...Q1. How can social media such as LinkedIn, Facebook, and Twitter be used to improve knowledge sharing, build social capital, support innovation, and aid problem solving in one of the following context - - A multinational corporation - Small business networks in Australia or your home country - Networks of community based Not for Profit organisations in Australia or your home country Discuss the associated risks and benefits for this context Table of Contents Introduction 4 Building Social Capital 5 Improving Knowledge Sharing 6 Aid Problem Solving 7 Supporting Innovation 8 Risks of Social Media 9 Conclusion 10 References 11 Introduction This essay examines how social media can be used to assist multinational organisations through enhancement of knowledge assets and social capital. Social media is an accessible and influential tool that can be used by organisations to cultivate and improve abilities to learn and share new knowledge. This knowledge can be used to solve problems through the effective usage of social media. Social networking has caused a fundamental and transformational shift in the way that people are connecting, knowledge is being shared and information is flowing However, as the information is communicated via the internet, risk of miscommunication and loss of vital information may happen. With proper management of knowledge sharing through social media, the organisation can provide excellent services and products to...
Words: 3073 - Pages: 13
...location that aresuitable for the business. The location that Uniqcloth will open the business is at the new upcoming mall besides the Imperial Mall. We choose that location is because it is a new mall and the location of the mall is in the central of Miri. Miri is a growing town and most consumers in Miri will concentrate around the area as it is the biggest commercial area in Miri. It shows that the area has a high customer turnover rate and it is close to most housing areas in Miri. Convenience of public transportation allows easy access to customers as buses and taxis are widely available. The mall itself should have an adequate parking lot to accommodate an amount of people to park there. So it is easy for the consumer to go there as they have a parking lot for their customers. Listing down all the factors, it is edible that uniqcloth choose the new mall besides Imperial as its store location. As unicloth is a sole proprietor, the company’s management operations are more centralized. A simple organization chart with detailed job description is panned out. A store supervisor will be assisting the store’s employees in the day to day tasks. The Store manager is in charge of daily operations which include human resource duties, sales, budgeting, financing, inventory and other related managerial commands. Unicloth will be utilising an information system which will ease transactions, inventory check lists, ordering systems and many more to enhance its efficiency in managing the...
Words: 466 - Pages: 2
...crowdsourcing has become an increasingly popular choice for individuals as well as businesses for its efficiency and effectiveness in fulfilling specified requests. It is often employed to gain a competitive edge in the evermore fierce business environment. 1.1 Target Market Crowdsourcing has no particular target market as the concept itself builds upon accreted public input from all relevant sources (Enrique E.A. 2012). The websites designed utilising this concept aims to captivate a large pool of personnel with differing skills sets, commonly referred to as solvers, to provide solutions to those who desire particular skills for their problem, called the seekers. Common value propositions: For seekers: • Efficient and effective completion of specified tasks. • Employment on a ‘need’ basis for cost savings. • Vast skills pool to find the most suitable candidates for the job. • ‘Open Innovation’ (Chesbrough, H. 2003). For solvers: • Vast job opportunities. • Specified workload and financial reward. • Flexibility of working hours and location. • Gain experience in various fields of work according to own preference. 1.2 Crowdsourcing Platforms Analysis Platform Website Specific Value Propositions Mechanical Turk Seekers – Individuals and companies seeking extensive labour. • Opportunities open to the general public as jobs focus on the division of labour for simple tasks requiring minimal innovation or technicality. • Fixed payment, easy to calculate based on ‘HITS’ (Amazon...
