...Mobile Internet User Behavior 1 Situation Analysis of Mobile Internet User Behavior of the Six Mobile Operators: A Case in Bangladesh 1 Dr. Md. Mahfuz Ashraf, 2Najmul Hasan, 3Tonmoy Kumar Poddar 1 Director & Assistant Professor, Department of MIS, University of Dhaka 2 Student, Department of MIS, University of Dhaka 3 Student, Department of MIS, University of Dhaka Mobile Internet User Behavior Abstract 2 This study discloses mobile internet user behavior towards telecommunication operators. People in Bangladesh are becoming more familiar in using internet than previous. People in various occupations and income levels are using internet intensively for their occupational purpose and personal purpose as well. There are six mobile operators providing different internet facilities which make easy access to internet to mobile users in Bangladesh. Both primary and secondary data were used and data were collected from respondents by means of a survey method, using self-administered questionnaires distributed to the respondents at the study area irrespective of respondents’ socio-demographic characteristics. Easy access of the operate the internet, Price of the line rent of the internet, Usages of mobile internet in various purposes, advantages of usages, trust of using internet are the major concerns of this investigative study. We explore the implications of these findings and suggest actions to companies for further improvement in this arena. Keywords: User...
Words: 5375 - Pages: 22
...human civilization people use many ways to communicate with each other & those ways of communication were changed or updated time to time because of new innovation & demand. The power of telephony is forging a new enterprise culture, from banking to agriculture to health care. The opportunities that lie in the telecom industry seem endless & lucrative due to the continuous innovation & growing demand for mobile telephony. Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with. In this paper we have analyzed the mobile telecom industry of Bangladesh on the basis of Porter’s five forces model. Here we also show the historical background of Bangladeshi telecommunication sector, the key points of bargaining of suppliers & customers, impact of internet on telecommunication sector, impact of internet on annual growth of the mobile operators, problems of telecommunication sector in Bangladesh, future prospects of telecommunication sector & so on. Here we have also analyzed the competitive strategy of the mobile operators. Very much like...
Words: 9332 - Pages: 38
...IMPLEMENTATION OF MOBILE BANKING SYSTEM IN BANGLADESH THROUGH RURAL PEOPLE A study on Mobile banking and Dutch-Bangla Bank Limited For the partial fulfillment of the course ‘Research Methodology’. Code: MGT-411 Under supervision of: Md. Shahidul Islam Fakir Assistant Professor Department of Management Studies Jagannath University, Dhaka Prepared by: Md. Rajiul Alam ID: 06671740 BBA 4th year, 2nd semester Department of Management Studies Jagannath University, Dhaka Publisher: Department of Management Studies. Jagannath University, Dhaka Date of publication: 12/07/2012 Executive summary Banking can simply be expressed as the business of keeping, lending, exchanging and issuing money. The Mobile phone has started a new dimension for transaction and banking system. We call this system as Mobile Banking System. Mobile Banking System ensures the use of the cell phone in several types of banking transactions. I want to understand the current situation of mobile banking system in Bangladesh and also want to share this knowledge with others. This report will help its reader to understand the mobile banking system and its future in Bangladesh specially through the rural people, and to understand how to overcome the problems of mobile banking system through rural people in Bangladesh. Objectives of the study: 1. To prepare a formal study on Mobile Banking System...
Words: 3904 - Pages: 16
...University of Liberal Arts Bangladesh Assignment on Social Media Marketing Course Code: MBA - 502 Course Title: Marketing Management Prepared by: Group - 05 Name of the Group Members’: Ferdowsi Ara ID: 122-051-062 Ayesha Akter ID: 121-051-025 Shagufta Momriz ID: 123-051-024 Kaosar Mahmud ID: 123-051-013 Jannaten Nigar Nayela ID: 122-051-057 18 November 2013 Table of Content Content | Page # | Introduction | 01 | Digital Marketing | 01 | Advantages and Disadvantages of Digital Marketing | 01 | Mobile Marketing – a type of digital marketing | 02 | Advantages and Disadvantages of Mobile Marketing | 02 | Digital Marketing vs. Mobile Marketing | 03 | Choosing Best Option – Digital or Mobile Marketing | 03 | Digital and Mobile Marketing in Bangladesh | 03 | Future Prospects of Digital and Mobile Marketing | 04 | Conclusion | 05 | References | 06 | Introduction Now-a-days marketing practices have been shifted from traditional media to digital media due to the remarkable rise in the field of social media. Present and prospective customers are now smarter than past, they are now become more aware, communicate and respond faster and their choices are now become more personalized. One of the major shortcomings of the traditional form of marketing is that, the marketers wouldn’t be able to know how many people saw or heard about their products or services. But with the blessings of digital media marketing they are now able to know the...
