MEDWAY SCHOOL OF ENGINEERING

Programme: Msc. Information Technology Management for Business
Course: Knowledge Management and Exploitation
Course Tutor: Dr. A.A.F. Al-Shawabkeh

Topic
Using Data Mining and Knowledge Management to Improve Business Performance

By Nurudeen Babatunde Lawal
000620744

Table of Contents
Content Page No.
Table of Contents 2
List of Figures 3
Abstract 4
Chapter One 5 1.1 Overview of Business 5 1.2 Nature of Business 5 1.3 Business Challenges 6 Chapter Two 2.1 Knowledge and Knowledge Management 8 2.1.1 Knowledge 8 2.1.2 Knowledge management 9 2.1.3 Knowledge Management Process 9 2.1.4 Knowledge Discovery from Database 10 2.2 Data Mining 12 2.2.1 Data Mining Tasks in Knowledge Management 12 2.2.2 Data Mining and Knowledge Management in Business 14 Chapter Three 17 3.1 Implementation Challenges of KM in Business 17 3.2 Limitations of Data Mining Applications 18 3.3 Conclusion 18 References 19
List of Figures
Figure No. Description Page No.
Figure 1 Forms of Knowledge Organisation 8
Figure 2 Integration of KM Technologies with KM Process Cycle 10
Figure 3 DM and KDD Process 11
Figure 4 Intersection of DM and KM 14

Abstract
In recent years, there have been a lot of approaches employed by organisation to satisfy their customers and gain competitive advantage, continuous development of information system applications is also changing the ways in which businesses are conducted. From scanning barcodes at point of sale (PoS) to shopping on the web, businesses are generating large volume of data about products