...Research of 3 Firms By Samantha Smith AIU BUSN300-1301B-02 Dr. Tom Wamalwa 04/14/13 Abstract Social networking sites are growing at a very fast rate. This paper discusses three possible marketing opportunities and risks associated with each opportunity of the three leading social networking sites: Facebook, Myspace, and LinkedIn. This paper will also assesses the public relations effect on the company, and the financial improvement that is due to each of the marketing opportunity’s. Based on the assessment, one marketing opportunity is recommended for each of the three companies. Facebook Facebook, the most well known social networking site, was started in 2004. Today, Facebook has over 800 million clients. (Eldon, 2008) The First Marketing Opportunity : Sell advertisement space. This advertising chance is classified as low hanging fruit. The No. of clients on Facebook surpassed the 1 billion mark by August 2012. (Bradley, 2012) Facebook can show advertisement to correlated clients dependent upon their demographics and engages. Promoting on Facebook is more successful as associations can achieve their target clients. Risk: Many users may consider this as violation of privacy. Second Marketing Opportunity : Introduce paid membership This marketing opportunity is single. Facebook has this elevated no. of clients in light of the fact that Facebook offers unlimited aids. Association can limit access to certain offers (like...
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...Influence and evolution of social networking on marketing communication about viability about sustainability of Social Networking as a marketing communication tool Things which can be included in topic are- 1. What is Social Networking? (in brief) 2. IMC 3. Role of social networking as marketing communication 4. Influence of Sn on Mc 5. Evolution of Sn on Mc 6. Sustainability of Sn as Mc 7. Future scope 8. Conclusion Social Networking A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, marketing communication etc. [pic] There are many SOCIAL NETWORKING SERVICES as online services platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centred...
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...What is Social Networking Website? The definition of social networking is “the relationships that exist between network of people” (Walter & Ribiere, 2004). Today, when we talk about social networking, we think of social networking websites like Facebook, MySpace, and Twitter, which are the top three popular social networking sites in the United States (Alexa.com, 2010). These sites are defined as web-based platforms that allow individuals to build their own profiles and reflect social relations. The users of these sites are able to “articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system” (Boyd &Ellison, 2008). Within the system, the users are able to present themselves, articulate their social networks, and establish or maintain connections with others; moreover, these social networking websites can be oriented toward different fields like work-related, romantic relationship related, interest sharing related, or student community (Ellison, Steinfield & Lampe, 2008). Mostly, users participate in these sites for interaction with their friends or meet new people. With these sites, they provide various features such as profiles, comments, private messaging, photo-sharing, and video-sharing capabilities; moreover, with the improving technology, now users are capable of using mobile phones to achieve online interactions. How Popular are Social Networking Websites? According...
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...Project Report on “A Study on Social Media Marketing: Comparison between Two Medias” Submitted to: THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA. For : Partial fulfillment for Award of Bachelor of Business Administration Degree (2009-2012) By: Harsh Mukeshkumar Patel T.Y.B.B.A. (Specialization in Marketing Management) – Roll No. : M-19 Under the Guidance Guide: DR. UMESH DANGARWALA M.Com.(Bus. Admn.), M.Com.(Acct.), FCA, AICWA, M.Phil., Ph.D. Associate Professor, Department of Commerce and Business Management, Faculty of Commerce The M. S. University of Baroda, Vadodara. APRIL, 2012. CERTIFICATE This is to certify that this project report entitled “A Study on Social Media Marketing: Comparison between Two Medias” which is to be submitted to the Registrar (Examinations), The M. S. University of Baroda through the Director, B.B.A. Program, Faculty of Commerce, The M. S. University of Baroda has been prepared by the undersigned Mr. Harsh Mukeshkumar Patel (Roll No. M-19) studying in T.Y.B.B.A. 6th Semester, specialization in Marketing Management for the Academic Year 2011-12 for evaluation in lieu of Annual Examination to be held in April, 2012. This is to certify that, Mr. Harsh Mukeshkumar Patel has carried out this work under our personal supervision and guidance. The work is an original one and has not been submitted earlier to this university or to any other Institute / Organization for fulfillment of the requirement of a course...