Words: 1667 - Pages: 7
...Richard Frenkiel invented mobile phone at first, people could only make and receive call with that and it was mentioned as an unbelievable invention at that time. But they didn’t know that more surprising things were waiting for them. People became more surprised Internet was spreading all over the world with its mobility power and its popularity. For this consequence mobile phone Internet started its journey in Bangladesh at September when they found many unbelievable items in their cellular mobile phone and one of those items was mobile phone internet. Mobile phone met with Internet at 1999. From then mobile phone 1999 with the hand of one private mobile phone company named Grameen Phone. Now all the cellular mobile phone companies are providing their subscriber Internet service through mobile phone. This seminar paper is based on about the user satisfaction of mobile phone Internet in Bangladesh. The objectives of this paper are to identify the current picture of this sector, problems and solutions. After having fundamental ideas about mobile phone Internet, we met with the related people of every mobile phone company for collecting data about their companies. But some obstacles hampered the project activities. In many cases officials and employees were not co operative because of their restrictions; there were lack of time and money. However, a survey was made among some people in Sylhet about customer satisfactions of using Internet through mobile phone. From that survey we...
Words: 7709 - Pages: 31
...Study: 3 Scope of the study: 3 Limitation: 3 Chapter 2: 4 Industry Brief 4 Chapter 3: 6 Industry Analysis 6 Current Market Size 6 Current Mobile Phone Subscribers 7 Growth Rate 8 Scope of competitive rivalry 8 Nature and pace of technological change 9 Porter five forces analysis: 9 Strategic Group Mapping 14 Forces Are at Work to Change Industry Conditions 15 Strategic Moves that Rivals Likely to Make Next 18 Key Factors for Competitive Success 19 Industry Attractiveness 21 Findings & Recommendation 23 Conclusion 24 Chapter 1 Introduction: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors...
Words: 6388 - Pages: 26
...Received the Cellular license from the Ministry of Posts and Telecommunications, Bangladesh government. March 26, 1997: Grameen Phone launched its service on the Independence day. December 1998: Launched the GP-GP service. September 1999: Launched a unique billing system, EASY which is the Prepaid service. The shareholders Grammen Phone has equity of 55 USD. It is divides among four partners of which Telenor is major. The equity structure of Grameen Phone is as below: [pic] Telenor: It is the state owned telecommunications company in Norway, a country with one of the highest mobile phone densities in the world. Telenor is using the expertise it has gained in its home and international markets and putting it to use in an emerging market such as Bangladesh. Grameen Telecom: It is a non-profit company registered as per the laws of Bangladesh for attaining certain social objectives. Marubeni Corporation: It is one of the leading Japanese trading companies. Gonofone Development Corporation: It was established in New York in the early 1994 for the sole purpose of organizing Grameen Phone. The major lenders are International Finance Corporation, Commonwealth Development Corporation, Asian Development Bank and NORAD. It has given Grameen Phone loan of 50 USD. It also has preferred shareholders of USD 5 million. Industry analysis General environment Macro-economic: Grameen phone is doing business across the nation. So macro-economic variables like purchasing...
