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Utilizing Capabilities to Increase Stakeholder Wealth: a Balance Scorecard Approach

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Utilizing Capabilities to Increase Stakeholder Wealth: A Balance Scorecard Approach

Every for-profit company wants to be at the top of the food chain when it comes to financial wealth and goals. To increase company wealth a firm must balance their scorecard which consists of four key perspectives: financial, internal, customers, and future. I chose this article for my paper because one of my goals in life is to be at the top of the pyramid at a for-profit company. Some of the tools that are mentioned in this article will help me build my foundation on to achieve my goals of reaching top management at a for-profit company.
Brief Overview The article discusses how for-profit companies can build and increase their wealth from an internal and external standpoint. The article also addresses how resources are accessed, developed, combined and/or deployed which leads to wealth creation. Taking a balance scorecard approach is one way a company can determine how capabilities can lead to wealth creation. The balance scorecard approach consists of the following perspectives: financial, internal, customers, and the future. The article also proposed a modified balance scorecard which consists of shareholders, customers, employee, and future positioning perspective. The financial perspective is concerned with risk and profit from a shareholder point of view. Public firms are in business to create and increase shareholders wealth. If a firm is not profitable, shareholders will invest in other firms. Since increasing shareholders’ wealth is very important to firms, they began to compensate senior management based on shareholder performance. The financial perspective also deals with ratio analysis because ratios measure a firm’s current and historical performance. Companies also compare their ratios to other companies in their

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