...selling, or exchanging products, services, and information via computer networks. E-business is a broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners and conducting electronic transactions within an organization. 2. Distinguish between pure and partial EC. Companies utilizing pure EC conduct all of their business online. Businesses utilizing partial EC conduct a portion of their business online and a portion of their business off-line. 3. Define click-and-mortar and pure play organizations. Click-and-mortar organizations conduct e-commerce activities, but do their primary business in the physical world. Pure play organizations rely on the Internet and EC for all of their sales. 4. Define electronic markets, IOSs, and intraorganizational information systems. Electronic market – An online marketplace where buyers and sellers meet to exchange goods, services, money or information. IOSs – Communication systems that allow routine transaction processing and information flow between two or more organizations. Intraorganizational information systems – Communication systems that enable e-commerce activities to go on within individual organizations. 5. Describe non-Internet EC. Non-Internet EC is the use of EC technologies on private (as opposed to public) networks. Section 1.2 Review Questions 1. List the major components of...
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...01 Introduction to Social Media Measurement with HootSuite By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard www.fullfrontalroi.com 01 Introduction to Social Media Measurement with HootSuite Introduction Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement...
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...Final Paper Abstract I have been appointed by my Director to prepare the Workforce 2020 Report for our company XOXO Communications, LLC. Over the next decade, technology and the shift in resources will provide power to the masses and change how companies conduct business. This paper will discuss the demographical, social and economical changes that will shape the course of business throughout the globe. Age and gender are two key demographical trends that will affect how employers manage their employees. Technology will play a large role in how employees and their employers communicate. Social networks and the shift in consumer power are two key social trends that will affect how employers advertise and provide the ultimate customer experience. Outsourcing and contracting employees are two key economical trends that will affect how employers conduct business. In an effort to reduce cost, maximize profit and employee efficiency, companies will alter how they conduct business both internally and globally. In this paper, I will discuss each trend in detail, and how important it will be for XOXO Communications to embrace these trends through the new decade. Demographic Trends The world is ever changing. As XOXO Communications, LLC enters the new decade, it will be vital for us to be aware of these changes and understand how they will affect the Company. Undoubtedly, age and gender will shape the future demographics of XOXO Communications and how we will function over the...
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...integration has created a massive platform that reaches over a billion people. Facebook has been successful driving revenue by developing algorithms and application programming interfaces. These revenue drivers turned their social networking platform into an advertising tool, connecting third-party businesses to quality consumers. Although Facebook’s user base and revenue are growing at very rapid rate, there is concern with their future strategy. This paper addresses that concern and the doubt that the revenue streams the company has developed will be sustainable in the long-term. Examining Facebook’s history, competition, financials and target markets will reveal a direction for the future. Recommendations are made for a long-term strategy to diversify revenue streams and maintain year over year growth in profitability through: global markets, emerging technologies and integration. Keywords: Facebook, social networking, technology, advertising, data, Internet user, global market, application development, mobile, beacon Analysis of Facebook to Develop a Business Strategy Maintaining Revenue Growth in the Future Mark Zuckerberg created Facebook in a dorm room at the campus of Harvard University in February 2004. Its initial purpose was to form a social network exclusive to Harvard, allowing the viewing of students’ personal details to the entire student body and to create a platform for communication. Within four months, Facebook had expanded to thirty colleges and had 150,000...
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...communicate and search for information. The adoption rate has been tremendous and jumps 3 fold (1% to > 97%) between 1993 and 2007. The Internet has taken the world by storm over the past few years and continues to grow today with more social tools being develop and use by everyone. All of us are now connected to the Internet in one way or another. With the release of social media, everyone is broadcasting their life and events through it. This has taken a very fast pickup rate by the current generation. It has become part of everyday life, it is no longer a nice to have but a must have. Even the older generation has been trying to learn this new technology. It is very common now that company advertisement and promotion of new products have official Facebook account for the public to read and follow the product development till launch. Twitter has been another real time app to inform and give a shout out to ones friends and even reach out to a wide audience. This is not limited to a particular area and one can reach out to anyone in the world who is connected through the app. In view of the trend in internet world and it impact, it is no longer a matter of choice for companies to use social media but they should embrace social media to aid them in sustaining competitive advantage with three reasons to bear in mind. They are low-cost platform, allow rapid engagement between peers, employees, customers and the broader public and they give opportunity to learn from...