Words: 1263 - Pages: 6
...SWOT Analysis of Grameenphone Ltd. Introduction Grameenphone widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24 hour call centre to support its subscribers. GP aims to provide the best possible technical quality, customer service, and coverage also in the rural areas at the most favorable prices, to as many customer possible in Bangladesh. GrameenPhone is also the leading Cellular Net Provider in Bangladesh. GrameenPhone main competitors are Banglalink, Robi, Airtell, Citycell & Teletalk. One of the strongest sides of GrameenPhone is its customer‟s service and relationship. With big power comes big responsibility. Just like all other large corporation, Grameenphone also have some weakness and have to face some challenges. In the present highly competitive telecommunication market in Bangladesh there is no way to overlook a simple fraction of problem. From the SWOT analysis we are trying to measure the company‟s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats. Methodology and...
Words: 5697 - Pages: 23
...1.INTRODUCTION History of the telecommunication Industry in Bangladesh: In a highly populated country like Bangladesh, telecommunication can play a vital role to boost the economy and social level of people. The introduction of cellular phones has dramatically changed the lives of businesses and individuals. As there is a growing trend of workers turning from farming to other occupations, the need for mobiles is increasing among the thousands of impoverished villages. The overall efficiency of other business has increased as an aftermath of the government's decision of deregulating the telecommunications sector, which until the late 1980s had been a state monopoly. Privatization of the telecommunications sector began in 1989, when Sheba and BRTA were awarded 25-year licenses to install and operate fixed-wire lines and wireless services in rural areas. The same year, Pacific Telecom Bangladesh got the government's permission to launch the country's first cellular phone and paging service sold under brand name CityCell in collaboration with a Hong Kong-based company. The company targeted only the higher class of the society. During that time price of mobile was above Tk 50,000/=. Naturally, the growth of the industry was too slow. CityCell had a virtual monopoly until 1996, when the government gave licenses to three more companies to operate cell phones in Bangladesh. So, the government decided to bring more companies in the market and break the monopoly.After careful...
Words: 6398 - Pages: 26
...Assignment Topic Communication system and Technological advancement of Teletalk Company Bangladesh. 2 Premier University Department of Busin ess Admin istration Course name Management Information System Course Cod e CIS- 351 Prepa red fo r Mr. Rajib Datta Lecturer, Department of Business Administration Premier University Chittagong Prepared by ID Semester 0714111957 5th 0714111971 0714111954 0714111980 0714111964 0714111973 0714111955 5th 5th 5th 5th 5th 5th Name Md. Nasir Uddin Hossain Md. Zeaul hoque Mithu Chandra Kuri Md. Akhtaruz Zaman Md. Abu Naser Bhuiyan Prabir Kumar das Sujan Krishna das section C C C C C C C SUBMISSION DATE: 4th February 2010 3 Date: Thursday, 4th February Mr. Rajib datta. Instructor, Management information system. Premier University, Chittagong. Dear Sir, Here is the report that we have prepared on the chapters you assigned us for the successful completion of this course. We have taken this assignment as an opportunity to reflect to our learning of the Communication and technological advancement of the telecommunication. Although we have tried our level best to adhere to your teachings. We realize that, our report may not be flawless. We hope that you would be kind enough to remark on its strengths and weaknesses, so that we will be able to make more adequate reports in the near future. We are looking forward to make the optimal use of the knowledge. We have already learned numerous information from this project. Once again...
Words: 8140 - Pages: 33
...Mobile Banking “Banking in Your Hand” 11/24/2013 Department of Management Information Systems University of Dhaka Dhaka 1000, Bangladesh An Assignment on “Mobile Banking” Prepared by: ID: 05-036 ID: 05-048 ID: 05-053 ID: 05-054 ID: 05-067 Md. Khalilur Rahman Ashik Ahmed Md. Taijul Islam Jowel Sarker Md. Nurul Amin Prepared for: Mr. Ariful Islam Apu Lecturer Department of Management Information Systems University of Dhaka Page 2 of 26 Executive Summary Importance of banking system in a country is increasing day by day. It is quite impossible for any country to develop in industrial and commercial sector without sound banking system in modern economic era. Mobile Banking is one of the significant functions of the bank. It plays a vital role in overall economy of the country. Bank collects information from numerous sources relating to cost and revenue from Customer Management. Globalization of national economies has given a boost to international trade. The seller and the buyer in an international trading transaction must agree for a product or its quality, price etc. enter into a sales contract, spelling out precisely shipping and delivery details, terms of payment, required documentation and other related issues including dispute settlement procedure and legal framework available. The major objectives of my report is to describe the Mobile banking system of our country, measurement the employee behavior and performance, determine the wide range of services, and evaluate...