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...Page 1 The Social Web Ericka Silva Computer Literacy INF103 Brett Ferns Dec. 10, 2012 RUNNING HEAD: Web Page 2 The Social Web What do we think of when we hear social web? A social web is a group of social networks that supports public interactions. Websites with advanced software are designed for supporting the communication between people. It is the term given for the World Wide Web as a kind of social media. Social web is everywhere; we have Facebook, Twitter, MySpace, YouTube, and so many others. There are dating cites like eHarmony, okCupid and Match.com where people can go and meet new people and chat and find a relationship. There are even chat rooms and games that have social networks also. In my research paper I will address our use of the social web and how it has become a big part of our lives. The social web, which is also referred to as social networking, was first designed with the intention of making a way for people to interact with others over the internet. These sites are mostly formed around the connections of people of the same interests. It has become a new and exciting way for people all over the world to communicate with each other, without having to leave their own homes. It has become a thing of convenience for many people to turn on their computers or open an app and start communicating with family members, friends or even co-workers. We are now able to share photos, music and even use social networking to locate friends...
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...3. How will changing your Connection settings on Facebook help protect your privacy? The business model of Facebook is to sell the users information to the advertisers to form the target group for the advertisements. Facebook publishes the ‘likes’ of various advertisers’ product in sponsored stories. The published information includes the name, profile picture and the other basic personal information. Though the new policy of Facebook states the users’ ‘own and control their information’, the privacy policy is so complicated with over 170 information category that the users defaulted to ‘share’ because of which there is personal information flow in and out of Facebook. But changing the connection settings, you can avoid the sharing of your personal information and activities by default. Adding to that, these settings changes will also allow the users to choose which information of theirs can be shared with whom. Facebook is an encyclopedia of information and in general we follow certain pages, people and interests to know the progress and to learn information accordingly. By changing the connection settings, we can hide this information to protect our privacy. In certain situations where we would like to maintain our future plans a secret but still would like to have access to information on Facebook. Changing the connection settings on Facebook will help protect our privacy and share information with the targeted audience only. 4. Why are Facebook’s facial recognition...
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...It may have 30 million users worldwide, but you'll never find me on Facebook. The social networking phenomenon, which allows users to create profiles containing photos and lists of personal interests, exchange private or public messages, and join groups of friends, is the second most popular destination on the web. Nevertheless, it represents dangerous territory - a messy fingerprint that blurs the line between work and play, and one that could leave an indelible mark on your career. In March, in a poll of 500 employers by UK recruitment agency Poolia, two thirds admitted to regularly carrying out internet searches, including checking social networking sites including Facebook, MySpace and YouTube. An even larger poll, of 2000 workers and 600 employers, by the social networking site Viadeo suggested that one organisation in five carries out such checks - and that a quarter of those that did had rejected applicants as a result. Who's to say that those ‘hilarious' Ibiza holiday snaps won't find their way into the hands of an unimpressed potential employer? And do you really want to be struck off the candidate list before you've even got to the interview stage, on the pretext that the boss doesn't like what he's seen of you on a website that was supposed to be the private domain of trusted friends? There's also a good reason why firms are increasingly looking to ban Facebook in the office - quite simply, there are enough distractions in the workplace without obsessing over...
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...social networking sites should be permanently banned, i am with this topic? I'll suggest a couple of possible reasons for arguing that social networking websites should be banned: Social networking sites bring privacy into the public doman. There are things abouteach of us that are best kept private and for good reason. We would generally reveal ourselves in the ways that we choose to those that we choose, except when it comes to the online world. It has been said that you can almost build up an entire profile of someone by their online habits. People are often naive about the dangers of identity theft, they stick to the same username from one site to the next, they post little snippets of information in various places without realising that each is like a piece of a jigsaw. If you find one common thread, such as a username, then it is relatively simple to find several pieces of one jigsaw, put them together, and you start to establish a comprehensive profile of that person. You might find out what they do for a living, the area in which they live, the names of their loved ones, their pets, their email address, their likes and dislikes, the list is endless. More and more people are becoming the victims of identity theft, if not for financial gain then for malicious purposes. Celebrities have had people pretend to be them on websites such as Twitter and Facebook, causing them a great deal of embarrassment. Everyday folk have been slandered, cyber bullied and impersonated...
