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Project Proposal Form
|Members Name: |Wong Tsz Yan | Chan Lok Yiu | Tsang Sin Yu |
| |(130084702) |(130256995) |(130188773) |
|Course Code: |Cheung Cheuk Fung | Leung Wing Ho | Li YeKun |
|BA124013-1A |(130153724) |(130579354) |(130237065) |
|Project Title: | Your Preferences of smartphone |
|Objective(s): (state 2-3 objectives) | On behalf of the mobile phone multiple store to conduct a survey |
| |To examine the habit of using smartphone among the young people |
| |To help the mobile phone multiple store more understand the customers’ wants and needs in order to help the customers to purchase |
| |the right products such as cell phones and batteries, etc. |
|Target population: | IVE students |
|Why the population is targeted: |It is because compare with the college students, IVE students will earlier to work and join the society so that we want to know |
| |their habit first so as to survey the potential market.survey survey survey survey survey survey survey survey survey |
|Population Size: | IVE KC total class x the number of class |
|Probability | Cluster Random Sampling |
|Sampling Method: | |
| | Cluster Random Sampling is cost effective and it can collect the data or opinion |
|Why the sampling method is used: |in different typical groups of people with a short period of time. |
|Sample Size: | 60 |
|Briefly describe how the samples are | We decided to pick out three classes to conduct this research. These three classes are |
|selected: |representative of IVE students. They are come from different subjects as follows: |
| |Higher Diploma in Management Studies for Public and Social Services |
| |(Business Administration), Higher Diploma in Rehabilitation Services (Applied |
| |Science) and Accounting (Business Administration). |
|Survey Method: | Questionnaire |
|Why the survey method is used: | On account of we can gather in a standardized way, so questionnaires are more |
| |objective and scientific. Also, it is relatively swift to collect information that have |
| |high response rate with efficiency through using online survey. Moreover, it is |
| |cost effective way to collect large amounts of information from a large number of |
| |people in a short period of time. In addition, when data has been quantified, it |
| |can be used to compare and contrast other research and may be used to |
| |measure change. |
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January 2014 Page 1 of 2
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Project proposal: Questionnaire
|Objective of the Questionnaire: |To collect the IVE student’s view in order to analysis their habit of |
| |using smartphone. |
1. What kind of the smartphone do you use now? Sony Samsung Apple LG HTC Nokia Other:_______
2. What brand of the smartphone do you like?
3. Sony Samsung Apple LG HTC Nokia Other:_______
4. What color of the smartphone do you choose? Black White Pink Blue Purple Gold Silver Other:______
5. Why do you buy this brand of the smartphone? Star endorsing Advertising Recommend from friends Magazine Internet Other:_______
5. How long do you charge a battery for your smartphone per time? below a hour 1- less than 2 hours 2- less than 3 hours 3- less than 4 hours 4- less than 5 hours 5 hours or above
6. How many times do you charge a battery for your smartphone per week? 1 – 2 times 3 – 4 times 5 – 6 times 7 – 8 times 8 times or above
7. How long do you use your smartphone per day?
below a hour 1- less than 2 hours 2- less than 3 hours 3- less than 4 hours 4- less than 5 hours 5 hours or above
8. How much is the average price for you to buy a smartphone? $1000~1999 $2000~2999 $3000~3999 $4000~4999 $5000~5999 $6000 or above
9. How often do you replace the handset? Less than 6 months 6 – 12 months 1 – 2 years More than 2years
10. Do you satisfied with your phone brand? Largely agree Agree Nature Disagree Largely disagree
11. Which month did you bought your smartphone? Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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January 2014 Page 2 of 2
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Business Administration Discipline
Business Statistics
Case Assignment
(
Proposal Form
)
Business Administration Discipline
Business Statistics
Case Assignment
(
Proposal Form
) 