Words: 8269 - Pages: 34
...industry & its Marketing Strategies Executive Summary In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services in operation have subsequently grown exponentially...
Words: 11409 - Pages: 46
...human resource and Capital goods, information technology etc. Firms products and services Grameenphone claims itself pioneer in providing world class telecommunication service in Bangladesh with innovative product and services while providing superior customer experience. Grameenphone serves different types of products and services depending on the categorization of its customer. There are special packages for B2C and B2B customer separately. For B2C customers its services can be categorized into two type of subscription. Those are pre-paid subscription and postpaid subscription. Again prepaid subscription can be subdivided into three plans. Smile (mobile to mobile connectivity within Bangladesh): This is the primary package of Grameenphone targeting the economy class segment of the market. The package was designed to suit middle and low income consumer in the market. For instance: Farmer, student, housewives etc. This package features great start up offer to a new subscriber, low call rates, special discount offer entitled as Thank you bonus, special call rate for three friend & family numbers and other facilities. This is very easy to use by the lower education level customers because it has an easy recharge and balance transfer quality. Smile PSTN (nationwide and international mobile and land line connectivity): This package also contains the same attributes of Smile but it also has some elaborated leverage of...
Words: 2011 - Pages: 9
...TeleTalk (Bengali: টেলিটক) (Teletalk Bangladesh Ltd) is a GSM based state-owned mobile phone company in Bangladesh. TeleTalk started operating on 29 December, 2004. Teletalk Bangladesh Limited is a public limited company, registered under the Registrar of the Joint stock companies of Bangladesh. Teletalk is the only operator in Bangladesh (Owner: 100% Bangladesh Government) with 100% native technical and engineering human resource base. Teletalk is the first operator in the country that gave BTTB (now BTCL) incoming facility to its subscribers. The website of Teletalk Bangladesh Ltd is www.teletalk.com.bd . The mission statement of Tele Talk is "Desher Taka Deshey Rakhun" ("Keep your Money in your Country") TeleTalk is the 6th largest mobile phone operator in Bangladesh with with a market share of 2%. (according to the BTRC data as at 31 March 2010) Teletalk Bangladesh limited was established keeping a specific role in mind. Teletalk has forged ahead and strengthened its path over the years and achieved some feats truly to be proud of, as the only Bangladeshi mobile operator and the only operator with 100% native technical and engineering human resource base, Teletalk thrives to become the true people’s phone – “Amader Phone”. Mission & Vision: To innovate and constantly find new ways to enhance our services to our customer’s current needs and desires for the future. Our vision is to know our customers and meet their needs better than any one else. Basic objectives...
Words: 2230 - Pages: 9
...EXECUTIVE SUMMARY: The overall approach of the report is a descriptive one as it goes into the depth of financial performance of grameenphone limited. Grameenphone limited widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 29.32 million subscribers (as of December31, 2010).To prepare this analytical report both primary and secondary data were used. Among the sources,data mainly collectedfrom the published annual report of grameenphone and web site of grameenphone. I have constructed this report under five chapters these are given below. The First part, of this report deals with Introduction, objective, methodology, and limitations of the report. In order to understand the financial performance of grameenphone on which the report is carried on. In the Second part, communicate over all Telecommunication industry of Bangladeshand This chapter also tries to show future prospect of telecommunication industry in Bangladesh .which helps to find the current situation of telecommunication industry in SAARC countriesand also gives an idea regarding the Current scenario of the mobile phone operator and the market share analysis of the Telco companies exist in Bangladesh. The Third part includes Company profile of Grameenphone. A brief narration of the organizations given on whichI selected for my report.These includes Company Facts, business description, object of company, achievements, company structure, product and services of grameenphone...
Words: 11188 - Pages: 45