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...Case Study Introduction The Smith Family (TSF) is a national charity which supports disadvantaged children and families in Australia. It devotes to creating a better future for disadvantaged young Australians through providing education opportunity for them (TSF 2012). This case study aims to assess TSF’s strategic position using SWOT analysis. The analysis reveals that TSF holds strengths of comprehensive sources of funding and being able to provide transparent information. The popularization of social network and the future education reform plan may give an opportunity to TSF. On the other hand, TSF is weak in utilizing the funds efficiently and effectively. A cut in universities funding may be considered as a threat. The finding is that the strategic position of TSF is to offer long-term holistic support in education for children in need and what TSF is doing is in line with its strategic position. The second part of the case study will present detailed SWOT analysis and the last part is the conclusion. Analysis Strength TSF builds a strong partnership with corporation, foundations and universities and has comprehensive sources of fundraising. The annual report of TSF (2012) shows that TSF has more than 200 business partners, over 120,000 individual supporters, and is supported by government. TSF also runs an own Recycling Operation which can produce 2 million dollars annually. The extensive sources of fundraising give TSF a solid financial base with which they could easily...
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...Social Media: A Future Beyond Imagination No small or big business can be wrong having a great presence on social media platforms as they provide the opportunity of reaching millions who are potential users of their products and services. The world continues to embrace social media, and the way that social networks are being used is becoming clearer. Companies are choosing to include social media in their marketing strategy, and the social network variety it offers in reaching the consumer is staggering. Social media is a one-way message; there is no dialogue, no feedback, no interaction, and its future goes beyond the imagination of its users. Google is catching up with Facebook; Google+ is breathing down its neck. As an embedded web asset, it provides data such as demographics, usage and content popularity. Twitter is many different things to many different people, and with its great tool to communicate short and snappy messages, has become a favorite target for social media marketing. LinkedIn is recognized as the most conservative of the social networks, because it is all about business and the network of choice for most professionals. The more social it becomes helps to enhance its user penetration and attractiveness. Pinterest and Tumblr are closing in as the fastest growing social networks on the planet (Bullas N. pg). The visual web is what drives this increase in the growth rate. Tim Mullaney, in his article, Social media is reinventing how business is done, reports...
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...Evans English 103 Essay 3 Social networking and what it can do for you has been a hot topic for the last decade or so due in large part to the seemingly ever growing uses of such a tool. In the publication, Interactions, I found an essay explaining the trends of social networking and benefits for the future possibilities for this growing phenomenon. While the use of social networking is not new to us, this essay contends that we may have just begun to scratch the surface of what we can utilize our networks to work for us. The authors, Nichole Ellison, Cliff Lampe, and Charles Steinfield, discuss ways in which we not only can use these social mediums to gain a larger circle of friends and contacts, but that we can use them to further common goals in larger organizations of people and use our series of network connections to benefit us in the job market and business as a whole. The most prevalent users of these social networking sites are younger people, but in this essay, the authors point out that, “as adoption spreads to a wider audience, we expect such changes to be amplified across all segments of society” (Ellison, Lampe, Steinfeld, 2009). The use of social networking has the chance to alter our lives on both a personal and large scale. This ideal is something that these authors are directing at a global audience, and not just a small targeted group of people. Throughout the course of this essay, they highlight many positives for social networking and provide some examples...
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...industry and governance.. Some Abstracts which emphasis on the Technology and Marketing. These are abstracts of articles which are already published. These are for your reference and you can start working in the same way concentrating on Technology and Marketing. * Trial-and-Error Marketing: The Role of the Customer in Tech Start-ups by Fabian Eggers, Deborah Brown McCabe Abstract: This paper explores the role of a customer- or product-centric focus in young technology firms decision-making and whether the behaviors of these firms differ from textbook marketing. rnData from depth interviews with founders of growth-stage tech start-ups reveal that new product development relies on four key approaches: self-focus, need finding, network creation and utilization, and middle ground. Their trial-and-error marketing is related to several theoretical constructs from the management, marketing and entrepreneurship literature. The paper provides a set of propositions and managerial implications. Keywords:...
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... • Income Statement • Cash Flow Statement • Balance Sheet • Income Projection • Break-Even Analysis VI. The Supporting Documents Mission Statement: Globally equalize the entertainment playing field by giving every individual an unbiased opportunity at accessing the right doors and taking control of their destiny. Executive Summary: MusXtreme LLC is an Internet company that embodies one of the four main facets of the entertainment industry, music. Musxtreme.com connects musical talent to the industry professionals that make everything happen, and the fans that make all of this possible by utilizing the power of compounding connections and sharing information (social network). The Business Strengths and Weaknesses Musxtreme.com is the combination of a social networking website and digital distribution platform that caters solely to the music industry. It allows users to maximize...
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...Executive Summary Zynga Inc. (Zynga), is a provider of social game services with 240 million average monthly active users over 175 countries. The Company develops, markets and operates online social games as live services played over the Internet and on social networking sites and mobile platforms. The Company’s games are accessible on Facebook, other social networks and mobile platforms to players globally, wherever and whenever they want. It operates its games as live services. All of its games are free to play, and it generates revenue through the in-game sale of virtual goods and advertising. In March 2012, the Company acquired New York-based social game developer OMGPOP, makers of the cultural hit mobile game, Draw Something, and over 35 additional social games. In 2012, the Company launched several new games, including Hidden Chronicles, Zynga Bingo, Scramble With Friends, Slingo and Dream Heights. Zynga is a social network game development company located in San Francisco, California. The company develops browser-based games that work both stand-alone on mobile phones and as application widgets on social networking websites such as Facebook, Orkut, Google+ and Myspace. As of May 2012, Zynga's games on Facebook have over 250 million monthly active users. Five of Zynga's games, CityVille, Zynga Poker, FarmVille, CastleVille, and Hidden Chronicles, are the most widely used game applications on Facebook, with CityVille having over 40 million monthly active users. Zynga filed...