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...currently being lost when employees retire? Answer: Documenting knowledge is one of the best ways to manage knowledge. Whether the knowledge is about clients or industries. Writing down the knowledge and storing it is one of the best ways to keep your knowledge managed because knowledge can be lost or altered otherwise. Chinese Whispers is a proof of what happens to knowledge if you don't write it down and store it. Question #3: What are the strength and pitfalls of using social networking sites such as Facebook for Ernst and Young? Answer: Using social networking site such as Facebook can enhance the working environment by connecting the employees together. It can also be useful to contact employees once they are absent or when they are no longer employees. Contacting your former employees is very important, because sometimes your former employees are the only ones who can solve your problems. Their experience in your firm can save you big troubles. But on the other hand using a social networking site such as Facebook for Ernst and Young can distract employees and slow down...
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...Salesforce.com: The Emerging Social Enterprise (a) The Comcast Social Enterprise Story; L= 2:50 VIDEO CASE Systems URL http://www.youtube.com/watch?v=FFOyKnu8INY; L=2:50. (b) Social Enterprise: Transforming the Firm; L=8:29 VIDEO CASE URL http://www.youtube.com/watch?v=WxC0X7ypaDQ&feature=relmfu continued Chapter 2, Case 2 salesforCe.Com: the emerging soCial enterprise 2 SUMMARY Salesforce.com is the leading provider of enterprise cloud-computing applications with 2011 revenues of $1.6 billion. It provides a comprehensive customer and collaboration relationship management, or CRM, service to businesses of all sizes and industries worldwide and a technology platform for customers and developers to build and run business applications. Recently they have made a number of acquisitions of social technology firms and now offer cloud-based social enterprise services to their primary customers such as Toyota, Gatorade, and Groupon. Salesforce is building private social networks for large corporations and their customers. In addition, Salesforce.com is attempting to transform itself into a social enterprise. Comcast (the second largest cable television network operator in the United States) has also begun to use social platforms like Twitter to respond to customers, a first step in the process of becoming a social enterprise. CASE Social enterprise (also “social business”) refers to efforts by business firms to integrate social media and social computing tools into their enterprises...
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...Features for setting up a facebook page for business: There are lots of feature in a facebook business page. The features are: Page: In the business page there is a feature page. In this option we can see the whole page. Timeline: In the timeline option we can see all about the page. All posts pictures comments and all the thing related of this page. We can also see in the timeline if any customer or anyone post about business. About: In this page there are a about option. In this option customer can know many thing about the business. In the about option there are * Category of the product or type of business * Name of the business. * Facebook web address are also available there * The joining date in the facebook * The date when the product will release * Little description about the page * A long description about the page * Founded date and founder name * Award achieved this business * Products description * Web site and official page of this business Photo: In this option we can all the pictures uploaded and tagged in this page. Like: There are like option in the page. Through this option we can know how much people are like or interested about our product or business. More: In more option there are video and manage tabs option. Messenger: There is a messenger option in the page. Through this option buyers and sellers can communicate each other. They can communicate easily without using other email option...