Words: 1997 - Pages: 8
...for users. To fit well into the targeted market’s lifestyles, the product is packaged into a snap and squeeze package, which fits well in one hand. To understand the strengths, weaknesses, opportunities and challenges that Capilano Honey Shotz faces, a SWOT analysis is indicated below. Additionally, a PEST analysis that reveals the political, economic, social and technological environment that the product has to deal with is indicated. SWOT Analysis Strengths Capilano Honey Shotz will most likely ride on the market leadership of its parent company, Capilano Honey. This means that the brand recognition accorded to Capilano Honey may work to enhance Honey Shotz’s market penetration. Capilano Honey (2014) also indicates that unlike sports gels which have to be taken with water; Honey Shotz does not require water as an accompaniment. This makes it more convenient for sports people who at times may be unable to access water. The packaging of Honey Shotz is yet another strength that makes it easy to carry, easy to handle during training (can fit into one’s palm), and the colours used on the package (yellow and black) enhance brand recall. Weaknesses One of the outside weaknesses of Honey Shotz is in its distribution, since the product is only available in online stores and selected retail outlets (NSW Government, 2007). This may hinder the targeted consumers’ access to the product. Another weakness is the absence of nutritional guidelines on Honey Shotz packaging (Procyclingtours...
Words: 1429 - Pages: 6
...About Reliance Reliance Industries Limited (RIL) is India's largest private sector enterprise with businesses across the energy and materials value chain and a strong presence in the rapidly expanding retail, telecommunications and media sectors. RIL's diverse projects and operations touch lives of people in many ways and create value by helping in overall and holistic development of communities across multiple geographies. Through its various initiatives, the group endeavours to play a relevant role by serving communities and projects that address gaps in basic societal requirements. Reliance’s Philosophy RIL seeks to continue its contribution to the society through its distinct value proposition that meets the needs of millions of people, enhancing their lives through healthcare, improving quality of living by providing education and enabling livelihoods by creating employment opportunities-through the following: a) For the Business- value created for the society through business (including employment generation, market growth, creating opportunities etc.) b) By the Business- value created through CSR initiatives across different operatingfacilitieswithappropriatelinkagestolocalcommunitiesinwhichtheyoperate. c) Beyond Business- value created through interventions for the communities in diverse geographies across India. The key philosophy of all CSR initiatives of RIL is guided by three core commitments of SIS: a) S- SCALE b) I-IMPACT c) S- SUSTAINABILITY ...
Words: 1665 - Pages: 7
...student, who has a strong interest in business and business management, I had a lot of expectations for this Business Project subject. In the first class I have already addressed my high expectation of seeing the ‘truth’ behind the industry (how an industry operates, how different departments of a company cooperate with each other); Turning knowledge into practice (identify and solve a real-world business problem), and utilising my skills and ability to contribute to the project (design skill, creative thinking, my determination). This is an individual learning portfolio aimed to critically reflect the learning process of the group project I’ve worked as a part of for the past three and half months. This reflective writing focusses on critically reviewing four aspects: the consulting, the academic, the group dynamic and personal growth. Consulting The client my group consulted for was a start-up company, who provide a smartphone app based service that allows users to pre-order and pre-pay for food and coffee. The major problem they wanted to solve was to increase the existing user value per transaction. One of the things I have learned about consulting is the importance of communication. As our client is a start-up company, a lot of their information and data were outdated or had not been documented. Moreover, most of the people who work in the company are motivated, but only knew their tasks and deadline, without understanding the company (strength, weakness, short and...
Words: 3464 - Pages: 14
...Internet has penetrated many aspects of business and culture in developed countries, but there is limited availability in many poor countries. Do you think that this technology is going to widen the economic development gap between rich and poor countries? Is there a way that developing countries can use such technologies as a tool for economic development? Justify and illustrate your arguments by referring to appropriate case study examples. Table of Content 1 Introduction 2 2. Present Uses of the Internet 3 3 The Use of Internet in Developed Countries 4 4 The Use of Internet in Developing Countries 6 5 Internet reduces the Economic gap between Developing and Developed Countries 7 5.1 Case Study Analysis – Case of Nigeria 7 6 Internet as a tool for Economic Development in Developing Countries 8 6.1 Internet and e-commerce produce greater Economic benefits to the firms 9 7 Conclusion 10 8 References 10 1 Introduction Globalisation of business, trade and economy has transformed the world into a single society of similar perceptions, where the information is accessible by any person from any corner of the world. Use of new communication technologies like internet has incremented the pace of globalisation processes in various dimensions (Anakwe, et al., 2007). The internet has rationalized the business processes facilitating the notion of the e-economy. Companies have recognised the requirement of...