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...Location Recommendation for Location-based Social Networks Mao Ye Peifeng Yin Wang-Chien Lee Department of Computer Science and Engineering The Pennsylvania State University University Park, PA 16802, USA {mxy177,pzy102,wlee}@cse.psu.edu ABSTRACT In this paper, we study the research issues in realizing location recommendation services for large-scale location-based social networks, by exploiting the social and geographical characteristics of users and locations/places. Through our analysis on a dataset collected from Foursquare, a popular location-based social networking system, we observe that there exists strong social and geospatial ties among users and their favorite locations/places in the system. Accordingly, we develop a friend-based collaborative filtering (FCF) approach for location recommendation based on collaborative ratings of places made by social friends. Moreover, we propose a variant of FCF technique, namely Geo-Measured FCF (GM-FCF), based on heuristics derived from observed geospatial characteristics in the Foursquare dataset. Finally, the evaluation results show that the proposed family of FCF techniques holds comparable recommendation effectiveness against the state-of-the-art recommendation algorithms, while incurring significantly lower computational overhead. Meanwhile, the GM-FCF provides additional flexibility in tradeoff between recommendation effectiveness and computational overhead. networking services allow users to connect with friends, explore places...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home page » Social Issues Why Social Networking Sites Are Addictive In: Social Issues Why Social Networking Sites Are Addictive “Why Social Networking sites are so addictive” Next to the numerous games that often hooks are attention, another thing that most parents problems today towards their children is the social networking sites that is said to be addictive due to its unlimited offers. The connection that can be made between two people distant to each other is such a thing that you simply cannot resist. Not only is discovering new content through all the retweets almost invaluable, but simply striking a conversation about common interests or thanking people for retweets, is a joy! Once you've gotten involved in networking sites, things can escalate quickly. One reason these sites are so addictive is that there's a nonstop stream of messages, photos, updates and information coming from those in your network. If you have 10 friends, it shouldn't be a problem keeping up with them. If your network is 100 friends or more, you might end up online for hours every day, trying to check all of the updates. If you're trading messages back and forth with other members, you might find yourself even more caught up in the exchange, just as you would in a normal conversation. We’re able to communicate with so many people from all across the globe...
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...On Line Social Networking The purpose of this paper is to introduce, discuss, and examine the social network of Facebook and the effects it has on society. As a society Facebook has brought us together and torn us apart at the same time. Facebook is on line network that was launched by Mark Zucjerburg, Dustin Moskovitz, Eduardo Savearn, and Chris Hughes all were students at Harvard University. It was launched in February 2004. Facebook is a medium for communication. A user creates a profile. With this profile the user can add a photo, a list of personal information, contact information, personal interest, and personal information. A user can use Facebook to commutate with friend, family, coworkers, and classmates. A user can commutate through both public and private messages. The user can chat on line, post family and friend’s photos, and post events. According to Social Media Today in April 2010 an estimated 41.6% of the United States population had a facebook account. In July 2011 facebook had more than 750 million active users. With the use of the Internet and social networking people have found no need to communicate with others in person as they once did. People become accustomed to communicating over e-mail, IMs, and wall postings. We can lose basic manners and social skills. People are also always connected to their virtual community, so they will think there is no need to talk to or meet new people. Think of waiting at the doctor’s office. 10 years...
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...Business and Support Systems MGMT305-1102B-11: Management Information Systems American Intercontinental Uni July 3, 2011 Abstract In the following paper there will be a discussion of three case studies and the questions at the end of each case study will be answered. Managing with Web 2.0 How do Web 2.0 tools help companies manage knowledge, coordinate work, and enhance decision making? Web 2.0 tools consist of blogs, wikis, and social networks and are power tools to assist in boosting productivity and communication. The software used to support these systems are virtually inexpensive and very user-friendly and can be used to allow upper management to view progress on projects from either teams and their project managers to IT staff developing the newest technology and programs to use What business problems do blogs, wikis, and other social network tools help solve? The problems that blogs, wikis, and social networks help to solve would be miscommunication and allows those who work at home or all over the world to be able to communicate. It also decreases the amount of money spent on long distance phone calls and traveling expenses racked up due to business. Describe how a company such as Wal-Mart or Proctor & Gamble would benefit from using Web 2.0 tools internally. Both Wal-Mart and Proctor & Gamble are two companies that are large enough to benefit from the use of Web 2.0 tools; blogs and wikis. In my opinion these two of the three would be best...
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