The VRINO framework is an analytical tool in the internal analysis step, which considers the value of certain resources for reaching the strategic goals. The VRINO framework stands for the following: valuable, rarity, inmitable, non-substitutable, and organized (Rice, 2014). The VINRO analysis could be utilized to exhibit the key resources that assist Allstate Corporation in sustaining a competitive advantage. Allstate offers personal lines of insurance and financial services to consumers (Reding, Barber, 2000). Further, the personal lines of insurance includes the following: homeowners insurance, auto insurance, renters insurance, and life insurance. In addition, Allstate has Registered Financial Advisers that provide important advice