bring their own portable...
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