Words: 3471 - Pages: 14
...(Wikipedia) There are an increasing number of publications, surveys and studies on employee engagement, with the number steadily increasing for at least a decade. Google Scholar currently lists some 99,100 articles related to employee engagement, with 6460 already in 2012. (Google) Employee Engagement - Origin Employee engagement is neither a new concept nor repackaged old-hat – it is an evolution of how employees have been treated within a company, and how they respond to that treatment. “Before the Industrial Revolution, most, if not all, business was local – the corner shop (store), the family farm. Then the industrial revolution changed what we did, where we lived and what businesses focussed on.” (Achievers) In the post war era, main industry was formed around the mass production model where an employee would perform a set task and have no need to know about how other tasks were undertaken within the organisation, nor what the companies longer term strategies could be. (Wikipedia) As employees have morphed into thinking performers, companies have found that performance (and therefore output/profit) are enhanced the more the employee is engaged with the organisation. Employee Engagement – What is it? Employee engagement could be seen as the individual...
Words: 3205 - Pages: 13
...Strategic Marketing Plan Strategic Marketing Plan Shape us all Push us to invent Marketing IV Mr Cunningham Shape us all Push us to invent Marketing IV Mr Cunningham Report 2 Matt Fenney, July 2013 1111006 Report 2 Matt Fenney, July 2013 1111006 Executive Summary A potential development on the Marsden Wharf within Auckland’s waterfront district, BLume aims to become Australasia’s first Michelin Star restaurant and cater exclusively to the VALS types of Innovators and Achievers (Appendix 1.5), individuals with a high resource base, income and cultivated taste for the finer things in life. Despite Auckland restaurateurs’ claiming the market is ‘oversaturated’, the issuance of new licenses reflects a drastic increase in the popularity of the Wynyard, Britomart and Federal Street precincts, adjacent to Marsden Wharf. Perceptual mapping indicates an unoccupied space in the market for a high quality, exclusive fine dining restaurant that BLume will position itself within (Appendix 1.1). Catering to a maximum of 30 individuals, 6 nights a week, BLume will be developed at a cost of approximately 4.2 million NZD (based upon the reported cost of a similar restaurant development, Noma), to return annual revenues of 3.8 million and annual profits of 2.4 million NZD when operating at capacity. Auckland, the dominant economic centre of a politically and economically stable nation that attracts comparatively large volumes of tourists of western origin (Tourism New...
Words: 5027 - Pages: 21
...Haakon André Elveslett Jensen Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand. The study is conducted using a qualitative approach. The purpose is to give an aerial view of how B2B companies should approach social media, what opportunities and threats exists, and how they should focus their online strategy to enhance the B2B brand. The theoretical part of this study builds upon business‐to‐business brand management due to the growth of B2C brands in social media. The empirical data of this study is interviews with four experts on the topic, which is further illustrated by ...
Words: 40131 - Pages: 161
...Introduction A t this point in our social history we are experiencing trends in marketing and consumerism that no cultural phenomena in antiquity has prepared us for. Each day between the hours of waking and sleeping we are exposed to 3000 – 5000 marketing messages across every shape and flavour of media mankind has been able to devise in good conscience (Story 2007). Every niche, of every segment, of every market, for every product, has a multitude of competitors vying for space of mind, seeking to differentiate, remind, inform, or persuade themselves into our lives and shopping trollies (Copley 2004). This clutter, consternation, and competition has taken the humble consumer transaction to be something more akin to game theory, and contemporary marketing strategy has become a battle of minds and wills (Lee, Broderick, and Chamberlain 2007). Each new generation of consumer finds themselves delivered deeper into an environment of increasing media and message saturation. But, with every generational cycle a further sophistication in the adaptive discretionary filtering system is created in order for these individuals to preserve some degree of highly guarded ‘psychic space’, and as such ‘marketing professionals are keenly aware of the obstacles posed by both information-processing limitations and viewer opposition’ (Rumbo 2002). ‘The multiplicity of advertising mes¬sages to which each consumer is exposed dictates that advertisers place a lofty premium on the much-coveted...
