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While researching topics for this project I was directed to the www.brighthub.com website which had an article titled “Real-World Examples of Bad Business Ethics”. The article provided brief descriptions of alleged, unethical business decisions made by McDonald’s, Mattel, Nestlé, Wal-Mart and Citibank. This paper will focus on Nestlé’s unethical marketing of artificial baby milk.
The unethical practices of promoting infant formula to new mothers in developing countries was first presented in 1966 in a pamphlet by Dr. Derrick B. Jelliffe titled Child Nutrition in Developing Countries. Dr. Jelliffe, an expert in child nutrition and Director of the Caribbean Food and Nutrition Institute, published the pamphlet in an effort to call attention to the dangers of bottle feeding in traditional and semi-sophisticated populations. From 1966 to 1972, Dr. Jelliffe advocated for restraint on the part of infant formula companies and suggested that government, industry and physicians work together for the health of infants (Newton).
It was in 1973 though that the infant formula controversy became public when an article titled “Babies Mean Business” was published in the New Internationalist magazine. The article outlined several unethical marketing practices that manufacturers were engaged in in an effort to promote breast milk substitute to new mothers, doctors and hospitals. One of these practices involved uniformed milk nurses, who were paid a commission by the manufacturer, to distribute free samples of the breast milk substitute to poor, new mothers in developing Third World Countries. Unfortunately, for these mothers and their newborns, the free samples didn’t last forever. Coincidentally, the free samples of the breast milk substitute only lasted long enough for the new mother’s milk to dry up. In addition, the demographic and socio-economic structure of the

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