Ethical issue: Is it ethical for the hotel to organize trips to the “Red Light” area for the purpose of boosting occupancy rates?

According to Act Utilitarianism,

The affected parties are: * Hotel Management (CEO – Jeronimo) * The Red Light package may boost the occupancy rate of the hotel, giving the hotel a significant source of revenue, which will ease the pressure from the shareholders. (Pleasure) * It may damage the hotel’s reputation since it is likely, that from this moment onwards, the hotel will somehow be associated with the Red Light in the minds of potential guests. (Pain) * It might affect the work ambience in the hotel, as some employees might not agree with the strategy implemented. This might even serve as a potential danger to the female staff.(Pain) * Guests * The Red Light package may provide some of the guests with a more convenient means to visit Red Light district who would like to engage in such activities. (Pleasure) * But this might lead to some guests contracting sexually transmitted diseases, should they not know how to protect themselves. (Pain) * But this might be a problem to the other guests who have no interest in such a service and could be doubted on their intentions to stay in such a hotel. Hence, loyal customers might avoid the hotel due to its new reputation. (Pain) * This is also not good for those guests who book as a family, especially those with young children. They may get unexpected exposure to such social problems too soon. Hence, families would not like to stay in such a hotel as well. (Pain) * The prostitutes * This gives them a better source of income, which is good for them in a sense since there is a larger base of customers now. (Pleasure) * Singapore Government * Should this package work out, it is pretty sure that the other hotels