Words: 4333 - Pages: 18
...products and services that satisfy the goals of both parties. Digital marketing increases and improves the interactions and relationships with current and prospective customers through various platforms like social networking sites, instant messaging systems and mobile applications. First of all, this is a type of direct marketing, with all of the advantages that comes tagged along with it. It gives personal attention to the customers, motivates to action and more. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease. For...
Words: 2685 - Pages: 11
...DETAILS OF ASSIGNMENT | | STUDENT NAMES: | IDS: | Christopher BroadDiana EliasRob FullerHai Nguyen Dai Tran | 6536654710265871017597199465 | UNIT CODE * NAME | MAR 260 Services Marketing | ASSESSMENT TITLE | Assignment Two – Services Marketing Plan | TUTOR’S NAME: | Sergio Gherdovich | DATE OF SUBMISSION: | 20th Feb2011 | | | DECLARATION | | I declare that (the first four boxes must be completed for the assignment to be accepted): This assignment does not contain any material that has previously been submitted for assessment at this or any other university. This is an original piece of work and no part has been completed by any other student than those signed below. I have read and understood the avoiding plagiarism guidelines at http://www.swinburne.edu.au/ltas/plagiarism/students.htm and no part of this work has been copied or paraphrased fromany other source except where this has been clearly acknowledged in the body of the assignment and included in the reference list.I have retained a copy of this assignment in the event of it becoming lost or damaged.□ (optional) I agree to a copy of the assignment being retained as an exemplar for future students (subject to identifying details being removed). | Student acknowledgement (each member of the group must agree to the above before including their typed name below): | Date: | Christopher BroadDiana EliasRobert FullerHai Nguyen Dai Tran | 20th February 2011 | | DETAILS OF FEEDBACK | | | Office Use Only |...
Words: 5250 - Pages: 21
...METI Initiative 6 2.2 Environmental Management Accounting Practices in Japanese Manufacturing Sites 7 3. Conclusion 8 Bibliography 10 1. Introduction: What is Environmental Management Accounting (EMA)? Organizations and the managers mainly believe that the environmental costs are not important for the business operations, however, it does not come to their mind that there are several production costs which do have vital environmental component. For example the purchase cost of raw materials or the unused portion which is emitted as waste is not considered to be environmentally related cost. By identifying as well as controlling these environmental costs, using Environmental Management Accounting (EMA) Systems, it can help environmental managers justify the cleaner production and along with this justify totally new methods of saving money as well as improving their environmental performance also at the same time (Magarinos, 2005) . Thus EMA can be defined as: “ EMA serves business managers in making capital investment decisions, costing determinations, process/ product design decisions, performance evaluation and a host of other forwards looking business decisions” (UNDSD, 2000; p 39) . 1.1 Environmental Accounting The understanding as well as recognition along with incorporation of impacts of issues related to environment on the firms traditional accounting sub-systems is called as...
Words: 2932 - Pages: 12
...manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. Braaap’s initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands.! This report will examine the products and services offered by Braaap, the key characteristics of the company’s operating system, their significance to the market, their pricing policy, pricing variables and their affect on demand. This report will also look into Braaap’s promotional methods, their channels of distribution, the level of customer service they provide and the components of their marketing mix and objectives.! ! 2. Key Characteristics! Braaap offers a variety of products and services to meet their demographic. Their motorcycle range consists of four main motorcycles. Superlite, kids, electronic and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also given the option of choosing from hundreds of stickers to place on their bikes as long as they do not interfere with the safety of performance of the bike.! The majority of products and services that Braaap offers are accompanied by a life-time warranty. This is the only motorcycle company in the world to ! ffer this feature. This feature somewhat o enhances how people...
Words: 2288 - Pages: 10
