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ALDAR PARTNERSHIP PROGRAMME

“Aldar Corporate”

“Building the Nation”

THE PARTNERSHIP PROGRAMME

• •

Aldar brings you the possibility to become an exclusive partner of “Aldar Corporate”. Partnering with Aldar provides an exceptional opportunity to strengthen and increase your company’s visibility and awareness as well as and reinforce its recognition among thousands of people. The Partnership of Aldar is part of Aldar’s strategic Partnership Programme, the first of its type in the UAE. This programme is beyond a traditional Partnership and takes branding to a deeper level of holistic sponsorship and business integration. It is a combination of business generation opportunities, innovative branding, communication and promotions. IMG is the exclusive marketing and sales agency of this programme.





GENERAL INFORMATION

Aldar’s Description The Emirate’s premier real estate development, management and investment company. Aldar’sVision Help develop Abu Dhabi into an international business market and tourist destination by establishing Abu Dhabi as the UAE’s most dynamic forward-thinking real estate market by creating unique and prestigious developments that can be used as a benchmark of quality, whilst adhering to the cultural and natural heritage of the city. Aldar’s Portfolio of Projects and Properties • Aldar owns over 50 million square metres of land in strategic locations through the Emirate • Diverse development portfolio of residential, office, retail and entertainment projects • The current property portfolio includes major developments and re-developments within the Emirate of Abu Dhabi. • The projects included in Aldar strategic Partnership Programme are those that will be finished before Q2 2011: • Ferrari World Abu Dhabi • Yas Links Golf Course • Al Raha Beach (Al Zeina, Al Bandar, Al Muneera) • The Yas Hotel • Aldar Academies (The Pearl, Al Yasmina, Al Muna) • Motor World Note. For more information about each project as well as specific partnership packages for each unit/project please enter aldar.com

BENEFITS

Communication

Other

Branding

Specific Benefits
Units Access

Business Generation Opportunities

Events

Hospitality

COMMUNICATION & PROMOTION

Collateral Material • Partner’s logo will appear in agreed positions (partners section) on selected corporate brochures. • One Institutional Advertising per year in one National Newspaper where Aldar will thank the contribution of its partners Note:To be approved by Aldar Direct Marketing The Partner will have the right to send (through Aldar) informative or promotional e-mails to a sample of Aldar’s Employees and Database. (To be filtered and segmented depending on the nature of each sponsor) Notes All e-mails will include the options OPT-IN / OPT-OUT Content to be approved by Aldar Promotional Corner Sampling Aldar Partners will have the right to have a promotional tent on-site (HQ) in order to deliver promotional material, showcase their products etc. Notes: Products on display to be approved by Aldar Set Up and Location to be approved by Aldar

COMMUNICATION & PROMOTION

Online Survey The Partner will have the right to carry out an online survey among a sample of Aldar employees in order to better understand their needs. The Survey will include a minimum of 5 questions suggested by Aldar. Notes: Content to be approved by Aldar Privacy of the results outcome to be respected

Online Benefits • Sponsor’s logolink and visibility on Aldar’sWebsite: • Sponsor’s Logo / Text – Aldar Newsletters • Moreover, the Sponsor will have the right to use Aldar’s Mark and Logo on its ownWebpage (to be approved by Aldar) Note: Logo / Logo link location to be decided by Aldar branding team

BRANDING

Outdoor Advertising The Partner will have the first right of refusal to get outdoor advertising space onYas Island

ACCESS

Free Use of Meeting Rooms The Partner will have the right to use Aldar Meeting Rooms for its own meetings and purposes Notes: Aldar to decide what Meeting Room Subject to Meeting Rooms Availability To be booked 2 weeks in advance

HOSPITALITY

Discount on Yas Island Hotel In order to make their key guests live an even more exclusive experience, the Partner will get a discount at the 5-star Yas Island Hotel Notes Discounts applicable on different days (Max. two nights per day) Discounts not applicable during F1Week and Major Events Paddock Club A limited number of the Partners’ Guests will have access to Aldar’s Paddock Club during the 3 days of the F1 Abu Dhabi GP

.

EVENTS

Events Sponsored by Aldar The Partner will have the right to give away flyers / promotional material in a couple of events Sponsored by Aldar (events to be approved by Aldar) ) (ie:TouristTrade Fairs, Real Estate Fairs, etc.) Note: When not conflicting with other event Sponsors Events hosted in Aldar Assets and owned by Aldar The Partner will have the first right of refusal to become a Partner of any event owned by Aldar. Note: Unit Partners have priority

UNITS

Aldar Partner’s will have the following benefits in the following units: •Yas Links Golf Course •Ferrari World Abu Dhabi (FWAD) •The Yas Hotel •Al Raha Beach (Al Zeina, Al Bandar, Al Muneera) Benefits: •On-site Surveys •Free Tickets : •Green Fees, Days Marina Berths, Ferrari World Abu Dhabi Entrees, Ferrari World Abu Dhabi “Winner Circle” Package, The Yas Hotel Nights •Free Use of Area •Golf Course, Ferrari World Abu Dhabi, Meeting Room Yas Hotel

OTHER

Exclusivity Category / Product Exclusivity (within Aldar Corporate) Designation “CATEGORY” Partner/Supplier of Aldar Use of Aldar Mark & Logo Right to use Aldar’s Mark & Logo on (to be approved by Aldar) – Partner’s Products – Partner’s Displays / Points of Sales – Partners' Marketing and Communication Campaigns and Material – Partner's Promotional Campaigns – Partner’sWeb Site

OTHER

First right of Refusal for Future Projects The Partner will be given the first right of refusal to participate in any other Aldar’s project. Note: Aldar Partners have priority over Unit „s Partners First Right of Renewal The Partner will be given the first right of renewal once the deal expires. Aldar Partners’ Annual Convention Aldar will organize one convention per year in order to give their Partners the opportunity to meet and network. Press Announcement A press conference / announcement will be organized / released in order to announce the deal between Aldar and the Partner. Feedback Report Every year the Partner will get a report with the following information: Partnership Summary, Key Facts per action and Pictures.