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......................................................2,3 Case Analysis.........................................................4,5,6 Recommendations.................................................7 Work Cited...............................................................8 Executive Summary Future of LinkedIn. Becoming more like Facebook. Despite being widely recognized as the undisputed champion of the professional networking industry, LinkedIn has made several recent changes to become more like the competition, most notably, Facebook. In an effort to attract daily users, LinkedIn has added many new features, such as, notifications and photo/video sharing. All of these features have long been available on Facebook. In addition to aiming for a similar user experience, LinkedIn also appears to be following in the footsteps of Facebook in regards to generating revenue. As users increasingly access these social networks via their mobile phone, LinkedIn has revamped their mobile app to include advertising. 1 Case Facts: -Updated version of their mobile app was launched in April. For the first time, it will have ads on the app, to generate revenue for LinkedIn. The CEO recognizes the task of pulling this off is a tricky one, b/c you don't want to clutter users with ads in the precious limited space you have when viewing a mobile app (not as spacious as a tablet or desktop view). ...
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...What is Facebook? Social Software What is social software? The term "social software" refers to a wide range of web-based programs, services and tools. A key part of these new technologies is their collaborative aspects-- social software allows users to contribute, create and customize in ways that earlier models of software do not. Social software includes user-created items like blogs, wikis and podcasts; user-enhanced services such as photo-, video- and music-sharing sites; alternative communication resources such as instant messaging and virtual worlds; and social networking sites. Social Networking in Plain English Social Networking Social networking services take advantage of social software tools to create online places for people to meet, share photos and videos, send messages, play games and more. Wikipedia outlines three primary types of social networks: sites which contain a specific category directory (ie. former classmates) sites used as a means to connect with friends or fans (often featuring customizable profile pages) sites which rely on recommender systems linked to trust (for professional networking) Facebook is an example of the second type of social networking services. Having trouble viewing this video from YouTube? Try: http://blip.tv/file/282928 History of Facebook Facebook was created in 2004 by Harvard student Mark Zuckerberg. The website was intended to be an online version of the University's printed...
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...Competitor Analysis Viadeo: Founded in June 2004, Viadeo is one of the many online sites for networking and recruiting for students, alumni and professionals. This site offers networking capabilities for students, recruiting abilities for businesses, and the ability to showcase career achievements for its members. This is a free service, as many of these sites are (CrunchBase, 2010). Viadeo competes with many sites, such as LinkedIn and Facebook. The chart below shows the steady, but declining, popularity of Viadeo from January 2010 through January 2011. (Compete.Com, 2011) Viadeo has received funding support of Series A (6/06), Series B (8/07) and Private Equity (7/09). As of May 2010, Viadeo had over 30 million members. Viadeo is heavily used in the French network in comparison to the other countries its members reside in (Gaynard, 2009). MySpace: In 2005 MySpace was the leading social media site with over 16 million members. MySpace is an interactive social media site powered by members with interests in music, movies, celebrities, etc. Targeted to a younger generation, Myspace quickly eclipsed its competition, most notably Friendster, and continually developed and evolved to captivate the interest of its younger members. Also in 2005, News Corporation purchased MySpace’s parent company for $580 million. This caused a skyrocket in memberships to over 33 million. Things quickly took a turn for the worse in January 2011 when competitors had decreased market share...
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...Facebook: Online Social Networking SOC 100 December 6, 2012 Donnetta Hawkins Facebook: Online Social Networking Facebook is an online social networking site founded in 2004 (Facebook.com, n.d.). The purpose of this website is to connect family and friends and to share content such as pictures, status updates, and event invites between the user’s contacts. The site also has numerous games that many users participate in for entertainment. The website states the mission of Facebook is to “give people the power to share and make the world more open and connected,” (Facebook.com, n.d.). Every day millions of people log on to connect with friends and family, sharing photos, links, and videos. As of October 2012, more than a billion users access the site monthly (Facebook.com, n.d.). Of these users, about 81% live outside the United States and Canada (Facebook.com, n.d.). Facebook contains specialized pages that users can choose to subscribe to and “like” to show their support for varying topics. The population of participants on Facebook include a wide range of people regarding age, ethnicity, and gender. Team member J has been a member of the social networking site titled Facebook since August 2008. During this time, she has connected with many classmates from high school as well as family members who she does not get to see. This team member has played several of the games offered by the site, though currently only plays one or two of games on a regular basis...
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