SPECIFIC BENEFITS AND BUSINESS GENERATION OPPORTUNITIES

Specific Benefits and Business Generation Opportunities will be discussed and negotiated case by case and are NOT included in the fee presented in this document.

KEY NOTES




Specific benefits & business generation to be discussed and negotiated case by case (not included in the fee)
Duration • Partner: 3-5 Years • Supplier : 1-2 Years Activation Costs not included in the Fee Aldar will assist the Partner in generating ideas on how to leverage the partnership investment Partner vs. Supplier • There are two categories of sponsorship: Partner & Supplier • See next pages for more information about the differences between Partners and Suppliers

• • •

• Aldar reserves the right to change any of the partnership benefits and prices during the negotiation process.

PARTNER VS. SUPPLIER

Please note that the numbers presented in the following pages are approximated and subject to change Right or Benefit
Collateral Material COMMUNICATION & PROMOTION Direct Marketing Sampling / Display / Booth Online Survey Online Benefits BRANDING Outdoor Branding ACCESS Free Use of Meeting Room HOSPITALITY Discount on The Yas Hotel

PARTNER
1 Institutional Advertising 2 cm2 Logo on brochures + Brief Description 6 E-Mails / Year (Max 1 E-Mail / month) 3m2 6 days/year ( max 1day/month) 2 Surveys / year 2 cm2 Logo link 2 Newsletter/year First Right of Refusal 2 days/year 15% Discount on The Yas Hotel (Max. 100 Nights)

SUPPLIER x 3 E-Mails / Year (Max 1 E-Mail / month) 3m2 3 days/year ( max 1day/month) x 1 cm2 Logo link x x 1 day/year 10% Discount on The Yas Hotel (Max.50Nights) x

Paddock Club

4 guests / day

PARTNER VS. SUPPLIER

Please note that the numbers presented in the following pages are approximated and subject to change Right or Benefit
EVENTS Opening Event (TBC) Event Partnered by Aldar Other Events On Site Surveys

PARTNER
TBC Max. 2 Events / Year √ 1 Survey/year 50 Green Fees 100 FWAD Entrees 30 FWAD “Winner Circle” Package* 40 Nights Yas Hotel 1 Day Golf Couse 1 day FWAD 2 Days Meeting Room Yas Hotel

SUPPLIER
TBC X √ 1 Survey / year 25 Green Fees 50 FWAD Entrees 15 FWAD “Winner Circle” Package* 20 Nights Yas Hotel 1/2 Day Golf Couse 1/2 day FWAD 1 Days Meeting Room Yas Hotel

UNITS Yas Links Golf Course Ferrari World Abu Dhabi The Yas Hotel Al Raha Beach

Free Tickets

Free Use of Area

* It includes: • VIP Annual Pass • Admission for VIP Lounge • Merchandising and F&B with % off • Special seating areas at restaurants • Special events

PARTNER VS. SUPPLIER

Please note that the numbers presented in the following pages are approximated and subject to change Right or Benefit
Exclusivity Designation Use of Aldar Mark & Logo OTHER First Right of Refusal First Right of Renewal Aldar Partner’s Annual Convention Press Announcement Feedback Report

PARTNER
√ √ √ √ √ 5 Guests √ √

SUPPLIER
√ √ x √ √ 2 Guests x x

NEXT STEPS

• If you are interested in getting more information please fill in the Expression of Interest Form • If you are interested in sending a proposal, please fill in the Proposal Submission Form •You can download both forms and get more information by entering aldar.com or by contacting: • ZeinaVellotti (from Aldar) – aldarpartnership@aldar.com ; +971 26964631 • Franck Guignery (from IMG) – franck.guignery@imgworld.com;+971 44088388

Disclaimer
• The information contained in this brochure is for general information purposes only and is subject to change. The information and illustrations displayed in this brochure should not be relied upon as being a statement or representation of fact nor form part of any legally binding offer or contract between us and you. Aldar Properties PJSC, together with its employees and agents, (ALDAR) does not make any representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the brochure or the information, products, services, or illustrations contained in the brochure for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will ALDAR be liable for any act done or omission made in reliance on the information in this brochure and any consequential loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits arising out of, or in connection with, the use of the information in this brochure. Through this brochure you are able to contact other businesses which are not under the control of ALDAR. ALDAR has no control over the nature, content and availability of the information supplied by those businesses. The inclusion of any information from those businesses does not necessarily imply a recommendation or endorse the views expressed within them. You should obtain independent legal and financial advice before taking any action in relation to the information contained in this brochure.









Thank You!

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